Exactly as described
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.
EluxThe Strawberry Ice Cream Elux Nic Salts 20mg by Elux in Strawberry Ice Cream at 20mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Elux Nic Salts 20mg Strawberry Ice Cream is a 10ml nicotine salt e-liquid that pairs ripe strawberry with a soft, creamy dessert finish. It is a refill liquid for pod kits and other low-powered refillable devices rather than a ready-to-use disposable, so it suits adult vapers who already own a device, or who want to move from throwaway vapes to something they can refill and keep using.
That distinction matters in the UK. Single-use vapes have been banned from sale in Great Britain since June 2025, which sent many people who enjoyed disposable lines such as Elux Legend looking for refillable alternatives. Bottled nic salts like this one are an obvious next step. They are formulated to feel familiar to disposable users: smooth at 20mg, quick to deliver nicotine, and happy to run in small, low-wattage hardware.
Elux has built its reputation on fruit-forward, sweet flavours that are easy to recognise on the first puff, and Strawberry Ice Cream follows that approach. You will not find a complicated multi-layered recipe here. The appeal is a clear strawberry note you can identify straight away, softened by cream so that it reads as dessert rather than as boiled sweets or sharp berry.
This guide is written for UK vapers who are deciding whether the liquid fits their device, their nicotine needs and their budget. We cover flavour, throat hit and vapour, compatible coils, nicotine strength, bottle build, filling, troubleshooting, value, and how this bottle compares with similar options. We have tried to be straight about what the liquid does well and where another product may be a better fit.
Quick summary of what you are getting:
Nicotine is addictive. If you do not currently smoke or vape, this product is not for you.
Specification sheets for e-liquids are shorter than those for hardware, but the numbers still matter because they decide which devices work and how long a bottle lasts. Here is what to expect from this product, based on how the range is listed and on standard UK practice for nicotine salt liquids.
Two numbers are worth unpacking. First, 10ml is the legal ceiling for refill bottles containing nicotine in the UK, and 20mg/ml is the legal ceiling for nicotine strength. The same 20mg cap applies to every nicotine vape sold here, whether it is a bottle, a pod or a disposable from the days before the ban. That means you cannot buy anything stronger from a UK retailer, and we would not suggest looking for stronger products elsewhere.
Second, the 200mg total tells you what is in the bottle, which is useful for planning. A typical pod holds around 2ml, so one fill carries about 40mg of nicotine dissolved in the liquid. How much of that you actually take in depends on how long you draw, how often you puff and what wattage you run. Treat the figure as a way to compare bottles and strengths, not as a dose.
Because this is a liquid, there is no battery capacity, puff counter or built-in coil to list. Those belong to the device you pair it with, and we cover what to look for in the device, coil and battery sections below.
Strawberry Ice Cream is a dessert-leaning fruit flavour. On the inhale you should get a sweet, slightly jammy strawberry that sits closer to a ripe summer berry than to a sharp, tart one. On the exhale the cream arrives: a soft, vanilla-like dairy note that rounds off the edges and leaves a pleasant sweetness on the palate.
A point of confusion for new buyers is the naming. In vape flavour naming, 'Ice' on its own usually signals added menthol or a cooling agent, while 'Ice Cream' refers to the creamy dessert element. This liquid belongs in the second camp, so expect little or no menthol chill. If you want a cold, sharp fruit hit, you would be better served by a flavour labelled 'Ice' without the cream. Elux nic salt flavours in that territory, such as Blue Razz Ice, Watermelon Ice or Banana Ice, are commonly stocked, although availability changes, so check the Elux category page for what is in stock now.
What you are likely to notice:
Power setting changes the experience. At the low end of your device's range the strawberry is brighter and the cream is more subtle. Turn the power up and the cream and sweeteners come forward, the vapour feels warmer, and you use the liquid faster. If you find the flavour cloying, drop the wattage a notch or shorten your draws before assuming the liquid is the problem.
Sweet, creamy liquids tend to leave more residue on coils than thin fruit juices or plain tobacco and menthol liquids. That is not a flaw specific to this bottle. It is how sweeteners behave when they are heated repeatedly, and it means you should expect to change coils or pods a little more often. We cover coil care in the troubleshooting section.
Flavour is subjective, and palate fatigue is real. If you vape one sweet flavour all day, you gradually taste less of it. Many vapers keep two or three profiles on rotation, and pairing a creamy fruit flavour like this with a sharper mint or menthol option is a common habit. If you compare it with strawberry milkshake or strawberry cheesecake style liquids from other brands, this sits at the lighter, simpler end of the range: less bakery detail, more straightforward fruit and cream.
With an e-liquid, performance is about how the liquid feels and how much of it you use, rather than a puff count printed on the side of a device. At 20mg/ml in nic salt form, Strawberry Ice Cream delivers a noticeable but smooth throat hit. Nicotine salts are made by combining nicotine with an acid, which lowers the harshness you would get from the same strength of traditional freebase nicotine. That is why 20mg salts are usable in a small pod, where 20mg freebase would be unpleasant to most people.
Vapour production is moderate. A 50/50 VG/PG base produces less cloud than a high-VG liquid, but it wicks quickly through the small mesh and ceramic coils found in pod kits, which keeps flavour consistent and reduces the chance of dry hits. If your goal is large clouds, this is the wrong style of liquid and device. If your goal is a discreet, flavourful, mouth-to-lung experience that feels close to a disposable, it is a sensible match.
How the experience typically breaks down:
As a rough planning figure only, 1ml of liquid in a low-power pod kit often covers somewhere in the region of 150 to 300 puffs, depending on how long you draw, how often you puff and the wattage. On that basis, a full 10ml bottle may deliver around 1,500 to 3,000 puffs. Treat this as a ballpark. Light users will stretch a bottle for more than a week, while someone who vapes continuously through the day can empty one in three or four days.
Many people coming from disposables ask how this compares with a typical 600-puff disposable, which held roughly 2ml of liquid. A 10ml bottle contains about five times that volume, so on liquid quantity alone it replaces around five of those devices. That is the core of the value argument we return to later, and it is also why salts have stayed popular since the disposable ban.
Consistency from fill to fill is good when you keep to the lower wattage range. Pushing the power high does two things you will not like: it burns the sweet liquid faster, producing a harsher and sometimes slightly scorched taste, and it delivers more nicotine per puff than a 20mg salt is designed to give.
This listing is for the 20mg/ml strength, which equals 2% nicotine by volume. It is the highest strength allowed in the UK, and it is the same strength used in the disposable vapes sold before the ban. For many former smokers and ex-disposable users, that familiarity is the reason to pick it.
A sensible starting point is based on how much you smoked or vaped before. These are general guidelines, not medical advice:
Signs that the strength is too high for you include dizziness, nausea, headaches, a racing heartbeat, or a hot, harsh feeling in the throat even at low wattage. If you notice these, stop vaping, take a break and consider a lower strength. Signs it may be too low include constant cravings, chain vaping and finishing a pod in an hour or two. Cravings can also be a sign of the wrong device settings, so check your wattage and airflow before changing the strength.
The rule of thumb for nic salts is simple: the lower your device wattage, the higher the strength you can comfortably use. A pod kit running at 10W with a tight draw suits 20mg. The same liquid in a mod running at 60W through a sub-ohm coil would be a very bad idea, because you would take in far more nicotine per puff than the formula was designed to deliver.
If you are trying to cut down gradually, many people step from 20mg to 10mg after a few weeks of stable use, and later to 5mg or below, rather than jumping straight to a much lower number. If you are pregnant, breastfeeding, have a heart condition, or take medication that may interact with nicotine, speak to your GP or pharmacist before using any nicotine product. The NHS also offers stop smoking support, which is worth looking into if your goal is to quit nicotine altogether.
This liquid is made for low-power pod systems and mouth-to-lung (MTL) or restricted direct-to-lung devices. Look for kits that run in the region of 8 to 15W with coil resistance around 0.8 to 1.2 ohm. Popular families that fit that description include the Vaporesso XROS series, Uwell Caliburn range, OXVA Xlim line, Smok Novo series and Geekvape Wenax devices. Always check your specific kit's manual, because wattage limits, coil options and pod capacity vary between models.
Most modern pod kits use one of two coil styles, and either works well with this liquid.
Compatibility notes worth knowing:
Getting a new coil ready: after fitting a fresh coil or pod, fill it and let it rest for five to ten minutes so the cotton fully soaks. Take a few short puffs without pressing the fire button, if your device allows, to draw liquid into the wick. Starting a dry coil is the quickest way to burn it, and a burnt coil will taste unpleasant even when the pod is full.
Sweet, creamy liquids are harder on coils than thin ones. As a loose guide, coil life with this style of liquid often runs between one and three weeks of daily use, depending on wattage and how much you vape. When flavour starts to flatten or taste slightly scorched, replace the coil rather than blaming the liquid.
The e-liquid itself does not have a battery, so there is nothing to charge in the bottle. The battery question applies to your pod kit, and the right choice does affect how this liquid performs. Because Strawberry Ice Cream is designed for low-wattage use, you do not need a large, high-output device. You do need one that holds a steady output and lasts through your day without anxiety.
What to look for in a device:
Charging safely:
Recycling in the UK: vape devices and their batteries should never go in household bins or kerbside recycling, because lithium cells can ignite in collection vehicles and recycling plants. Take them to a household waste recycling centre, or use a retailer take-back scheme. Shops that sell vapes are required to accept used vapes for recycling, so ask at the counter, and use the drop-off points listed through your local council. Removing the pod or coil first is not usually required, but remove any e-liquid residue by letting the device run dry where possible and follow the local guidance.
Because a refillable kit lasts much longer than a disposable, it also cuts the number of batteries you throw away. One rechargeable kit that lasts a year or more replaces dozens of single-use devices, and that is a practical environmental benefit as well as a financial one.
Elux Nic Salts come in a 10ml plastic bottle with a narrow dropper nozzle, which is the standard format for nicotine liquids in the UK. The nozzle is designed to fit the small fill ports on pod kits, and the bottle body is soft enough to squeeze gently so you can control the flow without flooding the port.
As with any nicotine liquid sold in the UK, the packaging carries a set of mandatory features. You should expect to see all of these on the product:
Build quality of the bottle itself is functional rather than fancy. The label is clearly printed and the flavour name is easy to identify, which matters if you keep several bottles on rotation. The colour scheme follows the Elux range, so a row of bottles on a shelf is easy to tell apart. Check that the seal is intact when your parcel arrives. If the seal is broken, the bottle is leaking, or the product does not match your order, contact us straight away and keep the packaging for reference.
Storing your bottle:
Properly stored, a sealed bottle typically stays in good condition for well over a year, though flavour and nicotine strength gradually decline with age and exposure to air. Colour can darken over time without being a sign the liquid is unsafe, but if the taste changes noticeably, it is worth replacing.
Disposal: do not pour leftover liquid down the sink. Seal what remains and take it to a household waste recycling centre. For empty bottles, check your local council guidance, because rules on nicotine-contaminated plastic differ between areas.
Because this is a refill liquid, there is no activation step like you would find on a disposable. You simply fill your device and start using it. Doing it carefully the first time saves you leaks and burnt coils later.
Step by step:
Using it well:
Changing flavours: if you switch from another flavour, empty the pod and rinse it with warm water, then let it dry fully before refilling. Ideally fit a fresh coil as well, because leftover flavour in the cotton will muddy the strawberry and cream.
Remember the age rule: it is illegal to sell nicotine vapes to anyone under 18 in the UK, and illegal for adults to buy them on behalf of under-18s. This product is for adults who already use nicotine, and should not be used by non-smokers or by anyone under 18.
Most problems with nic salt liquids come from the device and the way it is used, not the liquid. These are the issues we see most often, with simple fixes you can try before replacing anything.
Quick checklist when something feels off:
If the bottle itself seems faulty, for example it arrives with a cracked cap, a leaking seal or an unusual smell, stop using it and get in touch with the retailer, quoting the batch number printed on the label. A genuine bottle should have a sweet, strawberry-and-cream aroma with no chemical or burnt smell.
One final tip: keep a spare pod or coil on hand. Running out of coils is the most common reason people drift back to a cigarette on a bad day, and a spare in the drawer is cheaper than a pack of twenty.
No flavour or strength suits everyone. Here is a straightforward view of who is likely to enjoy this liquid, and who is better off with something else.
It is likely to suit:
You may want to skip it if:
It is also worth being honest about the trade-offs of sweet flavours. They are enjoyable, but they are harder on coils, they can become tiresome if they are the only thing you vape, and they are not as discreet in smell as a plain tobacco liquid. People who share small spaces or vape around non-vaping family members sometimes find a sweet aroma more noticeable.
If you are unsure, buy a single 10ml bottle first rather than a bulk pack. At this size, trying a new flavour is a low-cost experiment, and you can return to your usual liquid if it is not for you.
Value with e-liquid is easiest to judge in cost per millilitre and cost per day. A 10ml bottle costs a few pounds, so divide the price by ten to get your pence per ml. For illustration, a bottle priced at £4 works out at 40p per ml. If you use around 2ml a day, that is roughly 80p a day, which compares favourably with both cigarettes and with replacing disposables every few days. Check the live price on the product page, because offers and multibuys change regularly.
Compared with disposables, a refillable setup is cheaper over time. A pod kit costs more up front, then each 10ml bottle replaces roughly five 2ml disposables in terms of liquid volume. You also add coil costs, but even allowing for replacement coils, the running cost is usually lower. There is also less waste, since you keep the device and only dispose of bottles and coils.
How it compares with other nic salt options:
What you pay for with Elux is a recognisable name, a consistent flavour from bottle to bottle, and a range that mirrors flavours many people already knew from disposables. What you do not get is the extra complexity of premium dessert liquids, or the lowest possible price per ml.
To get the most from each bottle, use the right wattage, keep the coil fresh, store the bottle properly and avoid overfilling. Wasted liquid from leaks and dry-burnt coils is the hidden cost that makes some vapers feel a liquid is poor value when the real cause is how it is being used.
Overall, if the flavour appeals to you and your device is a low-power pod kit, this is a reasonable, fairly priced choice. If you prefer menthol, bigger clouds or a bakery-style strawberry, there are better matches elsewhere in our range.
| Brand | Elux |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 20mg |
| Available flavours | 1 (Strawberry Ice Cream) |
| Price | £1.35 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Elux built an audience with the original Elux Legend 3500 and now runs an expanded pod line including Cyberover and Legend 8000 refills. The brand's signature is sweet-leaning flavour builds and iconic colour-coded packaging — easy to spot on a crowded shelf.
Choose 20mg if you smoked around ten or more cigarettes a day, or used 20mg disposables, and your device runs at low wattage. Choose 10mg if you are a lighter smoker, vape heavily throughout the day, or find 20mg too harsh. 20mg is the maximum strength allowed in the UK.
It is not recommended. Nic salts at 20mg are designed for pod kits and mouth-to-lung devices running at roughly 8 to 15W, and high wattage delivers too much nicotine too fast while burning the liquid quickly. For sub-ohm use, choose a freebase or shortfill liquid at a lower strength.
The bottle is only liquid, so there is nothing to charge. Your pod kit charges through USB-C or micro-USB using the supplied cable and a standard 5V adapter. Do not charge on soft furnishings, and do not leave a device charging unattended overnight.
No, 'Ice Cream' refers to the creamy dessert note, so you should expect little or no menthol chill. If you want a cold, sharp hit, look at the Elux flavours labelled 'Ice' without the cream. You can also mix flavours between fills if you rinse your pod and fit a fresh coil first.
Elux Nic Salts are sold in a range of fruit, ice and candy style flavours, often in more than one nicotine strength. Availability changes, so browse the Elux category on our site to see what is currently in stock and whether a 10mg version of this flavour is listed.
It depends on your device and habits. As a rough guide, a moderate user at low wattage may get around 1,500 to 3,000 puffs from 10ml, which is commonly between four days and a couple of weeks. Heavy daily users will finish a bottle sooner, and light users may take longer.
Generally yes. A 10ml bottle holds roughly five times the liquid of a typical 2ml disposable, and you reuse the device and only replace coils. Upfront cost is higher because you need a pod kit, but running costs are usually lower and you create less waste.
It is not for anyone under 18, non-smokers, or people who are pregnant or breastfeeding. Anyone with a heart condition or on medication that may interact with nicotine should speak to a doctor or pharmacist first. It is also not suited to people who dislike sweet, creamy flavours or who run high-power sub-ohm devices.
We ship to addresses across the UK, with delivery options and timings shown at checkout. Because nicotine products are age restricted, you may be asked to confirm that you are 18 or over at checkout or on delivery, and orders cannot be sent to anyone under 18.
Contact us promptly with your order number and photos, and keep the packaging and batch number. Sealed e-liquids are consumable goods, so returns are generally limited to items that are faulty, damaged in transit or sent in error, and we will arrange a replacement or refund in those cases.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.
Excellent all round. Will absolutely be ordering again. Customer service was helpful too.
Can't fault it. Quality is there, flavour is there, delivery was quick. What more could you want.
Picked this up on the multibuy deal and I'm stocked up for a while. Flavours are all on point.
Great product for the price point. Works exactly as advertised. No surprises, just a solid vape.
Not too strong, not too mild — just right. Good for all day use without being overpowering.
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