Blue IVG Nic Salt E-Liquid

Overview

The Blue IVG Nic Salt E-Liquid by IVG in Blue at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG Nic Salt E-Liquid Blue at a glance

IVG Nic Salt E-Liquid Blue is a 10ml nicotine salt e-liquid from IVG, a UK vape brand that sells bottled liquids, shortfills and kits through high-street and online retailers. It is built for low-power devices: refillable pod kits, small mesh-coil pods and mouth-to-lung (MTL) tanks. It is not designed for sub-ohm tanks running at 50W or more, and we say that plainly at the top because it is the single most common reason people end up disappointed with nic salts.

The word Blue on the label is a flavour name rather than a technical specification. In the vape trade, blue-coded liquids cluster around blue raspberry, blueberry and berry-and-ice style profiles: sweet, slightly tangy, and finished with a clean fruit note rather than a dessert or tobacco base. That is the territory this guide describes. The bottle label and the notes at the top of this product page carry the definitive flavour description and ingredient list, and they take priority over any general commentary.

Here is what this page covers, so you can jump to the part you need:

• How nic salt differs from the freebase liquids many longer-term vapers started on, and what is actually in the bottle.
• What the Blue flavour is likely to taste and feel like, and how it behaves at different power levels.
• How to choose between 10mg and 20mg strength, with a simple decision framework.
• Which devices, coils and batteries pair well with it, and which do not.
• Fill, prime and storage routines, plus a troubleshooting list for the usual problems.
• Honest comparisons with other ways to spend your vaping budget.

A few legal basics apply to every nicotine e-liquid sold in the UK. You must be 18 or over to buy or use it. Nicotine e-liquid is capped at 20mg/ml and sold in bottles of no more than 10ml, with a nicotine warning on the pack. Refillable tanks and pods are limited to 2ml. The 20mg/ml cap is the same one that applied to disposable vapes before single-use devices were banned from sale in the UK in June 2025, which is a big part of why nic salt bottles and refillable pod kits have become the mainstream route. Nicotine is addictive, and vaping is not risk-free. If you do not smoke, you should not start.

What nic salt is and what is in the bottle

Traditional freebase e-liquid uses nicotine in its pure alkaline form. That works well at 3mg to 12mg, but at higher strengths freebase nicotine becomes harsh on the throat very quickly. Nicotine salt formulations pair nicotine with an acid, most commonly benzoic acid, which lowers the pH of the liquid. The result is a noticeably smoother inhale at a given strength, and a nicotine delivery that many smokers describe as closer to the quick satisfaction of a cigarette. That is why nic salt bottles are sold at 10mg and 20mg, figures that would be close to unusable in a freebase liquid.

The 20mg/ml figure is the legal ceiling in the UK for any nicotine e-liquid, whether freebase or salt. So when you see 20mg on a nic salt bottle, it is the strongest option legally available, not a novelty strength. A typical nic salt bottle contains four things, and you should always confirm the details on the label of the bottle you receive:

• Propylene glycol (PG): a thin carrier that delivers flavour and throat hit and wicks quickly through small coils.
• Vegetable glycerine (VG): a thicker carrier that adds smoothness and body to the vapour.
• Nicotine salt: supplied at either 10mg/ml or 20mg/ml.
• Flavourings: food-grade concentrates that build the blue fruit profile.

Nic salt liquids tend to use a balanced or PG-leaning base, often around 50VG/50PG, because they are meant to run through small-bore coils at modest wattage. A very thick, high-VG liquid can starve a pod coil and cause dry hits, while a very thin one can leak from a tank not designed for it. Check the ratio printed on your bottle, because it affects how the liquid behaves in your device more than almost any other factor.

The practical consequence of nic salt chemistry is that each puff delivers nicotine efficiently, so you generally take smaller and shorter puffs than you would on a freebase liquid in a larger tank. People who run a 20mg nic salt at high power often report dizziness, nausea or a hot, harsh feeling. That is not a defect in the liquid. It is too much nicotine too quickly, and it is the reason the device-matching section below matters.

Finally, a note on bottle size. Ten millilitres is the maximum legal container size for a nicotine-containing e-liquid in the UK. If you see larger nicotine bottles for sale, treat them with suspicion. Larger bottles in the market are nicotine-free shortfills, which are a different product used with nicotine shots and sub-ohm tanks.

Flavour profile: what Blue is likely to taste like

Blue-coded liquids are built around sweet-tart fruit. Expect a bright berry or blue raspberry front note, a candy-like sweetness through the middle of the draw, and a clean, slightly sharp finish rather than a heavy custard or cream base. Some liquids in this family add a gentle cooling lift. The product description above lists any ice or menthol component, so check it if you want to avoid or seek out a cooling effect.

The easiest way to think about tasting a nic salt is in three stages:

• Inhale: the fruit arrives first. At lower power (roughly 8W to 12W) it comes across as tight and sweet, closer to a boiled sweet than to fresh fruit.
• Mid-draw: the sweetness rounds out and you pick up the tangy edge that makes blue raspberry style flavours refreshing rather than cloying.
• Exhale: a short, clean finish. There should be no heavy aftertaste, though sweeteners can leave a light film on the tongue after long sessions.

Power and coil choice shift the picture. Turn the wattage up and the flavour becomes warmer and more rounded, but the sharper top notes can flatten out and the sweetness can drift toward burnt sugar. Keep the power low and the flavour stays crisp. Most people who like this style settle in the lower half of their device's recommended wattage range.

Sweet liquids are also the ones most likely to cause what vapers call vape tongue, a temporary loss of taste where the same flavour suddenly seems faint. If it happens, the liquid has not gone off. Your palate has simply tired of it. Switching to a different flavour family for a day, drinking water, and gently brushing your tongue usually fixes it. Sweet blue flavours also leave more residue on coils than tobacco or menthol profiles, so expect to replace coils a little earlier than you would with a dry flavour. We cover how to spot a tired coil in the troubleshooting section.

One fair caveat: flavour is subjective, and a description from a retailer is not a substitute for tasting. If you have never used a blue profile, consider buying a single 10ml bottle first rather than a multipack. Blue flavours divide opinion. Some people find them refreshing and others find the sweetness too sharp, and it is better to find that out on one bottle than on five.

Throat hit, vapour and puff delivery

Disposable listings talk about puff counts. Bottled liquid is measured in millilitres, and the honest equivalent is how long a bottle lasts in your device. A bottle of IVG Nic Salt Blue holds 10ml of liquid, and how quickly you work through it depends on your device wattage, your puff length and your nicotine habit rather than on the liquid itself.

As a rough guide for pod kits and small MTL tanks running at modest power:

• A light user, someone replacing a handful of cigarettes a day, might use around 1ml to 2ml of liquid a day, so a 10ml bottle lasts roughly five to ten days.
• A moderate user, replacing something like a pack a day, might get through 2ml to 4ml, so a bottle lasts about three to five days.
• A heavy or near-continuous vaper at higher power can use more than 4ml a day, in which case 10ml is gone in two days or less and keeping a few spare bottles makes sense.

These are estimates, not promises. They come from a simple reasoning: a 2ml pod at moderate power is commonly emptied in a day or two by regular users, and a bottle holds about five pod fills. Track your first bottle and you will know your own figure within a week.

On throat hit, strength is the main control. The 20mg option gives a firmer hit at the back of the throat that many ex-smokers find reassuring. The 10mg option is gentler and suits people who want a softer experience or who vape through the day in frequent short sessions. Because the salt formulation is smooth, the hit at 20mg is less abrasive than you might expect for that strength, but it is still strong. If your throat feels raw after a few puffs, drop to 10mg, shorten your puffs, or lower the wattage.

Vapour production is modest by design. Nic salts in small coils produce a light, quickly dispersing cloud, much closer to the output of a pod device than to a sub-ohm tank. If big clouds are what you want, nic salts are the wrong tool, and the sensible route is a nicotine-free shortfill with a low-strength nicotine shot for use at higher wattage. If you prefer discreet, low-profile vaping that does not fog a room, that restrained output is exactly why people choose a nic salt.

Finally, consistency. A well-matched coil should deliver near-identical flavour and throat hit from the first puff of a fill to the last, until the coil begins to age. Variation within a single bottle usually points to a coil, fill or airflow problem, not to the liquid.

Bottle, packaging and build quality

Because an e-liquid is a consumable, build quality means the bottle and closure rather than a device casing. UK regulations require nicotine e-liquid bottles to be child-resistant and tamper-evident, to be filled through a mechanism that avoids leaking, and to carry a label showing the nicotine warning, ingredient list, strength and contact details. IVG Nic Salt Blue is supplied in the standard 10ml plastic bottle format with a narrow nozzle, which is the format designed for pod fill ports.

When the parcel arrives, spend thirty seconds checking:

• The tamper-evident ring on the cap is intact and unbroken.
• The label is legible and the strength (10mg or 20mg) matches what you ordered.
• A batch code and expiry date are printed on the bottle or carton.
• The bottle is not crushed, cracked or leaking into the packaging.
• The nozzle is narrow enough for your pod's fill port.

Most pod fill ports are small holes sealed with silicone plugs, and a long, thin nozzle fits the majority of them. If your device has an unusually wide or recessed port, a clean plastic pipette or a blunt-tip refill bottle is a tidier option than forcing the nozzle in. Fill slowly. Plastic bottles are squeezable, and the fastest way to flood a pod is to squeeze hard.

Child-resistant means resistant, not proof. Nicotine liquid is toxic if swallowed and can be absorbed through the skin in quantity, so keep bottles out of reach of children and pets at all times, and never decant liquid into drinks bottles or unlabelled containers. If liquid gets on your skin, wash it off with soap and water. If anyone swallows it or has a reaction, seek urgent medical advice from NHS 111, or call 999 if the situation is serious.

Recycling and disposal come in two parts. For empty bottles, check your local council's guidance, because rules vary and some councils ask you to keep nicotine-contaminated plastic out of kerbside recycling. Never pour unused liquid down the sink. For devices and batteries, which are where the real environmental problem sits, take them to a household waste recycling centre or a retailer that offers take-back for small electricals. Lithium batteries should never go into general waste or kerbside recycling bins, where they can start fires in collection vehicles.

Choosing between 10mg and 20mg nicotine strength

Choosing the wrong strength is the most common mistake with nic salts, and it is easy to avoid if you are honest about your current habit. IVG Nic Salt E-Liquid Blue is offered in 10mg/ml and 20mg/ml options, so pick the variant on the product page that fits your situation. Use this as a starting framework:

• 20mg/ml: suits people who smoke around ten or more cigarettes a day, or who light up within half an hour of waking. It gives the firmest throat hit and the quickest relief from cravings in a low-power device, and it is usually paired with pods at roughly 8W to 14W and a tight, MTL-style draw.
• 10mg/ml: suits lighter smokers, people who have already stepped down from 20mg, social smokers moving over to vaping, and anyone who vapes frequently through the day, takes long puffs, or runs a slightly higher wattage. It is also the sensible choice if you are new to nic salts and not sure what you need.
• Mixing the two: some people keep both strengths and blend them in the pod for an in-between feel, or use 20mg in the morning and 10mg later in the day. Because both share the same salt chemistry this works fine, but avoid mixing salt liquids with freebase liquids.

Power interacts with strength. A higher wattage produces more vapour per puff, and therefore more nicotine per puff. If you run a 20mg salt at 25W you will take in far more nicotine than the same liquid at 10W. So if you want to raise your power, drop your strength, and if you want to stay at 20mg, keep your power low and your puffs short.

It helps to know the warning signs on both sides. Too much nicotine shows up as dizziness, nausea, sweating, headache, hiccups or a racing heart. If that happens, stop vaping, drink water, sit down and move to a lower strength next time. Too little shows up as constant cravings, chain-vaping with no satisfaction, and drifting back to cigarettes. If you are in the second group, move up a strength before you give up on vaping.

Many people who switch from cigarettes begin on 20mg, move to 10mg after a few weeks, and then move to lower-strength freebase liquids if they want to keep cutting down. There is no deadline for that. If you are using vaping to quit smoking, local stop smoking services across the UK offer free support and can be combined with vaping. This is general information, not medical advice. If you are pregnant, breastfeeding, or have a heart condition or another health concern, speak to your GP or pharmacist before using any nicotine product.

Which devices and coils suit this liquid

Because this is a nic salt, the device matters as much as the liquid. Here is how the main categories line up:

• Pod kits with MTL coils (about 0.8 to 1.4 ohm): the natural home for nic salts. Small coils, low wattage, tight airflow and a draw that feels close to a cigarette. Either strength works, with 20mg suiting the tighter airflow settings.
• Pod kits with low-resistance mesh coils (about 0.4 to 0.8 ohm) rated for roughly 12W to 25W: these suit a looser restricted direct-to-lung draw. You get more vapour and more flavour, but also more nicotine per puff, so 10mg is usually the better match.
• Small MTL tanks with coils of 1.0 ohm or above: workable at around 10W to 18W, with the same strength logic as above.
• Sub-ohm tanks (0.15 to 0.5 ohm, 40W and up): not recommended. Pushing salt nicotine through a large coil at high power is harsh, wasteful and a quick route to nicotine overload.

It helps to know what the coil type actually changes. Traditional round-wire coils wrapped in cotton heat from a small contact area and tend to give crisp, focused flavour at low power. Mesh coils use a flat sheet of metal mesh with a larger surface area, so they heat more evenly and warm up faster, and typically give a rounder flavour and more vapour at the same wattage. For a sweet fruit profile like Blue, both work. Mesh coils tend to bring out more of the sweetness, while cotton coils keep the flavour tighter. Ceramic coils, found in some pods, last well but can be slower to wick, so check that your device is happy with a thinner, balanced liquid.

Before you buy, check that your pod or tank is refillable. Devices that use sealed, pre-filled cartridges that cannot be opened will not work with a bottle of liquid, and trying to force the issue risks damage and leaks. Look for a fill port, a refill instructions leaflet, or the words refillable or open system in the device description.

As a rule of thumb, expect a coil to last one to three weeks depending on how often you vape and how sweet your liquid is. Sweet blue flavours caramelise slightly on the coil, so you may be at the shorter end of that range. When flavour starts to fade or the vapour tastes slightly burnt even with a freshly filled pod, replace the coil rather than turning the power up to compensate.

Battery life, charging and power settings

The liquid has no battery. Any listing that quotes a milliamp-hour figure for an e-liquid is describing a device. What matters for you is the capacity of the device you pair it with and how you power it.

Slim pod kits typically carry batteries from around 400mAh to 1,000mAh. A simple calculation shows what that means in use. A 1,000mAh battery at a nominal 3.7V stores about 3.7 watt-hours. At 12W, that is a little over 18 minutes of total firing time, or very roughly 300 puffs of three seconds each, before accounting for efficiency losses. Moderate vapers usually top up once a day. A 400mAh stick-style device will last a few hours of steady use and benefits from a charge at lunchtime.

Good charging habits protect both the battery and your home:

• Use the cable supplied, or a reputable USB-C cable, and a wall adapter from a known brand rated at 5V and 1A to 2A.
• Charge on a hard, flat, uncluttered surface, never under a pillow or on a sofa cushion.
• Do not leave a device charging unattended overnight if you can avoid it, and unplug it once it is full.
• Stop using any device that swells, gets unusually hot, or hisses, and take it to a recycling point rather than the bin.
• Never carry loose batteries or unprotected devices in a pocket with keys or coins.

When a battery eventually reaches the end of its life, which for most pod kits is a year or two of daily use, do not put the device in your general waste or kerbside recycling. Lithium cells can ignite when crushed. Take it to a household waste recycling centre, or to a retailer offering take-back for small electricals, where it will be handled as electrical waste.

Power settings are where most of the performance of a nic salt is won or lost. If your device has fixed output, there is nothing to set. If it is adjustable, start low, around 8W to 10W for an MTL coil, and increase by one watt at a time until the flavour is full but the vapour is still cool. Stop as soon as it feels warm on the tongue, because that is where sweet flavours begin to scorch. For a sweet fruit liquid like Blue, the lower half of the coil's recommended range is almost always right. Resist the urge to turn it up for bigger clouds. You will use liquid faster, take in more nicotine and shorten the life of the coil.

How to fill, prime and vape it

Filling a pod is simple once you have done it a couple of times. Follow these steps for a clean fill and a good first puff:

• Switch off and prepare: turn the device off or take the pod out, wash and dry your hands, and work over a tissue or a tray.
• Open the bottle: press down and twist the child-resistant cap, and give the bottle a gentle shake.
• Locate the fill port: open the silicone plug on the pod. Do not fill the central air tube.
• Fill slowly: tilt the pod, rest the nozzle against the port, and squeeze gently. Stop just below the maximum line, leaving a small air gap at the top, and never exceed the 2ml capacity.
• Close and wipe: push the plug firmly home and wipe away any liquid from the outside of the pod and the coil contacts.
• Rest the pod: leave it upright for five to ten minutes so the cotton or mesh can soak fully before you fire it.
• Start low: take a couple of gentle puffs at the lowest power setting before moving up.

Priming is the step people skip, and it is behind a large share of burnt-taste complaints. A coil that has not fully soaked will scorch on the first few puffs, and a scorched coil never tastes right afterward. Be patient with a fresh coil, especially one fitted straight from its packaging.

Technique matters with nic salts. Take slow, steady draws of two to three seconds, then pause for twenty to thirty seconds. Chain-vaping a 20mg salt is the quickest way to overshoot your nicotine tolerance and dry out the coil. Take sips rather than gulps, and keep water nearby, because vaping can leave you feeling dry in the mouth and throat.

For storage, keep the bottle upright with the cap tightly closed, in a cool, dark place away from heat, direct sunlight and children. Unopened bottles typically keep for a year or more, and the printed expiry date is the one to follow. Once opened, aim to use a bottle within a few months for the best flavour, because exposure to air and light slowly darkens nic salts and dulls their taste. A slightly darker colour over time is normal for nicotine liquids. If the liquid turns very dark, smells off or tastes noticeably different, discard it responsibly.

Troubleshooting common problems

Most problems with nic salts come from a short list of causes. Work through these before deciding that a liquid or a device is faulty:

• Burnt taste: usually a dry or aged coil, or power set too high. Check the pod has liquid, let it soak for ten minutes, lower the wattage and, if it persists, fit a new coil.
• Weak or muted flavour: either vape tongue or a tired coil. Swap flavours for a day, drink water, and if the problem comes back with a fresh coil, check that the airflow is not wide open.
• Leaking: overfilling is the most common cause, followed by a loose plug or a cracked pod. Fill to just below the line, wipe the pod and check for hairline cracks. Changes in air pressure on a flight can also push liquid out, so carry kits empty when travelling.
• Gurgling or spitting: too much condensation or a flooded coil. Blow gently back through the mouthpiece to clear the airway, wipe the pod and fill a little lower next time.
• Harsh throat hit: strength or power is too high for you. Drop from 20mg to 10mg, lower the wattage, or shorten your puffs.
• Dizziness, nausea or headache: a sign of too much nicotine. Stop, drink water, sit down, and use a lower strength or lower power afterward.
• No vapour or no response from the device: check the battery, the pod seating, and that the contacts are clean and dry. A pod that is empty or a coil that has failed will also produce nothing or a dry, hot puff.
• Dark or discoloured liquid: mild darkening is normal over time. A sudden change in colour, smell or taste is a reason to stop using that bottle.

If you have worked through the list and the liquid still behaves strangely, check the batch code on the bottle and contact customer support with the code, a short description of the problem and, if possible, a photograph. Do not keep vaping a liquid that smells chemical or tastes wrong. Likewise, if you ever experience symptoms such as chest pain, breathlessness or persistent cough that seem linked to vaping, stop and seek medical advice instead of trying to troubleshoot it yourself.

Finally, remember that device faults and liquid issues look similar from the outside. If a second, known-good pod and bottle behave the same way in your device, the device is the problem. If a second device behaves normally with the same bottle, look again at the liquid or the coil.

Who IVG Nic Salt Blue suits, and who should look elsewhere

Being clear about the audience for a product saves time and money for everyone. IVG Nic Salt E-Liquid Blue is a good fit for:

• Adult smokers who want to switch to a refillable pod system and need a nicotine delivery that feels familiar.
• Existing nic salt users who want a sweet-tart blue fruit option to rotate with their usual flavours.
• People who prefer discreet, low-vapour sessions and a tight, cigarette-like draw.
• Anyone moving over from disposable vapes who wants lower running costs and the ability to choose a flavour and a strength.
• Vapers who already own a refillable MTL or low-power RDL pod kit and want a straightforward 10ml refill.

It is not the right purchase for:

• Anyone under 18. It is illegal to sell or supply nicotine products to under-18s in the UK, and age checks apply on delivery.
• Non-smokers. Nicotine is addictive, and there is no benefit to starting.
• Anyone who is pregnant or has a heart condition without first speaking to a GP or pharmacist.
• Fans of cloud chasing. If you run a sub-ohm tank at 50W or more, you want a high-VG freebase or a shortfill, not a nic salt.
• People who want zero nicotine. Choose a nicotine-free shortfill or a 0mg option instead.
• Fans of tobacco or dessert flavours. If sweet fruit is not your thing, you will not enjoy this however well it is made.

It is worth being honest about the larger picture. UK health bodies regard vaping as substantially less harmful than smoking for adult smokers who switch completely, but they do not call it risk-free, and the long-term effects are still being studied. The strongest case for a product like this is as a tool to replace cigarettes, not as a lifestyle accessory. If your goal is to stop using nicotine altogether, vaping can be a stepping stone, and stop smoking services can help you plan the step-down.

If you are unsure whether this liquid is right for you, start with a single bottle in the lower strength that matches your habit, give it a week in your device at low power, and judge it on flavour, satisfaction and how it feels. That will tell you far more than any description.

Value for money and how it compares

Judging value on an e-liquid means looking beyond the shelf price of a 10ml bottle. What matters is the cost per day of use, and for most people that is lower than the cost of smoking and, over time, lower than the cost of living on disposables. A 10ml bottle that lasts a light user a week or more, and a moderate user three to five days, can work out as a small fraction of a pack-a-day cigarette habit. Check the current price on the product page and divide it by your expected days per bottle to get your own figure.

Here is how the options stack up honestly:

• Versus disposables: single-use vapes were banned from sale in the UK in June 2025, so refillable kits and bottled nic salts are where the market has moved. Per millilitre, bottled liquid is far cheaper than the liquid in a throwaway device, and you can recycle or reuse the hardware.
• Versus freebase liquids and shortfills: these cost less per millilitre but suit higher-power tanks and bigger vapour. At low power with a 20mg need, they either cannot deliver the nicotine or feel too harsh. Nic salts cost more per millilitre but use fewer millilitres.
• Versus other nic salt ranges: widely stocked 10ml ranges such as Elfliq or Dinner Lady Salts follow the same legal format and the same 10mg and 20mg strengths. The practical differences come down to flavour preference, the VG/PG ratio and the price at the moment you buy. IVG is a recognised UK name, but it is not automatically the cheapest or the strongest in flavour, and we would not pretend otherwise.
• Versus cigarettes: a regular smoker spending a typical weekly amount on tobacco will usually save money within the first month of switching to a refillable kit, even after counting hardware, coils and liquid.

Because the 10ml cap applies to every nicotine bottle, you cannot save by buying one larger container. Multi-buy deals on several bottles are the realistic way to bring the unit price down, and they make sense once you have confirmed that you like the flavour. Buy from reputable UK retailers that show batch codes and age-verify at checkout. Prices that look far below the market are a warning sign for counterfeit or illicit stock.

Overall, the value case rests on three things: whether you enjoy the Blue profile, whether your device is a suitable low-power match, and whether the strength you choose is right for you. If all three line up, a bottle of this liquid is a reasonable, practical purchase. If any one of them does not, the money is better spent on a different flavour, a different strength or a more suitable device.