Lost Mary

Lost Mary at VapeShopOnline: 305 Products From £2.89

Ask any UK vape shop which brand names customers walk in already knowing, and Lost Mary will be near the top of the list. What began as a sister label to one of the biggest names in vaping grew, within a couple of years, into a phenomenon in its own right, with a butterfly motif and a pastel-shelled design language that made its devices instantly recognisable on shop counters across Britain. More importantly for the people actually vaping them, Lost Mary built its reputation on flavour engineering: layered, rounded profiles that consistently taste like someone in a lab actually cared, rather than the flat one-note sweetness that floods the cheaper end of the market.

Our Lost Mary collection is one of the deepest single-brand ranges in the store: 305 products, priced from £2.89 up to £11.99, spanning everything from compact 600 puff rated formats to full-sized rechargeable kits rated at 30,000 puffs. Strength options are unusually broad for one brand, running from completely nicotine-free 0mg listings up through 5mg, 9mg, 10mg, 18mg and 20mg, with the numbers above the UK vape ceiling belonging to the brand's smoke-free pouch products rather than its e-liquid devices. Fifteen flavour families thread through the range, from mixed berries and cherry to peach, pineapple, grape and mango.

Value runs deep here too. Lost Mary products at VapeShopOnline carry some of the most aggressive multibuy offers on the site, including BUY 3 FOR £10, BUY 3 FOR £12, BUY 3 FOR £14, BUY 4 FOR £23, BUY 5 FOR £25 and BUY 3 FOR £23, which we break down with proper worked examples further down this page. Every item is 100% genuine stock, a point that matters more with Lost Mary than with almost any other brand because its popularity has made it a favourite target for counterfeiters.

This page is our full guide to the brand: how the range is structured from its smallest formats to its biggest, what the Hawcos x Lost Mary collaboration kits bring, which flavours the brand genuinely does best, how to read the strength options, and how Lost Mary stacks up against the other giants on our shelves like Elf Bar and Hayati. Orders over £20 ship free anywhere in the UK, everything ordered before 4pm leaves us the same day, and every sale is strictly 18+ with age verification at checkout. If you only know Lost Mary as a name on a shelf, by the end of this page you will know exactly which corner of its 305-product range belongs in your pocket.

From 600 Puffs to 30,000: The Shape of the Range

The best way to understand Lost Mary is to see the range as a ladder, because very few brands cover as much of the market in one badge. At the bottom rung sit the compact formats rated at 600 puffs, the direct descendants of the pocket-sized devices that made the brand famous, now living on in pod form for the rechargeable era. These are the £2.89 entry points of the collection, and they remain the cheapest way to find out what the Lost Mary flavour house tastes like before committing to anything larger.

The middle of the ladder is prefilled pod territory, where a rechargeable device takes sealed pods of nicotine salt e-liquid that click in and out in seconds. This is where most of the collection's depth lives, and it is the format we recommend most often to adults switching from smoking: no filling, no coils, no maintenance beyond charging, but dramatically cheaper per session than replacing an entire device each time. Our prefilled vape pods collection shows the format across all brands, and Lost Mary's multibuy pricing makes it one of the cheapest houses to run, with pods falling to £3.33 each on the right deal.

The top rungs are the big-puff kits, running up to devices rated at 30,000 puffs at the £11.99 ceiling of the range. These carry the same flavour engineering as the small formats but stretch it across weeks of use from a single rechargeable device, competing directly with the biggest kits from rival houses in our big puff vapes category. In between, collaboration lines like the Hawcos x Lost Mary kits at £5.99 and £8.99 fill the mid-capacity gap, and they get their own section below.

Why does the ladder structure matter to you? Because it means the brand can follow you as your vaping changes. Plenty of our customers started on the small formats years ago, moved to prefilled pods when the maths sank in, and now keep a big-puff kit for holidays and a pod device for home. The flavours carry across formats, so a profile you love at 600 puffs is usually waiting for you further up the ladder. That continuity is genuinely rare: most brands are strong at one rung and absent at the others. Lost Mary's 305 products at VapeShopOnline cover the lot, which is exactly why the brand earns one of the biggest single-brand pages in the store, and why the rest of this guide takes the rungs one at a time.

The Hawcos x Lost Mary Collaboration Kits

Collaborations are common in vaping, but most are just a logo swap. The Hawcos x Lost Mary lines we stock are the better kind: two houses pooling hardware and flavour work into kits that sit at sharp price points, and they currently anchor the mid-range of our Lost Mary collection.

The Crystal Pro family at £5.99. The Hawcos x Lost Mary Crystal Pro Vape Kit takes the crystal-shell design trend and pairs it with Lost Mary flavour blending at a price that undercuts most of the category. The Crystal Pro in Blue Razz is the headline seller, that sweet-and-sharp berry profile the UK cannot get enough of, while the Crystal Pro Cola delivers a proper fizzy cola note that stands out on a wall of fruit flavours. At £5.99 each, these are ideal first steps into the brand for anyone who wants more capacity than an entry pod without committing to a big-puff price.

The Pro Max 7000 family at £8.99. One rung up, the Pro Max 7000 prefilled kits stretch the same approach across a 7000 puff rating, and the flavour list is where Lost Mary's blending really shows off. The Pro Max 7000 Berry Fusion layers several berries into one deep profile, and the Kiwi Passion Fruit Guava is the brand's beloved tropical trio, tart kiwi over floral passion fruit with a soft guava base. Juicy Peach covers the mellow end with a genuinely convincing ripe peach, Cherry Cola marries the fizzy cola note to a dark cherry topper, and the sour candy wing is handled by Blueberry Razz Gami and Blueberry Sour Raspberry, both built for vapers who like a sherbet edge on their fruit. Blue Razz Lemonade rounds out the family for anyone who wants the classic berry note lifted with sparkling citrus.

Which one should you pick? The honest answer: Crystal Pro if you rotate flavours often or you are auditioning the brand, Pro Max 7000 if you already know your profile and want the week-plus capacity. Both charge over USB-C, both use nicotine salt liquid for a smooth draw, and both qualify for our free UK delivery once your basket clears £20, which two Pro Max kits do on their own. As collaboration stock moves quickly, check the new arrivals page for fresh drops, because the Hawcos x Lost Mary lines have a habit of adding flavours faster than we can update guides.

What the Lost Mary Flavour House Does Best

Strip away the shells and the puff counts and a vape brand lives or dies on its liquid, so let us talk honestly about where Lost Mary's flavour house earns its reputation across the fifteen families in this collection.

Berry blending is the crown jewel. Mixed berries, blueberry, raspberry and strawberry all appear across the range, but what sets the brand apart is how it stacks them. Where cheaper houses vape like a single sweet note, Lost Mary's berry work has layers: a sharp top, a jammy middle, a rounded finish. The Berry Fusion and Blueberry Sour Raspberry kits in the Hawcos line are textbook examples, and the brand's take on blue razz, the most competitive flavour in UK vaping, holds its own against anyone's.

The soft fruits are quietly excellent. Peach, mango, grape and pineapple are hard profiles to do well because they turn artificial easily. Lost Mary's Juicy Peach is one of the most convincing peaches in the store, and the tropical entries, led by that kiwi passion fruit guava combination, taste blended rather than bolted together. If your palate leans this way, you are in the right brand.

Cherry, cola and the playful end. Cherry appears both straight and in blends like Cherry Cola, which captures an actual fizzy quality most cola vapes miss. Lemon, lime and lemonade cover the citrus corner, with lemonade doing heavy lifting as a mixer that brightens berry profiles. Apple and watermelon hold down the crisp, clean end, and ice threads through the whole menu for anyone who wants a cold exhale on any of the above.

How to choose from fifteen families. If you are new to the brand, start with the profile you already buy elsewhere; Lost Mary's version will tell you immediately whether the house style suits you. If you are a flavour explorer, use the multibuy deals to build a spread, three different flavours for £10 or £12 depending on the line, and audition them side by side. And remember that flavour crosses formats here: a pod flavour you adore almost certainly exists further up the range in a bigger kit. For vapers who want to compare the same profiles across rival houses, our Elux and Crystal Prime pages carry the closest competing menus, and a side-by-side session with the same flavour from two brands is the fastest palate education in vaping. Lost Mary wins those head-to-heads more often than any brand its size has a right to.

Reading the Strengths: 0mg to 30mg in One Range

Lost Mary offers one of the widest strength spreads of any brand we stock, and it confuses customers weekly, so here is the plain-English guide to what all those numbers mean and which belongs in your basket.

The vaping strengths: 0mg to 20mg. UK law caps nicotine in vape liquid at 20mg per millilitre, and Lost Mary's device range uses that ceiling as its anchor. The 20mg options deliver full satisfaction from short sessions and suit adults switching from a regular smoking habit; this is the strength most of the range sells in and the honest starting point for most former smokers. The 10mg tier is the classic step-down, half the hit per puff for lighter users, while the 5mg and 9mg listings offer finer graduations that most brands simply do not bother making. At the bottom, genuine 0mg products serve vapers who have finished with nicotine but keep the hand-to-mouth ritual, a corner of the market Lost Mary serves better than most; our nicotine-free collection gathers the equivalent bottled options.

The numbers above 20mg. If you spot 18mg you are usually looking at pouch or alternative formats, and anything at 30mg is definitely not an e-liquid, because no legal UK vape exceeds 20mg. Those higher figures belong to Lost Mary's smoke-free nicotine pouch products, which sit under different regulations and get their own section later in this guide. The practical rule: on any product page, the format tells you what the number means, and if a listing elsewhere on the internet offers a Lost Mary vape above 20mg, it is not UK-compliant stock and you should walk away.

Matching strength to yourself. Choose 20mg if you smoked daily or find lighter vapes leave you puffing constantly without feeling settled. Choose 10mg or below if you were an occasional smoker, or you are deliberately stepping down and your current strength already feels like plenty. The trap to avoid is optimistic underbuying: a strength too low leads to chain vaping, which empties devices faster and usually costs more than simply buying the right strength. Nicotine salt chemistry, which the brand uses across its prefilled range, keeps even 20mg smooth on the throat rather than harsh. If you want the deeper theory, our nicotine salt e-liquids page covers it, but the short version is that Lost Mary's spread means you can land on exactly your number and adjust it over time without ever leaving the brand.

Six Multibuy Deals and the Maths Behind Them

Lost Mary's popularity means it rarely needs discounting, which makes the multibuy spread on our shelves genuinely unusual, and worth doing the arithmetic on properly. Six offers run across the collection, each tied to specific lines, and the differences between them matter.

The pod-tier deals. The sharpest offer is BUY 3 FOR £10, which lands at £3.33 per item and applies to entry-level lines that would cost more bought individually. One rung up, BUY 3 FOR £12 works out at exactly £4 each, and BUY 3 FOR £14 at £4.67. These three deals are the engine room of cheap Lost Mary ownership: a customer on the 3 for £10 offer buying prefilled stock is paying less per unit than almost anywhere in the store, and our 3 for £10 prefilled pods collection gathers the equivalent offers across all brands if you want to comparison shop.

The volume deals. BUY 4 FOR £23 prices each unit at £5.75, and BUY 5 FOR £25 at exactly £5 each, deals aimed at regulars who know their flavours and buy by the week or fortnight. The five-pack structure is quietly clever: it encourages a spread, so most customers run three bankers and two experiments, which is precisely how you find your next favourite flavour without risking a wasted purchase.

The premium deal. BUY 3 FOR £23 at £7.67 per item covers higher-capacity lines, and against the £8.99 individual price of a Pro Max 7000 kit it represents a meaningful saving on hardware you were buying anyway.

How to stack value like a regular. Three habits worth copying. First, every one of these deals except the 3 for £10 clears our £20 free UK delivery threshold on its own, and the 3 for £10 gets there with one added item, so a well-built basket never pays postage. Second, mixed-flavour selection within a deal is the norm, not the exception, so never buy three of one flavour out of caution. Third, deals shift as lines rotate, so check the vape deals page alongside this collection before you commit; the same product occasionally appears under more than one offer. Do the division every time, price divided by units, and Lost Mary's shelf rewards you better than any comparably famous brand we carry.

Which Lost Mary Suits Which Vaper

Three hundred and five products is a luxury and a problem: the range genuinely has a right answer for almost everyone, but finding it takes a map. Here is ours, drawn from what actual customers buy and come back for.

The adult switching from smoking this month. Start with a 20mg prefilled option in a flavour adjacent to what you know: the mixed berries and apple profiles convert tobacco-habit newcomers most reliably in our experience, with mint close behind. A Crystal Pro kit at £5.99 is the ideal first purchase because the commitment is low and the hardware is foolproof: no buttons, no settings, charge it when it dims. If it takes, the multibuy deals turn your second order into the cheap one. The wider prefilled pod kits collection shows the format across every brand, but Lost Mary is where we point most first-timers.

The flavour hopper. If you get restless with one profile after a few days, the pod-tier multibuys are your natural habitat: three different flavours for £10 to £14 and a fresh rotation every week. Fifteen flavour families means the rotation takes months to exhaust, and the playful end of the menu, the cola blends and sour candy profiles, exists precisely for you.

The heavy, settled vaper. You know your flavour and your strength, and you value not thinking about it. Go straight to the top of the range: the big-puff kits rated up to 30,000 puffs at £11.99 minimise both cost per puff and shopping frequency, and the BUY 3 FOR £23 offer on premium lines cuts the price further. Compare capacity honestly against the giants in our 30000 puff collection, where Lost Mary competes on flavour rather than raw size.

The zero-nicotine vaper. The 0mg corner of the range serves people who have stepped off nicotine entirely but keep the ritual, and Lost Mary treats it as a real market rather than an afterthought, with proper flavour parity rather than a token menthol.

The undecided. Buy one £2.89 entry-level format in your usual flavour family and one wildcard. For under £6 you will learn more about your own preferences than any guide can teach you, and everything you learn transfers up the ladder. Whichever profile you turn out to be, note what you liked and the range will have a bigger, cheaper-per-puff version of it waiting.

Lost Mary vs Elf Bar, SKE and Hayati

No brand exists in a vacuum, and the honest way to evaluate Lost Mary is against the three houses UK vapers most often cross-shop it with. We stock all four in depth, so consider this the view from behind the counter.

Against Elf Bar. This is the family fixture: the two brands share heritage, and it shows in similar hardware instincts and near-identical price positioning. The traditional distinction is flavour philosophy. Elf Bar plays it straighter, with cleaner single-note profiles and arguably the most consistent quality control in the category, while Lost Mary takes more blending risks, stacking two and three fruits into layered profiles with sour and candied edges. Vapers who want a reliable version of a familiar flavour tend to settle with the Elf Bar range, which runs to 216 products with us; vapers who want their flavour to be interesting tend to end up here. There is no wrong answer, and most of our regulars have both in a drawer.

Against SKE. SKE's crystal-shelled hardware defined the look of an entire product generation, and its draw is famously clean and bright. Where Lost Mary wins is range architecture: the ladder from £2.89 formats to 30,000 puff kits is more complete, and the strength spread is far wider. Where the SKE collection answers back is design cohesion and that signature crisp delivery, and the Hawcos x Lost Mary Crystal Pro line is, frankly, this brand competing on SKE's home turf at £5.99.

Against Hayati. Hayati is the volume king of modern UK vaping, with 721 products across our store and a specialism in big-puff hardware and loud, sweet profiles. At the top of the range the two brands collide directly, and the choice usually comes down to palate: Hayati vapes bolder and sweeter, Lost Mary more rounded and blended. If maximum capacity per pound is your only metric, the Hayati collection is hard to outrun; if flavour nuance matters as much as size, Lost Mary holds its ground.

The bottom line. Lost Mary's edge is completeness: no rival matches its combination of range depth, strength spread from 0mg upward, flavour ambition and multibuy value in one badge. Its weakness is that specialists beat it at their specialisms. The good news is that you are not choosing a football team; buy the best product for your pocket, and let the brands fight it out on our shelves.

Beyond Vaping: Lost Mary Nicotine Pouches

The strength chart earlier flagged something unusual: numbers above the 20mg vape ceiling in a vape brand's range. The explanation is that Lost Mary, like several major houses, has expanded beyond vapour entirely, and seven of its products in our store are nicotine pouches, sold alongside specialist pouch brands in our nicotine pouches collection.

What a pouch actually is. A nicotine pouch is a small white sachet of plant fibre and food-grade fillers carrying nicotine and flavouring, no tobacco leaf involved. It sits between the upper lip and gum, releases its nicotine and flavour gradually over around half an hour, and is then removed and binned. No vapour, no smell, no device, no battery, nothing to charge and nothing to light. Because pouches are not e-liquids, they fall outside the TPD's 20mg vape ceiling, which is why strengths like 30mg legally exist in pouch form, and it is exactly why those numbers appear in the Lost Mary range listings.

Why a vaper might care. Pouches solve the situations vaping cannot: the flight, the office with a strict policy, the stadium, the long meeting, the family gathering where you would rather not step outside every hour. A tin in the pocket covers the gaps a device cannot, which is why the combination of a vape at home and pouches for the day out has quietly become one of the most common patterns among our regulars. For adults who use nicotine, it is a discreet option with zero effect on anyone nearby.

Where Lost Mary fits in the pouch market. The specialist pouch houses, Pablo, Killa, ZYN and Velo among them, built that market and dominate its shelf, and we stock them all in depth. Lost Mary's entries bring the brand's flavour-first instincts to the format, which matters because pouch flavour ranges tend to be mint-heavy and conservative; a house famous for fruit blending walking into that room is a welcome development. If you already trust the brand's palate from its vape range, its pouches are the natural first tin to try.

The practical details. Pouches in our store run from £3.99 to £4.99 per tin with multibuy offers of their own, they ship in the same basket as your vape order, and the same rules apply: strictly 18+, age verified at checkout, and free UK delivery once your order clears £20. Strength etiquette matters more with pouches than vapes because the spread is wider, so start lower than you think you need and move up; a 30mg pouch is a serious dose by any standard, and the milder tiers exist for good reason.

Spotting Genuine Lost Mary and Why It Matters

Success breeds imitation, and no UK vape brand has been imitated harder than Lost Mary. Trading Standards seizures of counterfeit vapes run into the millions of units nationally, and the most-faked names are always the most-loved ones. This section exists because we would rather teach you to spot a fake than have you learn the expensive way.

Why counterfeits are worse than a bad deal. A fake Lost Mary is not a discount Lost Mary; it is an unregulated device of unknown origin wearing a costume. Counterfeit vapes routinely fail the standards that legal UK products must meet: they can exceed the 20mg nicotine ceiling, carry oversized untested tanks, skip the safety and emissions testing that notified products undergo, and use liquid of completely unknown provenance. The whole point of the UK's regulatory framework, the TPD notification system, the strength cap, the age restrictions, is that a compliant product is a known quantity. A counterfeit is the opposite by definition.

The tells worth knowing. Price is the loudest one: genuine Lost Mary sits in a fairly narrow band, and a deal that embarrasses every legitimate retailer at once is a warning, not a bargain. Packaging quality is the second: authentic stock has crisp print, correct spelling, proper UK compliance text and scannable verification codes, while fakes frequently stumble on fonts, colour matching and translation. Format is the third: if a listing offers a strength above 20mg on a vape, a suspiciously enormous puff count at a pocket-money price, or a single-use device with no charging port, it is not legitimate UK stock regardless of the logo. Source remains the ultimate tell: car boot sales, unverified marketplace sellers and social media DMs are where fakes live.

What we do so you do not have to think about it. Every Lost Mary product at VapeShopOnline arrives through vetted UK distribution with full paper trails, which is what our 100% genuine stock guarantee actually means in practice. We check verification on inbound stock, we stock only UK-notified product, and if the brand issues a batch advisory we act on it. The same guarantee covers every brand in the store, from Elf Bar to the specialist houses, because authenticity is the one product feature that every single customer needs and no counterfeit can offer. Buy from businesses with something to lose, ours or anyone else's, and the counterfeit problem simply never reaches you.

Buying Lost Mary From Us: Delivery, Age Checks and the Rules

The final piece of the picture is the practical one: what actually happens when you order, and the UK rules that shape what we can and cannot sell you. None of it is complicated, but knowing it makes you a sharper buyer everywhere, not just here.

The legal frame in sixty seconds. Vape products in the UK are governed by the Tobacco Products Directive framework: nicotine strength is capped at 20mg per millilitre, traditional tanks at 2ml and nicotine e-liquid bottles at 10ml, and every product must be notified before sale. The ban on single-use disposable vapes removed throwaway devices from the market entirely, which is why every current Lost Mary device is rechargeable, keeping the convenience of the old format while meeting the reusability rules. Sales are strictly 18+, it is illegal to buy on behalf of anyone under 18, and we verify age at checkout on every order without exception. We make no health claims about any product on this page: vaping products contain nicotine, which is addictive, and they exist for adult vapers, particularly adults switching from smoking, not for anyone else.

Delivery, timing and stock. Orders placed before 4pm are dispatched the same working day, and delivery is free across the UK on orders over £20, a threshold most Lost Mary multibuys clear on their own. Popular flavours move fast, especially new collaboration drops, so if a profile you love is in stock, that is the moment to use the multibuy pricing rather than the week after. The new arrivals page is where fresh Lost Mary lines surface first.

Getting the most from the collection page. With 305 products, filtering is your friend: narrow by strength first, then flavour family, and the shortlist does itself. If you are comparing against other brands before committing, keep our SKE and Crystal Prime brand pages open in adjacent tabs; ten minutes of comparison beats any amount of guesswork.

The short version of this entire guide. Lost Mary earned its name on flavour and kept it on range: 305 products from £2.89, strengths from 0mg to the legal ceiling and beyond into pouches, six multibuy deals that reward anyone willing to do simple division, and a ladder of formats that can follow you from your first vape to your ten-thousandth. Pick your rung, pick your flavour, and let a brand that takes blending seriously do the rest.

Popular picks from Lost Mary

A handful of products from this collection worth looking at first.

• Hawcos x Lost Mary Crystal Pro Vape Kit from £5.99
• Hawcos x Lost Mary Pro Max 7000 Prefilled Vape Kit from £8.99
• Berry Fusion Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99
• Blue Razz Lemonade Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99
• Blueberry Razz Gami Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99
• Blueberry Sour Raspberry Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99
• Cherry Cola Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99
• Juicy Peach Hawcos x Lost Mary Pro Max 7000 Refill Pack from £6.99

The full collection runs to 178 products, starting at £2.89. The sort and filter controls make a large range manageable.

Related collections worth a look

Brands stocked in this collection:

• Lost Mary (178 products)

Broader ranges to browse from here: Vape Pods, Disposable Vapes, Pod Kits, Nicotine Salt E-Liquids, Sale, Vape Kits. Spend over £20 and UK postage is included.