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Not too strong, not too mild — just right. Good for all day use without being overpowering.
IVG| Deal | Qty | Price each | You save |
|---|---|---|---|
| BUY 4 FOR £23 | 4+ | £5.75 | £60.96 OFF |
The Frozen Cherry IVG Smart Max Refill Pack by IVG delivers up to 10,000 puffs in Frozen Cherry at 10mg and 20mg. Pick up the BUY 4 FOR £23 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.
IVG Smart Max Refill Pack Frozen Cherry is a pack of prefilled replacement pods for the IVG Smart Max pod system, sold in a single flavour and rated at up to 10,000 puffs. It is not a complete vape. There is no battery in the box and nothing to charge. What you are buying is the consumable part of a closed-pod device: the e-liquid and coil, sealed into a pod that clicks into a compatible handset. The listing describes two prefilled pods per pack, wrapped in factory-sealed foil, with a short compatibility and safety leaflet alongside.
That distinction trips people up more often than you might expect. If you already own an IVG Smart Max device, this is your top-up, and it saves you buying a whole new kit every time the flavour runs out. If you do not own the device, a pod pack on its own will do nothing, so you need a compatible handset first. Our closed-pod vape kits collection is the place to look at the hardware side of things.
The format itself is simple. Closed-pod systems trade flexibility for convenience. You cannot pour in your own liquid, but you also cannot spill it, overfill it or get the mixture wrong. You peel, click and go. For plenty of adults who smoke, or who have recently moved away from cigarettes, that lack of fiddling is the entire appeal.
IVG is a familiar UK brand with a broad range, and you can browse the rest of it on the IVG brand page. Frozen Cherry is one flavour within the Smart Max refill line, so a pack here contains this flavour only. Other flavours are listed as separate products, and mixing them is simply a matter of buying more than one pack.
A quick word on who this page is for. It is written for adults, and the shop sells to over-18s only. Nicotine is addictive, and these pods are not suitable for non-smokers, under-18s, or anyone who is pregnant or breastfeeding.
Cherry is one of the more forgiving fruit flavours in vaping, and pairing it with a cold finish is a long-standing favourite. Frozen Cherry follows that idea. The name tells you to expect a cherry-led profile with a chilled edge, and the listing tags the flavour simply as cherry. IVG does not publish a detailed tasting note for this pod, so what follows is a fair description of how this style of flavour usually behaves rather than a promise about every puff.
Vape cherry tends to land closer to cherry sweets than to a bowl of fresh fruit. Think sweet, slightly tart, a little candied. The cooling element usually shows up on the inhale as a clean, crisp sensation, then lingers at the back of the throat on the exhale. If you enjoy iced drinks, cherry cola or the kind of boiled sweet that leaves your mouth feeling cold afterwards, this is the sort of territory you are heading into.
It will not suit everyone. Anyone who prefers dessert flavours, creamy blends or soft tobacco notes may find a cooled fruit pod too bright. On the other hand, if you find plain menthol too sharp, a fruit base can soften the chill nicely. The cooling is a matter of taste, and what feels refreshing to one person can feel abrasive to another.
Within the same Smart Max refill range there are other cherry options, such as Fizzy Cherry, which as the name suggests leans towards a livelier, sharper take. If you want cherry without the cold, that is the obvious comparison. Frozen Cherry is the better match when you want the chill.
One practical point on flavour: after a few days with the same pod type, many people stop noticing the taste as strongly. This is ordinary palate fatigue and does not mean the pod is faulty. Swapping to a different flavour for a day or two usually brings it back.
Under the plastic, a prefilled pod is a small sealed reservoir of nicotine salt e-liquid sitting beside a coil and wick. The handset provides the power. When you draw on it, or press its button depending on the device, the battery heats the coil, the coil warms the liquid held in the wick, and you inhale the resulting vapour. Metal contacts where the pod meets the handset complete the circuit, which is why a pod that is not fully seated will do nothing at all.
Because the coil is built into the pod, you never touch it. That is the main reason this format is popular with people who have no interest in learning about resistances or wicking. A fresh pod arrives with a new coil every time, so the performance you get on day one is the performance you get on day ten, until the liquid runs low.
The e-liquid inside is a nicotine salt formulation. The product page lists it as a 20mg per ml nic salt, with 10mg also available. Nic salts are popular in pod systems because they tend to feel smoother at a given strength than traditional freebase liquid, which is why a pod can carry a high strength without being unpleasant to use. If you want to understand the wider category, our prefilled vape pods collection shows how other makers approach the same idea.
The 10,000 puff rating deserves a sensible reading. It is a manufacturer estimate, based on a standard puff length and pattern. Your own figure will differ depending on how long you draw, how often you vape and how warm the device runs. Treat it as a guide to relative lifespan against other pods rather than a number you can count down to.
When the pod is empty you remove it and fit a fresh one. There is no cleaning, no draining and no coil changing. The used pod goes in the bin, and it is worth checking your local recycling guidance for how to dispose of it properly.
Here is everything the listing confirms about this pack, laid out so you can check it against what you need. We stick to the facts shown on the product page and do not pad them with figures the brand has not published.
What is not listed matters too. There is no published battery size, because the battery lives in the handset and not in this pack. There is no stated fill volume for the pod, so we will not guess one. UK regulations do cap the nicotine strength of e-liquid at 20mg per ml and limit the size of refillable and prefilled containers, which is why you will see 20mg as the ceiling across the whole market rather than as an IVG choice.
The 10,000 puff figure puts this pack in the same bracket as many modern big-puff products. If you like comparing on that basis, the 10000 puff vapes collection gathers products with a similar rating, though bear in mind that a pod pack and a complete device are different purchases and do different jobs.
Finally, compatibility. These pods are designed for the IVG Smart Max system. Check the leaflet and listing against your handset before you order, because pod formats are rarely interchangeable between brands or even between ranges from the same brand.
Swapping a pod takes moments, and nearly every complaint about a new pod comes from skipping one of two steps. Here is the full sequence, taken from the product listing and expanded with a few practical notes.
Why the wait matters is easy to explain. A dry wick burns instead of vaporising, and that gives a harsh, scorched taste on the first few puffs. Worse, it can shorten the life of the coil. Giving the pod a minute to saturate costs you nothing and protects a pod you have paid for.
For the first few draws, take it gently. Short, steady pulls let the coil warm up properly. Resist the urge to chain-vape as soon as the pod is in, particularly if the handset has been stored somewhere cold.
A little housekeeping helps as well. Before fitting a new pod, glance at the handset contacts and wipe away any residue with a dry cloth or cotton bud. Make sure the device is charged, since a low battery can mimic a faulty pod. Keep the second pod in its foil until you need it so it stays sealed and clean.
That really is the whole process. There is no priming ritual beyond the wait, and no settings to adjust on most closed-pod systems.
Strength is the one decision on this page that you cannot easily undo once the foil is open, so it is worth a minute of thought. This pack comes in 10mg and 20mg only. Twenty is the maximum strength permitted for e-liquid in UK shops, and ten sits at the halfway point.
At 20mg, the throat hit is firmer and the nicotine delivery is stronger. This is generally the choice of adults who smoke regularly and want a pod that satisfies without constant topping up. At 10mg, the hit is softer and the experience gentler, which suits lighter smokers, people stepping down from a higher strength, or anyone who simply finds 20mg too forceful in a nic salt format.
Nic salts are worth a brief explanation here. Because of how the nicotine is formulated, a salt-based liquid feels smoother than an equivalent freebase one, so 20mg in a salt can be less harsh than people expect, while still delivering a noticeable amount of nicotine. If you want to read more about the liquids themselves, our nicotine salt e-liquids range covers the same style of formulation for refillable devices.
How to choose, in practice:
There is no lower strength in this pack and no nicotine-free version, so anyone wanting to go below 10mg will need to look at a different product. As ever, nicotine is addictive, and this guide is for adults who already use nicotine.
Start with the person who should not buy this: anyone without a compatible IVG Smart Max device. A pod pack cannot work alone, and it will not fit a handset from a different system. Get that sorted first and the rest is straightforward.
Among owners of the right device, this pack suits several kinds of adult. The first is the existing Smart Max user who has found a flavour they like and wants a reliable supply. Cherry is the sort of flavour people tend to stay with, so buying a pack in advance makes sense. The second is the adult switching from cigarettes who wants a low-effort routine. Closed pods remove the fiddly parts of vaping, which can make the change feel less like a project.
It also suits people who like their kit tidy. With no bottles, no drip tips and no spare coils rattling around in a bag, a pod system is clean to carry and quick to maintain. If you dislike mess or have been put off by leaky tanks, this format is far more forgiving.
Who should look elsewhere? Anyone who enjoys tinkering will find a closed pod restrictive. You cannot adjust airflow in a meaningful way, swap in your own liquid or experiment with coils. People after the longest possible run time from a single purchase may prefer a complete rechargeable device, and our big puff vape kits collection is the better starting point for them. Those who want flavour variety every day might also find a single-flavour pack limiting, although that is easily solved by ordering two flavours.
Finally, this product is strictly for adults. If you do not already smoke or vape, there is no reason to start, and the shop will not sell to anyone under 18.
No pod system is perfect, and it helps to see the trade-offs laid out plainly before you add anything to your basket. The points below follow the listing and add some context.
What works in its favour
What counts against it
On balance, the format rewards people who value simplicity and are happy to pay a little extra for it. If your priority is the lowest running cost, a refillable setup deserves a look. If your priority is not having to think about it, a prefilled pod does exactly what it sets out to do.
Where a spare pod lives matters more than you might think. A sealed pod is robust, but heat, pressure and rough handling can all affect how it behaves when you eventually fit it.
Keep unused pods in their foil until the moment you need them. The packaging keeps the mouthpiece clean and the pod sealed, and it makes it obvious which pods are fresh. Store them somewhere cool, dry and out of direct sunlight, and stand them upright where you can. A bag left on a sunny windowsill or a pod forgotten on a car dashboard in summer is asking for trouble, because warm liquid thins and may seep past the wick. The name might say frozen, but there is no benefit in actually freezing a pod either. Room temperature is exactly right.
Think about security too. Nicotine is hazardous if swallowed or spilled on skin, so spare pods belong well out of reach of children and pets. The foil packaging helps, but a high cupboard or lockable drawer is better.
For carrying a pod in your pocket or bag, keep it away from loose coins and keys, which can scratch contacts or squash the mouthpiece. If you are travelling, remember that airline and transport rules about vaping equipment vary and are set by the carrier, so check before you pack. Pods themselves contain no battery, but your handset does.
A sensible rotation habit also helps. If you buy a few packs at once, use the oldest first. Check the packaging for any date information before fitting a pod that has been in a drawer for a long time, and inspect it for signs of leaking before you click it in. A damp or sticky pod is better replaced than used.
Handled like this, a spare pod stays in good condition for as long as you need it to.
Most pod complaints trace back to a short list of causes, and the majority are quick to fix. Work through these before assuming anything is faulty.
If you have tried those steps and the pod still will not work, you may have a genuine fault. Our FAQ page covers common questions on orders and products, and the contact us page will put you in touch with the UK support team, who can talk you through next steps. Keep the packaging and note the flavour and strength you ordered, since that speeds things up.
It also helps to remember that a pod reaching the end of its life behaves just like a faulty one. If you have been using it for a while and the vapour thins out or the taste goes flat, the likeliest explanation is simply an empty pod.
Price first, because it shapes everything else. The listing shows £20.99 for a single pack of this flavour, with a multibuy shown as buy 4 for £23. The product table presents that as £5.75 each for four or more, and the deal price is applied in the basket automatically. Multibuy mechanics can change, so confirm the figure at checkout before you pay.
Rather than fixating on a cost per puff, which rests on an estimated rating, it is usually more useful to think about how long a pod lasts you personally and what that works out at across a month. Someone who vapes lightly will stretch a pack much further than someone who vapes throughout the day, so the same price can mean very different things.
It is also worth looking at where this format sits on cost. As the product page itself notes, prefilled pods cost more per ml than freestanding e-liquid. You are paying for the built-in coil and for not having to handle liquid. That premium is reasonable if you value the convenience, and less so if you are watching every pound.
If cost is the priority, there are two sensible routes. The first is to watch the current offers on our vape deals page, where multibuys and bundle prices are gathered in one place. The second is to consider a different type of device entirely. A refillable setup uses cheaper e-liquid and replaceable coils, and our refillable vape pods collection is the place to start. The trade-off is that you take on more handling and a bit more learning.
Neither route is wrong. A prefilled pod suits people who would rather pay a little more and keep things simple, while a refillable system suits those who enjoy the process and the saving. Be honest about which sort of vaper you are, and the choice usually makes itself.
Here is how ordering works, summarised from our delivery and returns information. Full detail lives on the delivery and returns page, and that page is the one to trust if anything differs from this summary.
Standard UK delivery is free on orders over £20 and takes two to three working days. Below that threshold, standard delivery costs £2.99. A single pack of this flavour is listed at £20.99, so it clears the free delivery line on its own. If you need it sooner, next-day delivery is available for £4.99 on orders placed before 4pm, Monday to Friday. Orders placed before 4pm on a working day are dispatched the same day, and delivery is tracked.
Because nicotine products are age-restricted, every order is checked. You must be 18 or over to buy, and orders are verified electronically at checkout. If a check comes back inconclusive, we may ask for ID before dispatch. You can read the full explanation on our age verification page. It is sensible to arrange delivery to an address where an adult can receive the parcel.
Returns work differently for this category. For hygiene and safety reasons, opened e-liquids, disposables and pods cannot be returned. So check your strength and flavour carefully before you open the foil. If something arrives faulty, you can return it within 30 days for a replacement or refund, and you should contact the team to start that process. Retaining the packaging and describing the fault clearly makes it quicker to resolve.
Stock is genuine UK-market product from authorised supply, and the product page lists the pack as in stock with same-day dispatch on weekday orders. If anything about your order looks wrong when it arrives, get in touch before opening it.
| Brand | IVG |
|---|---|
| Product type | Prefilled Pod / Refill |
| Puff rating | 10,000 puffs |
| Nicotine strength | 10mg, 20mg |
| Available flavours | 1 (Frozen Cherry) |
| Price | £20.99 |
| Multibuy offer | BUY 4 FOR £23 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.
It is replacement pods only. The pack contains two prefilled IVG Smart Max pods, sealed in foil, with a compatibility and safety leaflet. There is no battery and no charging cable, so you need a compatible IVG Smart Max device to use them. If you do not own one, browse the closed-pod kits on the site first, then come back for pods when you need a top-up. Always check the listing and leaflet against your handset before ordering, as pod formats are rarely interchangeable between systems.
The listing rates the product at up to 10,000 puffs, which is a manufacturer estimate based on a standard puff pattern. Your real figure will vary with how long and how often you draw, how warm the device runs and which strength you use. Treat the number as a guide to relative lifespan against other pods, not a countdown. Most people find the quickest way to judge is to note how many days their first pack lasts, then plan their next order from that.
Twenty milligrams is the strongest legal level in UK shops and tends to suit adults who smoke every day and want a firmer throat hit. Ten milligrams is gentler and suits lighter smokers or anyone who finds 20mg too harsh. Both are nicotine salt, which feels smoother than freebase at the same strength. If a strength feels too strong, step down; if it never satisfies, step up. There is no lower option in this pack, and nicotine is addictive, so this is for adults only.
Yes, and it is worth the patience. After you peel the seal and click the pod in, the wick needs about a minute to soak up liquid from the reservoir. If you draw too soon, the coil heats a dry wick and the first puffs taste burnt, which can also shorten the life of the pod. Wait the full 60 seconds, then take gentle, steady pulls for the first few draws and let the device settle into a normal rhythm.
No. They are designed for the IVG Smart Max system, and prefilled pods are generally specific to a device family. Pods from other brands, or even from other ranges by the same brand, may not fit or may not make electrical contact properly. Before ordering, compare the product name and the leaflet against your handset. If you are unsure which device you own, the contact page is the quickest way to ask the support team before you buy.
Expect a cherry-led flavour with a cool finish, as the name suggests. Vape cherry usually resembles cherry sweets more than fresh fruit, being sweet, slightly tart and a little candied, with the chill showing up on the inhale and lingering on the exhale. IVG does not publish a detailed tasting note, so individual impressions will vary. If you want cherry without the cooling, the Fizzy Cherry flavour in the same range is the obvious alternative to try.
Not for a change of mind. For hygiene and safety reasons, opened e-liquids, disposables and pods cannot be returned, so check the flavour and strength before you break the seal. Faulty items are different: you can return them within 30 days for a replacement or refund. Contact the team to start the process, keep the packaging, and describe the fault clearly. That is the quickest route to getting it sorted.
The listing shows a multibuy of four for £23, which the product table breaks down as £5.75 each when you buy four or more. The deal price is applied automatically in your basket, so there is no code to enter. Multibuy terms can change, so check the figure shown at checkout before you pay. The current offers are also gathered together on the vape deals page if you want to compare bundles.
Orders placed before 4pm on a working day are dispatched the same day. Standard delivery is free over £20 and takes two to three working days, while next-day delivery costs £4.99 if you order before 4pm, Monday to Friday. Every order is age-verified electronically, and we may ask for ID if a check is inconclusive. You must be 18 or over to buy. Full details are on the delivery and returns page.
No. This is a prefilled pod, sealed at the factory, and it is designed to be replaced rather than refilled. Trying to open or refill it is not recommended, because it can damage the pod, cause leaks and spoil the flavour. When a pod runs out, fit a fresh one and dispose of the old one according to local recycling guidance. If you would rather fill your own, a refillable pod system is a better fit.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Not too strong, not too mild — just right. Good for all day use without being overpowering.
Been using this every day for a couple of weeks now. Lasts well, no issues with leaks or anything.
Smooth throat hit, no coughing fits. Perfect strength for what I was after. Will buy more.
Fast delivery, genuine product, fair price. What more can I say? Already recommended to friends.
Quality feels solid. Doesn't feel cheap like some other brands I've tried. Happy with the buy.
Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.
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