Loaded

Loaded at VapeShopOnline: One Bottle, One Price, 100ml

Some brand pages on this site run to hundreds of products. This one does not, and that is precisely why it is worth reading properly. The Loaded collection at VapeShopOnline is a single product: Loaded 100ml, priced at £9.99, supplied at 0mg. One bottle, one price, no variants to compare and no tiers to decode. In a market that has spent five years adding options faster than anyone can evaluate them, a shelf you can read in four seconds is oddly refreshing.

What that single line hides is a format decision with real consequences for how much you spend and what hardware you need. Loaded 100ml is a shortfill, and shortfills are the format that UK vaping invented in response to regulation rather than in response to taste. They are nicotine-free by design, they come in bottles far larger than anything nicotine-containing is allowed to be, and they are aimed squarely at people running refillable hardware rather than prefilled pods or big-puff devices. If you have only ever bought 10ml bottles or sealed pods, a 100ml shortfill is a different way of buying e-liquid entirely, and the economics are dramatically different too.

The headline number is straightforward. At £9.99 for 100ml, Loaded works out at just under 10 pence per millilitre. For comparison, our nicotine salt e-liquids range starts at £2.49 for a 10ml bottle, which is close to 25 pence per millilitre, and even our best multi-buy pricing on those bottles lands around 20 pence per millilitre. On raw cost per millilitre, a shortfill is roughly half the price of the cheapest nic salt route available. That is the entire commercial argument for the format in one sentence.

This page explains the whole picture: what a shortfill actually is and why UK bottles are shaped this way, why Loaded arrives at 0mg and what your options are from there, how the cost maths really works once you account for everything, what hardware a 100ml bottle is designed for, how Loaded sits alongside the rest of our shortfill e-liquids shelf, and who should be buying this format rather than sticking with 10ml bottles. As always at VapeShopOnline, stock is 100% genuine, orders placed before 4pm are dispatched the same working day, and UK delivery is free once your basket clears £20. Everything on this site is strictly for adults aged 18 and over, and age verification applies to every order without exception.

What a Shortfill Actually Is, and Why UK Bottles Look Like This

Shortfills exist because of a rule, not because of a recipe. Under TPD regulations in the UK, any e-liquid that contains nicotine is capped at 10ml per bottle. There is no way around it and no legitimate seller ignores it. Nicotine-free e-liquid, however, sits outside that cap entirely, which means it can be sold in whatever bottle size a manufacturer likes.

The industry's response was elegant. If you cannot sell 100ml of nicotine liquid, sell 100ml of nicotine-free liquid instead. That is a shortfill: a large bottle of 0mg e-liquid, complete in flavour terms, with no nicotine in it. The name comes from the bottle being deliberately short-filled, so the liquid does not reach the top. Conventionally a 100ml shortfill is supplied in a bottle sized well above 100ml, and that headroom is not an accident. It is there so the buyer has room to add something if they choose to.

Understanding this reframes what you are buying. Loaded 100ml is not a watered-down version of a nicotine product, and it is not an incomplete one. It is a full-strength flavour concentrate diluted into a full base, exactly as any e-liquid is, minus one ingredient. Everything that determines how a liquid tastes, how it wicks, how much vapour it produces and how it behaves in a coil is present.

Three practical consequences follow from the format:

• The price per millilitre collapses. Bottling, labelling, compliance testing and packaging costs are spread across ten times as much liquid. This is why £9.99 buys 100ml when £2.49 buys 10ml.
• The bottle is not pocket-sized. Shortfills live at home or in a bag, and you decant into your tank rather than carrying the bottle around. Some people keep a small empty bottle for daily use and top it up from the big one.
• The format assumes refillable hardware. There is no point owning 100ml of liquid if you use sealed prefilled pods. Shortfills are for tanks and refillable pods, full stop.

Our full shortfill e-liquids collection carries 154 products ranging from £3.95 to £19.99, so Loaded at £9.99 sits almost exactly in the middle of that shelf. The same 154 products appear on our nicotine-free e-liquids page, because in the UK those two descriptions cover the same catalogue: if a bottle is bigger than 10ml, it contains no nicotine. That is not a coincidence, it is the law working exactly as intended, and once you understand it the whole e-liquid shelf suddenly makes sense.

Why Loaded Arrives at 0mg, and What You Can Do About It

The strength listed against Loaded 100ml is 0mg, and that is not an oversight or a niche variant. It is the only strength a 100ml bottle can legally be sold at in the UK. Every product on our 0mg e-liquids page follows the same logic, and all 154 of them are large-format bottles for exactly this reason.

From there, buyers split into two groups, and both are entirely legitimate.

Group one: people who want it nicotine-free

A significant and growing number of adults vape without nicotine at all. Some have stepped down through the strengths over time and arrived at zero. Some never used nicotine but enjoy the ritual and the flavour. Some alternate, using nicotine liquid during the day and 0mg in the evening. For all of these people a shortfill is not a base to be modified, it is the finished product, and 100ml at £9.99 is simply an excellent way to buy a lot of flavour cheaply.

Group two: people who add a nicotine shot

The other route is the one the bottle's headroom is designed for. Nicotine shots are small, unflavoured, nicotine-containing bottles sold separately, and adding them to a shortfill is a standard, well-established UK practice. The maths is worth understanding before you decide whether it appeals.

A conventional nicotine shot is 10ml at 18mg. Add one to 100ml of shortfill and you have 110ml sitting at roughly 1.6mg. Add two and you have 120ml at roughly 3mg. That is the arithmetic, and it explains why the format has a ceiling: because everything is being diluted into a large volume, shortfills realistically land in the 3mg region rather than anywhere near the 20mg maximum. You cannot get a 100ml bottle to nic salt strengths without adding an implausible number of shots.

That single fact determines whether this format is right for you. If you vape at 3mg in a sub-ohm tank, shortfills are close to the ideal way to buy liquid and the savings are substantial. If you vape at 10mg or 20mg in a pod device, they are not, and you should be shopping our nicotine salt range instead, where 582 products start at £2.49 and the 5 for £10 e-liquids deal brings the effective price down further.

We will not tell you which strength to use and we make no claims of any kind about nicotine. What we can do is set out the mechanics clearly so the decision is an informed one. Shortfills are a low-strength, high-volume format. That is their nature, and fighting it is the most common mistake new buyers make.

The Cost Maths: What £9.99 for 100ml Really Means

Shortfills are bought on price per millilitre, so it is worth doing the sums properly rather than trusting the impression that a big bottle must be good value. In this case the impression happens to be correct, but the size of the gap surprises most people.

Loaded, as supplied. £9.99 for 100ml is 9.99 pence per millilitre. Call it 10p.

Standard 10ml nicotine bottles. Our nic salt range starts at £2.49 for 10ml, which is 24.9 pence per millilitre. Buying at the very cheapest single-bottle price, you are paying roughly two and a half times as much per millilitre as Loaded costs.

Multi-buy 10ml bottles. This is the fairest comparison, since almost nobody buys nic salts one bottle at a time. Our 5 for £10 deal delivers 50ml for £10, which is 20 pence per millilitre. Loaded is still almost exactly half that price per millilitre.

Loaded with two nicotine shots added. If you take the shortfill route to roughly 3mg, you end up with 120ml of finished liquid for £9.99 plus the cost of two shots. Even accounting for those, the per-millilitre figure stays comfortably below the multi-buy nic salt price, and you finish with a larger volume of liquid than five 10ml bottles provide.

Two honest caveats belong here, because a shop that only shows you the flattering numbers is not much use.

First, the comparison assumes you will actually use 100ml. Consumption varies enormously with hardware. A high-power sub-ohm tank can work through liquid at a rate that makes 100ml a fortnight's supply; a tight mouth-to-lung pod might take two months to finish the same bottle. If you are the second kind of vaper and you are not sure you like a flavour yet, buying 100ml is a gamble that a £2.49 bottle is not.

Second, the savings only materialise if you own refillable hardware. If you would need to buy a kit to use a shortfill, factor that in on the first purchase. Our pod kits and vape starter kits pages both carry 455 products from £2.99, so the entry cost is low, but it is not zero.

One final ordering note. A single bottle of Loaded at £9.99 sits £10.01 short of our £20 free UK delivery threshold. Two bottles at £19.98 leaves you a penny short, which is genuinely annoying, so the practical move is to add anything at all from our e-liquids collection, where bottles start at £2.49, and let free delivery do the rest.

What Hardware a 100ml Shortfill Is Built For

Format dictates hardware, and this is where a lot of first-time shortfill buyers go wrong. A 100ml bottle of 0mg liquid is not a universal product. It is designed for a specific style of vaping, and using it outside that style produces a disappointing result that has nothing to do with the liquid's quality.

Large-format shortfills are generally aimed at refillable devices with higher liquid throughput than a pocket pod. In practice that means a tank or refillable pod that you fill yourself, paired with a coil suited to the vaping style you prefer. The category exists because sub-ohm vapers get through liquid quickly and buying that volume in 10ml bottles is both expensive and irritating.

Here is how the hardware question sorts out:

• Refillable tanks and sub-ohm kits. The natural home for a shortfill. Higher airflow, more vapour, faster liquid consumption, lower nicotine strengths. Our vape kits collection carries 2,001 products from £2.99 to £34.99, which covers everything from a simple refillable device to a full sub-ohm setup.
• Refillable pods. A middle ground that works well with shortfills if the pod accepts a wider-bore coil. You will use liquid more slowly than a sub-ohm tank, so a 100ml bottle lasts a long time.
• Prefilled pods and big-puff devices. Not compatible in any useful sense. These are sealed systems. If this is your setup, a shortfill has nothing to offer you and you should stay on the products designed for your hardware.

Coils are the other half of the equation and the part people neglect. A coil is a consumable, and running a tired coil is the single most common reason a good liquid tastes wrong. Our vape coils page carries 19 products from £4.95 to £12.95, and keeping a spare pack alongside a 100ml bottle is simply good housekeeping: a big bottle will outlive several coils, so buying them together makes sense.

On brands, the hardware names most commonly paired with shortfills in the UK are the established tank and kit manufacturers. Vaporesso carries 252 products from £5.95 to £34.99 across kits, tanks and coils. Geekvape covers 30 products from £7.49, and Aspire carries 16 from £4.95. Any of the three will give you a device that a 100ml bottle makes sense with. Match the coil to how you want to vape, keep the airflow appropriate to the strength you are running, and the liquid will do its part.

One more hardware consideration is worth raising because it catches people out on their first shortfill order. Tank capacity in the UK is also regulated: a nicotine-containing tank is capped at 2ml, which is why refillable devices sold here are smaller than the ones you may remember from before those rules arrived. That does not stop you using a 100ml bottle, but it does mean you will be refilling more often than the bottle size suggests. Plan for a tank that you top up regularly rather than one you fill once a day, and keep the bottle somewhere convenient rather than buried in a bag. It is a small adjustment, and after a week of ownership it stops registering as an adjustment at all.

Nicotine-Free Vaping: Who Actually Buys 0mg

Because every shortfill is 0mg, this page is also, unavoidably, a page about nicotine-free vaping. It is a genuinely misunderstood corner of the market, so it is worth describing who buys it and why, without editorialising or making claims we are not permitted to make.

The step-down crowd

The largest group. These are adults who have moved gradually down the strengths over months or years and have arrived at zero. For them, 0mg is not a novelty; it is where they ended up. A 100ml bottle at £9.99 is a straightforwardly cheaper way to buy the liquid they were already going to buy, and the format's low-strength ceiling is irrelevant because they want no nicotine at all.

The alternators

A significant number of people run two liquids in parallel: a nicotine-containing liquid in one device and a 0mg liquid in another, switching between them across the day. Shortfills suit the 0mg half of that arrangement perfectly, because the volume is high and the cost per millilitre is low.

The flavour chasers

Nicotine has a taste and a physical presence in vapour. Remove it and flavours read differently, often more cleanly. Some experienced vapers deliberately run 0mg for that reason, particularly with complex blends where nicotine's edge competes with the flavour. Shortfills are the only large-format way to explore this.

The cloud crowd

Higher-power sub-ohm vaping and high nicotine strengths do not mix comfortably. Anyone running a genuinely high-output setup will be at a low strength or none at all, simply because the volume of vapour carries so much more of everything. For this group, 100ml bottles are not a preference, they are a necessity.

The mixers

And finally the group the format's headroom was designed for: people who buy a shortfill precisely so they can add a nicotine shot and land at around 3mg. For them, 0mg on the label is a starting point rather than a destination.

Whichever camp you fall into, the same 154 products serve all of them, listed identically on our 0mg e-liquids and nicotine-free e-liquids pages. What none of this is, and what we will not present it as, is any kind of health proposition. We sell regulated adult products to adults, and we describe what they are rather than what they might do.

Getting the Best From a 100ml Bottle

Buying liquid in bulk changes a few habits. None of this is complicated, but a bottle that lasts weeks needs slightly more thought than one you will finish in three days.

Shake it

E-liquid separates a little in a large bottle, particularly if it has been standing. A firm shake before each fill takes two seconds and makes the flavour consistent from the first fill to the last. This matters far more with 100ml than it ever does with 10ml.

Decant for daily use

Carrying a 100ml bottle around is impractical and increases the chance of losing the lot to a leak or a knock. Most regular shortfill users keep a small empty bottle in a bag or pocket and refill it from the big one every few days. It is a tidier system and it protects your investment.

Store it properly

• Keep it upright, sealed and out of direct sunlight. Light and heat are what degrade e-liquid over time.
• A cupboard is ideal. A car dashboard in summer is the worst place in Britain to keep a bottle of anything.
• Keep it out of reach of children and pets at all times, without exception. A 100ml bottle is a large volume and it must be treated with the same care as any household product.

Let it settle after mixing

If you do add a nicotine shot, the standard practice is to seal the bottle and shake it thoroughly, then leave it to settle for a while before use. Some people notice a difference after resting a freshly mixed bottle, others do not. It costs nothing to try, and with 100ml in hand you have plenty of scope to experiment.

Mind your coil

A big bottle will outlast several coils, and a worn coil will make even a good liquid taste flat or harsh. If flavour drops off partway through a bottle, change the coil before you blame the liquid. It is the right answer far more often than not, and a fresh coil from our coils range costs a fraction of the bottle.

Keep a record of what you liked

This sounds fussy but it is genuinely useful. When you are buying in 100ml quantities you make fewer purchase decisions per year, which means it is easy to forget exactly what you enjoyed twelve weeks ago. A note on your phone saves you repeating a mistake or, worse, failing to repeat a success.

Loaded Alongside Our Other Shortfill Brands

Loaded is one product on a shelf of 154, so it is fair to ask where it sits. Our shortfill e-liquids range spans £3.95 to £19.99, which is a wide spread, and understanding the shape of that range makes a £9.99 bottle easier to judge.

At the bottom of the range, around £3.95, you are typically looking at smaller bottles or simpler blends. At the top, near £19.99, you find larger volumes or more elaborate flavour work. Loaded's £9.99 for 100ml puts it squarely in the middle, which is where the bulk of the UK shortfill market lives and where the per-millilitre value tends to be strongest. Very cheap shortfills often win on headline price but lose on volume; very expensive ones can be superb but ask for a real commitment on a flavour you may not have tried.

For context on the brands we carry with broader e-liquid ranges, Doozy stocks 106 products from £2.69 to £9.99 and Vampire Vape carries 42 from £2.49 to £8.99. Both are long-established UK names with liquid across multiple formats. Browsing them alongside the shortfill shelf gives you a sense of how the same flavour philosophy plays out in 10ml and large-format bottles.

Where does that leave a one-product brand like Loaded? In a stronger position than it might appear. A single well-priced 100ml bottle is a low-risk way into the format for someone who has never bought a shortfill, precisely because there is no decision to agonise over. You are not choosing between nine variants at four price points. You are deciding whether £9.99 for 100ml of 0mg liquid suits your hardware and your strength preference. If the answer is yes, the purchase is simple. If the answer is no, no amount of range depth would have changed it.

Our honest recommendation is this. If you already run a refillable setup at low strength or at zero, Loaded 100ml is an easy, sensibly priced addition to an order and the per-millilitre maths speaks for itself. If you are new to shortfills entirely, buy one bottle rather than three, confirm the format works with your device and your routine, and expand from there once you know. And if you are running a prefilled pod or big-puff device, skip the format altogether for now: the whole of our e-liquids collection, 736 products from £2.49, is a better place to spend your money.

It is also worth saying plainly that a one-product collection is not a sign of a lesser product. Plenty of the brands on our shelves carry a single line because that is the extent of what reaches the UK through proper channels, and we would rather list one genuine bottle than pad a page with variants we cannot actually supply. Everything we stock, whether it sits in a range of seven hundred or a range of one, comes through legitimate UK distribution and is 100% genuine. On a large-format bottle that guarantee carries more weight than usual, because you are buying a substantial volume of a single thing rather than spreading the risk across ten small purchases.

Shortfills Versus 10ml Bottles: An Honest Comparison

The choice between large-format shortfills and standard 10ml nicotine bottles is the most consequential decision on this page, and it is not close once you know your own habits. Here is the comparison laid out plainly, in both directions.

Where shortfills win

• Cost per millilitre. Roughly 10p against roughly 20p to 25p. That is not a marginal difference, it is a halving.
• Fewer purchases. One bottle replaces ten. Fewer orders, fewer deliveries, less thinking about it.
• Less packaging per millilitre. One bottle and one label instead of ten of each.
• Better suited to high-consumption vaping. If a sub-ohm tank empties a 10ml bottle in a day, buying that way is a chore as well as an expense.

Where 10ml bottles win

• Strength. This is decisive. Nic salts reach 10mg and 20mg; shortfills realistically top out around 3mg once mixed. If you need the higher strengths, the comparison ends here.
• Portability. A 10ml bottle lives in a pocket. A 100ml bottle lives in a cupboard.
• Low-risk flavour testing. £2.49 to try something is a very different proposition from £9.99. With 582 products on our nic salt shelf and a 5 for £10 deal, exploring is cheap.
• Ready to use. No shots, no mixing, no shaking, no waiting. Open and fill.
• Compatibility. Works with the pod and pen devices most UK vapers actually own.

The decision tree is short. Do you use a refillable tank or pod? If no, buy 10ml bottles. If yes, what strength do you vape at? If 10mg or 20mg, buy 10ml nic salts. If 3mg or 0mg, buy shortfills and enjoy paying half as much per millilitre.

There is also a perfectly sensible middle path that plenty of our customers take: run both. A 100ml shortfill for the tank at home and a few 10ml nic salt bottles for the pod device you carry around covers both situations properly, and the two formats stop competing the moment you stop trying to make one do the other's job. A basket containing one Loaded bottle and a 5 for £10 nic salt selection comes to £19.99, which is a penny under free delivery, so add one more small item and the postage disappears entirely.

Common Mistakes With Large-Format E-Liquid

We see the same handful of problems reported by people new to shortfills, and every one of them is avoidable. None reflects badly on the liquid.

Buying 100ml of an untested flavour. The most expensive mistake in the format. A shortfill is a commitment, and if a flavour turns out not to suit you, you have a lot of it. If you have any doubt at all, test the flavour profile in a cheap 10ml bottle first. Our 5 for £10 e-liquids deal makes that testing almost free by comparison.

Using a shortfill in the wrong device. Putting a 0mg liquid into a device you previously ran at 20mg produces a completely different experience, and people frequently conclude the liquid is faulty when in fact the strength and the hardware are mismatched. Match the liquid to the device and the strength to your habit, in that order.

Expecting nic salt strength from a shortfill. Covered above but worth repeating because it is the single most common misunderstanding: the arithmetic of diluting a shot into 100ml puts a hard ceiling on where you can land. If you need 20mg, this format cannot get you there.

Neglecting the coil. A 100ml bottle will outlive several coils. Flavour that fades halfway through a bottle is almost always a coil problem, not a liquid problem. Keeping a pack from our coils range in the drawer solves it before it starts.

Storing it badly. Heat and sunlight degrade e-liquid, and a large bottle spends far longer exposed to whatever conditions you keep it in than a small one does. A cool, dark cupboard costs nothing and preserves the liquid properly.

Not shaking before filling. Two seconds of effort, noticeably more consistent flavour. Especially important with a bottle that has been standing for a week.

Leaving it accessible. A large bottle of e-liquid must be stored out of reach of children and pets at all times. This is not an optional nicety, it is a basic responsibility that comes with buying in volume, and it applies to 0mg bottles just as it does to any other household liquid.

Avoid those seven and the format is genuinely low-maintenance. Shortfills reward a small amount of forethought at the point of purchase and then ask almost nothing of you for the following month.

Ordering Loaded from VapeShopOnline

Buying from the Loaded collection is as simple as the collection itself, but a few details are worth knowing before you check out.

What you are buying. One product, Loaded 100ml, at £9.99, supplied at 0mg. The product page carries the specifics for the bottle, and we keep those pages accurate rather than optimistic. If something is out of stock, we say so rather than taking your money and hoping.

Dispatch and delivery. We send weekday orders the same day when they arrive before 4pm. UK delivery is free once your basket clears £20. One bottle at £9.99 and two bottles at £19.98 both fall just under that line, so the sensible move is to add a 10ml bottle or a pack of coils to tip the order over and remove the postage entirely. It is a rare case where spending a couple of pounds more costs you less overall.

Age verification, every time. Every order on this site is age verified and every product is strictly 18+. That includes 0mg liquid. Nicotine-free does not mean unrestricted, and we treat the whole catalogue the same way.

Genuine stock, guaranteed. Everything we sell comes through legitimate UK supply and is 100% genuine. Large-format liquid is a category where provenance matters, because you are buying a lot of one thing rather than a little of several. If you see the same bottle elsewhere at a price that seems impossible, that price is usually telling you something.

Building a sensible basket. Our standing suggestion for a first shortfill order is one bottle of Loaded, one pack of coils suited to your device, and a couple of 10ml bottles from the e-liquids range for the days you want nicotine or want to carry something smaller. That combination clears free delivery, covers both formats, and means a worn coil never leaves you unable to use the liquid you just bought.

Loaded is a one-product brand on a site with thousands of options, and that is exactly its appeal. There is nothing to compare, nothing to configure and no premium tier waiting to catch you out. It is 100ml of 0mg e-liquid for £9.99, which works out at just under 10 pence per millilitre, aimed at anyone running refillable hardware at low strength or none at all. If that describes your setup, it is one of the more sensible ten pounds you can spend here. If it does not, the rest of our e-liquids collection has 736 products waiting, and we would rather point you there than sell you the wrong format.

Popular picks from Loaded

A handful of products from this collection worth looking at first.

• Loaded 100ml from £9.99

The full collection runs to 1 products, starting at £9.99. The sort and filter controls make a large range manageable.

Related collections worth a look

Brands stocked in this collection:

• Loaded (1 products)

Broader ranges to browse from here: Pod Kits, Nicotine Salt E-Liquids, Nicotine Pouches, E-Liquids, Vape Deals, Vape Pods. Spend over £20 and UK postage is included.