Juice N Power

One Bottle, and Why It Earns a Page of Its Own

The Juice N Power collection contains exactly one product: the Juice N Power 100ml at £10.99, a nicotine-free shortfill in an ice profile. One listing, one price, one strength. On the face of it that is the shortest brand page we could possibly write.

We are going to write a long one instead, and here is why. A 100ml nicotine-free shortfill is not a simple purchase. It is the format that most confuses people who have only ever bought prefilled devices or 10ml bottles, and it is the format that saves the most money once you understand it. Buying one without knowing how shortfills work is how bottles end up sitting unopened in a drawer. Buying one with a clear head is how a heavy vaper cuts their monthly spend by a large margin.

So this page is less a brand story and more a working guide to the format, built around the single product we stock under this name. We will cover what a shortfill actually is and why UK law created the category, the arithmetic of adding nicotine to a 0mg base and what strength you end up with, what an ice profile does and does not taste like, the cost per millilitre against every other way of buying e-liquid, which hardware a nicotine-free shortfill belongs in and which it absolutely does not, how to look after coils so the liquid tastes the way it should, and the handful of mistakes that account for most disappointed shortfill buyers.

The headline facts first. The Juice N Power 100ml costs £10.99. It contains no nicotine, which is what makes a 100ml bottle legal in the first place. The flavour sits in the ice family. And it is a large-format bottle, which means it is designed for a refillable device rather than any kind of prefilled pod or sealed kit.

Everything that follows assumes you are an adult aged 18 or over, because that is who we sell to and we verify age on every order. Nothing here is a health or medical claim of any kind. VapeShopOnline stocks 100% genuine product, dispatches before 4pm on working days for next-day delivery, and ships free across the UK on orders over £20.

What a Shortfill Actually Is, and Why UK Law Invented It

Almost every question we get about this format traces back to one misunderstanding, so let us clear it up properly.

The legal starting point

Under UK TPD rules, e-liquid containing nicotine cannot be sold in a bottle larger than 10ml. That is a hard cap and it applies to every retailer in the country. It is the reason your nicotine salts come in small bottles and always will. Alongside it sit the other headline limits: nicotine strength is capped at 20mg per millilitre, and tanks or pods containing nicotine are capped at 2ml.

The gap the law leaves open

Here is the crucial detail. Those bottle size rules apply to nicotine-containing liquid. Liquid with no nicotine in it at all is not subject to the 10ml cap. So a manufacturer can legally sell a 100ml bottle, or a 200ml bottle, provided it contains 0mg of nicotine.

That is the entire origin of the shortfill category. It is not a marketing invention and it is not a loophole in any dishonest sense; it is a direct and predictable consequence of how the regulation was written. The industry responded by producing large bottles of flavoured 0mg base, and vapers who want nicotine add it themselves.

Why it is called a shortfill

The name describes the bottle rather than the liquid. A shortfill bottle is deliberately not filled to the brim. A 100ml shortfill is 100ml of liquid in a bottle with room left above it, and that empty headspace exists so you can add nicotine without decanting anything. The alternative name you will occasionally see is a short fill, written as two words, and it means exactly the same thing.

Always check the bottle in front of you for its actual capacity before you start adding anything, because the headspace varies between products and formats. That single habit prevents the most common shortfill mishap, which is overfilling and losing liquid over the kitchen counter.

What you are buying when you buy a shortfill

You are buying flavoured base liquid and nothing else. No nicotine, which is stated clearly as 0mg. The flavour is complete and the liquid is ready to vape exactly as it comes if you do not want nicotine at all, which is a point plenty of people miss. A shortfill is not an unfinished product. It is a finished nicotine-free e-liquid that happens to have room in the bottle if you want to change that.

Our wider shortfill e-liquids collection carries 154 products in this format from £3.95 to £19.99, and the nicotine-free e-liquids range covers the same ground from the strength angle. If you want to see the format alongside every other way we sell liquid, the full e-liquids collection holds 736 products.

The Nicotine Arithmetic: Turning 0mg Into Whatever You Need

This is the part people find intimidating and it is genuinely just one sum. Once you have done it once you will never think about it again.

The formula

Total nicotine divided by total volume equals your final strength. That is it. If you add a 10ml shot at 18mg to your base, you have added 180mg of nicotine. Divide that by whatever your total volume ends up being and you have your answer in milligrams per millilitre.

Worked examples on a 100ml base

Start with 100ml of 0mg liquid in every case.

• Add one 10ml shot at 18mg. Total nicotine 180mg, total volume 110ml. Final strength roughly 1.6mg per millilitre.
• Add two 10ml shots at 18mg. Total nicotine 360mg, total volume 120ml. Final strength 3mg per millilitre, which is the most common target by a wide margin.
• Add two 10ml shots at 20mg. Total nicotine 400mg, total volume 120ml. Final strength roughly 3.3mg per millilitre.
• Add three 10ml shots at 18mg. Total nicotine 540mg, total volume 130ml. Final strength roughly 4.2mg per millilitre.

Notice what happens as you add more: the strength climbs but so does your total volume, so the returns flatten out. Trying to push a 100ml base above about 6mg means adding so much shot volume that you dilute the flavour noticeably. If you want a genuinely strong liquid, the shortfill format is the wrong tool and you should be buying 10ml nicotine salt e-liquids instead, where 582 products cover the 10mg and 20mg range properly.

Check the headspace before you pour

The arithmetic above assumes the bottle can physically hold what you are adding. Look at the bottle's stated total capacity, subtract the 100ml of liquid already in it, and that is your available headspace. If you want to add more than fits, decant some of the base into a clean empty bottle first. Never force it; overfilled bottles leak and the liquid is more expensive than the two minutes you saved.

Mixing properly

Cap it and shake it thoroughly. Not a polite swirl, a proper shake for a good thirty seconds or more, because nicotine shots and flavoured base have different viscosities and will happily sit in layers if you let them. An unmixed bottle gives you a wildly inconsistent experience: weak for the first tank, unexpectedly strong later. Shake again before each refill for the same reason.

A word on handling

Nicotine in concentrated form is a hazardous substance and should be treated like one. Keep shots and mixed liquid well away from children and pets, wipe up spills immediately, and store bottles upright with caps closed. This is basic and boring and it matters more than any flavour advice on this page.

Or simply do nothing

The option that gets forgotten: leave it at 0mg. The Juice N Power 100ml is a complete, ready-to-vape e-liquid straight out of the bottle if you do not want nicotine. Plenty of people vape 0mg exclusively, and there is a section below on exactly who they are.

The Ice Profile: What Cold Actually Does to a Flavour

The Juice N Power 100ml sits in the ice family, and ice is one of the most misunderstood descriptors in vaping. It is worth taking apart properly, because knowing what to expect is the difference between a bottle you love and a bottle you gave up on after two tanks.

Ice is a sensation, not a taste

The critical distinction: ice in e-liquid is a cooling agent, not a flavour in its own right. It triggers the cold receptors on your tongue and in your throat without contributing much taste of its own. That is fundamentally different from menthol or mint, both of which have a genuine flavour alongside their cooling effect.

Practically, that means an iced liquid tastes of whatever the base flavour is, with a cold finish arriving on the exhale. It does not taste of peppermint. It does not taste medicinal. If someone tells you they dislike menthol, that does not automatically mean they will dislike an iced liquid, and the two are worth trying separately before ruling out the whole cold category.

Why ice works so well in large bottles

Here is a genuinely useful point about the format. Flavour fatigue is the enemy of any large bottle, because you are committing to one profile for a long time. Your palate adapts to a sweet flavour vaped constantly and by week three it flattens out. Cooling agents resist that effect far better than sweetness does, because the sensation is physical rather than purely gustatory. An iced liquid on day thirty still feels cold in a way a sweet fruit no longer tastes sweet. For a 100ml bottle that is a meaningful advantage.

Intensity varies enormously

There is no standard for how cold an iced liquid is, and the range across the market is wide. Some are a faint chill on the finish; others are close to overwhelming. Start with a couple of draws, wait a minute, then judge. Cooling agents also build up over a session, so a liquid that seemed mild on the first pull can feel considerably stronger after twenty minutes.

How ice behaves at different temperatures and airflows

Two variables change the experience more than people expect. Airflow first: a wide-open, airy draw makes cooling feel sharper because more cold air passes over the receptors, while a tight, restricted draw softens it. Temperature second: vaping outdoors in winter stacks the ambient cold on top of the liquid's, which is why an iced liquid that felt perfect in August can feel brutal in January. Many people run an iced liquid in summer and a plain one in winter for exactly this reason.

Ice against menthol, in short

If you want cold as a garnish over a flavour, ice. If you want cold to be the flavour, menthol. Our ice e-liquids collection carries 147 options and the menthol e-liquids range covers 43, which is the fastest way to work out which camp you fall into before committing to a large bottle.

The Real Cost of E-Liquid: £10.99 for 100ml, Compared

Shortfills exist for flavour choice and they survive because of price. Here is the comparison, done properly and with the caveats included.

The per millilitre figure

The Juice N Power 100ml at £10.99 works out at just under 11p per millilitre before you add anything. Put that against a 10ml bottle of nicotine salt: at £2.49 that is roughly 25p per millilitre, and at £3.95 it is roughly 40p per millilitre. Even on the sharpest multibuy pricing, where our 5 for £10 e-liquids offer brings a 10ml bottle down to £2.00, you are still at 20p per millilitre. The shortfill is comfortably the cheapest liquid in the shop by volume.

The honest caveats

Three of them, and they matter.

First, if you add nicotine shots the effective cost rises, because shots are bought separately and they add cost as well as volume. Budget for them when you compare.

Second, and much more significantly, a shortfill only makes sense if you already own a refillable device. Factor in the hardware if you do not. Our pod kits collection covers 455 devices from £2.99 to £34.99, so the entry cost need not be high, but it is not zero.

Third, coils. A refillable device eats coils, and coils cost money. Our vape coils range runs from £4.95 to £12.95. A heavy vaper going through a coil every week or two should add that to the running total before declaring victory over prefilled pods.

When the maths still wins

Even with all three caveats, the shortfill wins decisively for anyone vaping serious volume. The reason is simple: hardware costs are one-off or occasional, while liquid cost is continuous. Over three months, the difference between 11p and 25p per millilitre swamps the price of a device and a handful of coils. The heavier you vape, the more overwhelming the case becomes.

When it does not win

For a light vaper, it genuinely does not. If you get through 2ml a day, a 100ml bottle is a fifty-day supply and you are unlikely to recover the hardware cost before you fancy a different flavour. Light and occasional vapers are usually better served by prefilled formats or small bottles, and there is no shame in paying more per millilitre for something that suits how you actually vape.

The delivery threshold, which is quietly part of the price

Free UK delivery applies to orders over £20. At £10.99 a single bottle sits under that, so postage would be added. Two bottles at £21.98 clears it, and so does one bottle plus a set of coils or a handful of 10ml liquids. If you are buying a shortfill on cost grounds, do not undo the saving by paying for postage on a single item.

Which Device a Nicotine-Free Shortfill Belongs In

This is where most shortfill disappointment originates: the right liquid in the wrong hardware. Get the pairing right and the format is excellent. Get it wrong and you will conclude the liquid is bad when it is not.

The two styles of vaping

Mouth to lung, usually shortened to MTL, means you draw the vapour into your mouth first and then inhale it, which is how a cigarette is smoked. It uses tight airflow, higher resistance coils and lower power, and it consumes relatively little liquid. Direct to lung, or DTL, means you draw straight into the lungs in one motion. It uses wide airflow, low resistance coils and higher power, and it consumes a great deal more liquid.

Why 0mg and DTL go together

The pairing is not arbitrary. A DTL device gets through liquid quickly and delivers a large volume of vapour per draw. If that vapour carried a high nicotine concentration, the delivery would be genuinely unpleasant and far too much. So DTL liquid is either 0mg or a low strength, which is exactly what a shortfill provides. That is the whole logic of the category: big bottle, big airflow, low or no nicotine.

What not to do

Do not put a 20mg nicotine salt in a high-power DTL device. This is the most important sentence on the page. The nicotine delivery would be excessive and the experience thoroughly unpleasant. Salts belong in low-power, tight-airflow refillable pod devices; our refillable vape pods collection covers 72 options built for exactly that.

Can you use a shortfill in a small pod device?

Yes, with one consideration. A 0mg or lightly nicotined liquid in a small MTL pod will taste fine and work perfectly well, but you will not get much nicotine, which is the point if you are vaping 0mg deliberately. The other consideration is thickness: shortfills are frequently high in vegetable glycerine, which is a thicker liquid, and thicker liquid struggles to wick through the very fine coils used in small pod devices. Check what the bottle states about its ratio and check what your device is rated for. If in doubt, a device with a slightly wider airflow and a lower resistance coil will handle it more happily.

Hardware worth looking at

If you are buying into a refillable setup for the first time, our Vaporesso range covers 252 products from £5.95 to £34.99 and our Uwell range covers 55 from £8.99 to £23.99, both of which include devices suited to larger-format liquid. The broader vape kits collection of 2,001 products is the widest view we can offer.

Set the device up properly

Two settings matter. Airflow open enough that the draw is airy rather than restrictive, and power within the range printed on the coil rather than at the top of what the device can produce. Running a coil above its rating is the fastest way to burn it and it does nothing good for the flavour.

Coils, Wicking and Making 100ml Taste Like It Should

A shortfill is only as good as the coil it passes through. Most complaints about large-bottle liquid are actually complaints about coil maintenance, and the fixes are simple.

Prime every new coil

Before a coil goes anywhere near power, put a few drops of liquid directly onto the exposed wicking ports until the cotton looks wet rather than white. Then fit it, fill the tank, and leave it standing for five minutes so capillary action can finish the job. Vaping a dry coil for even a couple of seconds scorches the cotton permanently, and no amount of subsequent soaking undoes it. Priming is the single highest-value habit in refillable vaping and it takes under a minute.

Start low on power

Give a new coil a few gentle draws at the bottom of its rated range before you take it up to where you want it. This lets the cotton saturate evenly. Going straight to full power on a fresh coil is the second most common way to ruin one.

Read the signals

Coils tell you what they need. Flavour going flat and slightly muddy means the coil is nearing the end. A sharp burnt note means it is done, or that it ran dry. Gurgling usually means too much liquid in the airway, often from over-tightening or from taking a hard draw on a flooded coil, and is fixed by blowing gently through the device onto a tissue. Leaking often means a seal is not seated properly or the tank was overfilled past the fill line.

Why sweet liquids kill coils faster

Sweeteners and some flavour concentrates caramelise on a hot coil and leave a dark residue that blocks the wick. This is why heavily sweetened dessert flavours murder coils and why cleaner profiles, including many iced and menthol liquids, tend to be gentler. If a coil that normally lasts two weeks is dying in three days, the liquid is usually the reason rather than the coil.

Do not chain vape a refillable

Ten draws back to back outpaces the cotton's ability to rewick and gives you a dry hit even on a healthy coil. Leave a few seconds between draws. On a DTL setup with a shortfill this matters more than on a tight pod, because each draw pulls considerably more liquid through the wick.

Keep the tank topped up

Running a tank down to the last few millilitres exposes the wicking ports to air and is the most common cause of a burnt taste mid-bottle. Refill before it gets low rather than after. With 100ml on hand there is no reason to run it dry.

Buy coils in advance

Running out of coils with 80ml of liquid still in the bottle is a specific and avoidable misery. Coils from £4.95 in our vape coils range are the cheapest insurance you will buy, and adding a pack to a shortfill order also helps clear the £20 free delivery threshold.

Storage, Steeping and Shelf Life of a Large Bottle

Buying 100ml at once means you are storing e-liquid for weeks or months. A few habits keep the last tank tasting like the first.

Where to keep it

Cool, dark and sealed. Light and heat are what degrade e-liquid, changing both the colour and the flavour over time. A cupboard is ideal. A sunny windowsill, a car dashboard or a spot next to a radiator will age a bottle faster than anything else you could do to it. There is no need to refrigerate.

Keep the cap on properly

Oxygen exposure darkens liquid and dulls flavour. Cap the bottle firmly every time and avoid decanting into open containers. A bottle you dip into daily with the cap left loose will taste noticeably different at the end compared to one kept sealed.

Steeping, and what it really means

Steeping is simply letting a liquid sit so the flavour compounds settle and blend. It matters most after you have added a nicotine shot, because you have just introduced a new component to a finished mixture. Shake it thoroughly, then let it stand for a day or two before judging the flavour if you can. Some liquids change noticeably; some barely move. Iced and menthol profiles tend to be among the more stable, so do not expect a transformation.

Colour changes are usually normal

E-liquid darkens over time as the nicotine and flavour compounds oxidise. A liquid going from pale to amber over several weeks is ordinary and not a sign of a fault, particularly once nicotine has been added. What you should not accept is a liquid that smells wrong or tastes sharp and chemical in a way it did not before.

Best before dates

E-liquid carries a best before date and it is there for a reason. A large bottle bought sensibly should be finished well within it. If you are the sort of buyer who has four opened bottles on the go, be realistic about how long 100ml will take you and consider whether smaller formats suit your habits better.

Safety, plainly stated

Store all e-liquid out of reach of children and pets, whether it contains nicotine or not, and store nicotine shots with particular care. Keep bottles upright. Wipe spills immediately. Do not decant into unlabelled containers, and never into anything that could be mistaken for a drink. This is the least interesting section on the page and the one most worth following.

Travelling with a large bottle

A 100ml bottle will not pass through airport hand baggage liquid rules, so it travels in the hold in a sealed bag, upright, with the cap taped if you are cautious. Pressure changes cause leaking, which is a genuine annoyance across a whole suitcase. For trips, decant a small amount into a travel bottle and leave the 100ml at home.

Who Actually Vapes 0mg, and Why

Nicotine-free liquid confuses people who assume nicotine is the entire point. There are four distinct groups buying 0mg and it is worth knowing which, if any, you belong to.

The DTL vaper

The largest group by volume. Anyone using a high-power, high-airflow device is getting through so much liquid per session that even a low nicotine strength would add up to an uncomfortable amount. These vapers run 0mg or very low strength as a matter of course. For them a nicotine-free shortfill is not a niche product, it is the standard product.

The person at the end of a step-down

Adults switching from smoking often start at 20mg, move to 10mg over time, and eventually find they are barely noticing the nicotine at all. Zero milligrams is the final rung, and the honest reason many people take it is that the ritual matters as much as the substance. Having something to do with your hands and a familiar flavour to reach for is a real part of the habit. Our 10mg e-liquids and 0mg e-liquids collections cover both ends of that path. There is no timetable and no prize for rushing; plenty of people sit at 10mg indefinitely and that is a perfectly reasonable place to be.

The flavour-first vaper

Some people simply enjoy the flavour and the vapour and have no interest in nicotine at all. Nicotine adds a throat hit that can mask subtle flavour notes, so a 0mg liquid genuinely tastes different, often cleaner and more defined. For anyone chasing flavour as a hobby rather than as a substitute for anything, 0mg is often the better liquid on its own merits.

The mixer

The reason the format exists in the first place. Buy a 0mg base, add your own nicotine, control your own strength precisely rather than accepting whatever the manufacturer chose. This is the most cost-effective route in vaping and it is not complicated once you have done the arithmetic set out above.

What 0mg is not

Two things need saying plainly. Nicotine-free liquid is still a vaping product, still sold strictly to adults aged 18 or over, and we verify age on every order without exception. And nothing about the absence of nicotine constitutes a health claim; we make none, and we would treat anyone who did with suspicion. If you are looking for support with smoking, that conversation belongs with a healthcare professional or your local stop smoking service, not with a retailer.

Common Shortfill Mistakes, and How to Avoid Them

Nine problems account for almost every unhappy shortfill purchase. All nine are avoidable.

Buying one without a refillable device

The commonest mistake by a distance. A 100ml bottle cannot be used with any prefilled pod, sealed kit or bar-style device. It needs a refillable tank or pod. If you do not own one, buy the device first.

Assuming it comes with nicotine

It does not, and the listing says 0mg. If you want nicotine you add it yourself, and you buy the shots separately. Read the strength before you buy rather than after.

Overfilling the bottle

Adding more nicotine shot than the headspace allows means liquid on the counter and a sticky bottle. Check the bottle's total capacity, subtract the liquid already in it, and work within what is left.

Not shaking properly

Nicotine shots and flavoured base separate. A polite swirl does not mix them. Shake hard for thirty seconds or more, and shake again before each refill.

Putting it in the wrong device

A thick, high vegetable glycerine liquid in a very fine pod coil will wick poorly and taste burnt no matter how good the liquid is. Check the ratio on the bottle against what the device is designed for.

Chasing too high a strength

Pushing a 100ml base towards 6mg or above means so much added volume that the flavour thins out. If you want strong liquid, buy 10ml salts. Our nicotine salt e-liquids collection is built for exactly that and covers 582 products.

Neglecting coils

The liquid gets the blame for what is almost always a tired coil. Prime new coils, start at low power, keep the tank topped up, and change the coil when the flavour dulls rather than when it becomes unbearable.

Storing it badly

Heat and light degrade liquid. Cupboard, capped, upright. Not the car, not the windowsill.

Buying one bottle and paying postage

At £10.99 a single bottle falls under the £20 free UK delivery threshold. Two bottles at £21.98 clears it, and so does a bottle plus coils or a few 10ml liquids. Paying postage to save money on liquid is a self-defeating exercise. Our accessories range from £4.49 is a useful place to find the item that tips the basket over.

Ordering the Juice N Power 100ml from VapeShopOnline

The practical detail, and an honest summary of who this bottle is for.

What you are buying

The Juice N Power 100ml at £10.99: a 100ml nicotine-free shortfill in an ice profile, ready to vape as it comes or ready to take a nicotine shot if you want one. It is the only product in the Juice N Power range we carry, and at just under 11p per millilitre it is among the cheapest liquid by volume in the shop.

Delivery and the £20 threshold

Beat the 4pm weekday deadline and your parcel goes out same day. Baskets above £20 ship free across the UK. A single Juice N Power 100ml at £10.99 sits below that, so pair it with something: a second bottle takes you to £21.98, and a pack of coils or a handful of 10ml liquids does the same job. Given that the entire appeal of the format is cost per millilitre, paying postage on a single bottle would be an odd way to finish.

Genuine stock and age verification

Everything we list is 100% genuine and sourced through legitimate UK supply. Sales are strictly restricted to adults aged 18 or over and we verify age on every order without exception; if verification cannot be completed, the order does not ship. That applies to nicotine-free liquid exactly as it applies to everything else.

What to buy alongside it

If you are new to refillables, a device and a spare set of coils. If you already have a setup, coils are still the sensible companion purchase, since running out mid-bottle is the specific frustration this format invites. And if you want to broaden the flavour range you are working with, our shortfill e-liquids collection of 154 products covers the same format from £3.95 to £19.99.

Is this bottle for you?

Yes if you own a refillable device, vape a decent volume, want the lowest cost per millilitre available, and either want no nicotine at all or are happy adding your own. Yes if you like cold flavours and want one that will still feel refreshing on the thirtieth day, which is where ice profiles genuinely outperform sweet ones over a large bottle.

No if you only own prefilled devices, because you physically cannot use it. No if you vape lightly, since 100ml will outlast your interest in a single flavour. And no if you want a strong nicotine hit in a small device, because that is what 10ml salts exist for and forcing a shortfill into that role gives you the worst of both.

Last word

One product, one page, and rather more to say about it than the size of the collection suggests. Shortfills reward the buyer who understands them and quietly punish the one who does not, which is the entire reason this guide runs long. Work out your device, work out your strength, buy your coils at the same time, keep the bottle in a cupboard, and £10.99 will go a very long way.

Popular picks from Juice N Power

A handful of products from this collection worth looking at first.

• Juice N Power 100ml from £10.99

The full collection runs to 1 products, starting at £10.99. Filter by brand or price at the top of the page if you want to narrow it down.

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