Strawberry Ice IVG Nic Salt E-Liquid

Overview

The Strawberry Ice IVG Nic Salt E-Liquid by IVG in Strawberry Ice at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

Overview: what IVG Nic Salt Strawberry Ice is

IVG Nic Salt E-Liquid Strawberry Ice is a 10ml bottle of nicotine salt e-liquid that pairs a sweet, gently tart strawberry with a cooling finish. It comes from IVG, a UK vaping brand that makes shortfills, freebase e-liquids and a nic salt range, and this flavour sits in the nic salt line alongside other fruit and ice blends. The bottle is intended to be poured into a refillable pod kit or a low-powered mouth-to-lung (MTL) device. It is not a ready-to-use product on its own.

If you are new to the format, the name tells you most of what you need to know. Nic salt means the nicotine is bound to an acid so it can be inhaled at higher strengths without the harsh scratch that standard freebase nicotine causes. Strawberry Ice means a fruit-forward flavour with a cooling element added on top. E-liquid means there is no battery, no coil and no hardware in the box, just the liquid, which is why a good part of this guide is about matching it to the right device.

The key facts at a glance:

• Format: 10ml nicotine salt e-liquid in a plastic bottle with a narrow filling tip. 10ml is the largest bottle size UK rules allow for nicotine e-liquid.
• Flavour: ripe strawberry with a light to moderate cooling finish.
• Strengths: nic salt ranges like this are normally offered at 10mg/ml and 20mg/ml. Check the strength options on the listing before you add to basket. 20mg/ml is the legal ceiling in the UK.
• Base: a propylene glycol and vegetable glycerine blend balanced for pod systems. The exact ratio is printed on the bottle label.
• Best with: refillable pod kits and MTL devices using coils of roughly 0.6 to 1.2 ohms.
• Not suited to: sub-ohm tanks, high-wattage mods or any set-up designed for large clouds.
• Approximate yield: around 1,500 to 2,500 puffs per bottle, depending on your device and how you draw.

Throughout this guide we try to separate what is printed on the label from what is a reasoned estimate. Where we give figures for puff counts, coil resistance or battery size, they describe typical pod systems that suit this kind of liquid. They are not a promise about one specific device, so always check the bottle label and your device manual as well.

IVG Strawberry Ice is a straightforward flavour, and we mean that as a description rather than a criticism. It does not try to be a layered dessert or a complicated cocktail. It tries to taste of strawberry, feel cool on the exhale and give a nicotine hit that is steady enough to be useful to an adult smoker who is trying to cut down or stop smoking. The rest of this page explains how well that works in practice and where it may not suit you.

Flavour profile: strawberry with a cool finish

The headline flavour is a ripe strawberry that leans towards the jammy, sweet end rather than the tart, green end. On the inhale you get the fruit first, rounded and sugary, closer to strawberry sweets and a ripe punnet of berries than to a sharp, sour strawberry. There is a faint acidity in the middle of the draw that stops the sweetness feeling flat. That matters, because a one-note sweet flavour tends to tire the palate within a day or two.

The ice element arrives on the exhale. It is a light to moderate cooling effect, closer to a crisp breeze than to the icy blast you get from heavy menthol liquids. That is a deliberate choice in this style of blend: enough chill to freshen the fruit and cut through the sweetness, but not so much that it numbs your tongue or swamps the strawberry. If you normally find extra-cold liquids tiring, this level of cooling is usually comfortable. If you like a very arctic hit, you may find it on the gentle side.

How the flavour presents depends partly on your set-up:

• Cooler, lower-wattage pod kits keep the strawberry bright and the cooling crisp. This is the sweet spot for most users.
• Warmer, higher-powered settings push the sweetness and can flatten the ice. They also use the liquid faster, which costs you money.
• A fresh coil shows the full flavour. As a coil ages, expect the strawberry to dull and a slightly sweet-burnt note to creep in. That is a coil problem, not a bottle problem.
• Nicotine strength changes the feel more than the taste. The 20mg/ml option has a firmer throat hit that sits on top of the cooling, while 10mg/ml feels softer and lets the fruit come through more clearly.

Sweetness is the thing to know about before you buy. Fruit-and-ice nic salts are generally formulated with sweeteners, and sweeteners are what build up on coils over time. This is not unique to IVG, but it does mean you should expect to change pods or coils a little more often than you would with an unsweetened tobacco-style liquid. We cover the fix in the troubleshooting section.

Finally, a note on flavour fatigue. Anyone who vapes a single flavour all day can find that it fades in their perception, something vapers often call vaper's tongue. Keeping a second, different flavour to rotate with, such as a menthol, a tobacco or a different fruit, is a practical habit rather than a sales line. It often brings the strawberry back to full strength when you return to it after a day or two.

One more practical point about flavour. Because this is a salt-nicotine liquid, the flavour is delivered in small, concentrated puffs rather than big clouds. If you are used to the flavour of a larger sub-ohm device, the strawberry in an MTL pod will seem tighter and more focused. Give it a few days before deciding, as your taste buds adjust to any new liquid.

Performance and puff delivery

Nicotine salts behave differently from freebase nicotine, and that is the main reason this style of liquid is popular with people switching from cigarettes. The acid bound to the nicotine lowers the pH of the liquid, which makes a 20mg/ml strength much smoother on the throat than the same strength would be in a freebase liquid. The nicotine is also absorbed quickly, so a modest number of puffs can take the edge off a craving. In day-to-day use that means small, efficient puffs rather than long, heavy draws.

Vapour production with this liquid in a typical MTL pod kit is modest. You will see a thin, light exhale rather than clouds, and that is what the format is designed to do. The throat hit depends on the strength you choose:

• 10mg/ml: a soft, gentle hit that suits people who smoked lightly, who are stepping down from a higher strength, or who simply find stronger salts harsh.
• 20mg/ml: a firmer, more cigarette-like hit that suits people coming off a regular smoking habit. The cooling adds a slight sharpness on top, so some users prefer to try 10mg/ml first.

On puff count, there is no official number for a bottle of e-liquid, so here is how we reason about it. A standard refillable pod holds around 2ml, and in MTL use a pod like that commonly delivers somewhere between 300 and 400 puffs depending on the device and the draw. A 10ml bottle contains five pods' worth of liquid, which puts the realistic range at about 1,500 to 2,000 puffs. Light, short draws on a low-power device can stretch that towards 2,500. Heavy draws, higher wattage or chain vaping will bring it below 1,500.

Several things change how far a bottle goes:

• Draw length: a two-second puff uses roughly half the liquid of a four-second one.
• Device power: higher wattage vaporises more liquid per second and wastes more as heat.
• Coil condition: a clogged coil forces you to draw harder for less flavour.
• Strength: people on 10mg/ml often take more puffs a day than people on 20mg/ml to get the same effect.
• Airflow: a tighter draw, which most pod kits use, is more economical than an open one.

The most useful measure of performance for an adult smoker switching to vaping is whether the product actually keeps cravings away. If you find yourself chain vaping on 10mg/ml, or reaching for a cigarette in the afternoon, moving up to 20mg/ml is a reasonable next step. If you notice dizziness, nausea or a racing heart, you are likely taking in more nicotine than you need, and you should drop down a strength and slow down.

Bottle design and build quality

The bottle is a 10ml squeezable plastic bottle with a narrow tip, designed to fit the fill ports of common refillable pods. The tip is long and thin enough for most pod-kit ports, and the plastic is soft enough to give you control over how much liquid you dispense. A tamper-evident ring sits under the cap, and the cap itself is child-resistant, as UK rules require for nicotine e-liquids. You will need to press and turn, or squeeze and turn, depending on the design, to remove it.

The label is where a lot of the real quality information lives, so it is worth reading before you open the bottle. A properly labelled UK bottle should show:

• the nicotine strength in mg/ml, clearly printed
• the ingredients list, including the PG and VG ratio where given
• the health warning stating that the product contains nicotine, which is a highly addictive substance
• a batch code and a best-before date
• the manufacturer or importer contact details
• a symbol warning that the product must be kept out of the reach of children

The artwork on the label is colour-coded to the flavour, with red and pink tones for strawberry and a cool accent for the ice element. Do not rely on colour to identify strength. The strength is printed in plain text, and with a range that offers several strengths in the same flavour, the colour can look nearly identical between a 10mg/ml and a 20mg/ml bottle. Check the number every time, especially if you buy more than one strength.

A few practical notes on using the bottle:

• If your pod's fill port is narrow, squeeze slowly and let the liquid run down the side wall of the port, which avoids air locks.
• Wipe the tip with a tissue after each use so that residue does not glue the cap on.
• Store the bottle upright with the cap fully closed. Pressing a half-closed cap can force liquid up the thread.
• Squeeze gently. The plastic is flexible by design and you rarely need force.

In terms of build quality, the things we look for in an e-liquid bottle are consistent fill levels, a cap that seals properly and a tip that does not drip. These are basic expectations, not features to celebrate, but they matter because a leaky bottle in a bag or pocket is the quickest way to ruin a day. If a bottle arrives damaged, leaking or without its tamper-evident seal, do not use it, and contact us with a photo so we can sort it out. The returns section of the FAQs explains how that works.

Choosing your nicotine strength: 10mg or 20mg

Picking the right strength is the single most important decision you make with a nic salt liquid, and it is easy to get wrong. Nic salt delivers nicotine much more efficiently than freebase, so the numbers on the bottle do not map directly onto what you may remember from older e-liquids. Treat this as a starting point, and adjust once you see how you respond.

A general guide for adult smokers:

• 20mg/ml: suits people who smoke around ten or more cigarettes a day, or who smoke within half an hour of waking up. It gives a firm, satisfying hit and tends to reduce the number of puffs you need.
• 10mg/ml: suits lighter or social smokers, people who have already been vaping for a while and want to step down, and anyone who finds 20mg/ml harsh or dizzying. It gives a softer hit and usually leads to a larger volume of liquid being used.

The UK legal maximum for nicotine in e-liquid is 20mg/ml, and the same limit applies to disposable and refillable products alike. You will not find a legitimate UK-sold bottle above that figure, and if you see one advertised, treat it as a red flag.

A few rules that save people from the usual mistakes:

• Do not mix nic salt with freebase. Mixing the two creates an unpredictable strength and a muddled throat hit.
• Do not dilute nic salt with shortfill or unflavoured base unless you can calculate the result. Many people make the mistake of thinking that topping up a pod with another liquid is harmless. It changes the strength in ways that are hard to work out by feel.
• Do not use nic salt in a sub-ohm tank. High wattage plus salt-level nicotine delivers a far bigger dose than you intended, and it will make you feel unwell.
• Start lower if you are unsure. It is easier to move up a strength after a week than to recover from taking in too much on day one.

Signs that your strength is too high include a harsh cough on every puff, light-headedness, a thumping heart, nausea or a sweaty feeling. If that happens, put the device down, have some water and drink something sweet. Next time, try the lower strength or take fewer puffs. Signs that it is too low include constant puffing, ongoing cravings, irritability and finding that you still want a cigarette after vaping. If those apply, step up one strength.

Remember that the aim for a smoker is to move off cigarettes completely. Vaping is not risk-free, and nicotine is addictive, but it is widely considered to be much less harmful than smoking. If you do not smoke, you should not start vaping. If you want to reduce your nicotine over time, many people step down from 20mg/ml to 10mg/ml, and then to lower strengths in other products, once they are comfortable.

Device pairing: pod kits, coils, mesh and battery

A bottle of nic salt is only half of a vape, so it is worth spending time on the hardware. The rule of thumb is simple: use nic salt in low-power, restricted-draw devices and keep the sub-ohm gear for freebase shortfills. In practice that means a refillable pod kit.

What to look for in a device:

• Coil resistance: roughly 0.6 to 1.2 ohms is the usual range for nic salt. Higher resistances (around 1.0 ohm and up) run cooler and use less liquid, which suits a stronger nic salt. Lower resistances (0.6 to 0.8 ohm) give a warmer, fuller vape and use more.
• Mesh versus regular wire coils: mesh coils spread the heat across a larger surface, which usually gives a more even flavour and quicker ramp-up. Standard wire or ceramic coils are simpler and cheaper, and many users find them perfectly adequate for a fruit-and-ice liquid. Both work with this e-liquid.
• Pod capacity: most refillable pods hold 2ml, and some hold up to 3ml or so. A larger pod means fewer refills but does not change how much you vape.
• Airflow: a tight, adjustable airflow that you can close down suits this liquid. A very open airflow dilutes the flavour and dumps the nicotine too fast.
• Power range: pod kits that auto-fire or stay within a low wattage band, usually somewhere between 8 and 15 watts, are a good fit. If your device offers adjustable wattage, start at the low end.

On batteries, pod kits generally use built-in lithium cells ranging from around 400mAh in compact slim devices up to 1,000mAh or more in larger ones. At the low-power levels used with nic salt, a 400 to 600mAh cell usually lasts a day for a moderate user, and a larger cell can stretch to two days or more. We cannot tell you the exact figure for your device, so check the manual. The principle holds: a bigger battery is not necessary for this liquid, and a smaller device is often more convenient.

Charging tips that keep a pod kit battery healthy and safe:

• Use the cable that came with the device, or a reputable USB cable and a standard wall adapter of modest output. Avoid unbranded fast chargers.
• Charge on a hard, non-flammable surface and never leave a charging device unattended for long periods or overnight.
• Most pod kits charge fully within 30 to 90 minutes via USB-C or micro-USB. If a charge takes far longer, or the device gets hot, stop and replace the cable.
• Do not use a device with a swollen, dented or damaged battery.
• Keep the charging port clean and dry. If liquid leaks into it, let it dry out fully before charging.

Coils and pods are the consumables that matter most. A typical coil lasts one to two weeks with moderate use, though sweet liquids like this tend to be at the shorter end. Replace the pod or coil as soon as the flavour drops or you detect a burnt note, because a worn coil makes even a good liquid taste poor.

Who IVG Strawberry Ice is for

This is a liquid built with a particular kind of adult vaper in mind, so it helps to be honest about who is likely to be happy with it and who is not.

It is likely to suit:

• Adult smokers switching to vaping. The 20mg/ml strength is aimed at people who need a proper nicotine hit to stay off cigarettes, and the fruit flavour is easier to adjust to than a harsh tobacco imitation.
• Former disposable users. Single-use vapes have faced tightening UK rules, and many people who liked a strawberry ice disposable have moved to refillable pod kits. This liquid is a natural like-for-like flavour in that move, and it costs less per puff over time.
• Fruit-and-ice fans. If you already know you like strawberry, berry or cooling flavours, this sits squarely in that territory.
• Vapers who prefer simple, restrained devices. The liquid is designed for small, discreet pods rather than large mods.
• People who want a light cooling effect rather than heavy menthol. The ice element is moderate and will not overwhelm most palates.

It is probably not the right choice for:

• People under 18. It is illegal to sell nicotine vaping products to anyone under 18 in the UK, and we will not sell to anyone who cannot show they are of age.
• Non-smokers. If you do not smoke, you do not need nicotine, and starting is a poor idea. Nicotine is addictive.
• Pregnant or breastfeeding women. Speak to a midwife, GP or stop-smoking service for personalised advice.
• People with heart conditions or high blood pressure. Check with your doctor before using any nicotine product.
• Cloud chasers. Nic salt in a sub-ohm set-up is unpleasant and potentially unsafe. If large clouds are your priority, a freebase shortfill is the right tool.
• Anyone who dislikes sweet vapes or cooling sensations. If you want a dry, tobacco-style or unflavoured vape, you will be happier with a different liquid.
• People with sensitivity to cooling agents. A small number of vapers find cooling flavours irritating to the throat. If that applies to you, try a non-ice fruit.

If you are not sure whether you fit the first list, a good test is to ask yourself why you want to buy it. If the answer is that you smoke and want to stop, this is a sensible option to look at. If the answer is that you want to try something new and you do not currently use nicotine, the right answer is not to buy it.

The NHS and local stop-smoking services offer free support for smokers who want to quit, and using a vape alongside that kind of support gives many people a better chance of success than going alone. You can ask your GP or pharmacist about services in your area.

How to use: filling, priming and vaping

If you have never refilled a pod before, the process is quick once you have done it once. Here is a clear, step-by-step method that works for most refillable pod kits.

• Step 1: Check the device. Turn the device off or remove the pod. Check that the pod is clean and the coil is in good condition. If the pod is old, replace it.
• Step 2: Prepare the bottle. Wipe the outside of the bottle, remove the child-resistant cap and check the tip is clean. Keep the bottle close to hand but away from the edge of the table.
• Step 3: Open the fill port. Pull back the silicone bung or slide the cover. Look for the maximum fill line on the pod, and for any air hole you must not cover.
• Step 4: Fill slowly. Hold the pod upright, insert the tip into the port and squeeze gently. Let the liquid run down the inside wall. Stop a few millimetres below the maximum line, because overfilling is the most common cause of leaks and gurgling.
• Step 5: Close up. Press the bung back in fully, wipe off any liquid and put the cap back on the bottle.
• Step 6: Prime the coil. Wait five to ten minutes before you vape. This lets the cotton soak through. A dry coil burns and ruins the flavour almost immediately.
• Step 7: Take gentle first puffs. Take a few short draws of one to two seconds, with a gap of at least ten seconds between them, to bring the coil up to temperature.

For the draw itself, nic salt is designed for the mouth-to-lung style. You draw the vapour into your mouth first, pause for a moment, then inhale it into your lungs, as you would with a cigarette. Keep puffs short and smooth. Long, hard draws increase the nicotine dose and flood the coil.

A few tips that make a difference over time:

• Top up before the pod runs completely dry, rather than letting it empty, because dry-firing a coil shortens its life.
• If you switch flavours, empty the pod and rinse it with lukewarm water, then let it dry completely before refilling. Leftover liquid will blend with the new one.
• Keep the contacts between the pod and battery clean and dry.
• Let the device rest for a minute or two if it gets warm.
• Store the bottle somewhere cool and out of direct sunlight so that the flavour and nicotine stay stable.

If you are using the liquid for the first time and you are not sure how you will react, try a few puffs and then wait a few minutes. Nicotine takes a short time to register, and it is easy to overshoot by puffing repeatedly because nothing seems to be happening.

Troubleshooting common problems

Most problems with pod kits and nic salts come down to a short list of causes, and almost all of them are fixable at home. If you work through the following points in order, you will usually find the answer.

• Burnt taste: the coil is dry or worn out. Make sure the pod has liquid in it, wait for priming, and take shorter puffs. If the taste persists after a refill and priming, replace the coil or pod. Sweet fruit liquids build up residue faster than others, so this is the most common issue with strawberry ice.
• Weak or muted flavour: usually coil gunk or flavour fatigue. Change the coil, or switch to a different flavour for a day or two and come back. Also check that you have not been vaping at too high a power setting, as it can scorch the flavour out of the liquid.
• Gurgling or spitting: the pod is overfilled or the airflow path is wet. Take out the pod, blow out the mouthpiece gently, wipe the inside and refill to a lower level next time.
• Leaking from the pod or device: check the pod is seated properly, the bung is fully closed and the fill level is below the maximum line. Pressure changes can push liquid out, so avoid leaving the device with a full pod in a hot car or on a plane.
• No vapour or weak vapour: the coil may not have primed, the airflow may be blocked or the battery may be low. Wait a few minutes, check the battery light and clean the contacts.
• Harsh throat hit: the strength may be too high, or the cooling may be irritating your throat. Move to the lower strength, reduce puff length or try a cooler setting on the device.
• Dry mouth or sore throat: drink more water and consider a slightly lower strength. This is common in the first week and usually settles.
• Device will not fire: check the battery charge and whether the pod is seated correctly. If the device has an auto-draw sensor, ensure the airflow is not blocked by liquid.
• Device will not charge: inspect the port for liquid or lint, try another cable and wall adapter, and leave it for a few minutes. If it still does not respond, stop using it and contact the manufacturer.
• Sticky or tacky bottle cap: sweet liquids leave residue. Wipe the cap and tip with a damp tissue and dry thoroughly.

A final general rule: if something smells of burning plastic, if the device is unusually hot, if the battery swells or if there is a hissing noise, stop using it immediately, move it to a safe place away from flammable materials and do not charge it. Contact the device maker or your retailer for help.

Skin and eye contact are other issues to be prepared for. If e-liquid gets on your skin, wash it off with soap and water straight away. If it gets in your eyes, rinse with clean water for at least fifteen minutes and seek medical advice. If it is swallowed, particularly by a child or a pet, call a doctor or emergency services immediately and show them the bottle.

Longevity and value for money

Value is easy to misjudge with vaping, so it helps to break it down into the cost of the liquid, the cost of the hardware and the rate at which you use both. We are not going to quote a price here because it changes with offers and bundles, so check the live price on the listing. What we can do is show you how to work out the value yourself.

Start with how long a bottle lasts. Here is a simple calculation. If you use around 2ml of liquid a day, which is a moderate level for someone on a nic salt in a pod kit, a 10ml bottle will last roughly five days. If you use closer to 1ml a day, it will last around ten days. Heavy users who go through 3ml or more will get about three days from a bottle. Over a month, a moderate user would need between four and eight bottles, depending on how they vape.

Now consider the cost per puff. A bottle gives you around 1,500 to 2,500 puffs, as discussed earlier. A single-use disposable of the older kind typically offered around 600 puffs. On that basis, a bottle gives you the equivalent of roughly three disposables' worth of puffs. Add in the cost of a pod kit and replacement coils, and a refillable set-up usually works out cheaper than disposables within a few weeks of regular use. It is also better for the environment, because you throw away a pod or coil rather than a whole device with a battery inside.

Ways to make your money go further:

• Take shorter puffs. You will use the same liquid more slowly and get a smoother hit.
• Keep the coil fresh. A clean coil uses less liquid for the same flavour.
• Lower the wattage. Less power means less liquid wasted as heat.
• Choose the right strength. If 10mg/ml leaves you puffing constantly, 20mg/ml might actually cost less because you use less liquid overall.
• Buy more than one bottle at a time if multi-buy offers are available, but only after you are sure you like the flavour. A flavour that suits you in week one can still tire you by week three.
• Store the bottle properly. Heat and sunlight degrade the liquid, so a cool, dark cupboard keeps it at its best until the best-before date.

For longevity, an unopened bottle kept in good conditions will stay in date for many months, and the best-before date on the label is the guide. Once opened, aim to use the liquid within a few months. The nicotine and flavour will slowly degrade with exposure to air and light, and you may notice darkening in colour over time. Slight darkening is normal for nicotine liquids and does not by itself make them unsafe, but a strong off smell or a change in consistency is a good reason to discard the bottle.

How it compares with similar strawberry ice liquids

Strawberry Ice is one of the most common flavours in the vape market, so you have plenty of alternatives. We cannot run a laboratory comparison, so what follows is a fair, subjective summary of how this type of liquid sits next to other options. Your own taste will decide, and the differences can be subtle.

Against other nic salt fruit-and-ice ranges. Brands such as Elfliq, Hayati and Dinner Lady make nic salts in the same 10ml format and similar strengths. In general, the Elfliq-style range is aimed at people who liked the flavours of well-known disposables and want something close in a refillable. Dinner Lady has a reputation for dessert and layered flavour profiles, and often tastes sweeter and richer. Hayati salts tend to be positioned towards bolder, more intense fruit. IVG's strawberry ice sits in the middle: a clean fruit flavour with moderate sweetness and a moderate chill. If you want something more dramatic, one of those alternatives might suit you better. If you want something uncomplicated, this is a good fit.

Against a strawberry ice disposable. The honest trade-offs are as follows:

• A disposable needs no setup, no refilling and no charging routine, which is convenient but is increasingly restricted under UK rules.
• A refillable pod kit with this liquid costs more upfront but is cheaper per puff over time.
• The flavour in a refillable is easier to refresh because you can swap pods and coils, whereas a disposable fades as the coil ages.
• You can change strength and flavour with a refillable, while a disposable locks you in.
• A refillable is more environmentally sensible because only the pod or coil is thrown away, not the entire device.

Against freebase fruit liquids. Freebase e-liquids, usually in 50/50 or high-VG blends, are meant for lower nicotine strengths, such as 3mg/ml or 6mg/ml, and more open devices. They are better for people who want larger clouds and a milder nicotine effect. They are not a good swap for someone who needs a strong nicotine hit to stay off cigarettes. Nic salt is better matched to that need.

Where this liquid is not the strongest option. If you want a very intense flavour with several layers, a premium-priced liquid from a specialist brand may give you more complexity. If you prefer very strong cooling, a menthol-heavy liquid will deliver it. If price is your only priority, supermarket-style or unbranded liquids may undercut IVG, although consistency and labelling can vary.

The straightforward summary: IVG Strawberry Ice is a dependable, uncomplicated option in a popular flavour category. It does what it says, and it fits a wide range of pod kits. It does not claim to do more than that.

UK rules, safe storage and recycling

A few rules and habits are worth knowing about before you use any nicotine product in the UK, and they apply to this bottle as to any other.

Legal limits. In the UK, nicotine e-liquid may not exceed 20mg/ml, bottles of nicotine e-liquid may not exceed 10ml, and refillable tanks or pods may not exceed 2ml. The 20mg/ml cap applies equally to disposable and refillable products. All nicotine vaping products sold in the UK must be notified to the Medicines and Healthcare products Regulatory Agency (MHRA) before they go on sale, and they must carry specific health warnings and child-resistant, tamper-evident packaging. Vaping products must not be sold to anyone under 18, and we will carry out age checks at checkout and on delivery.

Safe storage.

• Keep bottles out of the sight and reach of children and pets. Nicotine is toxic if swallowed, and sweet fruit flavours can attract curiosity.
• Store upright in a cool, dark place, away from direct sun and heat.
• Do not decant liquid into unlabelled containers, drinks bottles or food packaging.
• Keep bottles away from the kitchen and from food or drink.
• Carry spare bottles in a sealed bag in case of leaks.

Disposal and recycling. Waste from vaping covers three categories, and each has a different route.

• Batteries and devices. A pod kit with a built-in lithium battery is classed as waste electrical equipment. Never put one in your household bin or kerbside recycling, because crushed batteries cause fires in collection vehicles and waste sites. Instead, take it to a household waste recycling centre, or to a retailer or supermarket drop-off point that accepts small electricals. Many shops that sell vaping products are required to take back old devices, so ask in store.
• Pods and coils. These are small plastic and metal items. Check your local council guidance, and where they are accepted, use a small electricals or vape recycling scheme. If not, dispose of them in general waste once they are fully drained.
• Empty bottles. Let the bottle drain and dry out completely. Local council rules vary on whether empty nicotine bottles go into plastic recycling or general waste, so check the guidance for your area. Never pour leftover liquid down a drain or into the soil. Take unwanted liquid to a household waste recycling centre that accepts it, or ask your council for advice.

Finally, remember that vaping products should be treated with the same care as any other product containing nicotine. Read the label, keep the packaging with the batch number in case you ever need to report a problem, and report any suspected adverse reaction through the MHRA Yellow Card scheme.