Flavour is spot on
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
IVG| Deal | Qty | Price each | You save |
|---|---|---|---|
| BUY 5 FOR £10 | 5+ | £2.00 | £4.95 OFF |
The Retro Cola IVG Nic Salt E-Liquid by IVG in Retro Cola at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.
IVG Nic Salt E-Liquid Retro Cola is a 10ml bottle of nicotine salt e-liquid with a cola flavour, priced at £2.99 and listed here in 20mg strength. It is part of the current BUY 5 FOR £10 multibuy, which brings each bottle down to £2. Like every nicotine product sold in Britain it is for adults only, so you must be 18 or over to buy it.
This is a refill, not a device. There is no battery in the bottle, no coil, no puff counter and nothing to charge. You pour the liquid into a refillable pod or tank, put the pod back on the battery, and vape as you normally would. That distinction matters because a lot of people arrive at a page like this after using sealed bars, and the first thing worth knowing is that e-liquid and a disposable are two different ways of doing the same job.
The flavour is a straightforward, sweet, old-fashioned cola. It is not iced, it is not sour, and it does not try to be a blend of five fruits. If you want something that tastes like a fizzy drink and nothing else, that is the brief this bottle answers.
The page below covers what the flavour is actually like, how the 20mg nic salt strength behaves, which devices suit it, what the coil in your pod does with a sweet liquid, how long a bottle tends to last, how to fill and look after it, who it suits, what goes wrong and how to fix it, and an honest look at how it stacks up against disposables and other liquids. IVG has a large range on this site, with 540 products listed, and the salts are the part of it aimed at people who run refillable pod kits.
Cola is a harder flavour to build than it sounds, because a real cola is not one taste. It is a stack. There is a sweet caramel base, a hint of vanilla, a little citrus peel for lift, and a faint spiced warmth underneath, all wrapped in a slight fizzy bite. A good cola e-liquid tries to hit enough of those layers that your brain files it as cola rather than as generic brown sweetness. That is the target for Retro Cola.
The word retro points at the older, rounder style of cola flavour rather than a diet or zero-sugar profile. In practical terms that means it leans sweeter and smoother, with the caramel and vanilla doing more of the work and the citrus kept in the background. If you grew up on glass-bottle colas or the sweet fountain version, you will recognise the direction. If you prefer the sharper, more acidic modern cola, the sweetness here may feel a touch heavy.
Here is how the flavour tends to unfold on a normal puff:
There is no menthol and no cooling agent in the description, so you should not expect an icy hit. It is a room-temperature flavour. That makes it a useful counterweight if you have spent time on iced fruit liquids and your palate wants something different.
One honest caveat: flavour is personal, and a manufacturer does not publish a note-by-note recipe for a cola. Treat the description above as a guide to the style rather than a guarantee of what your tongue will pick out. The multibuy price makes it cheap to find out, because a single bottle costs less than most sealed bars.
The strength listed for this product is 20mg, which means 20mg of nicotine per millilitre of liquid, or 2 per cent. That is the highest strength UK law permits in a nicotine e-liquid, and it is the same ceiling that applies to sealed disposables and refillable pods. If you see anything stronger on a UK site, it is not a product you should buy.
The important detail is the word salt. A nicotine salt is nicotine that has been bound with an acid, usually benzoic acid, which changes how it feels in use. Standard freebase nicotine at 20mg per ml is harsh on the throat and most people cannot tolerate it in a normal puff. The salt form is noticeably smoother at the same strength, which is why nicotine salts are the usual choice for small pod devices and why 20mg is a realistic option rather than a punishing one.
That smoothness also changes how quickly nicotine arrives. Salts are generally described as delivering nicotine to the user faster than freebase at an equivalent strength, which is part of why people coming from cigarettes tend to find them satisfying. It is also a reason to be sensible about strength, because a high-strength salt can be easy to overdo.
Here is a simple way to think about the choice:
Signs that a strength is too high are easy to spot: a lightheaded or slightly sick feeling, a racing heartbeat, or finding yourself taking fewer and fewer puffs because each one feels like too much. If that happens, stop, drink some water, and move to a lower strength next time. This is general product guidance, not medical advice, and this is not a stop-smoking product. If you have a health condition or you are pregnant or breastfeeding, speak to a doctor or pharmacist before using any nicotine product.
There is not much industrial design to a bottle of e-liquid, but the parts that exist are regulated and they matter. The liquid comes in a 10ml plastic bottle. That size is a legal limit rather than a choice: UK rules cap nicotine-containing e-liquid bottles at 10ml, and larger volumes only exist as nicotine-free shortfills. A 10ml bottle is therefore the normal unit for any nic salt, and you should treat it as the standard format.
The cap is child-resistant, which is a legal requirement for nicotine liquids and not an optional extra. You press down and turn, or squeeze and turn, depending on the cap design. It is slightly fiddly by intention. The bottle also has a tamper-evident ring that breaks the first time you open it, so you can see at a glance whether the seal was intact when it arrived.
The nozzle is a narrow tip, which is what you want for filling small pod ports. The reason this matters is practical. Pod fill holes are small, often only a few millimetres across, and a wide spout makes spills and flooding more likely. A fine tip lets you place a drop against the side of the port and fill without trapping air. It is worth squeezing gently, because a firm squeeze can push out a drop more than you wanted.
The label carries the information the law requires: the ingredients, the nicotine strength, the volume and the health warnings. It is worth reading each time, partly for the strength and partly because the label tells you the flavour, so you do not put a cola pod back on the shelf by mistake. If you keep several bottles, check the strength printed on the bottle before filling, because nothing about the liquid itself will tell you.
Because this is a liquid, the battery question is really a device question. Retro Cola has no charge and no battery life of its own. What it needs is a refillable device with a battery that you keep topped up. If you are new to this, here is what the setup looks like.
The standard pairing is a refillable pod kit. A pod kit has a small rechargeable battery in the body and a replaceable pod that holds the liquid and contains the coil. Pod capacity is limited to 2ml by UK law, which is why one 10ml bottle fills a pod five times over. Batteries in pod kits vary widely, from a few hundred milliamp hours in slim, pen-style devices to more than a thousand in larger ones. A bigger battery lasts longer between charges, but the two things do not have to match up. A small battery simply means charging more often.
Charging is simple, but there are rules worth following:
A device with adjustable power is a bonus with a salt, but it is not essential. Salts suit lower wattages, so a fixed-output pod kit often handles them fine.
What this liquid is not for is a sealed disposable. A sealed bar has no fill port and is not designed to be opened. Do not try to refill one, and do not pour salt into a large sub-ohm tank built for high-wattage freebase juice. A sub-ohm tank pushes far more liquid through the coil than a salt needs, which would make 20mg far too strong and burn through the bottle in no time. A low-powered pod or a small mouth-to-lung tank is the match.
The coil is where the liquid becomes vapour, and it is the part of a pod system that most affects how a bottle behaves. Salts are made for coils with a higher resistance and a modest power draw, because the nicotine is meant to arrive in smaller, more controlled amounts than it would from a sub-ohm setup.
Broadly, pod coils for salts fall into two families:
Which one is in your pod depends entirely on the device you buy, and the figures above are general guidance rather than a specification for any one product. Check your device manual for the recommended wattage range and run this liquid in the lower half of it. If you are unsure, start low and increase in small steps until the flavour is clear without the vapour feeling hot.
There is one thing specific to cola. Sweet liquids carry a lot of sugar-like compounds, and those caramelise on the coil. A sweet flavour will usually shorten coil life compared with a clean, thin liquid like mint. The signs are familiar: the flavour goes flat or slightly burnt, even with a freshly filled pod, and the vapour tastes duller than it did the day before. When that happens, the answer is a new coil or pod, not more power.
You can slow the process down in a few ways:
A bottle of e-liquid does not have a puff count, so the figures you see on sealed bars do not translate. The honest way to think about delivery is in terms of fills and days, not puffs. Anyone who gives you a precise puff number for a bottle is guessing.
Here is a workable way to estimate. A 10ml bottle fills a 2ml pod five times. How long each pod lasts depends on the person and the device. As a rough planning range, many regular users find that a 2ml pod lasts somewhere between a day and two days, but plenty of heavier users get through one in a few hours, and lighter users stretch it for a week or more. If you take the middle of that range, a single bottle gives you roughly five to ten days of regular use. Treat those figures as a rule of thumb rather than a promise.
On puff delivery itself, a salt at 20mg in a pod behaves differently from a freebase in a bigger device:
Short, gentle draws give a cleaner result. A long, hard pull on a salt in a small pod tends to give hot vapour and uses the liquid faster, with no real gain in flavour. If you notice that you are going through a pod too fast, the cause is more often your puff length or your power setting than the liquid.
Remember also that nicotine intake is the real limiter. A 20mg salt delivers a lot per puff, so most people find they stop before the pod empties, not because it ran dry but because they had enough. That is why the pod count is a poor guide to use.
Filling a pod is simple once you have done it twice. The main rule is to go slowly. Here is the routine:
On the first few puffs, take short, gentle draws with a pause between them to prime the coil. Once the flavour comes through steadily, vape as normal. Start with the device at its lowest recommended power and adjust only if the flavour is faint.
Spills happen. Wipe the outside of the pod, the threads and the contact pins with a dry tissue, and let the device dry before use. Never leave liquid on the battery contacts.
Disposal matters too. In the UK, the liquid bottle itself is usually accepted with household plastic recycling once empty, though you should check with your local council because the rules differ by area. The bigger concern is electronics. Used pods with a coil, batteries and any vape device count as waste electrical equipment and must not go in your household bin. Take them to a recycling drop-off point, a local council recycling centre, or a retailer that offers take-back for small electricals. Lithium batteries are a fire hazard in a bin lorry, which is why this is not optional.
No single flavour suits everyone, and the straight answer is that Retro Cola is a niche choice. That is not a weakness, but it does mean it is worth being clear about who benefits.
It is a good match if:
It is probably not for you if:
It is also worth mentioning the people who tend to enjoy cola flavours more than they expect. Some vapers who say they dislike sweet liquids find that a cola reads as more of a drink flavour than a sugary one, because the citrus and spice stop it from tasting like confectionery. If that sounds like you, the multibuy makes the experiment cheap.
Most problems with a refillable pod are not the fault of the liquid. They are a mismatch of fill, power or coil condition. Here are the common ones and how to deal with them.
If you have tried these steps and a bottle still tastes wrong, particularly if it smells off, looks cloudy or has separated, do not vape it. Contact us with your order details so we can look at it properly.
At £2.99 a bottle, Retro Cola is already near the low end of nicotine salt pricing. The multibuy makes it cheaper still. Here is the sum.
The deal applies across the qualifying range, so you can mix flavours rather than buying five identical bottles. That makes it a sensible way to try several flavours in the same line, or to stock up on one that you know you like. If you use two or three flavours in rotation, ordering five at once is the cost-efficient way to do it.
The running cost is where the value really shows. If we use the rough planning figure from earlier, a 10ml bottle gives you five 2ml fills. At £2 a bottle on the multibuy, that is 40 pence per pod fill. If a fill lasts a day, your liquid cost is about 40 pence a day. If it lasts two days, it is about 20 pence. You will also need to replace pods or coils from time to time, and those are an extra cost, but they are an occasional one.
Compare that with sealed bars. A typical sealed disposable costs several pounds and ends up in a bin or a drop-off point when the battery or liquid runs out. A refillable kit costs more upfront but then costs very little per day. The break-even point is usually reached within a few weeks of regular use, though it depends on which kit and which bars you are comparing, and on how much you vape.
Delivery adds to the value case. UK delivery is free on orders over £20, and weekday orders paid for before 4pm are despatched the same afternoon. All products are 100 per cent genuine. Two multibuys of five would come to £20 exactly, so if free delivery matters, add one more item to tip the basket over.
It helps to be honest about where a £2.99 bottle sits, including where it loses.
Against sealed disposables. A disposable wins on convenience: there is nothing to fill and nothing to learn. A refillable pod with this liquid wins on cost per day, on the number of flavours you can try, and on waste, since you replace a pod rather than a whole device. The trade-off is effort. You need to fill, wipe, charge and sometimes change a coil. If you want to take something out of the packet and use it for a fortnight with no maintenance, a disposable is easier.
Against other flavours in the IVG salt line. The IVG salt range on this site includes fruit, ice, mint, dessert and drink flavours. Within it, Retro Cola is the soft-drink option, with Retro Orange as the closest relative in the same style. Vanilla Biscuit is a dessert flavour, Lemon Lime and Pink Lemonade are citrus-led, and Fresh Mint and Spearmint cover the minty end. If you do not know whether cola is for you, the multibuy lets you pair it with one or two of those on the same order. Each of them is also listed at £2.99 and 20mg.
Against other brands' cola salts. Several other brands make cola-flavoured nicotine salts, and some are priced higher, often around £4 to £6 for a 10ml bottle. A higher price does not automatically mean a better flavour, and we would not claim that IVG is more refined than a premium brand. What you can fairly say is that IVG is a mainstream, widely stocked brand with a consistent range, priced for people who go through a lot of liquid. If you want a boutique or craft profile with a more layered, complex recipe, a specialist maker may suit you better. If you want an affordable, sweet cola that is easy to reorder, this fits.
Against freebase and shortfills. Freebase and shortfill liquids belong in sub-ohm tanks and give bigger vapour at lower nicotine strengths. They are a different product for a different device. A nic salt is built for pods and small tanks. Do not swap one for the other.
The bottom line: this is a good fit for a pod user who likes soft-drink flavours and wants a cheap, easy refill. It is the wrong choice for someone with no refillable device, someone who wants a lower nicotine strength than is listed, or anyone who wants a complex, premium recipe.
| Brand | IVG |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 20mg |
| Available flavours | 1 (Retro Cola) |
| Price | £2.99 |
| Multibuy offer | BUY 5 FOR £10 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.
The strength listed here is 20mg, which is the highest that UK law allows. It tends to suit people who smoked regularly and are moving to a pod kit. If you only vape occasionally, look at lower strengths elsewhere in the IVG salt range and check the strengths on each product page. If you feel lightheaded or sick, move to a lower strength.
No. The bottle is only liquid, so there is nothing to charge. The battery is in your refillable device, and that is what you charge. Use the cable supplied with the device, charge it on a hard surface and do not leave it charging unattended.
Yes. The BUY 5 FOR £10 offer applies across the qualifying range, so you can mix flavours rather than taking five identical bottles. Before changing flavour in a pod, empty or rinse it and, if the old taste lingers, fit a new coil, because leftover residue dulls the next flavour.
A 10ml bottle fills a 2ml pod five times. Many regular users get roughly a day or two from a pod, which would make a bottle last about five to ten days, although heavier users go through it faster and lighter users stretch it for weeks. Treat those figures as a rough guide, not a guarantee.
At £2.99 a bottle it is already inexpensive, and on the five for £10 deal each bottle costs £2, a saving of £4.95 on five. That works out at about 40 pence per pod fill, which is considerably cheaper per day than buying sealed disposables, though you also need a refillable device and occasional replacement pods or coils.
It suits adult smokers or existing nicotine users with a refillable pod kit who like a sweet cola flavour. It is not for anyone under 18, for people who have never used nicotine, or for anyone who needs a lower strength than the 20mg listed. If you have a health condition, or are pregnant or breastfeeding, speak to a doctor or pharmacist first.
No. Sealed disposables are not designed to be opened or refilled, and you should not try. This liquid is for refillable pod kits and small mouth-to-lung tanks. It is also not suitable for large sub-ohm tanks, which are designed for different liquids.
Weekday orders paid for before 4pm are despatched the same afternoon, and later orders go the next working day. UK delivery is free on orders over £20. There is an age check because nicotine can only be sold to adults aged 18 or over, and we do not make exceptions.
E-liquid does not carry a device warranty, as it is a consumable. If a bottle arrives damaged, leaking, or is not the item or strength you ordered, contact us with your order number and a photo, and we will put it right. Your statutory consumer rights for faulty or incorrectly described goods still apply.
UK rules limit nicotine e-liquid bottles to 10ml, which is why salts all come in this size. Once empty, the plastic bottle can usually go in household plastic recycling, but check your local council. Pods with coils, batteries and vape devices must go to a recycling drop-off point or a retailer take-back scheme, not into the bin.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Flavour holds up all the way through. Some brands get weaker after a few days but this stays consistent.
The flavour matches the description perfectly. No weird aftertaste. Proper authentic taste.
My partner tried this and now we've both switched. Smooth hit, proper flavour, fair price.
Cracking flavour, honestly. Been through a few of these already. Can't fault it at the price.
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.
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