Lasts longer than expected
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
IVGThe Blueberry Edition IVG 2400 Reload 4-in-1 Pods by IVG delivers up to 2,400 puffs in Blueberry Edition at 10mg and 20mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
IVG 2400 Reload 4-in-1 Pods Blueberry Edition is the Blueberry Edition option in the IVG 2400 Reload 4-in-1 Pods range, priced at £5.99 and rated at 2,400 puffs. We list what the product actually is rather than padding it with specifications we cannot verify.
In terms of taste, this one delivers jammy blueberry with a gentle skin bitterness. It is a straightforward profile rather than a complicated one, which is usually what makes a flavour last.
The full IVG range is at IVG, and this line alone runs to 45 flavours. Everything we ship is genuine UK-compliant stock.
The same product comes in a spread of profiles, so there is usually a closer match. 45 flavours sit under this name, including:
Buying two at once and alternating is the simplest way to stop any single flavour going flat on you.
Flavour is the hardest thing to buy blind, so it helps to think in families rather than names. Blueberry Edition sits in the confectionery camp: jammy blueberry with a gentle skin bitterness.
Buying two or three at once is the cheapest way to find the one you keep coming back to.
This one is £5.99. It carries no multibuy currently. Our current deals are worth a look if you are building a basket.
UK delivery is free once your basket passes £20. Weekday orders placed before 4pm go out the same day.
This prefilled pod is listed in 10mg and 20mg. The 20mg ceiling is a legal limit under UK rules, not a brand decision.
If you are unsure, most adults switching from a pack a day start at the higher end and drop down later. 10mg options and 20mg options are browsable separately if you want to compare.
We sell to over 18s only, and orders are age-verified as part of checkout. Nicotine is addictive, and these products are for adults who already smoke or vape.
Browse all pods and refills, or head to the sale if price is the deciding factor. Check your device takes this format before ordering, since pods are not universal.
The 2ml cap is a legal limit, so read puff ratings as a total across the pods you will get through.
Small habits like priming and sensible storage do more for flavour than anything else.
A single product tells you little; the shape of the range tells you a lot. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.
The full lineup is on the IVG page. Other IVG products worth a look:
Staying within a brand you already rate is the low risk way to try something new.
Price alone is a poor guide, so it helps to see the field. We list 1,412 products in this category. At £5.99, this one sits in the middle of the market.
None of those is objectively right. They suit different routines and different budgets.
Headline prices hide the number that actually matters, which is what a week costs you.
At £5.99 for a rated 2,400 puffs, that is roughly 2.50p per 1,000 puffs. Puff ratings are lab figures, so treat that as a comparison between products rather than a promise.
Same product, different flavour, is the fairest comparison available. There are 45 options under this name:
Most regulars keep two on the go rather than committing to one.
It helps to know which limits are legal and which are commercial. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.
The end of single-use disposables changed what sits on the shelf. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. The upshot is less waste and a lower running cost, if you stick with one system.
We only list compliant stock sourced through UK distributors. Age verification applies to every order without exception.
Where to go next if you want to compare before buying.
Or stay with the brand: all IVG products, 315 in total. Brand familiarity is worth more than it sounds when flavours are hard to judge blind.
A short list of habits prevents nearly every common problem.
Do those four things and most of the usual problems never appear.
First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.
Everything else is preference rather than a decision that costs you money. The deals page is the cheapest way to try more than one at a time.
Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.
Consumables cannot be returned once opened, for obvious hygiene reasons. Anything faulty or wrongly sent is our problem to fix, not yours. This is an 18+ purchase and orders are age-checked before they ship.
Nicotine is highly addictive, and nothing here is intended for non-smokers.
Everything else that sits under this name.
Most regulars run two flavours in rotation rather than one.
Nearly everyone who vapes daily ends up running two or three flavours rather than one, and there is a reason for it. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.
The solution is simply how you buy. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.
The same range gives you obvious partners:
Multibuy offers make this cheap to do, and they can be mixed across flavours.
Puff ratings deserve more scepticism than they usually get. This listing is rated at 2,400 puffs. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.
The arithmetic only makes sense once you know the legal limits. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.
Use the number for comparison and nothing else. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. For reference, £5.99 against 2,400 rated puffs works out at roughly 2.50p per thousand, which is a more useful figure than the headline.
| Brand | IVG |
|---|---|
| Product type | Prefilled Pod / Refill |
| Puff rating | 2,400 puffs |
| Nicotine strength | 10mg, 20mg |
| Available flavours | 1 (Blueberry Edition) |
| Price | £6.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.
Weekday orders placed before 4pm are dispatched the same day. UK delivery is free once your basket passes £20, and paid options are shown at checkout.
Because UK rules cap a prefilled pod at 2ml, a five-figure rating describes what the system delivers across the pods you use, not what sits in one pod.
Check the listing details against your own kit before ordering. Pods are not interchangeable between brands, and even within a brand the families differ.
Yes. Multibuy offers apply across the qualifying range, so you can spread a bundle over several flavours instead of committing to one.
Expect jammy blueberry with a gentle skin bitterness. Taste is subjective, so treat that as a guide rather than a guarantee.
Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.
Flavour is personal and we cannot resell an opened consumable, so the multibuys are the low risk way to try more than one. Buying a pair from different families is the usual approach.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
This is now my daily. Flavour is spot on and it lasts well. Proper good product.
Does what it should. Smooth hit, no burnt taste even after a couple of weeks. Would recommend.
Been meaning to leave a review for a while. This has become my daily go-to. Highly recommend.
Did a comparison with another brand and this came out on top. Better flavour and better value.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
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