Exactly as described
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
IVG| Deal | Qty | Price each | You save |
|---|---|---|---|
| BUY 5 FOR £10 | 5+ | £2.00 | £4.95 OFF |
The Blue Ice IVG Nic Salt E-Liquid by IVG in Blue Ice at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.
IVG Nic Salt E-Liquid Blue Ice is the Blue Ice option in the IVG Nic Salt E-Liquid range, priced at £2.99. What follows is the detail worth knowing before you add it to the basket.
On flavour, expect a frosted finish that lifts the fruit, finished with a cooling layer. Whether that suits you depends less on the label and more on how sweet you like an all-day vape.
The full IVG range is at IVG, and this line alone runs to 13 flavours. Stock is genuine and bought through UK distribution.
We sell to over 18s only, and orders are age-verified as part of checkout. Nicotine is addictive, and these products are for adults who already smoke or vape.
Browse all e-liquids, or head to the sale if price is the deciding factor. Check your device takes this format before ordering, since pods are not universal.
UK rules cap nicotine e-liquid at 10ml per bottle, so restocking is part of the routine.
None of that is complicated, but it is the difference between a pod that tastes right to the end and one that does not.
The same product comes in a spread of profiles, so there is usually a closer match. 13 flavours sit under this name, including:
A pair from different families tends to outlast a pair from the same one.
This e-liquid is listed in 10mg and 20mg. UK law caps nicotine at 20mg per ml, so that is the strongest you will find anywhere.
Going too low often means vaping more to compensate, which defeats the point. 10mg options and 20mg options are browsable separately if you want to compare.
The offer on this line is buy 5 for £10. At £2.99 each, 5 would normally be £14.95, so the bundle saves £4.95 and works out at £2.00 apiece.
That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. You can mix flavours within the offer, so use it to try something new alongside a known favourite.
Baskets above £20 ship free within the UK. Same-day dispatch applies on weekday orders in before 4pm.
Names sell, but families predict. Work out which family you already enjoy and the choice gets easier. Blue Ice sits in the fruit-forward camp: a frosted finish that lifts the fruit.
Nobody gets every flavour right first time, which is why the multibuys exist.
Brands are easier to judge by their range than by any one item in it. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.
The full lineup is on the IVG page. Other IVG products worth a look:
Brand loyalty in vaping is mostly about knowing what to expect, which counts for a lot.
Price alone is a poor guide, so it helps to see the field. We list 736 products in this category. At £2.99, this one sits at the affordable end.
Which way you go usually comes down to whether convenience or cost matters more on the day.
Work out cost per week and product comparisons get much easier.
No puff rating is published for this listing, so we will not invent a per-puff figure.
Same product, different flavour, is the fairest comparison available. There are 13 options under this name:
Buying two from different families and alternating stops either going flat on you. The buy 5 for £10 offer makes that cheap to do.
Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.
Since single-use devices were banned, the market moved to rechargeables. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. The upshot is less waste and a lower running cost, if you stick with one system.
All stock here meets those UK limits and comes through UK distribution. Age verification applies to every order without exception.
First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.
Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.
The faults people blame on a product are usually storage or priming.
These are small habits that pay back in flavour consistency.
Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Delivery choices, including tracked services, appear at checkout.
Opened consumables are not returnable, which is standard for the category. Faults and picking errors are resolved without argument. Sales are strictly 18+ and every order is age-verified before dispatch.
Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.
Where to go next if you want to compare before buying.
Or stay with the brand: all IVG products, 315 in total. Brand familiarity is worth more than it sounds when flavours are hard to judge blind.
The rest of the line, if you want to compare before choosing.
Rotating a pair is the simplest fix for flavour fatigue.
Every headline figure in this category is generated under ideal conditions. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.
The arithmetic only makes sense once you know the legal limits. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.
Treat it as a relative measure, never an absolute one. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.
Most support questions we get come down to four things.
A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.
Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.
Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.
Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.
| Brand | IVG |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 20mg |
| Available flavours | 1 (Blue Ice) |
| Price | £2.99 |
| Multibuy offer | BUY 5 FOR £10 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.
Expect a frosted finish that lifts the fruit. Taste is subjective, so treat that as a guide rather than a guarantee.
Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.
No puff rating is published for this listing, so we do not quote one. How long it lasts depends on your device and how often you vape.
Because UK rules cap a prefilled pod at 2ml, a five-figure rating describes what the system delivers across the pods you use, not what sits in one pod.
Weekday orders placed before 4pm are dispatched the same day. UK delivery is free once your basket passes £20, and paid options are shown at checkout.
Yes. Multibuy offers apply across the qualifying range, so you can spread a bundle over several flavours instead of committing to one.
It is listed in 10mg and 20mg. UK law caps nicotine at 20mg per ml, so that is the strongest available from any retailer.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
This is now my daily. Flavour is spot on and it lasts well. Proper good product.
Does what it should. Smooth hit, no burnt taste even after a couple of weeks. Would recommend.
Been meaning to leave a review for a while. This has become my daily go-to. Highly recommend.
Did a comparison with another brand and this came out on top. Better flavour and better value.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
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