Taste is as good as the reviews said
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Donut KingThe Donut King N Shake 100ml by Donut King at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Donut King N Shake 100ml is a 0mg shortfill at £4.99, and the name does most of the introducing. Donut King builds its identity around bakery and dessert territory, and the N Shake label points specifically at the milkshake end of that, which in flavour terms usually means something softer, rounder and more creamy than the sharper confectionery profiles that dominate a lot of the market.
Mechanically it is a standard large format shortfill. The bottle holds 100ml of flavoured base with no nicotine in it, which is why the strength shows as 0mg. UK regulation caps nicotine-containing liquid at 10ml per bottle and 20mg per millilitre, and a base with no nicotine falls outside the bottle size restriction, so it can be produced and sold at this volume. Anyone who wants nicotine in the finished liquid adds shots at home. Anyone who does not simply uses the bottle as it arrives, which a great many adults do.
The other bottle in the range, Donut King Bar Series 100ml, sits at the same price and covers the brighter, bar-influenced side of the same dessert idea. Both appear on the Donut King collection page, and choosing between them is a question of which direction of sweetness you prefer rather than of value.
This page covers what creamy profiles ask of your setup, why steeping matters more here than almost anywhere else, whether a dessert blend can carry a full day of vaping, and what you need alongside the bottle to make the most of it.
Creamy flavours are among the hardest things to get right in e-liquid, and understanding why explains a lot about how they behave once you have one.
Fruit and menthol notes are bright and immediate. They announce themselves on the first draw and they hold up well under most conditions. Cream, custard, milk and shake notes work differently. They sit lower in the profile, they build across a draw rather than arriving all at once, and they depend on a base of subtler compounds that are easily overwhelmed. Get the balance wrong and a creamy blend reads as either flat and slightly artificial or as pure sweetness with nothing underneath it.
That fragility has practical consequences for the person vaping it.
None of this makes them a difficult purchase. It just means a creamy shortfill responds to how you treat it far more than a straightforward fruit blend does, and a little attention pays off visibly.
Steeping is nothing more mysterious than leaving a bottle alone for a while, but it is the step that most reliably separates a liquid people rate from one they write off.
When a liquid is freshly made, or freshly mixed with a nicotine shot, the various flavour compounds are physically present but have not settled into the base. What you taste in that state is often disjointed: the top notes arrive clearly and the deeper ones lag behind or fail to appear at all. Given time, that evens out. The result is usually described as rounder, fuller or smoother, and with creamy blends the difference can be dramatic rather than marginal.
Fruit and menthol blends often need little or nothing, and some are at their best fresh. Bakery, custard and shake profiles typically want somewhere between several days and a couple of weeks, and heavier tobacco blends can want longer still. There is no universal number, which is why tasting as you go is more useful than following someone else's schedule.
The habit that makes all of this painless is simply mixing your next bottle when you open your current one. Something is always resting, nothing ever has to be vaped on the day it was made, and you stop judging liquids at their worst moment. The shortfill e-liquid range is worth browsing with that in mind, since buying two at a time is what makes the rotation work.
The phrase all-day vape describes a liquid you can use continuously without getting bored of it, and it is a genuinely useful category to think in when you are buying 100ml at a time.
Dessert blends are, honestly, the worst candidates for the role. The richness that makes them appealing in the first place is exactly what tires a palate, and most people who try to run a creamy liquid exclusively find it goes muted within a week or two. That is not a fault in the liquid and it does not mean you have made a bad purchase. It means you have bought a flavour that works better as part of something rather than as the whole thing.
There are two workable approaches.
Time-of-day splitting. Something clean and sharp during the day, the dessert bottle in the evening. This is the pattern most people settle into naturally, and it keeps the rich blend feeling like a treat rather than a routine.
Alternating devices. If you own two setups, running a dessert in one and something entirely different in the other means you never have to clean a tank to switch. It is also the only way to swap on impulse rather than on a schedule.
Either way, the thing that keeps a dessert blend enjoyable is contrast. Pairing it with another sweet flavour does very little. Pairing it with a menthol or an ice blend resets your palate properly, and our ice e-liquid section is the obvious place to find that counterweight. A hundred millilitres is a lot of one thing, and the rotation is what makes the volume a bargain rather than a burden.
A shortfill is not a complete purchase in the way a prefilled 10ml bottle is, and it is worth knowing what else belongs in the basket or the drawer.
Sold separately as 10ml bottles. A 100ml shortfill takes two, giving 120ml of finished liquid at around 3mg per millilitre. If you are staying at zero, you need nothing at all and the bottle is ready as it stands. Our 0mg e-liquid range covers the rest of what we stock at zero strength.
Two uses. First, carrying a working amount rather than lugging 120ml around. Second, mixing in halves so that unmixed base keeps longer. Empty bottles cost very little and solve both problems.
If you decant, write on the bottle what is in it and whether nicotine has been added. This sounds fussy until the first time you have three identical clear bottles on a shelf.
The genuine running cost of an open tank setup. Sweet liquids shorten coil life more than anything else, so a dessert rotation and a coil supply go together. The vape coils section lists replacements for the systems we carry.
Cool, dark, sealed and out of reach of children and pets. That last point applies to the 0mg bottle as well as to anything you mix, and it matters more once shots are in the house.
Comparing a shortfill against prefilled bottles is the only way to see whether the format is doing anything for you, and the sums are simple enough to do properly.
Start with the finished volume. This bottle at £4.99 becomes 120ml once two nicotine shots have gone in, so your cost is £4.99 plus whatever the shots came to, spread across 120ml.
Now take the same volume in prefilled form. A hundred and twenty millilitres is twelve 10ml bottles. Even at our 5 for £10 offer, which works out at £2 per bottle, twelve bottles comes to £24. That is a considerable gap, and it holds up across almost any comparison you care to run.
What the more expensive option buys you is genuine, though, and it is worth stating fairly:
So the shortfill is not simply better value, it is a different set of trade-offs that happens to be cheaper per millilitre. If you run an open tank, vape at low strength and are happy to keep one or two profiles going for weeks, this format is clearly the right one for you. If you run a pod system and like variety, it is not, however attractive the per millilitre figure looks. The full e-liquid range holds both, and the honest answer for many people is a mixture of the two.
Everything listed here is genuine and sourced through recognised UK distribution. Compliance is the whole reason a liquid can be sold in this country at all, and there is no way to assess by eye whether a given bottle has been through that process. The retailer carries the accountability, which is precisely why buying from an established UK shop matters more with inhaled products than with almost anything else you might order online.
Orders reaching us before 4pm on a working day are sent the same day. Anything after that, or across a weekend, goes out on the next working day. Delivery within the UK is free once your basket goes over £20. Four bottles at £4.99 clears that comfortably, and since a rotation of two or three flavours is the sensible way to buy dessert liquid anyway, most customers get there without trying.
We sell to adults aged 18+ only. UK law restricts vaping products as a whole category, so a 0mg shortfill with no nicotine in it is treated exactly the same as anything else on this site. Age verification is part of our checkout process, and where an automated check cannot confirm your age we will ask for identification before your order is packed. That applies to every order without exception and there is no way to bypass it.
Brands are easier to judge by their range than by any one item in it. We stock 2 Donut King products, running from £4.99 to £4.99. That makes it a small, specialist range rather than a catalogue brand.
The full lineup is on the Donut King page. Other Donut King products worth a look:
Brand loyalty in vaping is mostly about knowing what to expect, which counts for a lot.
Price alone is a poor guide, so it helps to see the field. We list 736 products in this category. At £4.99, this one sits in the middle of the market.
Which way you go usually comes down to whether convenience or cost matters more on the day.
The useful figure is not the shelf price but the running cost once you settle into a rhythm.
We would rather leave the arithmetic blank than guess at a rating.
It helps to know which limits are legal and which are commercial. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.
The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. For most people it works out cheaper over a month, provided you stay on one platform.
Everything we sell is UK-compliant stock bought through UK distribution. This is an 18+ product and orders are verified before dispatch.
A short list of habits prevents nearly every common problem.
None of that is demanding, and it is the difference between a product that performs to the end and one that disappoints halfway.
Where to go next if you want to compare before buying.
Or stay with the brand: all Donut King products, 2 in total. Sticking to a brand you already know is the least risky way to try something different.
First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.
Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.
Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.
Opened consumables are not returnable, which is standard for the category. Faults and picking errors are resolved without argument. Age verification applies to every order, and unverified orders are refunded rather than sent.
Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.
There are no other flavours under this exact name, so look sideways instead.
The shelf you are shopping from looks nothing like it did two years ago. Single-use disposable vapes were banned in the UK, and the market replaced them with rechargeable devices that take replaceable pods. The experience is deliberately similar: prefilled, no measuring, no mess. The difference is that the battery survives the flavour, so you replace a pod for a couple of pounds rather than the whole unit.
On balance it made the category cheaper to live with. A device bought once and fed with pods costs less over a month than a stream of sealed units, and produces far less waste. It also changed how you shop: the decision splits into hardware first, then consumables, rather than being one purchase repeated endlessly.
All stock here is compliant with the current UK framework. That means 2ml pods, 10ml nicotine bottles and a 20mg strength ceiling, with age verification on every order. Rechargeable kits and replacement pods are the two halves of that system if you are still assembling yours.
Four problems cover most of what goes wrong, and all four are preventable.
A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.
Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.
Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.
Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.
If any of the jargon here is unfamiliar, this covers the terms that matter.
None of it is complicated once the words are unpicked, and knowing them makes comparing two products far quicker.
| Brand | Donut King |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 0mg |
| Price | £4.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Donut King is a British shortfill brand built around dessert flavour profiles — glazed donut, berry donut and pink icing builds.
It points towards the milkshake side of the dessert range, which generally means a softer and creamier direction rather than the sharper confectionery style. The full flavour description is shown on this product listing.
No. It is a 0mg shortfill, which is why it can legally come in a 100ml bottle. Nicotine shots are bought separately if you want them, and plenty of people vape shortfills exactly as supplied.
Two 10ml shots. Two 18mg shots added to 100ml gives 120ml of finished liquid at 3mg per millilitre. Two 20mg shots give a little over 3.3mg per millilitre in the same volume.
Most often because it has not steeped. Cream, custard and shake profiles usually need somewhere between several days and a couple of weeks resting in a cool dark place before the deeper notes settle into the base.
It just means leaving a mixed bottle alone so the flavour compounds settle. Fruit and menthol blends often need little or none. With creamy dessert profiles the change can be substantial rather than subtle.
You can, but most people find rich blends mute their palate within a week or two. Splitting by time of day, or keeping something sharp in rotation alongside it, keeps a dessert liquid enjoyable for far longer.
Usually not. Shortfills are generally blended thicker for open tanks with decent airflow. Compact pods built for a tight draw struggle with thick liquid, and the result is a dry, scorched taste.
Yes. Sweeteners do not evaporate cleanly and leave residue baked onto the coil, which chokes the wick. Budget for more frequent coil changes if you run dessert profiles regularly.
A hundred and twenty millilitres of finished liquid is twelve 10ml bottles, which at our 5 for £10 rate would come to £24. The shortfill costs a fraction of that, and what you give up is convenience, strength range and flavour variety.
Yes. UK restrictions apply to vaping products as a category rather than to nicotine content, so every order is age checked and identification is requested if an automated check cannot confirm you are over 18.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Flavour holds up all the way through. Some brands get weaker after a few days but this stays consistent.
The flavour matches the description perfectly. No weird aftertaste. Proper authentic taste.
My partner tried this and now we've both switched. Smooth hit, proper flavour, fair price.
Cracking flavour, honestly. Been through a few of these already. Can't fault it at the price.
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.
Donut King
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