Doozy
The complete Doozy range. 95 genuine products from £2.59, fast free UK delivery over £20.
95 products
DoozyDoozy Big Drip 100ml
★★★★★ (15) ·
DoozyDoozy Chewz Nicotine Chewing Gum
★★★★★ (22) · 3 flavours
DoozyBubblegum Doozy Mix Salts
★★★★★ (29) · Bubblegum
DoozyCream Tobacco Doozy Mix Salts
★★★★★ (36) · Cream Tobacco
DoozyGummy Bear Doozy Mix Salts
★★★★★ (43) · Gummy Bear
DoozyMixed Berries Doozy Mix Salts
★★★★★ (4) · Mixed Berries
DoozyPink Lemonade Doozy Mix Salts
★★★★★ (11) · Pink Lemonade
DoozySour Blue Raspberry Apple Doozy Mix Salts
★★★★★ (18) · Sour Blue Raspberry Apple
DoozyDoozy Mix Salts
★★★★★ (25) ·
DoozyDoozy Seriously Fruity 100ml
★★★★★ (32) ·
DoozyDoozy Temptations Nic Salts Doozy Temptations
★★★★★ (39) · Doozy Temptations
DoozyBanana Split Doozy Temptations Nic Salts E-liquid by Doozy
★★★★★ (46) · Banana Split
DoozyJam Tart Doozy Temptations Nic Salts E-liquid by Doozy
★★★★★ (7) · Jam Tart
DoozyMuffin Delight Doozy Temptations Nic Salts E-liquid by Doozy
★★★★★ (14) · Muffin Delight
DoozyStrawberry Milk Doozy Temptations Nic Salts E-liquid by Doozy
★★★★★ (21) · Strawberry Milk
DoozyDoozy Temptations Nic Salts E-liquid by Doozy
★★★★★ (28) ·
DoozyFiji Doozy Tropix Nic Salts by Doozy
★★★★★ (35) · Fiji
DoozyHawaii Doozy Tropix Nic Salts by Doozy
★★★★★ (42) · Hawaii
DoozyMalibu Doozy Tropix Nic Salts by Doozy
★★★★★ (3) · Malibu
DoozyRio Doozy Tropix Nic Salts by Doozy
★★★★★ (10) · Rio
DoozyTahiti Doozy Tropix Nic Salts by Doozy
★★★★★ (17) · Tahiti
DoozyDoozy Tropix Nic Salts by Doozy
★★★★★ (24) ·
DoozyGlazed Biscuit Seriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (9) · Glazed Biscuit
DoozyLemon Drizzle Seriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (16) · Lemon Drizzle
DoozyOriginal Glazed Seriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (23) · Original Glazed
DoozyRaspberry Jam Seriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (30) · Raspberry Jam
DoozyStrawberry & Cream Seriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (37) · Strawberry & Cream
DoozySeriously Donuts Shortfill E-Liquid By Doozy
★★★★★ (44) ·
DoozyApple Raspberry Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (5) · Apple Raspberry
DoozyBlackcurrant Honeydew Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (12) · Blackcurrant Honeydew
DoozyBlue Razz Berry Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (19) · Blue Razz Berry
DoozyFantasia Lemon Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (26) · Fantasia Lemon
DoozyMango Orange Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (33) · Mango Orange
DoozyStrawberry Kiwi Seriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (40) · Strawberry Kiwi
DoozySeriously Fruity Shortfill E-Liquid By Doozy
★★★★★ (47) ·
DoozyCherry Sour Raspberry Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (8) · Cherry Sour Raspberry
DoozyFantasia Grape Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (15) · Fantasia Grape
DoozyStrawberry Watermelon Ice Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (22) · Strawberry Watermelon Ice
DoozyTriple Berry Ice Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (29) · Triple Berry Ice
DoozyTropical Ice Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (36) · Tropical Ice
DoozyWhite Peach Lemon Seriously Fusionz Salty Nic Salts by Doozy
★★★★★ (43) · White Peach Lemon
DoozySeriously Fusionz Salty Nic Salts by Doozy
★★★★★ (4) ·
DoozyTriple Berry Ice Seriously Fusionz Shortfill E-Liquid By Doozy
★★★★★ (11) · Triple Berry Ice
DoozyTropical Ice Seriously Fusionz Shortfill E-Liquid By Doozy
★★★★★ (18) · Tropical Ice
DoozyWhite Peach Lemon Seriously Fusionz Shortfill E-Liquid By Doozy
★★★★★ (25) · White Peach Lemon
DoozySeriously Fusionz Shortfill E-Liquid By Doozy
★★★★★ (32) ·
DoozyArctic Berries Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (39) · Arctic Berries
DoozyBlackcurrant Lemonade Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (46) · Blackcurrant Lemonade
DoozyBlue Razz Ice Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (7) · Blue Razz Ice
DoozyFrozen Apple Berry Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (14) · Frozen Apple Berry
DoozyIce N Berg Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (21) · Ice n Berg
DoozyLychee Citrus Chill Seriously Nice Shortfill E-Liquid By Doozy
★★★★★ (28) · Lychee Citrus Chill
DoozySeriously Nice Shortfill E-Liquid By Doozy
★★★★★ (35) ·
DoozyBanana Mandarin Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (42) · Banana Mandarin
DoozyBlood Orange Pineapple Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (3) · Blood Orange Pineapple
DoozyFresh Pineapple Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (10) · Fresh Pineapple
DoozyLemon Mint Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (17) · Lemon Mint
DoozySpearmint Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (24) · Spearmint
DoozyStrawberry Raspberry Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (31) · Strawberry Raspberry
DoozyWatermelon Lemonade Seriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (38) · Watermelon Lemonade
DoozySeriously Pod Fill Shortfill E-Liquid By Doozy
★★★★★ (45) ·
DoozyArctic Berries Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (6) · Arctic Berries
DoozyBerry Watermelon Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (13) · Berry Watermelon
DoozyBlackcurrant Lemonade Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (20) · Blackcurrant Lemonade
DoozyBlue Razz Ice Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (27) · Blue Razz Ice
DoozyFrozen Apple Berry Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (34) · Frozen Apple Berry
DoozyIce N Berg Seriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (41) · Ice n Berg
DoozySeriously Salty Nic Salts E-Liquid by Doozy
★★★★★ (48) ·
DoozyBerry Watermelon Seriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (9) · Berry Watermelon
DoozyGrape Soda Seriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (16) · Grape Soda
DoozyLemon Lime Seriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (23) · Lemon Lime
DoozyMixed Berries Seriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (30) · Mixed Berries
DoozyRaspberry Tangerine Seriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (37) · Raspberry Tangerine
DoozySeriously Slushy Shortfill E-Liquid By Doozy
★★★★★ (44) ·
DoozyBlue Razz Lemonade Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (5) · Blue Razz Lemonade
DoozyBlue Wing Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (12) · Blue Wing
DoozyFruity Fusion Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (19) · Fruity Fusion
DoozyGuava Passion Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (26) · Guava Passion
DoozyTropical Twist Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (33) · Tropical Twist
DoozyTrue Mix Seriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (40) · True Mix
DoozySeriously Soda Nic Salts E-Liquid by Doozy
★★★★★ (47) ·
DoozyAyn Tru Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (8) · Ayn Tru
DoozyBlue Razz Lemonade Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (15) · Blue Razz Lemonade
DoozyBlue Wing Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (22) · Blue Wing
DoozyFruity Fusion Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (29) · Fruity Fusion
DoozyGuava Passion Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (36) · Guava Passion
DoozyTropical Twist Seriously Soda Shortfill E-Liquid By Doozy
★★★★★ (43) · Tropical Twist
DoozySeriously Soda Shortfill E-Liquid By Doozy
★★★★★ (4) ·
DoozyCherry Passion Seriously Tropical Nic Salts by Doozy
★★★★★ (11) · Cherry Passion
DoozyGuava Kiwi Ice Seriously Tropical Nic Salts by Doozy
★★★★★ (18) · Guava Kiwi Ice
DoozyMango Banana Seriously Tropical Nic Salts by Doozy
★★★★★ (25) · Mango Banana
DoozyPineapple Citrus Ice Seriously Tropical Nic Salts by Doozy
★★★★★ (32) · Pineapple Citrus Ice
DoozyWatermelon Apple Ice Seriously Tropical Nic Salts by Doozy
★★★★★ (39) · Watermelon Apple Ice
DoozyWhite Peach Raspberry Seriously Tropical Nic Salts by Doozy
★★★★★ (46) · White Peach Raspberry
DoozySeriously Tropical Nic Salts by Doozy
★★★★★ (7) ·No products match your filters.
Related categories & brands
Doozy: 106 Products, Three Formats and a Price Ladder Starting at £2.69
Most brands pick a lane. Doozy has quietly refused to. Our Doozy collection runs to 106 products, and within that number you will find compact nicotine salt bottles, a large-format shortfill and a nicotine chewing gum that has nothing to do with vaping at all. Prices start at £2.69 and stop at £9.99. Nicotine is available at 0mg, 10mg and 20mg. There are fifteen distinct flavour profiles running through the range, from bubblegum and banana through to blackcurrant, blue raspberry and tropical fruit. Two separate multibuy deals sit across the collection. It is, by some distance, one of the more useful single-brand shelves we stock.
That breadth is a genuine advantage and also a genuine navigation problem. A 106 product listing is not something you scroll casually. Without a map you end up buying the first thing you recognise, which in practice means everyone buys the same three flavours and never discovers the rest. So this page is a map. It groups the flavours into families, explains what separates the three formats, works through the deal arithmetic with real prices, and tells you which strength belongs in which device.
The backbone of the range is the Mix Salts line, sitting at £2.89 a bottle, which is where most people start and where the bulk of the flavour variety lives. Bottles such as Doozy Mix Salts Bubblegum and Doozy Mix Salts Mixed Berries are typical of the format: small, high-strength, ready to use, no mixing required. At the other end sits the Doozy Big Drip 100ml at £9.99, a completely different proposition built for sub-ohm tanks and larger appetites. And sitting outside the vaping question entirely is Doozy Chewz, a nicotine gum sold in several flavours at £4.99.
Three formats, one brand. That is unusual, and it means the honest answer to "should I buy Doozy" depends entirely on which part of the range you are looking at. A 10ml salt at £2.89 and a 100ml shortfill at £9.99 are not competing with each other; they are competing with completely different products elsewhere on the site. We will treat them separately rather than pretending the brand is one homogeneous thing.
Everything here is written for adults. We sell strictly to people aged 18 or over, every order is age-verified, and that applies to nicotine-free liquids and to the gum as much as to the 20mg bottles. We make no health claims about any of these products, and nothing on this page should be read as one. It is a guide to a product range, nothing more.
Mapping the Range: Mix Salts, Big Drip and Chewz
Before flavour, format. Getting the format right matters more than getting the flavour right, because a good flavour in the wrong device is a bad experience and people usually blame the liquid.
Mix Salts. This is the volume line and the heart of the collection. Nicotine salt e-liquid in small bottles at £2.89, available across the range of flavours and in the strength options the brand offers. Nicotine salts are formulated so that higher nicotine levels stay smooth rather than harsh, which is why they dominate the pod and compact device market. They are thin enough to wick through narrow ports, they are ready to use the moment you unscrew the cap, and they suit mouth-to-lung draws. Bottles like Doozy Mix Salts Pink Lemonade are exactly the product most UK vapers reach for daily.
Big Drip. One product, a different world. The Doozy Big Drip 100ml at £9.99 is a shortfill, which means a large bottle of nicotine-free flavour base with deliberate headroom at the neck for nicotine shots. It is designed for sub-ohm tanks, higher wattage and larger vapour. Where a Mix Salts bottle gives you 10ml of high-strength liquid, Big Drip gives you 100ml of base you configure yourself. Different customer, different hardware, different habit. Our full shortfill collection is where that format lives more broadly.
Chewz. Not a vaping product at all. Doozy Chewz is a nicotine chewing gum, sold at £4.99, in flavours including Cool Mint, Apple Ice and Watermelon Ice. It is an oral nicotine format for adults, in the same broad family as pouches, and it exists for situations where vaping is not practical or not permitted. We give it its own section further down because it deserves separate treatment rather than being lumped in with e-liquid.
How to decide which part of the range you belong in:
- You own a pod device or a compact refillable. Mix Salts. This is the intended pairing and nothing else in the range fits as well.
- You own a sub-ohm tank and vape at higher power. Big Drip. A high-strength salt in a sub-ohm tank would be unpleasantly strong and is not how the format is meant to be used.
- You want variety cheaply. Mix Salts, bought on the multibuy. The maths is covered later and it is compelling.
- You need something for a flight, an office or a situation where vaping is out. Chewz.
Our wider nicotine salt range runs to 582 products if you want to see how the Doozy salts sit against the rest of the market.
The Flavour Wheel: Fifteen Profiles and How They Group
Fifteen flavour profiles run through this collection: mixed berries, ice, lemon, apple, raspberry, watermelon, lemonade, blue raspberry, strawberry, tropical fruit, mixed fruit, mint, bubblegum, banana and blackcurrant. Listed like that it is just a wall of words. Grouped properly, it becomes a shopping strategy.
Family one: red and dark berries. Strawberry, raspberry, mixed berries, blackcurrant. This is the traditional British backbone of vape flavour and it is where most people's palate is already trained. Strawberry is the safest single choice in the entire collection. Blackcurrant is the sharpest and most distinctly British, carrying that slightly tart, slightly jammy character everyone recognises from childhood squash. Our wider strawberry e-liquid selection runs to 68 products if that family is your home ground.
Family two: blue and sweet-shop. Blue raspberry and bubblegum. These are not real fruit flavours and they are not pretending to be. Blue raspberry is a confectionery invention with no botanical equivalent, and bubblegum is unashamedly synthetic in the best possible way. Both are sweet, both are immediately readable, and both divide opinion sharply between people who find them nostalgic and people who find them cloying.
Family three: yellow and citrus. Lemon, lemonade, banana. Sharp at one end, soft and creamy at the other. Lemon and lemonade bring acidity that cuts through, which makes them excellent palate resets. Banana sits alone as the one soft, rounded fruit in the collection and behaves more like a dessert note than a fruit one.
Family four: melon and tropical. Watermelon, tropical fruit, mixed fruit, apple. The refreshing middle ground. Watermelon in particular has become one of the most reliable sellers in UK vaping because it is sweet without being heavy and works especially well with a cooling agent behind it.
Family five: the modifiers. Ice and mint. These are not really standalone flavours so much as treatments applied to the others, and they change the character of whatever they accompany completely. They get their own section below because the effect is more significant than people expect.
A practical way to buy across the wheel. Do not buy five bottles from the same family. You will not be able to tell them apart by the third one, and you will have wasted the variety the multibuy was offering you. Take one from each family instead. A berry, a sweet-shop, a citrus, a melon and something iced gives you a rotation that stays interesting for weeks rather than five near-identical bottles you finish out of obligation.
Berry, Blackcurrant and the British Sweet-Shop Palate
There is a reason British vape flavour looks the way it does, and it is worth understanding if you want to buy well rather than buying blindly. The dominant profiles here map almost exactly onto British confectionery and soft drinks rather than onto fresh fruit.
Blackcurrant is the giveaway. Blackcurrant is barely a vape flavour in most markets. In Britain it is everywhere, because generations grew up on blackcurrant squash and blackcurrant sweets. The flavour that sells here is not the fruit off the bush, it is that remembered version: sweeter, rounder, with a tart edge rather than a genuinely sour one. Doozy carries blackcurrant among its fifteen profiles precisely because a UK range without it would feel incomplete.
Blue raspberry is the second giveaway. There is no such fruit. Blue raspberry exists because manufacturers needed a colour that was not already taken by cherry or strawberry, and the flavour that grew up around it is its own thing entirely: bright, candy-sharp, slightly artificial in a way people genuinely enjoy. It has become one of the most reliably popular profiles in vaping, and our dedicated blue raspberry e-liquid collection exists for exactly that reason.
Mixed berries as the safe middle. A mixed berry blend is the compromise candidate: no single note dominates, so nothing offends. Doozy Mix Salts Mixed Berries at £2.89 is the sort of bottle you buy when you want something you know you will finish rather than something you want to be excited by. There is no shame in that. Most people's daily bottle is a safe one and the adventurous purchases sit half-used in a drawer.
Strawberry and raspberry, and why they are not interchangeable. Strawberry in vapour tends to read sweet and round, sitting comfortably in the background, which is why it appears in so many blends as a supporting note. Raspberry is sharper and more assertive, with a slight tang that keeps it from becoming background noise. If you find strawberry liquids get boring by the end of a tank, raspberry is usually the answer rather than a different strawberry.
Bubblegum and where it belongs. Doozy Mix Salts Bubblegum is the range's clearest sweet-shop statement. Bubblegum is a divisive profile and it is best treated as a rotation liquid rather than a daily driver: intensely enjoyable in short stretches, wearing over a full day. It also ghosts stubbornly, so give it its own coil or accept that the next liquid will taste faintly of it.
Buying advice for this family. Berries reward variety more than any other group because the differences between them are real but subtle. Two berry bottles side by side teach you more about your own palate than one berry bottle and one tropical, because you are actually comparing rather than just switching.
Citrus, Lemonade and the Fizzy End of the Collection
Citrus is the most under-bought family in UK vaping and the most useful once people discover it. Lemon and lemonade both feature in the Doozy flavour list, and they do a job nothing else in the range can do.
What acidity does in vapour. Sweet flavours build on the palate. Acidic ones cut. That is why a lemon liquid tastes as bright on the last puff of a tank as on the first, while a heavy dessert flattens out within an hour. If you have ever finished a tank feeling like you could not taste anything any more, a citrus bottle in the rotation is the fix. It is the vaping equivalent of a sorbet between courses.
Lemon versus lemonade. These are not the same thing and the distinction matters. A lemon profile aims at the fruit: sharp, zesty, sometimes with a rind bitterness that gives it structure. A lemonade profile aims at the drink: sweeter, softer, with a fizzy character built from a slight tingling sensation rather than actual carbonation. If you want a palate reset, lemon. If you want something refreshing you can vape all afternoon, lemonade.
Pink lemonade as its own category. Doozy Mix Salts Pink Lemonade at £2.89 sits at the intersection of the citrus and berry families, which is exactly why it has become such a fixture. The berry element rounds off the sharp edges of the lemon while the citrus stops the berry from becoming heavy. It is one of the genuinely well-balanced ideas in flavour design, and it has spread far enough that we maintain a whole pink lemonade vape collection across brands.
Banana, the odd one out. Banana appears in the flavour list and it does not behave like the others. It is soft, low-acid, creamy and reads closer to a dessert than a fruit. In vapour it either lands beautifully or turns slightly artificial, with very little middle ground, and it is heavily dependent on wattage. Run it cooler than you would run a berry. People who love banana liquids tend to love them completely, which is why it survives in ranges despite never being anyone's second choice.
Apple and the crossover. Apple sits between citrus and orchard fruit, offering some of the crispness of a lemon without the acidity. It pairs unusually well with cooling, which is why apple and ice combinations appear so frequently across the market, including in the Doozy Chewz gum line where Apple Ice is one of the listed flavours.
Practical note on tanks. Citrus liquids are generally lighter and less prone to gunking coils than sweet or creamy ones, so a coil will last noticeably longer on a lemon bottle than on a bubblegum one. If you are trying to stretch coil life, a citrus-heavy rotation is a cheap way to do it.
Ice and Mint: How Cooling Changes Every Flavour It Touches
Two entries in the Doozy flavour list, ice and mint, are not really flavours in the way strawberry is. They are treatments, and understanding the difference between them is the single most useful piece of technical knowledge in fruit vaping.
Ice is a sensation, not a taste. The cooling in an iced liquid usually comes from a cooling agent such as koolada, which triggers the same cold receptors that menthol does but carries little or no flavour of its own. That is the crucial point. An iced watermelon still tastes of watermelon; it simply arrives cold. This lets a maker add refreshment without changing the flavour profile, which is why iced versions of fruit liquids have taken over so much of the market.
Mint is a taste as well as a sensation. Mint and menthol bring their own distinct flavour alongside the cooling. A mint liquid tastes of mint. That makes mint a poor modifier for delicate fruits, because it competes with them, but an excellent standalone profile and an excellent partner for anything sweet enough to stand up to it. The Doozy Chewz gum includes a Cool Mint option, which is the classic pairing for an oral nicotine product where a clean, familiar taste matters more than complexity.
What cooling actually changes:
- Perceived sweetness drops. Cold suppresses sweetness perception, which is why an iced version of a very sweet liquid often tastes better balanced than the plain version.
- Throat sensation increases. Cooling agents add their own scratch at the back of the throat, which stacks on top of nicotine throat hit. A 20mg iced liquid feels considerably firmer than a 20mg plain one.
- Palate fatigue slows. The cold reset means you can vape an iced liquid for longer before it becomes background noise.
- Weather matters more than people admit. Iced liquids are far more appealing in July than in January, and plenty of vapers seasonally rotate without ever consciously deciding to.
Getting the dose right. Cooling is easy to overdo. A light touch lifts a fruit; a heavy hand numbs the tongue and flattens everything underneath it. If an iced liquid tastes of nothing but cold, that is exactly what has happened. The fix is not more power, it is a different bottle. Our ice e-liquid collection holds 147 products across brands, which gives you plenty of scope to find a cooling level that suits you.
A tip for mixing your own balance. If you find every iced liquid too strong, buy the plain version and run it alongside a heavily iced bottle in a second device, alternating. It is a cruder solution than blending but it works, and it costs nothing extra when bottles are £2.89.
0mg, 10mg or 20mg: Choosing a Strength and Knowing When to Move
Doozy offers nicotine at 0mg, 10mg and 20mg, which covers the full legal spread available in the UK. Twenty milligrams per millilitre is the maximum permitted under the Tobacco and Related Products Regulations, so 20mg is as strong as anything can legally be sold here. Choosing between the three is the decision most likely to determine whether you enjoy the product, and it is the one people get wrong most often.
20mg. The default for adults switching from smoking, and the strength most compact pod devices are designed around. In a low-power, tight-draw device, 20mg nicotine salt delivers satisfaction quickly with a smooth rather than harsh throat sensation, which is the entire point of salt formulation. Our 20mg e-liquid range is the largest strength category we carry for that reason. Where 20mg goes wrong is in a higher-power device, where it becomes overwhelming.
10mg. The most underrated strength on the site. Ten milligrams suits three groups: people who found 20mg too strong, people stepping down gradually, and people using a slightly more powerful device where 20mg would be too much. It is also the sensible choice for anyone who vapes constantly rather than in short bursts, because total intake over a day depends on strength multiplied by volume, and heavy users at 20mg can take in a great deal. Our 10mg e-liquid collection is where that middle ground lives.
0mg. Nicotine-free liquid serves adults who have worked their way down to zero and want to keep the ritual and the flavour, and it serves flavour-focused vapers who find nicotine interferes with taste. It is a real category rather than a curiosity, and our 0mg e-liquid range exists to serve it properly.
How to tell you are on the wrong strength:
- Too high: a harsh, catching throat sensation, light-headedness, a slightly queasy feeling after a few consecutive puffs, or finding you can only take one puff at a time.
- Too low: constant vaping without ever feeling settled, and a bottle disappearing far faster than it should.
- About right: a few puffs satisfies, the throat sensation is present but comfortable, and the device sits down between uses rather than never leaving your hand.
Stepping down. If you want to reduce, do it one level at a time and give each level a fortnight before judging it. Dropping straight from 20mg to 0mg almost never sticks. Moving 20mg to 10mg, settling, then reassessing, works far more often. Doozy having all three levels in one flavour family is genuinely useful here, because you can step down without also changing the taste you are used to, which removes one variable from the process.
Doozy Chewz: Nicotine Gum as a Format Alongside Vaping
Doozy Chewz sits apart from everything else in the collection. It is a nicotine chewing gum rather than an e-liquid, sold at £4.99, and it appears in our listings in several flavours including Cool Mint, Apple Ice and Watermelon Ice, alongside the base Doozy Chewz Nicotine Chewing Gum listing.
What it is for. There are plenty of situations where vaping is simply not an option for an adult who uses nicotine. Flights, hospitals, cinemas, restaurants, offices with strict policies, long meetings, other people's houses. An oral nicotine format covers those gaps without requiring a device, a battery, a charger or anywhere to exhale. That is the practical proposition, and it is why oral formats have grown so quickly in the UK.
How it differs from a pouch. A nicotine pouch is placed under the lip and left in position, releasing gradually over a set period without any action from you. Gum is chewed, which means the release is driven by how you use it and you can pace it deliberately. Some people prefer the passive nature of a pouch; others prefer the physical activity of chewing, which occupies the hands and mouth in a way a pouch does not. Our nicotine pouch collection runs to 128 products if you want to compare the two formats directly.
Practical points worth knowing:
- Chewing technique matters. Oral nicotine products are generally not chewed continuously like ordinary gum. Steady, unrelenting chewing releases everything at once. A slower, intermittent approach paces it far better.
- Flavour fades before the product is finished. The taste goes long before the piece is done, which is normal and not a defect.
- It stacks with vaping. If you use gum and vape in the same period, you are taking nicotine from two sources at once. Be aware of that rather than treating them as independent.
- Disposal. Wrap it and bin it. It is still a nicotine product and should not be left where children or animals can reach it.
- Storage. Cool and dry, sealed, out of direct sunlight. Heat softens gum and degrades flavour.
Flavour choice. Cool Mint is the conventional pick because mint is the flavour people most associate with gum and it leaves the mouth feeling clean. Apple Ice and Watermelon Ice bring the fruit-and-cooling combination familiar from vaping across into the oral format, which suits people who find plain mint boring after a while.
What we will not claim. We are not going to tell you this product will do anything for your health, help you stop smoking, or serve any medical purpose, because those are claims we are not permitted to make and not qualified to make. What we can say is that it is a nicotine product for adults aged 18 or over, in a format that works where vaping does not.
Big Drip at 100ml: The Sub-Ohm End of the Doozy Range
One product in this collection plays a completely different game from the rest. The Doozy Big Drip 100ml at £9.99 is the range's most expensive item and also, per millilitre, comfortably its cheapest.
The format. Big Drip is a shortfill: a large bottle of nicotine-free flavour base, deliberately underfilled so that nicotine shots can be added. The 100ml of liquid normally sits in a 120ml bottle, leaving 20ml of headroom. That configuration exists because UK law caps nicotine-containing e-liquid at 10ml per container and 20mg per millilitre, while placing no volume limit on liquid without nicotine. Selling the base large and the nicotine separately is the legal and practical workaround the whole industry settled on.
The arithmetic. Two 10ml shots at 18mg add 360mg of nicotine to a finished 120ml, landing at 3mg per millilitre. That is the standard sub-ohm strength and the reason the headroom is 20ml rather than 10ml. Use only one shot and you get roughly 1.6mg, which is a useful option for a lighter result. Use none and you have 100ml of 0mg liquid, which is a perfectly valid way to buy it.
The value. £9.99 for 100ml is almost exactly 10p per millilitre. Compare that with a Mix Salts bottle at £2.89 for 10ml, which is 28.9p per millilitre, or £2 per bottle on the multibuy, which is 20p per millilitre. On raw volume, Big Drip is roughly twice as efficient as the salts even at their multibuy price.
The catch, stated honestly. You do not use the two formats at the same rate. A 20mg salt in a compact pod satisfies fast, so daily consumption sits around two or three millilitres. A 3mg shortfill in a sub-ohm tank at higher wattage can disappear at eight or ten millilitres a day. Add the coils, which wear faster in sub-ohm devices, and the weekly cost of the two approaches converges far more than the per-millilitre figures suggest. Big Drip is not automatically the cheaper option; it is the cheaper option per millilitre, which is not the same thing.
Who it actually suits. Someone who already owns a sub-ohm tank, prefers a direct-to-lung draw, wants larger vapour and lower nicotine, and would rather buy once and be set for weeks. Someone using a small pod device should ignore Big Drip entirely and stay with the salts, because thick shortfill liquid cannot wick through narrow pod ports and will produce dry hits within a handful of puffs.
Setting it up. Prime the coil, fill the tank, then leave it standing for a full ten minutes before the first puff. Start at the low end of the coil's wattage range and climb slowly. Shortfills are thick and the cotton needs time; impatience at this step is the most common cause of a coil dying on its first day.
The Deals: Buy 5 for £10 and Buy 2 for £14, Worked Through Properly
Two multibuy mechanics run across this collection, and they are the single biggest reason to buy Doozy rather than something equivalent. Deal eligibility is shown on each individual product page, so check there before you assume, but here is how the arithmetic works when it applies.
Buy 5 for £10. The classic UK e-liquid multibuy. Five qualifying bottles for a flat tenner, which is £2 per bottle. Against the Mix Salts price of £2.89, you are saving 89p per bottle, or £4.45 across the five. In percentage terms that is a discount of roughly 31 percent, which is a serious number for a product that is already inexpensive.
Why it is really a variety mechanic. The clever part of a 5 for £10 structure is not the money, it is the behaviour it produces. At £2 a bottle, trying something you are unsure about costs almost nothing. Nobody agonises over a £2 gamble. The deal exists to get you sampling across the flavour list rather than repeat-buying the one thing you already know, and the sensible way to use it is exactly that: three bottles you know, two you do not. Our full 5 for £10 e-liquid deal spans 582 products across brands, so you are not restricted to Doozy when building a mix.
Buy 2 for £14. A pair mechanic aimed at the larger, higher-priced bottles. Two for £14 puts each bottle at £7. Against a £9.99 large-format price, that is a saving of £2.99 per bottle, or £5.98 across the pair, which is a discount of around 30 percent. The two deals therefore land at broadly the same percentage, which tells you the pricing has been thought about rather than improvised.
Worked examples using real prices:
- Five salts at full price: 5 multiplied by £2.89 is £14.45. On the 5 for £10 deal: £10. You keep £4.45.
- Ten salts, two deals: £20 instead of £28.90. You keep £8.90, and you have crossed our £20 free UK delivery threshold in the same move, which is worth more than it looks.
- Two large bottles at full price: 2 multiplied by £9.99 is £19.98. On the 2 for £14 deal: £14. You keep £5.98, though you are now £6 short of free delivery, so adding a bottle or a pack of coils is the efficient move.
- The mixed basket: five salts on the multibuy at £10 plus two large bottles at £14 comes to £24, clearing free delivery comfortably and giving you both formats at once.
Stacking strategy. The general principle with multibuys is to buy in complete units. Buying four bottles when the deal wants five means paying full price on all four, which is the most common way people lose money on this kind of offer. Count to five. If you only want four flavours, take two of your favourite. And time your orders so you clear £20 in one basket rather than paying postage twice on two smaller ones. Our vape deals section is where the rest of the site's offers live if you need to top up a basket.
Device Pairing Across Salts, Shortfills and Everything In Between
Getting the hardware right is what turns a well-chosen bottle into a good experience. Doozy spans two very different liquid types, so the pairing advice splits cleanly in two.
For Mix Salts. Nicotine salts belong in low-power, high-resistance devices with a restricted mouth-to-lung draw. That means pod systems and compact refillables. The liquid is thin enough to wick through narrow channels, the high nicotine level suits a device that produces modest vapour, and the tight draw mimics the sensation adults switching from smoking are used to. Running a 20mg salt through a high-power sub-ohm tank is the classic beginner mistake and it is genuinely unpleasant, because you are multiplying a high nicotine concentration by a large vapour volume.
For Big Drip. Shortfills belong in sub-ohm tanks with mesh coils and open airflow. High vegetable glycerine liquid is thick and needs generous wicking ports and enough power to vaporise properly. Our vape kits range covers hardware in this territory. In a small pod, the same liquid will simply burn.
Coil care applies to both, differently:
- Prime every new coil. Drip liquid onto the exposed cotton, fill, then wait. Five minutes for a salt in a pod, ten for a thick shortfill in a tank.
- Sweet flavours cost you coils. Bubblegum and heavy berry blends caramelise on the wire faster than lemon or mint does. If coil life is your concern, weight your rotation toward the lighter end.
- Change coil when you change flavour family. Bubblegum ghosts into whatever follows it with remarkable persistence.
- Do not chain vape. Back-to-back puffs never let cotton re-saturate, which is how coils die early regardless of liquid.
Tank and pod limits. UK rules cap refillable tank capacity at 2ml, which is why refillable devices sold here all sit at that size. It means refilling more often than vapers in other markets, and it is worth carrying a bottle rather than relying on one fill lasting a day.
A note on the wider market. Single-use disposable vapes are no longer sold in the UK, following a ban driven by the environmental cost of discarded lithium batteries. The market moved to rechargeable big-puff devices that pair a rechargeable battery with replaceable prefilled pods. That shift matters to this page because it pushed a lot of people toward refillable pods and bottled salts for the first time, which is exactly the customer the Mix Salts line serves.
Carrying liquid. A 10ml salt bottle is pocketable and needs no thought. A 120ml shortfill is not, and most people decant a smaller amount for daily carry while keeping the main bottle sealed, upright and in a dark cupboard away from heat and light.
Doozy Against the Shelf, and How to Order
Finally, the honest positioning exercise and the practical detail of buying.
Against Bar Juice. Our Bar Juice collection holds 47 products and is built tightly around the bar-style flavour convention: bold, sweetened, immediately readable profiles borrowed from the prefilled device world. It is more focused than Doozy and less varied in format, with no gum and no large-format shortfill. If you want that specific style at depth, Bar Juice is the better shelf. If you want format variety within one brand, Doozy is.
Against Aqua. Our Aqua collection is 11 products at £2.89 each, built around sharp, sour and fizzy fruit. It is a tight, single-format range with a very defined house character. Doozy is broader and more mainstream in its flavour choices; Aqua is narrower and more distinctive. Neither is better, they simply answer different questions.
Against IVG. Our IVG range runs to 540 products and is one of the largest single-brand listings we carry. If sheer choice is what you are after, IVG dwarfs Doozy on flavour count. What Doozy offers that a very large range struggles to is coherence: 106 products is small enough to actually browse and understand in one sitting.
Where Doozy genuinely wins. Three formats under one brand, a full spread of 0mg, 10mg and 20mg so you can step strength without changing flavour, fifteen well-chosen profiles covering every mainstream family, a price floor of £2.69, and two multibuy mechanics that make experimenting cheap. For a vaper who wants one brand to cover most situations, that is a strong combination.
Ordering. UK delivery is free on orders over £20, which five bottles on the multibuy at £10 will not reach on their own but ten will hit exactly. Orders placed before 4pm on a working day are dispatched the same day, which for most UK addresses means next working day arrival. Everything we ship is 100% genuine stock bought through proper UK distribution, which matters in a category where non-compliant imports do circulate.
Age verification. We sell strictly to adults aged 18 or over. Every order is age-verified, including nicotine-free liquid and including the Chewz gum. If verification cannot be completed we cannot fulfil the order, and that is not negotiable.
Where to go next. If the salts are what you came for, the wider e-liquid category holds 736 products across every brand we stock. If you came for the gum, the nicotine strips and alternatives section covers the other oral formats we carry. And if you would rather skip bottles entirely, our big puff rechargeable range is the compliant modern successor to the disposables that are no longer sold in the UK.
Popular picks from Doozy
If you would rather not scroll the whole range, these are a reasonable place to start.
- Doozy Big Drip 100ml from £9.99
- Doozy Chewz Nicotine Chewing Gum from £4.99
- Bubblegum Doozy Mix Salts from £2.89
- Cream Tobacco Doozy Mix Salts from £2.89
- Gummy Bear Doozy Mix Salts from £2.89
- Mixed Berries Doozy Mix Salts from £2.89
- Pink Lemonade Doozy Mix Salts from £2.89
- Sour Blue Raspberry Apple Doozy Mix Salts from £2.89
The full collection runs to 103 products, starting at £2.69. Use the filters to cut it down by brand, price or offer.
Related collections worth a look
Brands stocked in this collection:
- Doozy (103 products)
The main categories, if you want to start again: Nicotine Pouches, New In, Nicotine Salt E-Liquids, Vape Deals, Vape Pods, Pod Kits. Spend over £20 and UK postage is included.
Frequently asked questions
How many Doozy products do you stock?
We list 106 Doozy products, spanning nicotine salt bottles, a 100ml shortfill and the Doozy Chewz nicotine gum. Prices run from £2.69 up to £9.99 depending on which format you choose.
What nicotine strengths does Doozy come in?
Doozy is available at 0mg, 10mg and 20mg. Twenty milligrams per millilitre is the maximum permitted under UK regulations, so 20mg is the strongest level legally available here.
What flavours does Doozy make?
Fifteen profiles run through the range: mixed berries, ice, lemon, apple, raspberry, watermelon, lemonade, blue raspberry, strawberry, tropical fruit, mixed fruit, mint, bubblegum, banana and blackcurrant.
What is the cheapest Doozy product?
Prices in the collection start at £2.69. The Mix Salts line, which covers most of the flavour variety, sits at £2.89 a bottle before any multibuy discount is applied.
How does the Buy 5 for £10 deal work?
Five qualifying bottles come to a flat £10, which is £2 each. Against the £2.89 single price that saves 89p per bottle, or £4.45 across five. Eligibility is shown on each product page.
How much does the Buy 2 for £14 deal save?
Two qualifying bottles for £14 puts each at £7. Against a £9.99 single price that is a saving of £2.99 per bottle, or £5.98 across the pair, which works out at around 30 percent off.
What is Doozy Mix Salts?
Mix Salts is the brand's nicotine salt line, sold in small bottles at £2.89 and covering most of the flavour range. Nicotine salts stay smooth at higher strengths, which is why they suit compact pod devices.
What is Doozy Big Drip?
Doozy Big Drip 100ml at £9.99 is the range's shortfill. It is a large nicotine-free flavour base with headroom for nicotine shots, designed for sub-ohm tanks rather than small pod devices.
How do I get 3mg from the Big Drip 100ml?
Add two 10ml nicotine shots at 18mg. That puts 360mg of nicotine into 120ml of finished liquid, which gives exactly 3mg per millilitre. One shot alone gives roughly 1.6mg instead.
What is Doozy Chewz?
Doozy Chewz is a nicotine chewing gum sold at £4.99, listed in flavours including Cool Mint, Apple Ice and Watermelon Ice. It is an oral nicotine format for adults, not a vaping product, and suits situations where vaping is not practical.
Can I use Doozy Mix Salts in a sub-ohm tank?
It is not recommended. High-strength nicotine salt in a high-power device produces far more nicotine per puff than the format intends and is unpleasant. Salts belong in low-power pod devices with a tight mouth-to-lung draw.
Should I choose 10mg or 20mg?
Twenty milligrams suits adults switching from smoking and compact pod devices. Ten milligrams suits people who found 20mg too strong, those stepping down gradually, or anyone vaping constantly rather than in short bursts.
What is the difference between ice and mint in the flavour list?
Ice is a cooling sensation with little flavour of its own, so an iced fruit still tastes of the fruit. Mint brings its own distinct taste alongside the cooling, which means it competes with delicate fruit rather than simply refreshing it.
Do you offer free delivery on Doozy orders?
Once the basket passes £20, UK postage is on us. Ten bottles on the 5 for £10 multibuy hits that exactly at £20. Orders placed before 4pm on working days are dispatched the same day, and all sales are strictly to age-verified adults of 18 or over.