Blue Raspberry Ice IVG 70/30 Shortfill E-Liquid 100ml

Overview

The Blue Raspberry Ice IVG 70/30 Shortfill E-Liquid 100ml by IVG in Blue Raspberry Ice at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml Blue Raspberry Ice at a glance

IVG 70/30 Shortfill E-Liquid 100ml Blue Raspberry Ice is a large format bottle of sweet blue raspberry with a menthol edge, supplied at 0mg nicotine, priced at £7.99 and currently running a BUY 2 FOR £14 offer. The 70/30 in the title is the blend ratio, seventy percent vegetable glycerine to thirty percent propylene glycol, which is the standard recipe for liquid intended to be vaped through a bigger tank rather than a small pod.

A shortfill is not the same purchase as a 10ml bottle, and it is worth being clear about that before you add it to a basket. It contains no nicotine at all as sold. The bottle is deliberately underfilled, leaving headroom at the neck for you to add nicotine shots yourself if you want them. That sounds like a quirk, but it is the single most cost effective way to buy e-liquid in this country, and the reason is regulatory rather than commercial.

IVG has been one of the most recognisable British liquid houses for years, and the range here runs to 540 IVG products. Blue Raspberry Ice is one of their most ordered profiles across every format they make, which is usually a reliable signal that a flavour actually works rather than just reads well on a label.

Why shortfills exist, and the nicotine shot maths

UK rules cap nicotine containing e-liquid at 10ml per bottle and 20mg strength. There is no legal route to a 100ml bottle with nicotine already in it. So the industry did the obvious thing: sell the flavoured base in a big bottle at zero nicotine, sell small nicotine shots separately, and let the customer combine them at home. That is a shortfill.

How the numbers work

This bottle holds 100ml of liquid with space left above it. A nicotine shot is a 10ml bottle of unflavoured nicotine base, most commonly 18mg, and the standard approach looks like this.

• Two 18mg shots into 100ml gives you 120ml of finished liquid at roughly 3mg. This is the classic combination and the one most people use.
• One 18mg shot into 100ml gives 110ml at roughly 1.6mg, which suits anyone who wants a trace of nicotine rather than a proper hit.
• No shots at all leaves you with 100ml of straight nicotine free e-liquid, which is a perfectly valid way to buy it.

Shots are sold separately and are not included in the £7.99. Add them, cap the bottle, and shake it properly for a good thirty seconds. Nicotine base is thinner than the flavoured liquid it is going into, so it needs mixing rather than a quick swirl. You will see the streaking disappear as it combines.

The reason this is cheaper is simple arithmetic. Buying 120ml of finished liquid in twelve separate 10ml bottles costs considerably more than one large bottle and two shots, and you spend a lot less time opening packaging.

What Blue Raspberry Ice tastes like

There is no such thing as a blue raspberry growing on a bush anywhere. It is a flavour invented for American ice lollies and slush machines, and it has become its own reference point: brighter and sharper than real raspberry, with a candied top note and a sourness that hits the sides of the tongue. Everybody knows the taste even if nobody can point at the plant.

IVG's interpretation keeps that slush shop character rather than trying to make it sophisticated. The inhale is sweet and unmistakably blue, the middle of the draw is where the tartness arrives, and then the menthol layer takes over on the exhale and turns the whole thing into something closer to a frozen drink than a warm fruit.

The ice here is more assertive than in some fruit blends. It is not a mild cooling suggestion, it is a genuine chill that carries through the finish and lingers a moment afterwards. If you like your fruit cold, that is a feature. If frost normally puts you off, this is not the bottle to start with, and the range has plenty of options without it.

At 70/30 the vapour is dense, which changes how the flavour presents. A bigger, warmer cloud carries sweetness further and softens sharp edges, so the tartness reads as rounded rather than piercing. Anyone who has tried this profile in a small device and found it too sharp will notice the difference immediately. It also slots naturally alongside anything else in the blue raspberry e-liquid and iced e-liquid sections.

What 70/30 needs from your hardware

The blend ratio is not decoration, it dictates what this bottle should go into. Seventy percent VG is a thick, sweet, cloud producing base built for direct to lung vaping through a sub ohm tank or a higher powered pod. It wicks slowly by design, because the devices it is meant for have wide wicking ports and plenty of airflow.

Put it in a tiny mouth to lung pod with narrow channels and you are asking a thick liquid to travel through a passage designed for a thin one. It can work, but it wicks sluggishly, and sluggish wicking is how you get a dry hit. That is the practical warning worth heeding.

Good matches

• sub ohm tanks on a mod
• higher powered refillable pod kits with wide airflow
• anything you already run 70/30 or 80/20 liquid through happily

Poor matches

• compact mouth to lung pods intended for 50/50 nicotine salt
• anything with a cigarette style tight draw
• prefilled sealed devices, which cannot be refilled at all

If your device is the compact type, you want a 50/50 nic salt rather than a shortfill. That is a different aisle entirely, and the rest of the shortfill e-liquid range has the same requirement, since ratio is a property of the format rather than of this particular flavour.

The two for £14 maths, in full

Single bottles are £7.99. The BUY 2 FOR £14 offer drops that to £7 each and saves £1.98 on the pair, which is roughly a twelve percent reduction for buying one extra bottle you were probably going to need anyway.

The more useful way to look at it is per millilitre. Two bottles is 200ml of flavoured base for £14, which works out at seven pence per ml before nicotine shots go in. Add four shots to bring both bottles to around 3mg and you finish with 240ml of usable e-liquid. Very little else in vaping gets close to that on a per ml basis.

How long 240ml lasts depends on your device and habits, but a moderate direct to lung vaper typically works through three to five ml a day. On that basis two shortfills plus shots is somewhere in the region of a month and a half to two months of liquid, bought in one go, at a price most people would spend on a fortnight of prefilled bars.

One practical note on the offer: two bottles at £14 sits below the £20 threshold for free UK postage, so it is worth adding your nicotine shots or a second flavour to the same order rather than paying for delivery on a fourteen pound basket. Mixing flavours across the offer is fine, so a bottle of this and a bottle of something warmer gives you variety and gets you closer to free shipping at the same time.

Where this sits in the wider IVG catalogue

IVG runs the same flavour identities across very different formats, which makes cross shopping unusually easy. The closest relative to this bottle is the IVG 2400 Rechargeable Vape Kit Blue Raspberry Ice at £6.99, which delivers the same flavour idea in a prefilled, ready to use kit rather than a bottle you build yourself.

Those two products answer opposite questions. The shortfill is the cheapest way to vape a lot, provided you already own a suitable tank and are willing to mix. The 2400 kit is the convenient way to vape the same flavour with no hardware, no shots and no shaking, at a higher cost per ml. The rest of that kit line covers other profiles, including the Berry Edition and the Blue Edition, all at the same price.

A lot of people end up owning both deliberately. The tank and shortfill combination lives at home where a bottle and a screwdriver are not a problem, and a prefilled kit goes in the bag for days out where refilling in a pub toilet has no appeal whatsoever.

Within the shortfill line itself, Blue Raspberry Ice shares a shelf with Bubblegum, Forest Berries Ice, Frozen Cherries, Rainbow Blast, Riberry Lemonade, Spearmint, Strawberry Sensation, Strawberry Watermelon, Summer Blaze, Tropical Ice Blast and Vanilla Biscuit. That list spans cold fruit through to bakery, which makes it easy to build a two bottle offer out of two genuinely different experiences.

Looking after 100ml over several weeks

A 100ml bottle takes weeks to get through, so unlike a 10ml it needs actual storage thought.

• Keep it dark and cool. Light and heat are what degrade e-liquid over time, turning it darker and dulling the top notes. A cupboard is ideal. A sunny windowsill is the worst place in the house.
• Cap it tightly every time. Air exposure is the other route to a flat tasting bottle, and it is entirely avoidable.
• Mix shots when you are ready to use it, not months ahead. Nicotine oxidises slowly once mixed, which is why nicotine free base keeps better than nicotine loaded liquid does.
• Shake before every tank fill. Sweeteners and heavier flavour compounds settle towards the bottom over time. A quick shake redistributes them and keeps the last third tasting like the first.
• Label it if you mix strengths. Two identical bottles where one has shots in and one does not will cause confusion within a week. A marker pen solves it permanently.

Keep it out of reach of children and pets, without exception. A large bottle of nicotine loaded liquid is genuinely hazardous if swallowed, and the fact that it smells like a fruit slush is precisely the problem. Store it high, store it capped, and never decant it into anything that looks like a drinks container.

Buying it, delivery and the age rules

We stop packing at 4pm from Monday to Friday. Beat it and your bottles are boxed and passed to the carrier that same afternoon, miss it and they go out on the next working day. Baskets of £20 and over ship without a postage charge anywhere in the UK, which two shortfills plus shots will usually reach comfortably.

Every bottle we sell is genuine IVG stock through official UK supply. Counterfeit e-liquid is not a theoretical concern in this category, and since the entire point of buying a known brand is knowing what is in the bottle, we do not source outside legitimate channels.

Age is the non negotiable part. Only adults of 18+ may buy from us. Verification runs on every single order before anything is released, we will follow up for confirmation where the automatic check cannot complete, and an order that does not pass gets refunded rather than shipped. Nicotine shots carry exactly the same restriction as the finished liquid, so both halves of this purchase are adults only.

Where this sits in the IVG range

A single product tells you little; the shape of the range tells you a lot. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

• IVG Pro 12 Prefilled Pods and Refills Red Sour Raspberry at £5.99
• IVG Pro 12 Prefilled Pods and Refills Fizzy Cherry at £5.99
• IVG Intense Salts Pro Blue at £2.89
• IVG Pro 12 Prefilled Pods and Refills Tobacco at £5.99

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

• Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
• Reduced lines carry 1,558 products if the budget is the deciding factor.
• Prefilled pods cost more per millilitre but remove the refilling entirely.
• Prefer this flavour family? Browse the whole family rather than guessing at names.

The honest answer is that most vapers end up owning two formats, not one.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

Without a published rating there is no honest per-puff maths to show, so we leave it out.

• The buy 2 for £14 offer is the single biggest lever on that number.
• Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
• Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Blue Raspberry Ice against the rest of the line

The quickest way to judge a flavour is against its own siblings, not against the whole shop. There are 12 options under this name:

• Vanilla Biscuit
• Tropical Ice Blast
• Strawberry Watermelon
• Spearmint
• Rainbow Blast
• Riberry Lemonade

Most regulars keep two on the go rather than committing to one. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. For most people it works out cheaper over a month, provided you stay on one platform.

Everything we sell is UK-compliant stock bought through UK distribution. This is an 18+ product and orders are verified before dispatch.

Looking after it, and what goes wrong

The faults people blame on a product are usually storage or priming.

• Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
• Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
• Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
• Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Delivery, returns and buying with confidence

The buying side is straightforward. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. You pick the service at checkout.

We cannot resell an opened consumable, so opened items are outside the returns policy. If something arrives faulty or incorrect, contact us and we will sort it. This is an 18+ purchase and orders are age-checked before they ship.

Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.

More flavours in this line

Other options in the same range.

• Forest Berries Ice
• Strawberry Watermelon
• Summer Blaze
• Bubblegum
• Vanilla Biscuit
• Tropical Ice Blast
• Frozen Cherries
• Rainbow Blast

Two on the go beats one, because alternating keeps both tasting fresher.

Browse related ranges

If this is not quite the one, these are the closest places to look.

• E-Liquids (736 products)
• Nicotine Salt E-Liquids (582 products)
• New In (211 products)
• Sale (1,558 products)
• E-Liquids (736 products)
• Vape Kits (150 products)

Or stay with the brand: all IVG products, 315 in total. Sticking to a brand you already know is the least risky way to try something different.

Buying this as a first purchase

First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.

1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
3. Flavour. You are looking at Blue Raspberry Ice. Pick a second from a different family so you have something to rotate to.

Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.

Reading puff counts and pack sizes honestly

Every headline figure in this category is generated under ideal conditions. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.

The arithmetic only makes sense once you know the legal limits. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.

Treat it as a relative measure, never an absolute one. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.

Building a rotation instead of buying one thing

Experienced vapers rarely buy one flavour in bulk, and new ones almost always do. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.

Rotation solves it entirely. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.

The same range gives you obvious partners:

• Spearmint
• Strawberry Sensation
• Vanilla Biscuit
• Forest Berries Ice
• Frozen Cherries
• Bubblegum

The buy 2 for £14 offer exists precisely for this, and it can be mixed across flavours rather than spent on one.