0mg E-Liquids

0mg E-Liquids: The Bottom Rung of the UK Strength Ladder

Every e-liquid sold in Britain carries a number, and this page is where that number reaches zero. Our 0mg collection gathers 154 liquids from twelve brands, priced between £3.95 and £19.99, with a buy 2 for £14 deal running across the qualifying bottles. On the shelf above it sit the nicotine strengths: 20mg at the legal ceiling, 10mg in the middle, 5mg for the light end. Down here the label reads 0mg per millilitre, and everything else about the liquid, the flavour, the vapour, the ritual of the thing, carries on exactly as before.

Treating zero as a strength rather than an absence is the most useful way to shop this page, because that is how most of its customers arrive. They are not new to vaping; they are long-term vapers whose relationship with the number on the bottle has changed. Some have spent a year or two working down through the strengths and want the final rung to stand on. Some vape different strengths at different times, a 10mg for the morning commute and a zero for the long evening on the sofa. Some are diluters, blending 0mg liquid into stronger bottles to build strengths the shops do not sell. This page is written for all three.

The ground rules first, because they do not bend for a zero on the label. Sales are strictly 18+ with age verification on every order. Dispatch is same working day for orders placed before 4pm, delivery is free across the UK over £20, and all 154 lines are 100% genuine stock sourced through official UK distribution. What follows is the full picture: how the strength scale works, how people descend it, what zero actually feels like to vape, and how to get the most from the twelve brands waiting at the bottom.

A note on how to use this page if you are still several rungs up: read it anyway. The most common regret we hear from vapers who reached zero is that they discovered the diluting technique, the flavour continuity trick and the big-bottle economics years later than they could have. Everything below applies just as much to planning a descent as to finishing one, and the bottles are cheap enough that stocking one zero alongside your current strength costs less than a single prefilled pod pack.

Reading the Strength Scale: From the 20mg Ceiling Down to Zero

The UK strength scale is short and rigid, which makes it easy to learn. The law caps nicotine-containing e-liquid at 20mg per millilitre, so the whole ladder fits between that ceiling and this floor, with each rung serving a recognisable vaper.

20mg, the top. Maximum legal strength, dominated by nicotine salts, built for adults switching from a substantial smoking habit and for anyone whose vaping happens in short, efficient sessions. The 20mg e-liquid collection is the biggest single strength shelf in the store.

10mg, the middle. Half the ceiling, and the natural second home for vapers who found full strength more than they needed. The 10mg range mirrors most of the popular 20mg flavours line for line, which is what makes descending the ladder practical rather than disruptive.

5mg, the light end. A quarter of the ceiling, stocked across fewer lines but genuinely useful for vapers most of the way down.

0mg, this page. No nicotine at all, and as a consequence, no TPD bottle-size restriction, which is why the shelf changes shape down here: 50ml and 100ml bottles replace the 10ml format that defines every rung above. The strength scale explains something else about this collection too. Because zero is where descending vapers land, the brands stocking it are largely the same houses that dominate the nicotine shelves, Doozy, Hayati, IVG and friends, so the flavours you knew on the way down are frequently waiting at the bottom. The ladder is designed to be walked in either direction, and the pricing, from £3.95 at entry, keeps the bottom rung the cheapest place on it to stand.

Stepping Down to Zero: How Vapers Actually Pace It

Nobody wakes up one morning and swaps a 20mg salt for a zero. The descent is gradual for almost everyone who makes it, and while we are a shop rather than a clinic, we have watched enough customers' buying patterns evolve to describe how the successful ones tend to do it. None of this is medical advice; nicotine is addictive and how you manage your own intake is your decision. This is simply the practical shape of the journey as we see it from the till.

They move one rung at a time. The buying histories that end up on this page almost never jump strengths. They go 20 to 10, sit there for months, then 10 to 5 or 10 to a self-mixed 3, sit again, and only then arrive at zero. Each rung gets time to become normal before the next drop.

They keep the flavour constant and change only the number. Swapping strength and flavour together doubles the disruption. The pattern that works is boring: same brand, same profile, smaller number, so the only variable that changes is the one being tested.

They overlap rungs rather than switching cleanly. A common pattern is running two bottles in parallel, the old strength and the new one, and letting the stronger bottle gradually become the occasional one. Zero enters most rotations this way: first as the evening bottle, then the weekend bottle, then simply the bottle.

They expect a wobble. Usage often rises temporarily after a drop while the habit recalibrates. The buyers who stick the landing seem to treat that as expected turbulence rather than failure, and some deliberately hold a stronger bottle in reserve for high-stress weeks. A reserve bottle used twice is a better outcome than a descent abandoned entirely.

However long your own version takes, the shelf is priced so the experiment is cheap: the 2 for £14 deal covers the bottom rung, and the strengths above it run on multibuys of their own.

One last observation from the sales data, offered without judgement: the descent is not always a straight line, and it does not need to be. We see buying histories that reach zero, hold for a season, then add a low-strength bottle back for a difficult stretch before returning. We see others that hover between 5mg and zero for a year. The ladder metaphor makes the process sound like a staircase with a landing at the bottom, but for many people it is more like a tide line that moves with the rest of their life. A shop's job is to stock every rung at a fair price and skip the sermon, which is exactly the policy here.

What Zero Feels Like: Setting Honest Expectations

The most useful thing we can tell a vaper approaching this page for the first time is what changes at zero and what does not, because the first tank of 0mg surprises people in both directions.

What stays. The vapour is identical in volume and warmth; nicotine contributes nothing visible to a cloud. The flavour, if anything, improves slightly, since nicotine carries a faint pepperiness that zero-nicotine blends do not have to mask. The hand-to-mouth rhythm, the deep draw, the long exhale, the small pause a vape builds into a day: all of that survives completely intact. Vapers who worried the ritual would feel hollow usually report it feels almost unchanged.

What goes. The throat hit softens noticeably, because nicotine is a large part of that catch in the throat. And the settling effect that follows a session, the thing an adult switching from smoking originally came for, is gone, because it was the nicotine. Neither loss is a flaw in the liquid. Both are the entire point of the label.

What compensates. Two levers restore most of the missing sensation for those who want it back. Cooling is the big one: heavily iced and menthol profiles supply a physical bite on the inhale that stands in convincingly for a throat hit, which is why frost-heavy blends are disproportionately popular at zero and why the menthol e-liquids shelf is worth knowing. The second lever is draw style: a longer, looser pull produces more flavour and more vapour per puff, giving the session substance that used to come from elsewhere.

And one behavioural note. With no nicotine self-limiting a session, some people find they simply vape for much longer stretches at zero. If that bothers you, treat sessions the way you would a cup of tea, a defined thing with an end, rather than an open tap. The liquid will not impose the boundary for you.

Give the adjustment a fair trial before judging it. The first zero tank vaped straight after months of nicotine is the least representative experience you will ever have of this shelf, because you are tasting the absence more than the liquid. By the second week, most settled zero vapers describe the experience on its own terms rather than by comparison: a flavour they like, a ritual they keep, an exhale they enjoy. The vapers who bounce off zero fastest are usually the ones who expected it to impersonate a strength. It does not. It is its own rung, with its own point.

The Diluter's Shelf: Using 0mg to Build In-Between Strengths

There is a second, quieter use for this collection that has nothing to do with finishing a descent: 0mg liquid is the raw material for every strength the shops do not sell. The UK ladder jumps from 20 to 10 to 5 in fixed steps, but blending lets you stand anywhere between the rungs, and it is far simpler than it sounds.

The principle is plain dilution. Mix a nicotine-containing liquid with a zero liquid and the final strength is the weighted average. Equal parts of a 20mg salt and a comparable 0mg liquid gives 10mg. One part 20mg to three parts zero gives 5mg. A 10mg cut with an equal measure of zero becomes 5mg, and cut again it approaches the barely-there territory that no manufacturer bottles.

Worked examples with this shelf in mind:

• A vaper on 10mg salts from the nic salt wall who finds 5mg lines thin on the ground can mix their exact favourite flavour down to 5mg with a neutral-flavoured zero, keeping the taste they are loyal to.
• A vaper wanting roughly 2mg, a strength that essentially does not exist in UK retail, can cut one 10ml bottle of 10mg into 40ml of zero and land almost exactly there.
• A shortfill owner can go the other way entirely, adding nicotine shots to a nicotine-free bottle; that technique belongs to the shortfill world and is covered on the shortfill e-liquids pages.

The craft rules. Match VG ratios where possible so the blend wicks evenly; shake until your arm complains; label every mixed bottle with its arithmetic and date; and store mixes as carefully as you would any nicotine product, away from children and pets. Done with that small discipline, a £5 to £10 bottle from this page becomes a strength-tuning tool that makes the whole ladder continuous, and it is the single most economical way for a mid-descent vaper to control their own numbers.

Choose your diluting bottle with the blend in mind rather than on its own merits. A boldly flavoured zero will colour whatever it is mixed into, which is fine when the profiles rhyme, a berry zero into a berry salt, and jarring when they clash. For precision work, the lighter and simpler profiles on this shelf make the cleanest diluents, letting the original flavour of the stronger liquid survive the cut largely intact. Some regulars keep two zeros for exactly this reason: a favourite they vape neat, and a plain workhorse that exists purely to do arithmetic.

How the Zero Shelf Grew Up: A Short History of 0mg in the UK

The bottom rung was not always this well stocked, and knowing how it got here explains some of its quirks. Fifteen years ago zero-nicotine liquid was an afterthought, a token line at the end of a range, bought mostly by curious non-smokers and mixers. Three waves changed that.

The first wave was regulatory. When the TPD era arrived in the UK in 2016 and 2017, nicotine-containing liquid was suddenly boxed into 10ml bottles with a 20mg ceiling and a notification regime, while zero-nicotine liquid was left outside those particular walls. The industry noticed the asymmetry almost immediately, and the shortfill was born: big bottles of 0mg liquid with headroom for optional nicotine shots. At a stroke, zero went from an afterthought to the legal foundation of the entire large-format market, and every 100ml bottle on this page is a descendant of that moment.

The second wave was cultural. The sub-ohm and cloud era pushed hardware toward power and volume, and high-volume vaping made high-strength nicotine impractical. The hobbyist end of the market settled on low and zero strengths as a matter of physics, which gave manufacturers a reason to put their most ambitious flavour work into 0mg formats. The premium recipes on this shelf, the layered desserts and engineered ice blends, are largely inheritances from that period.

The third wave is the one we are living in. The disposable boom pulled a generation of adults into vaping on 20mg salts, the June 2025 single-use ban pushed them into rechargeable and refillable formats, and a meaningful share of those vapers have since begun walking the strength ladder downward. The bottom rung is busier now than it has ever been, not because zero suddenly became fashionable but because more people than ever are descending toward it with a flavour attachment already formed.

The result is the shelf you are looking at: 154 lines deep, dominated by serious brands rather than novelty ones, priced like a commodity and flavoured like a flagship. It is the only rung of the ladder that regulation accidentally made generous, and buyers have been collecting the dividend ever since.

The Bottom Rung in Numbers: 154 Lines Across Twelve Brands

Zoom out and the collection has a clear shape. There are 154 products, every one at 0mg, spanning £3.95 to £19.99, and the brand table tells you where the depth is before you scroll a single product card.

Doozy leads with 54 lines, better than a third of the shelf, spread across its fruit, dessert and premium ranges; the full Doozy catalogue shows how central the brand is to UK shortfill culture generally. Hayati follows with 42, translating the loud modern flavour palette of the Hayati device empire into big zero-nicotine bottles. Those two brands together account for well over half the page.

The specialist middle. IVG contributes 13 lines of the most polished mainstream flavours in the country. Dr Frost brings 9 lines of dedicated iced blends, Kingston adds 6 dependable crowd-pleasers, and Yeti's 5 frozen-fruit lines have a following out of proportion to their number.

The character shelf. Donut King and its bakery profiles, Drip, Peaky Blenders, V-Blood, a single Bar Juice line and a single Beard Vape line round out the twelve. Small counts, but several are cult picks, and the singles exist because those ranges live mostly on the nicotine rungs above with only their zero versions appearing here.

Format and price structure. The shelf is dominated by 100ml shortfill bottles with a supporting cast of 50ml formats, which is why the price band sits so much higher than the 10ml world upstairs while the cost per millilitre sits so much lower. Entry is £3.95, the heartland runs £4.99 to £9.99, and the £19.99 top end covers the largest premium bottles. Nearly everything worth pairing falls inside the 2 for £14 deal, which we price out properly further down.

Reading a shelf like this as a newcomer, the useful trick is to let the counts tell you what the market has already tested for you. Fifty-four Doozy lines survive here because they sell and get reordered; a brand carrying two lines is either a specialist worth investigating or a range whose zero versions are simply rarer. Neither number is a verdict on quality, but depth is a reliable signal of dependability, and rarity a reliable signal of character. Start your shortlist in the depth, spend your experiments on the rarities.

Four Bottles for the Final Rung

If the descent has brought you here and you want a shortlist rather than a scroll, these four cover the corners of the shelf, and each is one click from the basket.

Bar Juice Dr Frost Arctic 100ml at £9.99 is the coldest sensible starting point, a collaboration bottle pairing Bar Juice's bar-flavour pedigree with Dr Frost's benchmark ice work. For a stepper missing the punch of a strong salt, this is the bottle that replaces throat hit with frost most convincingly.

Beard Vape X Series 100ml at £9.99 comes from one of craft vaping's longest-standing houses and suits the vaper who wants zero to taste grown-up: structured profiles with a beginning and an end rather than a wall of sweetness.

Chews 100ml at £7.99 is the candy specialist, built around sweet-shop profiles for palates that came down the ladder on bar flavours and see no reason to stop enjoying them. And Doozy Seriously Fruity 100ml at £8.99 is the shelf's dependable all-rounder, bright uncomplicated fruit from the collection's biggest brand, and the single easiest recommendation on the page.

Two cheaper names deserve a mention alongside them. Donut King Bar Series 100ml at £4.99 turns bakery flavours into remarkable value, and Devil Vapour 50ml at £4.99 offers the smallest commitment on the shelf, the right size for testing whether zero suits you at all before a bigger bottle earns its place. Pair any two of the qualifying bottles and the 2 for £14 deal does the rest: the Arctic and the Seriously Fruity together drop from £18.98 to £14, which is a cold bottle and a fruit bottle, 200ml, for less than four 10ml salts upstairs.

Choosing Flavours When the Number Stops Mattering

Strength used to be half your buying decision. At zero it is decided before you arrive, which leaves flavour carrying the whole purchase, and there are two schools of thought on how a descending vaper should handle that.

School one: change nothing. Keep the exact profile you vaped on the way down. If your 10mg bottle was a strawberry ice, buy the zero strawberry ice; the familiarity does real work, because the more the experience matches, the less the missing nicotine announces itself. The fifteen profile families on this shelf, led by ice, mixed berries, lemon, raspberry, apple and strawberry, overlap heavily with the bestsellers on the nicotine rungs precisely because brands know this is how people descend. Cross-reference your favourite in the dedicated strawberry or ice collections and you will usually find both the nicotine and zero versions living side by side.

School two: change everything. Treat zero as a fresh start and pick flavours on pure preference, unweighted by history. This school ends up in the corners of the map the nicotine shelves underserve: pineapple and mango on the tropical fringe, cherry and blackberry in the hedgerow, lemonade in the drinks aisle, banana in the dessert borderlands, a profile with its own banana e-liquid collection for the committed. The argument here is that old flavours carry old associations, and a genuinely different taste helps the new normal feel like a choice rather than a diet.

The pragmatic answer is both. One bottle of continuity, one bottle of novelty, which is conveniently the exact shape of the 2 for £14 deal. Vapers who shop this way report the novelty bottle wins about half the time, which is the strongest argument for never letting the rotation calcify.

A note on sweetness, because it plays differently at zero. Without a throat hit breaking up the draw, very sweet profiles can feel heavier over a long session than they did at strength, and a flavour that was a treat at 10mg can become wearing as an all-day zero. If you find your first sweet zero cloying by mid-afternoon, that is a known effect, not a bad bottle. The fixes are the sharp end of the map, citrus, crisp apple, anything iced, or simply alternating a sweet bottle with a clean one. Palates recalibrate within a couple of weeks, and most settle noticeably drier at zero than they ran at strength.

Hardware at Zero: Keep the Pod or Upsize?

Arriving at 0mg raises a hardware question nobody faces on the rungs above: with no nicotine dose to manage, the constraints that shaped your device choice have loosened, and you have two sensible roads.

Road one: keep the kit you have. If your pod system carried you down the ladder, it will happily serve at the bottom. The considerations are practical rather than philosophical. Check the VG ratio of the bottles you buy, because much of this shelf runs thick and a tight pod coil prefers the 50/50 style lines; a coil that has only ever sipped thin salt liquid will clog faster on syrupy shortfill. Fresh pods from the vape pods department and a slightly more generous priming ritual cover most of it. The upside of staying put is zero new spend and a completely unchanged routine, which matters if routine is what you are protecting.

Road two: upsize into flavour hardware. With dose management gone, the case for a bigger, airier device becomes purely about enjoyment: more power, more vapour, more flavour detail per draw. A modern sub-ohm kit from the vape kits wall is built for exactly the high-VG bottles this shelf stocks, and pairing thirsty hardware with 100ml bottles at deal prices is the rare upgrade that lowers running costs per millilitre rather than raising them. Many finished steppers describe the move as the point where vaping stopped being a management tool and became a small pleasure, like moving from instant coffee to a decent grinder.

The one wrong road is a mismatch. Thick liquid in a starved coil tastes burnt; thin 50/50 liquid flooding a big cloud coil gurgles and leaks. Read the bottle's ratio, read the coil's rating, and let those two numbers agree before anything gets filled.

If you do upsize, time it sensibly: finish the descent first, then change hardware. Swapping devices mid-descent muddies the water, because a new kit changes vapour volume and draw style at exactly the moment you are trying to isolate the effect of a strength change. The cleanest sequence we see in customer histories is strength first, hardware second, with a comfortable gap between. The reward for patience is that the new kit becomes a small celebration of the finished climb down rather than another variable in it.

Pricing the Bottom Rung: What Zero Costs to Run

Here is a pleasant irony of the ladder: the strength that costs nothing in nicotine is also the cheapest vaping you will ever do per millilitre, and it is worth seeing the numbers laid out.

The deal does the heavy lifting. Buy 2 for £14 across the qualifying shelf means two 100ml bottles, 200ml of liquid, for £14, which is 7p per millilitre at the £9.99 tier and even kinder against mid-priced pairs bought together. For contrast, walk upstairs: 10ml nic salts run £2.49 to £3.95 each at single prices, and even the aggressive 5 for £10 multibuy on the nicotine shelves lands at 20p per millilitre. The bottom rung undercuts the best nicotine pricing in the store by roughly two thirds.

A worked month. A moderate vaper using around 4ml a day gets through roughly 120ml a month. At zero-shelf deal pricing that is about £8.40 of liquid a month. The same consumption in deal-priced salts would be around £24, and in prefilled formats far more. A heavy direct-to-lung vaper at 10ml a day still only spends about £21 a month down here, a burn rate that would be painful anywhere else in the store.

Where the savings leak. Coils are the bottom rung's hidden cost, because thick liquid and big clouds retire cotton faster; budget a little more for replacements and the picture stays honest. And impulse variety is the other leak, five open bottles going stale beats two being finished. The discipline that works is the same one the deal encourages: buy in pairs, finish what you open, add one experiment per order. Stack an order past £20, which one deal pair plus any small item does, and delivery costs nothing either. The wider vape deals page is the natural place to find that threshold-clearing extra.

The Small Print at Zero: Age, Rules and Practicalities

A zero on the label changes the chemistry, not the checkout. The buying rules on this page are identical to every other shelf in the store, and a few practicalities are worth having in one place.

Age, first and always. Every product we sell is restricted to adults aged 18 and over, 0mg liquids included, and age verification runs on every order. UK retail treats all vaping products as age-restricted regardless of nicotine content, and we would hold the line even if it did not.

Regulation, accurately stated. The TPD's strength cap, 10ml bottle limit and MHRA notification regime govern nicotine-containing liquid, which is why they do not bind this shelf's bottle sizes. Zero-nicotine liquid answers instead to general UK product safety and labelling law. In practice, buying from a UK retailer with a genuine supply chain matters just as much down here, since the zero on the label is only as trustworthy as the bottle's provenance, and our stock is 100% genuine without exception.

If nicotine is leaving the vape but not your life. Some vapers at zero still use nicotine in other forms, and prefer to separate it from the ritual entirely. That is what the nicotine pouches range exists for; it is a different product category with its own page and its own rules, and we mention it only because the bottom rung of this ladder is where people tend to reorganise these decisions.

Logistics, quickly. Same-day dispatch before 4pm, free UK delivery over £20, sealed bottles in protective packaging, and best-before dates comfortably distant on fresh stock. For the flavour-led tour of this same territory, the companion nicotine-free e-liquids page approaches the shelf from the other direction; between the two pages and the FAQ below, the bottom rung should hold no surprises at all.

And if something goes wrong. A leaking seal, a wrong item, a bottle that arrives with its tamper band broken: photograph it and contact us before doing anything else, and we will put it right. Consumables are only cheap when they arrive as described, and a store that leans this hard on the words genuine stock has to stand behind every delivery that carries them. That is the deal in both directions: you verify your age and vape responsibly, we verify our supply chain and dispatch on time.

Popular picks from 0mg E-Liquids

A handful of products from this collection worth looking at first.

• Bar Juice Dr Frost Arctic 100ml from £9.99
• Beard Vape X Series 100ml from £9.99
• Chews 100ml from £7.99
• Chunky Monkey 100ml from £5.99
• Devil Vapour 50ml from £4.99
• Donut King Bar Series 100ml from £4.99
• Donut King N Shake 100ml from £4.99
• Doozy Big Drip 100ml from £9.99

The full collection runs to 154 products, starting at £3.95. The sort and filter controls make a large range manageable.

Related collections worth a look

Shop this collection by brand:

• Doozy (103 products)
• Hayati (434 products)
• IVG (315 products)
• Dr Frost (9 products)
• Kingston (6 products)
• Yeti (5 products)
• Donut King (2 products)
• Drip (2 products)
• Peaky Blenders (2 products)
• V-Blood (2 products)

Nearby collections:

• E-Liquids (736 products)
• Nicotine-Free E-Liquids (154 products)
• 5 for £10 E-Liquids (582 products)
• Nic Salt Multi-Packs (582 products)
• 10mg E-Liquids (582 products)
• 20mg E-Liquids (582 products)
• Menthol E-Liquids (43 products)
• Ice E-Liquids (147 products)

The main categories, if you want to start again: Nicotine Pouches, Vape Kits, Nicotine Salt E-Liquids, Pod Kits, E-Liquids, New In. Free UK delivery applies once your basket clears £20.