Seriously Vapes

What the Seriously Vapes collection covers

This collection brings together the Seriously e-liquid range stocked at Vape Shop Online. Seriously is a flavour-led brand, so the products on this page are mainly bottles of e-liquid rather than devices, coils or pods. If you are looking for a kit to use them in, the hardware lives in our device collections, and the notes further down this page explain how to match one to the other.

Within the collection you will usually see two broad formats. The first is the 10ml nic salt bottle, built for low-power pod kits and compact pen-style devices. The second is the 50ml shortfill, a larger bottle sold with spare headroom so a nicotine shot can be added, designed for higher-power sub-ohm tanks. Some listings also appear as multi-buy bundles, which brings the cost per bottle down once you have settled on a flavour.

Stock moves, so the exact line-up on any given day can differ from what you remember seeing last month. Use the filters on the page to narrow by nicotine strength, bottle size and flavour family, and read the product description for the VG/PG ratio and flavour notes before you add anything to your basket.

• Formats: 10ml nic salts and 50ml shortfills are the most common.
• Typical flavour families: fruit, ice, soda, slush and sweet dessert styles.
• Age restriction: everything here is for adults aged 18 and over.

Brand background and where Seriously fits

Seriously is one of the many UK-market e-liquid brands that built its following on bold, easy-to-read flavour names rather than on hardware. The name is playful, but the products are aimed squarely at adult vapers who want a recognisable fruit, soda or sweet profile without hunting through hundreds of obscure blends. That approach has made it a familiar sight in vape shops and on online retailers.

The brand has generally been associated with two product styles: nicotine salt e-liquids for pod users and shortfill e-liquids for sub-ohm tank users. Range names you may see in the listings include variations on salty, fruity, soda and slushy themes, though which of these are in stock changes over time. We do not claim every historical flavour is available, so the live product list is always the reliable guide.

It helps to be realistic about what a brand like this offers. You are buying a consistent, mainstream flavour experience at a mid-market price, not a boutique small-batch liquid or a device ecosystem. For many vapers that is exactly the point: you can find a flavour you like, reorder it, and know roughly what to expect from each bottle.

If you are new to a brand, the sensible approach is to start with one or two bottles in different flavour families before committing to a larger bundle. Sweet profiles in particular are subjective, and what reads as refreshing to one person can taste cloying to another.

Flagship lines and what each is built for

Rather than one single product, the Seriously name works as a family of lines. The exact names and flavours rotate, but the structure is consistent enough to describe in general terms.

• Nic salt lines (10ml): smooth, quick-hitting liquids made with nicotine salts, usually at 10mg and 20mg strengths and often with a 50/50 VG/PG balance. These suit pod kits, refillable pod systems and low-wattage pen devices.
• Shortfill lines (50ml): larger bottles in a higher-VG base, typically around 70/30 VG/PG, made for sub-ohm tanks and cloud-friendly setups. They arrive at 0mg, with a 10ml nicotine shot added by you if you want nicotine.
• Soda and slush styles: fizzy or frozen-drink flavour profiles, often paired with a cooling note, available in both formats depending on the range.
• Fruit-and-ice blends: the core of the catalogue, usually combining one or two fruits with a menthol-free or light cooling finish.

Which line suits you comes down to your hardware first and your taste second. A nic salt bottle in a high-power tank will taste thin and hit harder than intended, while a thick shortfill in a small pod kit can slow wicking and shorten coil life. Check the VG/PG ratio listed on each product page and match it to your device type.

Most bottles are sold in the standard 10ml size for nicotine-containing liquid, because UK rules cap nicotine e-liquid containers at 10ml. Shortfills avoid that cap by being sold at 0mg and keeping the nicotine separate, which is why you add a shot yourself rather than buying a 50ml bottle already nicotine-strength.

Flavour signatures: fruit, ice, soda and slush

The common thread across the collection is a clear, front-loaded flavour. Seriously liquids tend to lead with the main fruit or drink note, add a sweetener to round it out, and finish with a light cooling effect in the ice variants. If you like to taste what the bottle says on the label, this style generally delivers it.

Fruit blends usually combine two or three fruits, for example berry with citrus or tropical with a softer stone-fruit note. They sit in the middle of the sweetness range and are the easiest place to start.

Ice and menthol-light profiles add a cooling finish on the exhale. The cooling is typically moderate rather than sharp, so it suits people who want freshness without the throat bite of a heavy menthol. If you dislike cooling agents altogether, look for the non-ice versions of the same flavour where they exist.

Soda and cola styles try to recreate a fizzy drink with a sharp top note and a sweet base. These can taste quite sweet, and sweeter liquids tend to leave more residue on the coil.

Slush profiles combine a fruit flavour with a crushed-ice sensation. They are popular in warmer months and with people who vape mostly for flavour rather than for nicotine delivery.

• Sweet and fizzy flavours are enjoyable but shorten coil life, so budget for more frequent coil changes.
• Cooling is a taste preference; try one iced and one non-iced bottle before bulk buying.
• Higher-VG shortfills give a slightly softer flavour but more vapour; nic salts give a sharper, more concentrated taste.

Nic salts or shortfills: choosing the format

The single most useful decision on this page is whether you want a nic salt or a shortfill. They are not interchangeable, and picking the wrong one for your device is the most common reason for a disappointing first bottle.

Nic salts use a form of nicotine that feels smoother at higher strengths and is absorbed quickly, which is why they suit people moving away from cigarettes who want a satisfying hit from a small device. Because the nicotine is stronger by volume, you need less vapour to feel the effect. In the UK the maximum nicotine strength for e-liquid is 20mg/ml, and most nic salt ranges offer 10mg and 20mg options. As a rough guide, lighter smokers often start nearer 10mg, while people coming from a heavier habit often use 20mg.

Shortfills are sold as 50ml of nicotine-free liquid in a 60ml bottle so you can add a nicotine shot. One 10ml 18mg shot added to a 60ml bottle gives about 3mg/ml, which is a typical strength for sub-ohm vaping. If you prefer a stronger mix you can use a larger bottle with two shots, which lands at roughly 5mg/ml. If you do not want nicotine at all, you simply leave the shot out and use the liquid at 0mg.

• Choose nic salt if: you use a pod kit, want a tight mouth-to-lung draw, or like a discreet pocket device.
• Choose shortfill if: you use a sub-ohm tank, prefer a bigger, airier draw, and are happy to mix in a shot.
• Choose 0mg shortfill if: you vape nicotine-free for flavour and habit only.

Shortfills do take a little more effort to set up, because you need to shake the bottle after adding the shot and let it settle briefly. Nic salts are ready to use straight from the bottle.

Which Seriously e-liquid suits new and experienced vapers

New vapers are usually best served by a nic salt in a simple refillable pod kit. The flavour is front and centre, the draw is close to a cigarette, and there is no mixing or wattage to worry about. Starting at 10mg or 20mg depends on how much you smoked before, and it is reasonable to begin at the lower end and step up if you find yourself reaching for a cigarette. Nicotine strength is the thing to get right first because under-dosing is a common reason people drift back to smoking.

If you are brand new, a few practical pointers help:

• Pick one flavour you are confident you will enjoy rather than a variety pack of unknowns.
• Buy a spare pod or coil with your first bottle so you are not caught out.
• Expect to vape more often in the first couple of weeks than you will later.
• Consider asking your local stop smoking service about free support if you want help quitting entirely.

Experienced vapers often prefer the shortfill route. A sub-ohm tank with a Seriously shortfill gives bigger clouds, more flavour intensity at higher wattage and a lower nicotine strength per puff, which suits people who vape continuously through the day. Those who already know their preferred VG/PG ratio and wattage can fine-tune the mix by choosing the shot strength and bottle size.

Ex-smokers who have been vaping for a while sometimes move from 20mg nic salts down to 10mg or to a low-strength shortfill as their dependence eases. That kind of step-down is easier when you have both formats available from the same brand and flavour family, because you can keep a familiar taste while lowering the nicotine.

Non-smokers and under-18s should not use nicotine products. If you do not currently smoke, there is no health reason to start vaping.

How Seriously compares with similar brands

Seriously sits in a crowded part of the market alongside other mainstream UK fruit, ice and soda e-liquid brands. Comparing it fairly means looking at what actually differs: flavour style, price, format choice and consistency.

Flavour style. Compared with dessert-heavy brands, Seriously leans toward fruit, ice and drink profiles. Compared with ultra-sweet candy lines, the flavours are usually clearer and less syrupy, though still on the sweet side. If you prefer tobacco, custard or complex bakery blends, other ranges will suit you better.

Price. The range generally sits in the middle of the market. Nic salts are typically a modest per-bottle cost and shortfills are priced above the budget tier but below premium craft liquids. Multi-buy offers can narrow the gap with cheaper brands, so compare on a per-ml basis, not just the sticker price.

Format coverage. One advantage of a brand that offers both nic salt and shortfill versions of similar flavours is that you can switch devices without changing taste. Not every brand does this consistently.

Consistency. As with any mainstream brand, batch-to-batch variation exists but is usually small. If a bottle tastes noticeably different from the last one, check the batch code and compare with your previous purchase before assuming it is a fault.

• Choose Seriously if you want recognisable fruit, ice and soda flavours in either format.
• Look elsewhere if you prefer tobacco, bakery or very low-sweetness blends.
• Always compare cost per ml, especially when a bundle is on offer.

Matching e-liquid to your device

Getting the pairing right matters more than the flavour name. The device determines which format will actually work well.

Pod kits and low-power pens work best with nic salts and a 50/50 VG/PG base. These devices usually run on coils above about 0.8 ohm at low wattage, often under 20W. A thinner liquid wicks quickly through the small coil, which keeps the flavour clean and avoids dry hits.

Sub-ohm tanks are built for lower-resistance coils, commonly somewhere between 0.15 and 0.6 ohm, running at higher wattage. These handle thicker, higher-VG shortfills well. Using a nic salt at high power would deliver far more nicotine than intended and could feel harsh.

Refillable pod systems sit between the two. Many accept a nic salt happily, and some mesh-coil pods also tolerate slightly thicker liquids. Check the manufacturer guidance for the coil and the VG range it supports.

• Use nic salt in pod-style devices and low-wattage MTL setups.
• Use shortfill in sub-ohm tanks and higher-wattage setups.
• Do not pour nic salt into a high-power sub-ohm tank, or thick shortfill into a pod with a very small coil.
• If a coil gurgles, spits or tastes burnt, the liquid may be too thick for that coil.

Closed pod systems that use pre-filled cartridges only work with the manufacturer's own pods, so Seriously bottles will not fit those. If you are unsure, check whether your device has a refill port before buying e-liquid. Our device collections list the compatible coil and pod types on each product page.

Coils for sweet or fizzy liquids tend to last around one to two weeks with regular use, so keep a few spares to hand and replace them when flavour drops off.

UK rules, nicotine limits and recycling

E-liquids and vapes sold in the UK follow rules that come from the Tobacco and Related Products Regulations, which implemented the EU Tobacco Products Directive (TPD) into UK law. The practical points that affect what you see on this page are straightforward.

• Nicotine strength: the legal maximum for nicotine e-liquid is 20mg/ml. That same 20mg cap applied to disposables and applies to pods and refill bottles today.
• Bottle size: nicotine-containing e-liquid is limited to 10ml per bottle, which is why nic salts come in 10ml and why shortfills are sold nicotine-free.
• Tank size: refillable tanks and pods are limited to 2ml capacity.
• Packaging: bottles must carry a nicotine health warning, an ingredients list, a batch number, and child-resistant and tamper-evident closures.
• Age: you must be 18 or over to buy or be sold vaping products.

Single-use disposable vapes can no longer be sold in Great Britain following the ban that took effect on 1 June 2025. That is one reason refillable pod kits paired with bottles like these are now the standard route for many vapers. Rules around flavours, packaging and displays continue to develop, so it is worth checking GOV.UK for the latest position.

Recycling matters. Vape devices contain lithium batteries and should never go in household bins or general recycling. Used pods, coils and empty bottles should be disposed of responsibly. Retailers that sell electrical items are required to offer take-back, and you can also use your local household waste recycling centre, supermarket small-electrical collection points or council-run drop-off bins. Rinse empty plastic e-liquid bottles and check with your council whether they accept them in kerbside plastic recycling. Batteries and devices go to a designated battery or electrical point, not the bin.

Spotting genuine stock, storage, delivery and returns

Counterfeit and grey-market e-liquid exists, and unmarked or oddly packaged bottles are a genuine risk. Buying from an established UK retailer is the simplest protection, but you can also check the product itself.

• The bottle should be no larger than 10ml if it contains nicotine, with a clear nicotine health warning on the label.
• Look for an ingredients list, nicotine strength, a batch number and a UK responsible person or importer address.
• The cap should be child-resistant and sit behind a tamper-evident seal that is intact on arrival.
• Print quality, spelling and label alignment should look clean and consistent. Blurry text, typos or mismatched colours are warning signs.
• Prices that look far too low for a branded bottle deserve suspicion.

Storage and care. Keep bottles upright in a cool, dark place away from direct sunlight and heat, with the cap tightly closed. Unopened, e-liquid typically keeps well for a year or more; once opened, plan to use it within a few months for the best flavour. Shortfills can benefit from a short rest after you add a shot, and a gentle shake before each refill keeps the mix even. Store bottles well out of reach of children and pets.

Delivery. Delivery options, costs and cut-off times are shown at checkout, and age verification is required on every order. Please check the delivery information page for the current service levels rather than relying on a figure quoted elsewhere.

Warranty and returns. E-liquid is a consumable, so there is no device-style warranty, but if a bottle arrives damaged, leaking or not as described, contact us promptly with your order number and a photo. Sealed, unopened items are generally easier to return than opened ones, and opened e-liquid is commonly excluded for hygiene and safety reasons. Full terms are on our returns page.