Bubblegum Doozy Mix Salts

Overview

The Bubblegum Doozy Mix Salts by Doozy in Bubblegum at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

Doozy Mix Salts Bubblegum: the sweet shop flavour in a 10ml bottle

Doozy Mix Salts Bubblegum is a 10ml nicotine salt e-liquid priced at £2.89 a bottle, available in 10mg and 20mg, and currently sitting inside a buy 5 for £10 offer. It belongs to the Mix Salts line, which is the part of the Doozy catalogue aimed squarely at confectionery and sweet counter flavours rather than fruit blends or menthol.

The proposition here is simple enough that it barely needs explaining, but it is worth being precise about what arrives. You get one bottle of liquid, nothing else. There is no device, no pod, no coil and no charger. This is refill liquid for a vape you already own, whether that is a small refillable pod system or a slightly larger tank setup. Every 10ml bottle of nicotine containing e-liquid sold legally in the UK is capped at 10ml and at 20mg nicotine, so the format is standardised across the market and the differences between brands come down to flavour work, throat feel and price.

Nicotine salt is the key word in the name. Salt based liquid uses a different nicotine form to the freebase liquid found in most large shortfill bottles, and the practical result is that higher strengths feel smoother in the throat than the equivalent freebase strength would. That is why 20mg nic salt is usable in a small pod and 20mg freebase generally is not. If you are moving across from prefilled pods or a disposable device, salt liquid is the format that will feel most familiar. You can browse the wider nicotine salt e-liquid range if you want to see how many options sit at this end of the market.

Bubblegum on the palate: a flavour that divides the room

Bubblegum is one of the few vape flavours that people either reach for constantly or refuse outright, and it is worth being honest about which camp you are likely to fall into before you buy five bottles of it. There is no fruit realism being attempted here. Nobody has tried to make this taste like an actual strawberry or an actual banana. It tastes like the pink gum you chewed as a child, which means sweet, slightly powdery, faintly fruity in an abstract way, and with that unmistakable soft roundness that sits somewhere between candy and cream.

On the inhale you get the sugar first, and it arrives quickly rather than building. The mid palate is where the identifiably gum character sits, that vaguely berry, vaguely floral note that no actual fruit produces. The exhale tends to leave a light sweetness on the lips rather than a sharp finish, because there is no citrus and no coolant cutting through it.

That last point matters more than it sounds. Bubblegum has no ice in it, which makes it warmer and rounder than most of the fruit salts on the market. Some people find that comforting and settle into it as a permanent all day flavour. Others find that without a cold finish the sweetness accumulates over a long session and starts to feel heavy by the evening. There is no way to know which you are until you try it, which is exactly why buying one bottle first at £2.89 is more sensible than committing to a full multibuy on a flavour you have never had.

If sweetness is your thing but you want it delivered differently, the blue raspberry e-liquid selection gives you the candy character with a sharper, tarter edge to break it up.

10mg or 20mg: matching strength to a confectionery profile

Both strengths of Doozy Mix Salts Bubblegum cost the same £2.89, so the decision is entirely about what suits you rather than what suits your budget. The general rule with nicotine salts is that strength should be chosen against your device first and your habit second.

20mg is the UK legal maximum and the strength most people use in a small, low powered pod system. If your device is a compact refillable pod that produces a fairly tight draw and a modest amount of vapour, 20mg is what will keep you satisfied without needing constant puffing. It is also the strength that most closely matches what a prefilled pod or a disposable device delivers, so if you are switching over from that world it is the natural like for like choice.

10mg suits two situations. The first is a slightly more powerful device that produces more vapour per puff, where 20mg would deliver more nicotine than you want because you are simply inhaling more liquid. The second is someone who has been vaping for a while and has gradually settled at a lower level. Plenty of adults sit at 10mg permanently and are perfectly happy there.

There is a flavour argument as well, and it is genuinely relevant to a sweet profile like this one. Higher nicotine adds a slight peppery edge at the back of the throat, which on a sharp menthol is barely noticeable but on a soft, creamy bubblegum can flatten the sugar slightly. If you find 20mg makes the flavour feel less rounded than you expected, the 10mg version of the same bottle usually reads sweeter. Both strengths are listed together on the 20mg e-liquid collection and the 10mg equivalent, so you can filter to whichever you have settled on.

The six Mix Salts flavours and where Bubblegum sits among them

Mix Salts is a six flavour line, and the spread across it is unusually wide for a range that small. The full list is Bubblegum, Cream Tobacco, Gummy Bear, Mixed Berries, Pink Lemonade and Sour Blue Raspberry Apple.

• Bubblegum is the softest and sweetest of the set, with no cold finish and no sourness.
• Gummy Bear is its closest relative, another confectionery flavour but with more defined individual fruit notes rather than one blended sugar character.
• Sour Blue Raspberry Apple is the opposite end of the same shelf, taking candy sweetness and pushing hard into sourness. If Bubblegum ends up feeling too flat for you, this is the one to try next.
• Pink Lemonade brings citrus and a light fizz character, which makes it the most refreshing option in the six.
• Mixed Berries is the conventional fruit blend of the range, darker and jammier than the candy flavours.
• Cream Tobacco is the outlier entirely, a smooth tobacco profile with a creamy body, and it exists for people who never wanted a sweet flavour in the first place. It is priced identically at £2.89, and you can look at Doozy Mix Salts Cream Tobacco if that is more your direction.

The practical takeaway is that if you buy the multibuy, you can cover the entire tonal range of the line in one order rather than ending up with five bottles that all taste broadly similar. That is the single most common mistake people make with e-liquid multibuys.

Five bottles for £10: the arithmetic and how to allocate the slots

At the single bottle price of £2.89, five bottles would come to £14.45. The buy 5 for £10 offer brings that down to a flat tenner, which works out at £2 a bottle and a saving of £4.45 on the order. In percentage terms that is a shade over thirty percent off, which is a meaningful discount on a product you are going to keep rebuying.

The interesting part is not the saving itself but what it does to your decision making. At £2 a bottle, the cost of trying a flavour you turn out to dislike is trivial. That changes the sensible strategy from buying five of a known quantity to buying two of your staple and three experiments. If one of the experiments lands, you have found a new regular for the cost of a coffee. If none of them do, you have lost £6 and learned something.

A worked example for someone starting from Bubblegum: two bottles of Bubblegum as the base, one Sour Blue Raspberry Apple to test whether you want more attack, one Pink Lemonade for a lighter daytime option, and one Mixed Berries as an evening alternative. That gives you a rotation rather than a single flavour you will get bored of in a fortnight.

Everything eligible for the offer is gathered on the 5 for £10 e-liquid deals page, and the mix does not have to stay within Doozy. You can pull from several brands into the same batch of five. Worth noting on delivery: two batches of five brings you to £20, which sits right on the free UK delivery threshold rather than past it, so adding one small extra item is what tips the order over.

Doozy as a catalogue: 106 listings across several nicotine habits

Doozy is not a single product brand that happens to make one liquid. There are 106 Doozy listings on this site, and they cover a genuinely wide spread of formats, which is useful context when you are deciding whether to build a habit around the brand.

At the bottled liquid end there are the salt ranges like Mix Salts alongside the Seriously families, which split into Seriously Salty, Seriously Soda, Seriously Tropical and Seriously Fusionz. Each of those has its own flavour identity, so the brand covers iced fruit, soda, tropical and fusion profiles without repeating itself much.

Above that sit the shortfill bottles for people who mix their own. Doozy Big Drip 100ml at £9.99 is a large format nicotine free bottle designed to have nicotine shots added, which is the standard UK approach for anyone using a higher powered device and getting through liquid quickly. The economics of that format are completely different to buying 10ml salts, and it only makes sense above a certain daily consumption.

Then there is the branch of the brand that has nothing to do with vaping at all. Doozy Chewz nicotine chewing gum at £4.99 is an oral nicotine product, sold in flavours including Apple Ice, Cool Mint and Watermelon Ice. It is a completely separate category with its own use case, and it exists for situations where vaping is not practical. Browse the full Doozy brand collection to see how the whole catalogue fits together.

Hardware, wicking and keeping the sweetness from going flat

Sweet liquids are harder on coils than plain menthol or tobacco flavours. The sweeteners used to build a convincing confectionery profile leave residue on the coil as they vaporise, and that residue accumulates into a darkened, slightly burnt tasting layer. This is completely normal and happens with every sweet e-liquid from every brand, but it does mean that a bubblegum flavour will shorten coil life compared with a clean citrus.

What that means practically is that if your flavour suddenly seems muted, the liquid is rarely the problem. Work through the obvious causes in order. First, check the coil or pod age. If it has been in for a couple of weeks of heavy use, it is due for replacement regardless of how it tastes. Second, consider vaper's tongue, which is the well known phenomenon of your palate simply desensitising to a flavour you have used constantly. Switching to a different profile for a day usually resets it. Third, check how you are storing the bottle.

On storage: keep bottles upright, capped tightly, somewhere cool and dark. Heat and daylight both degrade nicotine and flavour compounds over time, so a kitchen drawer beats a car dashboard or a sunny windowsill by a wide margin. A sealed bottle kept properly will hold its character comfortably through its stated shelf life. An opened bottle left half full for months will slowly darken and lose its top notes.

One more thing worth doing with any new coil or pod: let it sit filled for a few minutes before the first puff so the wick saturates fully. Firing a dry wick is the single most common cause of a burnt taste on day one, and it is entirely avoidable. Replacement vape coils are stocked separately.

Buying it here: genuine stock, dispatch and the 18+ requirement

Every bottle we ship comes through legitimate UK trade supply and is 100% genuine. With e-liquid specifically this is not a box ticking claim, because counterfeit bottles are almost impossible to spot by eye. Packaging can be copied convincingly. What cannot be verified from the outside is what has actually been mixed inside, whether the nicotine strength on the label matches the contents, and whether the flavourings used are the ones the brand intended. Buying through a proper retail chain removes that question entirely.

Anything that reaches us before 4pm on a working day goes out the door that same afternoon, and UK postage costs nothing once a basket passes £20. A single batch of five bottles at £10 will not reach that, and two batches lands you exactly on the line, so if delivery cost matters to your maths it is worth adding a small item such as a coil pack or a bottle from another range to clear the threshold properly.

Nicotine products are strictly for adults. This is an 18+ product, it is illegal to sell it to anyone under 18, and every order goes through age verification at checkout. Where an automated check cannot be completed we will request identification before the parcel leaves us. It adds a step, and occasionally an annoying one, but it is not optional and it is a large part of what separates a compliant UK retailer from the alternative.

If you want to see what else is discounted alongside this range, the current vape deals page collects the live offers in one place.

Where this sits in the Doozy range

Brands are easier to judge by their range than by any one item in it. We stock 106 Doozy products, running from £2.69 to £9.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the Doozy page. Other Doozy products worth a look:

• Seriously Fusionz Shortfill E-Liquid By Doozy Triple Berry Ice at £7.99
• Seriously Slushy Shortfill E-Liquid By Doozy Grape Soda at £7.99
• Seriously Salty Nic Salts E-Liquid by Doozy Blue Razz Ice at £2.79
• Seriously Fruity Shortfill E-Liquid By Doozy Strawberry Kiwi at £7.99

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £2.89, this one sits at the affordable end.

• Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
• Reduced lines carry 1,558 products if the budget is the deciding factor.
• Prefilled pods cost more per millilitre but remove the refilling entirely.

None of those is objectively right. They suit different routines and different budgets.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

Without a published rating there is no honest per-puff maths to show, so we leave it out.

• The buy 5 for £10 offer is the single biggest lever on that number.
• Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
• Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Bubblegum against the rest of the line

The quickest way to judge a flavour is against its own siblings, not against the whole shop. There are 6 options under this name:

• Mixed Berries
• Cream Tobacco
• Gummy Bear
• Sour Blue Raspberry Apple
• Pink Lemonade

Buying two from different families and alternating stops either going flat on you. The buy 5 for £10 offer makes that cheap to do.

Why the UK market looks like this

A lot of the format decisions here were made by law, not by marketing. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

Since single-use devices were banned, the market moved to rechargeables. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

All stock here meets those UK limits and comes through UK distribution. Age verification applies to every order without exception.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. You pick the service at checkout.

We cannot resell an opened consumable, so opened items are outside the returns policy. Faults and picking errors are resolved without argument. Sales are strictly 18+ and every order is age-verified before dispatch.

Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.

More flavours in this line

Other options in the same range.

• Cream Tobacco
• Mixed Berries
• Pink Lemonade
• Gummy Bear
• Sour Blue Raspberry Apple

Most regulars run two flavours in rotation rather than one.

Browse related ranges

Where to go next if you want to compare before buying.

• Vape Kits (150 products)
• E-Liquids (736 products)
• Vape Pods (1,412 products)
• Pod Kits (62 products)
• Vape Deals (1,556 products)
• Sale (1,558 products)

Or stay with the brand: all Doozy products, 103 in total. Sticking to a brand you already know is the least risky way to try something different.

Buying this as a first purchase

First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.

1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
2. Strength. This comes in 10mg and 20mg. Heavier former smokers usually start high and step down.
3. Flavour. You are looking at Bubblegum. Pick a second from a different family so you have something to rotate to.

Everything else is preference rather than a decision that costs you money. The deals page is the cheapest way to try more than one at a time.

Looking after it, and what goes wrong

Most complaints about flavour come down to handling rather than the product.

• Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
• Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
• Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
• Store away from children and pets, and recycle spent hardware rather than binning it loose.

Do those four things and most of the usual problems never appear.

Common problems and how to avoid them

Most support questions we get come down to four things.

A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.

Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.

Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.

Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.

Building a rotation instead of buying one thing

Nearly everyone who vapes daily ends up running two or three flavours rather than one, and there is a reason for it. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.

The solution is simply how you buy. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.

Within this line alone there are options to pair with:

• Mixed Berries
• Sour Blue Raspberry Apple
• Cream Tobacco
• Gummy Bear
• Pink Lemonade

The buy 5 for £10 offer exists precisely for this, and it can be mixed across flavours rather than spent on one.