IVG

IVG: 540 Products, One Catalogue, Explained Properly

Some vape brands are known for one hit device. IVG is known for range. Our IVG collection holds 540 individual products, priced from £2.89 up to £11.99, and that breadth is the single most important thing to understand before you buy. This is not a brand you sample once and file away. It is a brand with enough hardware, enough bottled liquid and enough flavour variations that two IVG customers can have almost nothing in common in what they actually put in their pocket.

That scale creates a genuine navigation problem, which is why this page exists. Five hundred and forty listings is more than most people will scroll through. Sorting by price gets you the cheapest thing rather than the right thing. Sorting by popularity buries the flavour you would actually have loved under whatever happened to sell well last month. What follows is a structured walk through the range: the device families and what separates them, the flavour house style, the four nicotine strengths on offer, the six multibuy deals and the arithmetic behind each one, and an honest comparison against the three or four brands most IVG shoppers also consider.

The headline numbers frame everything else. Puff ratings across the collection run from 1,200 at the compact end all the way to 35,000 at the top. Nicotine strengths cover 20mg, 15mg, 10mg and 0mg, which is a wider spread than most rivals bother with. Flavours cluster around fifteen recognisable families: mixed berries, ice, raspberry, strawberry, cherry, lemon, apple, watermelon, blue raspberry, pineapple, mixed fruit, mint, menthol, blueberry and lemonade. And the pricing ladder starts at £2.89, which puts the cheapest IVG product in the same bracket as the cheapest thing we sell full stop.

A word on how to read the rest of this guide. Every price quoted comes from live listings in this collection. Every product named is one we actually stock. Where we make a recommendation it is based on what the hardware does, not on what we would like to shift. And where a comparison favours a rival brand, we say so, because a customer who buys the wrong thing on our advice does not come back. VapeShopOnline stocks 100% genuine product, dispatches before 4pm for next-day delivery and ships free across the UK on orders over £20. Everything below assumes you are an adult of 18 or over, because that is the only person we sell to.

The IVG 2400 Rechargeable Kit: The Backbone of the Range

If one device family carries the modern IVG catalogue, it is the 2400 Rechargeable Vape Kit. It sits at £6.99, it comes in a long list of flavour editions, and it is the product most people mean when they say they vape IVG. Understanding it tells you a great deal about how the brand thinks.

The format is the post-ban standard: a rechargeable body paired with prefilled pods, so the battery survives long after the liquid is gone. That is the architecture the UK market moved to when single-use disposables were banned, and IVG built the 2400 squarely around it rather than bolting a charge port onto an old design. You get a device that recharges, pods that swap in seconds, and a puff rating that reflects total capacity across the kit rather than a single sealed unit.

The flavour editions worth knowing

The 2400 line is organised by named editions rather than a single flavour list, and the naming is unusually literal, which helps. The IVG 2400 Rechargeable Vape Kit Blue Raspberry Ice at £6.99 is the one we recommend to people coming off a cold fruit bar, because it lands the sweet blue raspberry note first and the chill underneath rather than the other way round. The IVG 2400 Rechargeable Vape Kit Berry Edition, also £6.99, is the safer all-day pick: mixed berry, no ice, nothing that fatigues the palate by mid-afternoon.

For anyone who wants a menthol rather than a fruit, the IVG 2400 Rechargeable Vape Kit Classic Menthol does exactly what the name promises. It is clean, it is not sweetened into a mint humbug, and it is the closest thing in the 2400 line to a palate reset. The IVG 2400 Rechargeable Vape Kit Banana Edition at £6.99 is the outlier of the group and the one people either adore or return to the shelf: a soft, creamy banana with no ice and no acid to cut it.

Beyond those, the edition list continues through Blue Edition, Blueberry Edition, Cherry Edition, Cola Edition, Exotic Edition and Fizzy Cherry, all at the same £6.99. The flat pricing across editions is deliberate and it matters more than it sounds: it means you can pick purely on taste without doing a cost calculation every time, which is rarer in this category than it should be.

Where the 2400 sits against the wider market

At 2,400 puffs the kit is deliberately mid-sized. It is not competing with the enormous devices in our 30000 puff vapes range, and it is not trying to. It is aimed at the vaper who wants a pocketable device, a short flavour commitment and a low unit price, rather than someone who wants to buy once a month. If you go through a device in three or four days, the 2400 is a good rhythm. If you want to buy one thing and forget about it, look higher up the puff ladder.

The cost arithmetic is straightforward: £6.99 across 2,400 puffs works out at roughly 0.29p per puff. That is not the cheapest per puff in the shop, and we will come back to why the big-puff devices beat it on that metric, but per puff is not the only number that matters. Flavour variety, pocket size and the ability to change your mind cheaply all favour the smaller format.

From 1,200 Puffs to 35,000: Reading the IVG Puff Ladder

The IVG collection spans a puff range of 1,200 at the bottom to 35,000 at the top. That is a factor of nearly thirty between the smallest and largest devices in a single brand, and it is genuinely unusual. Most brands pick a lane. IVG covers the whole road, which means the brand name alone tells you almost nothing about what you are buying. The number does.

The 1,200 to 2,400 band

This is the compact tier. Small body, prefilled pod, low unit cost. It suits three types of buyer. First, the light vaper who does not finish a large device before the flavour dulls. Second, the flavour tourist who wants to try six things this month rather than commit to one. Third, anyone who wants a second device for a night out, where losing it would be irritating rather than expensive. The 2400 kit at £6.99 anchors this band.

The middle band

Between the compact kits and the flagship hardware sits the bulk of the range: devices with enough capacity to last a normal week or more, still pocketable, still under a tenner in most cases. This is the sweet spot for the majority of IVG buyers and it is where the brand's flavour depth pays off, because you are committing to one profile for long enough that the choice matters. If you are shopping this band, compare against our broader big puff vapes selection to see how IVG's capacity and price line up against everything else on the shelf.

The 35,000 puff top end

At the ceiling of the range, IVG competes directly with the largest devices we sell. The maximum price in the collection is £11.99, and at 35,000 puffs that works out at roughly 0.034p per puff. Put that against the 2400 kit's 0.29p and the big device is close to nine times cheaper per puff. That is the honest maths, and it is why the top end of the market keeps growing.

The counterargument is real too. Thirty-five thousand puffs is a long commitment to one flavour. If you are a heavy vaper who knows exactly what you like, the economics are unarguable. If you get bored of a flavour after a week, you will have paid for capacity you never use, and the per puff figure becomes fiction. We have watched plenty of customers buy the biggest device available, tire of the flavour at the halfway mark and leave it in a drawer. Buy the capacity you will actually finish.

A practical way to choose your band

Count your current consumption honestly. If you finish a 600 puff equivalent in a day, you are at roughly 4,200 puffs a week, so a 2,400 puff kit is a two-day device and a 35,000 puff device is a two-month one. If you finish one in three days, halve those numbers. Then ask how long you can happily stay on one flavour. Where those two answers meet is your puff band. It is a two-minute calculation and it saves more money than any deal on this page.

For a wider view of how the bands price up across every brand we carry, our 10000 puff vapes and 25000 puff vapes collections are the natural comparison points either side of IVG's middle and upper tiers.

The IVG Flavour House Style: Sweet, Clean, Rarely Subtle

Fifteen flavour families run through this collection: mixed berries, ice, raspberry, strawberry, cherry, lemon, apple, watermelon, blue raspberry, pineapple, mixed fruit, mint, menthol, blueberry and lemonade. That list is fruit-dominant and unapologetically so. If you are hunting tobacco, custard or bakery profiles, IVG is not where your search should start.

What separates IVG from the dozens of other fruit-first brands is the house style, and it is consistent enough to describe. IVG flavours tend to lead with a bright, high, sweet top note and resolve quickly, rather than sitting heavy on the tongue. The berries taste like sweets rather than fruit off a bush. The lemon is lemonade rather than lemon peel. The apple is green and sharp rather than orchard-soft. Whether that appeals is a matter of taste, but it is a genuine signature and it is why people who like one IVG flavour usually like several.

The berry group

Mixed berries, raspberry, blue raspberry, blueberry and cherry form the largest cluster and the most reliable one. Blue raspberry is the modern default for a reason: it is sweet, faintly sour, does not taste of any real fruit, and almost nobody actively dislikes it. Raspberry is tarter and more defined. Blueberry is the rounder, softer option and the one that works best without ice. Cherry splits into the sweet black cherry direction and the fizzy cherry direction, and IVG does both.

If berries are your thing across brands rather than just within IVG, our blue raspberry e-liquids collection is the fastest way to compare 30 options side by side.

The sharp and citrus group

Lemon and lemonade do most of the work here, usually as a mixer rather than a solo act. Lemonade paired with a berry is one of the most durable combinations in vaping because the acidity stops the sweetness from becoming cloying by lunchtime. Pineapple sits nearby: tropical, sharp, and one of the few profiles that survives being iced without losing its identity.

The cold group

Ice, mint and menthol appear both as standalone profiles and as modifiers across the fruit range. This is worth understanding properly. Menthol in IVG's hands is the cleaner, more medicinal cold. Mint is softer and slightly sweet. Ice is not really a flavour at all, it is a cooling agent added on top of something else, and its intensity varies. Someone who wants cold but not flavour should be looking at menthol; someone who wants their strawberry chilled wants an ice variant. Our menthol e-liquids range covers 43 options if you want to explore the cold end across every brand.

The soft fruit group

Strawberry, watermelon and apple round out the range. Strawberry is the most-sold flavour in UK vaping and IVG's take is on the sweet, jammy side rather than the fresh side. Watermelon is light, wet and very hard to get wrong. Apple is the divisive one, tending green and sharp. If you want to see how these profiles play out across the whole shop, strawberry e-liquids and watermelon e-liquids are the two collections to browse.

One practical note on flavour fatigue. Any single profile dulls if you vape it constantly, and sweet profiles dull fastest. The standard fix is to keep two devices on rotation, one fruit and one cold, and alternate. It costs nothing extra over a month and it is the difference between a flavour lasting and a flavour dying by day three.

Four Nicotine Strengths: 20mg, 15mg, 10mg and 0mg

IVG carries products at 20mg, 15mg, 10mg and 0mg. Four strengths is more than most brands offer and the middle two are the interesting ones, because 15mg in particular is rare enough that most shoppers have never seen it.

20mg: the legal ceiling

Twenty milligrams per millilitre is the maximum nicotine strength permitted in the UK under TPD rules, and it is the standard fill for prefilled pods and bar-style devices. It is aimed squarely at adults switching from smoking who need a satisfying hit without taking a dozen puffs to get there. Almost every prefilled IVG device you pick up will be 20mg, and if you have come from a pack-a-day habit that is the sensible starting point. Our 20mg e-liquids collection carries 582 options if you want the bottled equivalent.

15mg: the strength almost nobody stocks

Fifteen milligrams is an unusual and genuinely useful strength. It exists for the vaper who finds 20mg slightly harsh in the throat but drops off a cliff at 10mg. In practice, 15mg is where a lot of people should have been all along and never found out, because the market trained everyone to think in terms of 20 and 10 only. If you have been vaping 20mg and find yourself coughing on the first draw of the morning, or vaping 10mg and chain-pulling to stay comfortable, 15mg is the step that fixes it. IVG offering it at all is one of the better arguments for the brand.

10mg: the step down

Ten milligrams suits two groups. First, lighter former smokers who never needed the full strength. Second, and more commonly, people who started at 20mg months ago and have gradually found it too much. Stepping down is not a race and there is no prize for doing it fast. The usual pattern that works is to run 10mg in your main device and keep a 20mg one for the times of day where the craving is strongest, then narrow that window. Our 10mg e-liquids range is where most people go next.

0mg: flavour without nicotine

Zero nicotine products serve people who have already stepped all the way down and want to keep the ritual, and people who use big sub-ohm hardware where nicotine would be overwhelming anyway. In the IVG catalogue 0mg mostly means larger bottles, since UK law caps nicotine-containing e-liquid bottles at 10ml but places no such limit on nicotine-free liquid. That is why the 0mg e-liquids and shortfill e-liquids collections overlap so heavily.

Salt versus freebase at these strengths

At 20mg and 15mg you are almost always dealing with nicotine salts, because freebase nicotine at those levels is unpleasantly harsh in a small device. Salts absorb more smoothly and hit faster, which is exactly what a switching smoker needs. At 10mg either format works. At 0mg the question is moot. If you are shopping bottled liquid rather than prefilled pods, our nicotine salt e-liquids collection of 582 products is the right starting point, and it is the same range the 5 for £10 pricing applies to.

Six IVG Multibuy Deals, With the Arithmetic Done for You

Six separate multibuy offers run across the IVG collection: BUY 5 FOR £10, BUY 3 FOR £12, BUY 2 FOR £14, BUY 3 FOR £23, BUY 5 FOR £25 and BUY 3 FOR £25. Deal badges appear on the product cards themselves, so you always know which tier a given item belongs to before you add it. What follows is the per unit maths for each, because the headline number is not the useful one.

BUY 5 FOR £10

This works out at £2.00 per unit and it is the sharpest offer in the collection by some distance. It applies to the bottled liquid tier where individual prices start at £2.89, so five bought individually would be £14.45 and the deal saves you £4.45, a shade over 30%. If you already know your flavour, this is the offer to build your basket around. Our shop-wide 5 for £10 e-liquids collection shows every product that qualifies.

BUY 3 FOR £12

Four pounds per unit. This tier sits above the bottle pricing and covers the cheaper end of the device range. The saving depends on the individual price of the items you pick, so check the card, but at £4.00 each it is comfortably below the £6.99 headline price of the 2400 kits.

BUY 2 FOR £14

Seven pounds per unit, and the shortest commitment of the six offers. Two-item deals suit people who want to try a pair of flavours without buying five of something they may not like. It is also the tier that most often lines up with the mid-priced hardware in the range.

BUY 3 FOR £23

This lands at £7.67 per unit. It covers higher-value items, and the value judgement here is simple: if the products you want are individually priced above £8, take it. If they are at £6.99, the 3 for £12 tier is better and you should check which badge the item actually carries.

BUY 5 FOR £25

Five pounds per unit across five items. This is the volume tier for mid-priced stock and the strongest offer for anyone buying a month at a time. Twenty-five pounds also clears our £20 free UK delivery threshold on its own, which quietly adds a few pounds of value.

BUY 3 FOR £25

Eight pounds and 33 pence per unit, the highest per unit tier of the six, aimed at the top of the price ladder where individual items run towards the £11.99 ceiling. At full price three items at £11.99 would be £35.97, so the saving here is the largest in absolute terms even though the per unit cost is the highest.

How to stack these properly

Three rules. First, never mix tiers in your head: work out which badge each product carries and complete that tier before moving on, because a half-filled deal is just full price. Second, count the delivery threshold as part of the deal, since anything under £20 costs you postage and anything over it does not. Third, if you are close to a tier, the marginal item is usually the cheapest thing you will buy all year: going from four items to five on a 5 for £25 deal can cost you nothing at all in effective terms. The same logic applies on our 3 for £10 prefilled pods offers and across the wider vape deals section.

IVG Against Elf Bar, Lost Mary, Crystal Prime and Hayati

Almost nobody shops IVG in isolation. Here is an honest read on the four brands that most often sit in the same basket, and where each genuinely beats IVG.

IVG against Elf Bar

Our Elf Bar collection runs to 216 products priced from £2.89 to £15.95. Elf Bar is the more famous name and the more widely recognised flavour vocabulary, and its range now stretches higher at the premium end. IVG counters with sheer depth: 540 products against 216. Where Elf Bar wins is brand familiarity and the reassurance of the most copied silhouette in vaping. Where IVG wins is the number of flavour variations available at the same price point, and the 15mg option Elf Bar does not offer. If you want the safest possible first purchase, Elf Bar. If you want the widest possible choice, IVG.

IVG against Lost Mary

The Lost Mary range carries 305 products from £2.89 to £11.99, which is almost exactly IVG's price band. The real difference is flavour philosophy. Lost Mary tends towards blended, layered profiles where two or three notes share the space. IVG tends towards a single dominant note delivered cleanly. Neither is better. If you like being able to name what you are tasting, IVG. If you like a profile that keeps revealing itself, Lost Mary.

IVG against Crystal Prime

Crystal Prime holds 255 products from £2.59 to £12.99 and its reputation rests on the big-puff end of the market. If your priority is maximum capacity for minimum money, Crystal Prime is a serious rival and often the cheaper entry into very high puff counts. IVG's advantage is that it also does the small and mid formats properly, so you are not forced up the ladder to shop the brand.

IVG against Hayati

Hayati is the largest single-brand collection we carry at 721 products, spanning £2.69 to £14.99. It out-ranges IVG on both count and price ceiling. Hayati's strength is that breadth plus a strong showing at the very top of the puff scale. IVG's strength against it is consistency: the house flavour style is more predictable, so once you know you like IVG you can buy an unfamiliar flavour with reasonable confidence. With Hayati the range is wide enough that the profiles vary more between lines.

The honest summary

If you are switching from smoking and want one brand to learn, IVG is a defensible choice because the strength ladder from 20mg down to 0mg is complete and the flavour style is consistent. If you already know you want the absolute maximum puff count per pound, look at the big-puff specialists first. If you want the most famous name, that is Elf Bar. And if you want to compare all of them on one screen rather than brand by brand, our disposable vapes and big-puff kits collection puts 1,559 products side by side.

IVG After the Disposable Ban: What Actually Changed

The single-use disposable ban reshaped the UK vape market and IVG, like every serious brand, had to rebuild its range around it. Understanding what changed will save you from buying the wrong thing or, worse, from a seller offering stock they should not have.

The rule in plain terms

Single-use disposable vapes are banned from sale in the UK. A legal device must be rechargeable and must have a refillable or replaceable element. That is why almost everything in this collection is described as a rechargeable kit with prefilled pods rather than a disposable. The device body persists, the pod is replaced, the battery is charged.

What did not change

The other TPD limits are unchanged and still apply. Nicotine-containing e-liquid is capped at 20mg per millilitre. Tanks and pods holding nicotine liquid are capped at 2ml. Bottles of nicotine-containing e-liquid are capped at 10ml. Nicotine-free liquid is exempt from the bottle limit, which is exactly why 100ml shortfills exist and why the 0mg part of the range comes in larger formats. Sales remain strictly restricted to adults aged 18 or over, and we operate age verification on every order without exception.

Why the puff numbers went up rather than down

This is the part that surprises people. Banning single-use devices did not shrink capacity, it expanded it. Once a device has to be rechargeable, the manufacturer is no longer designing around a battery that must die when the liquid does. Larger pod capacity, replaceable pods and a rechargeable cell together push the total achievable puff count far higher than any sealed disposable ever managed. That is how the market went from 600 puff units to 35,000 puff kits inside a couple of years. The ban did not cap the category, it reorganised it.

What this means for how you buy

Three practical consequences. First, you now buy a device once and pods repeatedly, so the running cost calculation changed: compare pod prices, not just device prices. Our prefilled vape pods collection holds 1,338 options. Second, charging is now part of ownership, so keep a cable in the places you actually vape. Third, if a retailer is still selling genuine single-use disposables, that is a signal about everything else they do.

Counterfeits and why source matters

IVG's popularity makes it a target for counterfeiters, and fake stock is the real risk in this category, not the legitimate one. Counterfeit devices are not tested, not compliant and not traceable. The practical defences are simple: buy from a UK retailer that sells only genuine stock, be suspicious of pricing far below the ranges quoted on this page, and check that the seller enforces age verification. Everything in our IVG range comes through legitimate supply, which is also why our prices sit where they sit rather than beneath the market.

Disposing of devices properly

Vapes contain lithium cells and must never go in household waste or general recycling. Take used devices to a designated collection point. Most retailers selling electricals are obliged to accept them back. It takes two minutes and it is the single most useful thing any vaper can do about the category's environmental reputation.

IVG Bottled Liquid: Where the Range Gets Overlooked

Most IVG conversations are about devices, which means the bottled side of the collection gets less attention than it deserves. Given that the collection starts at £2.89 and the 5 for £10 offer brings that down to £2.00 per bottle, this is where the cheapest vaping in the entire IVG catalogue lives.

Why bottled liquid is cheaper per millilitre

A prefilled pod bundles liquid with plastic, a coil and often a battery. A bottle is just liquid. Once you own a refillable device, the ongoing cost collapses. A 10ml bottle at the 5 for £10 rate is £2.00, which is roughly a fifth of what the equivalent volume costs in prefilled format. The trade is convenience and the upfront cost of hardware. If you vape a lot, the maths becomes overwhelming within weeks.

The strength decision in bottled format

Bottled nicotine salts come at 20mg, 15mg and 10mg in this range. The 15mg option is the standout for the reasons covered earlier: it exists precisely for people caught between the two standard strengths. Freebase liquid at 0mg comes in larger shortfill bottles, since the 10ml cap only applies to liquid containing nicotine.

Which device to pair with bottles

Refillable pod kits are the natural home for nic salts. They run tight airflow, higher resistance coils and low power, all of which suit a 20mg or 15mg salt. Our pod kits collection carries 455 options from £2.99 to £34.99 and any of them will take a salt happily. What you should not do is put 20mg salt in a high-power sub-ohm device: the nicotine delivery will be far too aggressive. Sub-ohm hardware wants 0mg or very low strength liquid, which is the reason shortfills exist in the first place.

Coils, and the mistake everyone makes

Refillable kits need coil changes and most people leave them far too long. A dulling flavour or a faintly burnt edge is the coil telling you it is done. Running it past that point does not save money, it ruins the taste of the liquid you just paid for. Our vape coils range covers 19 options from £4.95 to £12.95. Prime a new coil by wetting the wicking ports, fill the tank, then leave it five minutes before the first draw. That one habit doubles typical coil life.

Building a sensible bottled setup

The starting kit that works for most people: one refillable pod device, five bottles on the 5 for £10 deal covering at least two different flavour families, and a spare set of coils. Total outlay stays modest, running cost drops immediately, and you keep the option of a prefilled device for convenience. Browse our full e-liquids range of 736 products if you want to look beyond IVG for the bottled half of that setup, or the refillable vape pods collection for the hardware side.

Choosing Your IVG: A Decision Path That Actually Ends Somewhere

Five hundred and forty products need a filter, not a list. Work through these five questions in order and you will land on a small enough set to choose from in a minute.

Question one: how much do you vape?

If you finish the equivalent of a 600 puff device in a day or less, you are a heavy vaper and should be shopping the upper half of the puff ladder, towards the 35,000 end where per puff cost drops to around 0.034p. If a device lasts you three or four days, the 2,400 puff tier at £6.99 is your rhythm. If you vape occasionally, stay at the compact end and buy small: capacity you do not use is money you did not need to spend.

Question two: how loyal are you to one flavour?

This is the question that overrides question one. A heavy vaper who gets bored after a week should not buy a 35,000 puff device, because the flavour will die long before the liquid does. If you rotate constantly, buy smaller and buy more often, or run two devices in parallel with contrasting profiles. If you have vaped the same thing for six months, buy the biggest device you can and enjoy the per puff maths.

Question three: what strength do you actually need?

Coming straight off cigarettes, start at 20mg. If 20mg makes you cough or feels harsh at the back of the throat, go to 15mg rather than dropping all the way to 10mg, since that is exactly the gap 15mg was created to fill. If you are already comfortable and taking fewer, longer breaks between vapes, 10mg is the next step. And if you have been at 10mg for months without thinking about it, 0mg is available whenever you want it.

Question four: cold or not cold?

Decide this before you decide the fruit. Menthol is the clean, sharp cold. Mint is softer and sweeter. Ice is a modifier layered over a fruit. Someone who wants a chilled strawberry should buy a strawberry ice, not a menthol. Someone who wants the cold itself to be the point should buy menthol and skip the fruit entirely. Getting this backwards is the single most common flavour mistake we see.

Question five: prefilled or refillable?

Prefilled means convenience, a higher running cost and no maintenance. Refillable means a lower running cost, coil changes and carrying a bottle. Most people should own both: a refillable setup for home and volume, a prefilled kit for the pocket. If you only want one, be honest about whether you will actually change a coil.

Worked example

A twenty-a-day smoker who has just switched, likes sweet things, wants cold, and does not want to think about maintenance: 20mg, prefilled, ice profile, mid puff band. That points at something like the IVG 2400 Blue Raspberry Ice at £6.99 as a starting device, plus a second non-iced flavour such as the Berry Edition to rotate against it. Total outlay under £14, and a month later you will know enough about your own preferences to buy properly. That is a better first purchase than any amount of research.

Ordering IVG from VapeShopOnline

The practical part. Here is exactly what happens between you adding an IVG product to the basket and it arriving.

Delivery and dispatch

Same-day dispatch applies to weekday orders placed before 4pm. There is no delivery charge on UK orders over £20. Given the pricing in this collection, that threshold is easy to clear: three devices at £6.99 comes to £20.97, and any of the 5 for £25 or 3 for £23 multibuy tiers clears it outright. If your basket is sitting at £17 or £18, adding one more item on a deal tier is almost always cheaper than paying postage.

Genuine stock only

Everything we list is 100% genuine, sourced through legitimate UK supply. This matters more with IVG than with most brands because the name is copied so widely. If you see IVG priced far below the £2.89 to £11.99 band described on this page, treat it as a warning rather than a bargain.

Age verification

Sales are strictly restricted to adults aged 18 or over. We verify age on every order and we do not make exceptions. If verification cannot be completed, the order does not ship.

What to buy alongside

A few things genuinely improve the experience. A spare charging cable, since a rechargeable device is only as good as your ability to charge it. Replacement pods if you are running a kit, from our vape pods collection of 1,412 products. And if you have moved to refillables, coils and a spare bottle so you are never caught out. Our accessories range covers the practical bits from £4.49.

If you are new to the shop

The new in section tracks the 315 most recently added products across every brand, which is the quickest way to see what has just landed. The sale section runs to 2,511 products and is worth checking before you complete any order, because a flavour you were about to pay full price for may already be discounted. And if you are still deciding between brands rather than between IVG products, the vape kits collection of 2,001 products is the widest view we can give you.

A closing word on expectations

Nothing in this guide is a health claim and none of it should be read as one. Vaping products are for adults aged 18 or over, and this page is written for people who have already decided to buy one, not to persuade anyone who has not. What we can tell you is what is in the range, what it costs, what the numbers mean and where the value sits. Five hundred and forty IVG products is a lot to sort through; if this page has narrowed it to five, it has done its job.

Popular picks from IVG

If you would rather not scroll the whole range, these are a reasonable place to start.

• IVG 2400 Rechargeable Vape Kit from £6.99
• Apple Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Banana Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Berry Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Blackberry Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Blackcurrant Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Blue Edition IVG 2400 Reload 4-in-1 Pods from £5.99
• Blueberry Edition IVG 2400 Reload 4-in-1 Pods from £5.99

The full collection runs to 315 products, starting at £2.89. Filter by brand or price at the top of the page if you want to narrow it down.

Related collections worth a look

Brands stocked in this collection:

• IVG (315 products)

Broader ranges to browse from here: Nicotine Pouches, Disposable Vapes, Vape Deals, Vape Kits, Vape Pods, E-Liquids. Baskets over £20 ship free within the UK.