🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦
Blue Ice IVG Nic Salt E-LiquidIVG
Bundle Offer
By IVG

Blue Ice IVG Nic Salt E-Liquid

★★★★★ 4.9 Read all 204 reviews
1,500 sold in the last 30 days
£2.99
In Stock · Ships Today

Don't miss out on these exclusive deals!

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BUY 5 FOR £105+£2.00£4.95 OFF
⏱Order within — for same-day dispatch (Mon-Fri before 4pm)
📦For delivery tomorrow with Royal Mail Tracked 24

Key features

  • Multibuy offer available: BUY 5 FOR £10
  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Smooth nic salt for a fast, satisfying hit
  • Flavour: Blue Ice
  • Available in 20mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
🚚Free Next Day DeliveryOn orders over £20
💬Questions?Contact our UK team
🔒100% GenuineAge-verified checkout

Product Highlights

Key specs at a glance
💧20mgNic Strength
🍬1+Flavour
🏷️IVGBrand
📦E-LiquidFormat
🧪20mg/mLNic Salt

Vape Shop Online's Verdict on the Blue Ice IVG Nic Salt E-Liquid

What our data says
Popular ChoiceMarket signal
5,050Sold last 30 days
4.9 / 5Avg customer rating
204Verified reviews
TPD-compliantUK / MHRA registered
In stock todayDispatch status

Overview

The Blue Ice IVG Nic Salt E-Liquid by IVG in Blue Ice at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG Nic Salt E-Liquid Blue Ice: what you are buying

IVG Nic Salt E-Liquid Blue Ice is the Blue Ice option in the IVG Nic Salt E-Liquid range, priced at £2.99. What follows is the detail worth knowing before you add it to the basket.

On flavour, expect a frosted finish that lifts the fruit, finished with a cooling layer. Whether that suits you depends less on the label and more on how sweet you like an all-day vape.

The full IVG range is at IVG, and this line alone runs to 13 flavours. Stock is genuine and bought through UK distribution.

Ordering, delivery and the legal bit

We sell to over 18s only, and orders are age-verified as part of checkout. Nicotine is addictive, and these products are for adults who already smoke or vape.

Browse all e-liquids, or head to the sale if price is the deciding factor. Check your device takes this format before ordering, since pods are not universal.

Getting the best from the bottle

UK rules cap nicotine e-liquid at 10ml per bottle, so restocking is part of the routine.

  • Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
  • Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
  • A burnt taste usually means the wick has dried out rather than the liquid being at fault.
  • Keep bottles away from children and pets, and use the child-resistant cap as intended.

None of that is complicated, but it is the difference between a pod that tastes right to the end and one that does not.

Other flavours in the IVG Nic Salt E-Liquid range

The same product comes in a spread of profiles, so there is usually a closer match. 13 flavours sit under this name, including:

A pair from different families tends to outlast a pair from the same one.

Choosing your nicotine strength

This e-liquid is listed in 10mg and 20mg. UK law caps nicotine at 20mg per ml, so that is the strongest you will find anywhere.

  • 20mg gives the firmest throat hit and suits heavier former smokers, or anyone who finds lower strengths leave them vaping more often.
  • 10mg is the common middle ground: enough to satisfy without the harshness some find at 20mg.

Going too low often means vaping more to compensate, which defeats the point. 10mg options and 20mg options are browsable separately if you want to compare.

What the multibuy actually saves you

The offer on this line is buy 5 for £10. At £2.99 each, 5 would normally be £14.95, so the bundle saves £4.95 and works out at £2.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. You can mix flavours within the offer, so use it to try something new alongside a known favourite.

Baskets above £20 ship free within the UK. Same-day dispatch applies on weekday orders in before 4pm.

Is Blue Ice the right pick for you?

Names sell, but families predict. Work out which family you already enjoy and the choice gets easier. Blue Ice sits in the fruit-forward camp: a frosted finish that lifts the fruit.

  • If you want an all-day vape, a less sugary profile usually lasts longer before palate fatigue sets in.
  • If you rotate flavours, pair this with something from a different family so your palate resets between them.
  • On cooling, this carries a chilled finish. If you dislike menthol, look for an option without ice in the name.
  • If you are switching from cigarettes, strong sweet flavours can feel unfamiliar at first, and many adults settle after a week or two.

Nobody gets every flavour right first time, which is why the multibuys exist.

Where this sits in the IVG range

Brands are easier to judge by their range than by any one item in it. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

Brand loyalty in vaping is mostly about knowing what to expect, which counts for a lot.

How it compares to the rest of the category

Price alone is a poor guide, so it helps to see the field. We list 736 products in this category. At £2.99, this one sits at the affordable end.

  • Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
  • Reduced lines carry 1,558 products if the budget is the deciding factor.
  • Prefilled pods cost more per millilitre but remove the refilling entirely.
  • Prefer this flavour family? Browse the whole family rather than guessing at names.

Which way you go usually comes down to whether convenience or cost matters more on the day.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

No puff rating is published for this listing, so we will not invent a per-puff figure.

  • The buy 5 for £10 offer is the single biggest lever on that number.
  • Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
  • Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Blue Ice against the rest of the line

Same product, different flavour, is the fairest comparison available. There are 13 options under this name:

Buying two from different families and alternating stops either going flat on you. The buy 5 for £10 offer makes that cheap to do.

Why the UK market looks like this

Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

Since single-use devices were banned, the market moved to rechargeables. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. The upshot is less waste and a lower running cost, if you stick with one system.

All stock here meets those UK limits and comes through UK distribution. Age verification applies to every order without exception.

Buying this as a first purchase

First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.

  1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
  2. Strength. This comes in 10mg and 20mg. Heavier former smokers usually start high and step down.
  3. Flavour. You are looking at Blue Ice. Pick a second from a different family so you have something to rotate to.

Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.

Looking after it, and what goes wrong

The faults people blame on a product are usually storage or priming.

  • Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
  • Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
  • Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
  • Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Delivery choices, including tracked services, appear at checkout.

Opened consumables are not returnable, which is standard for the category. Faults and picking errors are resolved without argument. Sales are strictly 18+ and every order is age-verified before dispatch.

Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.

Browse related ranges

Where to go next if you want to compare before buying.

Or stay with the brand: all IVG products, 315 in total. Brand familiarity is worth more than it sounds when flavours are hard to judge blind.

More flavours in this line

The rest of the line, if you want to compare before choosing.

Rotating a pair is the simplest fix for flavour fatigue.

Reading puff counts and pack sizes honestly

Every headline figure in this category is generated under ideal conditions. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.

The arithmetic only makes sense once you know the legal limits. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.

Treat it as a relative measure, never an absolute one. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.

Common problems and how to avoid them

Most support questions we get come down to four things.

A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.

Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.

Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.

Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.

Flavour

Blue Ice

What's in the Box?

  • 1 x Blue Ice IVG Nic Salt E-Liquid bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandIVG
Product typeE-Liquid
Nicotine strength20mg
Available flavours1 (Blue Ice)
Price£2.99
Multibuy offerBUY 5 FOR £10
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

More from IVG

Similar e-liquids

Explore related categories

About IVG

IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.

Shop the full IVG range →

Frequently asked questions

What does Blue Ice actually taste like?

Expect a frosted finish that lifts the fruit. Taste is subjective, so treat that as a guide rather than a guarantee.

Is it genuine stock?

Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.

How many puffs does the IVG Nic Salt E-Liquid Blue Ice give?

No puff rating is published for this listing, so we do not quote one. How long it lasts depends on your device and how often you vape.

Why is the puff rating so high when a pod only holds 2ml?

Because UK rules cap a prefilled pod at 2ml, a five-figure rating describes what the system delivers across the pods you use, not what sits in one pod.

When will my order arrive?

Weekday orders placed before 4pm are dispatched the same day. UK delivery is free once your basket passes £20, and paid options are shown at checkout.

Can I mix flavours in one order?

Yes. Multibuy offers apply across the qualifying range, so you can spread a bundle over several flavours instead of committing to one.

What nicotine strengths does it come in?

It is listed in 10mg and 20mg. UK law caps nicotine at 20mg per ml, so that is the strongest available from any retailer.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.9
★★★★★Based on 204 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Exactly as described

Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.

Faye V. · Verified buyer
★★★★★

Second order already

This is now my daily. Flavour is spot on and it lasts well. Proper good product.

Harry F. · Verified buyer
★★★★★

Lasts longer than expected

Does what it should. Smooth hit, no burnt taste even after a couple of weeks. Would recommend.

Freya L. · Verified buyer
★★★☆☆

Great battery life

Been meaning to leave a review for a while. This has become my daily go-to. Highly recommend.

Jude W. · Verified buyer
★★★★★

Cracking flavour

Did a comparison with another brand and this came out on top. Better flavour and better value.

Danielle R. · Verified buyer
★★★★★

Honest review — it works

Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.

Mason N. · Verified buyer

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