Rinbo Cloudd Lost Mary Nic Salts

Overview

The Rinbo Cloudd Lost Mary Nic Salts by Lost Mary in Rinbo Cloudd at 5mg and 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

Lost Mary Nic Salts Rinbo Cloudd: what this bottle is

Lost Mary Nic Salts Rinbo Cloudd is a 10ml bottle of nicotine salt e-liquid from Lost Mary, sold here in two strengths, 5mg and 20mg, at £1.59 a bottle at the time of writing and included in the buy 5 for £10 nic salt multibuy. It is liquid, not hardware. There is no battery, no coil and no pod in the box. You supply the device, fill the pod or tank yourself, and vape it at the strength you chose.

That distinction matters because Lost Mary is widely known in the UK for sealed, prefilled devices, and shoppers often assume everything sold under the name is a self-contained kit. This product is not. It belongs to the brand's bottled nic salt line, which exists for adults who have moved to refillable pod systems and want familiar flavour names in a format that costs less per millilitre. If you want something you can open and vape straight away, you are looking for a rechargeable kit or a prefilled pod pack instead, and the comparison section further down explains where those fit.

Under UK rules, any e-liquid that contains nicotine is limited to a bottle of no more than 10ml and a strength of no more than 20mg per millilitre. Both limits apply here. The 20mg option sits exactly at the legal ceiling and the 5mg option sits well below it, which gives you a real choice rather than two shades of the same strength. This is also the direction the market has taken since single-use disposables were banned from sale in Great Britain from June 2025: a reusable device that you recharge and refill, with bottles like this one supplying the flavour.

The rest of this guide covers the flavour, how a 10ml bottle behaves in real use, how to choose between the two strengths, what sort of coil and battery you need on the device side, how to fill and look after the liquid, and where it sits against comparable bottles from other brands. Where a figure is not published on the listing, we say so rather than guessing. Sales are strictly 18+, and nicotine is addictive.

Specifications at a glance

The details below come from the product listing and from rules that apply to every UK nicotine e-liquid. Anything the listing does not state is marked as such, because a made-up number is worse than a missing one when you are matching a liquid to a device.

• Product type: nicotine salt e-liquid, sometimes called vape juice. For refillable pod kits, pod systems and tanks only.
• Brand and flavour: Lost Mary, Rinbo Cloudd.
• Bottle size: 10ml, the largest size UK rules allow for a nicotine e-liquid.
• Nicotine strengths: 5mg (0.5 per cent) and 20mg (2 per cent), expressed as mg/ml. 20mg is the legal maximum.
• Nicotine type: nic salt, which is nicotine combined with an acid so it feels smoother at a given strength than freebase nicotine.
• Price: £1.59 per bottle at the time of writing, with a buy 5 for £10 mix and match offer across the nic salt range.
• VG and PG ratio: not stated on the listing. The ratio is printed on the bottle label, so check it on arrival if your device is fussy about thickness.
• Puff count: not published for a bottle, because the number depends on your device and your habit. The performance section below shows the arithmetic and labels it as an estimate.
• Battery and coil: none. Both come from the device you put the liquid into.
• Packaging: plastic 10ml bottle with a child-resistant, tamper-evident closure, as required for nicotine liquids.
• Age restriction: 18+. Orders are age-verified before dispatch.

Two things in that list deserve a second look. First, the strength range: this listing offers 5mg and 20mg. If you were hoping for a 10mg middle option, it is not on this page, although the strength section below explains a simple way to land between the two. Second, the 10ml size is a legal ceiling, not a sign of a small product. Every nicotine bottle on the UK market is 10ml or smaller, and larger bottles you may see online are shortfill liquids sold at 0mg with space left for a nic shot.

If you already vape and you know what resistance and wattage your device runs at, you have everything you need to decide whether this bottle fits. If you are new to refillable devices, read the coil and battery sections before ordering, because the device matters as much as the liquid.

Flavour profile: what Rinbo Cloudd is aiming for

Lost Mary names its flavours rather than itemising them, and the listing for Rinbo Cloudd does not break the recipe into individual fruit notes. What the name tells you is the style. Rinbo is a play on rainbow, which in e-liquid almost always means a mixed, sweet, candy-led fruit profile instead of a single fruit. Cloudd points at the soft, sugary, cotton-candy side of that family, the sort of sweetness that reads as light and airy rather than sharp or sour. Treat the notes below as a guide to the territory, not a certified ingredient list.

Here is what to expect when a liquid in this style is vaped at sensible power:

• On the inhale: a rounded, sweet fruit-candy character with a soft front. Candy-style blends rarely have a sharp first hit, which suits nic salts well.
• On the exhale: the sweetness lingers and a light fruit edge usually comes through. Expect vapour that tastes of confectionery more than of fresh fruit.
• Cooling: the name does not include ice or menthol, so no cooling should be assumed. If you want a chilled finish, a separate ice flavour in the same range is the better choice.
• Sweetness level: moderate to high. Sweet liquids are comfortable for the first few days and can start to feel heavy if they are your only flavour.
• Aftertaste: a sugary, slightly creamy finish that fades within a minute or so.

Lost Mary also uses the Cloudd name on prefilled pods elsewhere in its range. If you have tried one of those and enjoyed it, you have a rough idea of the territory. Bottled liquid and a sealed pod are separate formulations, though, so do not expect them to taste identical.

A practical tip for any sweet liquid is to keep the power modest. Sugars and sweeteners caramelise on a hot coil, which dulls the flavour and can leave a faint burnt note. Running a pod device at its lower or default setting keeps a candy profile tasting like candy rather than toasted sugar.

One more point on palate fatigue. Sweet, mixed flavours are the quickest to feel flat after a week or two of exclusive use. That is a normal response of your palate rather than a fault with the bottle. Many adults keep two or three flavours on rotation for exactly this reason, which is where the multibuy later in this guide becomes useful.

Performance and how long a 10ml bottle lasts

A bottle does not have a puff count of its own the way a disposable does. What it has is volume, and 10ml is a lot of liquid in a pod-sized habit. The arithmetic below is an estimate, not a manufacturer specification, but it is a fair way to plan.

Lost Mary's prefilled 2ml pods are rated at about 600 puffs under machine testing. Applying the same ratio to 10ml gives roughly 3,000 puffs. Real use rarely matches a test machine, and some liquid is lost to priming the coil and to the small amount left at the bottom of the pod, so it is more sensible to think of a bottle as around 2,500 to 3,000 puffs. Your own number will land above or below that depending on puff length and how hot your device runs.

Time is a more useful measure than puffs for most people. As a rough planning guide for a single 10ml bottle:

• Occasional use (a few puffs at breaks): often two to three weeks.
• Moderate use (steady vaping across the working day): usually five to ten days.
• Heavy use (frequent vaping, or replacing a pack-a-day habit): commonly three to five days.

The pod size on your device sets how often you refill. Refillable pods hold 2ml in the UK, so a 10ml bottle fills a pod about five times. Many people top up a little early rather than run it dry, because a coil that runs short of liquid gets hot and tastes burnt.

On how it performs in the mouth, nic salt liquids are designed for low-power, close-draw devices. At 20mg they deliver a quick, noticeable nicotine hit with a smooth throat feel, which is why they became the standard for adults switching away from cigarettes. At 5mg the throat hit is lighter and the nicotine delivery is gentler, which suits lighter use and anyone who vapes continuously through the day. Neither strength should feel harsh if the device is set up correctly. If it does, the usual cause is too much power or a freebase-style setup running a salt, not a fault in the liquid.

Vapour production is modest compared with large sub ohm tanks, and that is by design. Nic salts do not need a cloud to feel satisfying, so a small pod system uses less liquid per session and keeps the flavour concentrated rather than diluted by volume.

Bottle design and build quality

There is not much to a 10ml nic salt bottle, but the details are regulated, and they are worth knowing because they affect how pleasant the liquid is to use.

Nicotine e-liquid in the UK must be sold in a container that is child-resistant and tamper-evident, and it must carry a health warning and an ingredients list. In practice that means a push-and-twist or squeeze-and-twist closure over a break-ring that snaps when the bottle is first opened. If the ring is already broken when your parcel arrives, do not use the liquid and contact us with your order number.

Bottles of this type are normally soft plastic with a narrow nozzle, and the exact shape is shown on the pack you receive. That nozzle is the part that matters. A narrow tip fits the small fill ports on modern pod devices, so you can place liquid in the pod without it running down the sides. It also means a gentle squeeze is all you need. A hard squeeze on a nearly full bottle sends a surge of liquid into the pod, and a flooded pod is the most common cause of leaks.

A few practical points on the build:

• Soft plastic walls: they let you control the flow, and they flex back after each squeeze so air returns to the bottle.
• Tinted plastic: where a bottle is tinted, it helps limit light exposure. Light is one of the things that darkens e-liquid over time, so keeping the bottle in its box or a drawer is still sensible.
• Wiping the tip: residue on the nozzle can attract dust and get on your fingers. A quick wipe with a tissue after each fill keeps things clean.
• Keeping the cap on: the closure is there for children and pets as much as for freshness. Nicotine liquid should never be left within reach of either.

Some liquids are slightly thicker, and a thicker liquid dribbles out of a narrow nozzle more slowly. If a bottle seems slow to fill a pod, a thirty-second rest at room temperature usually helps. Never warm it directly on a radiator or in hot water.

On sourcing, every bottle we send comes through UK distributors. Nicotine e-liquids sold in the UK also have to carry batch and ingredient information on the label, so if you want to confirm what is inside, the label is where to look.

Coil and mesh technology: matching liquid to device

A bottle has no coil, but the coil in your device decides how this liquid tastes and how long the coil lasts. Nic salts are made for small pod systems, and understanding the basics will save you a lot of disappointment.

Most modern refillable pods use a mesh coil, a flat sheet of fine metal mesh rather than a traditional wire wrapped around cotton. Mesh heats across a wider area, which spreads the heat more evenly and tends to improve flavour. It also warms up quickly. Resistance is measured in ohms, and for a nic salt in a pod device you are typically looking at a coil somewhere between about 0.6 ohm and 1.2 ohm. Higher resistance coils draw less power and suit a tight, mouth to lung (MTL) draw. Lower resistance coils, and especially anything below 0.5 ohm, are designed for direct to lung (DTL) vaping and sub ohm tanks.

That last point is the important one for this liquid:

• Good match: an MTL or restricted-lung refillable pod kit running a mesh coil of roughly 0.6 to 1.2 ohm at low to moderate power.
• Poor match: a high-power sub ohm tank. A strong nic salt in a sub ohm setup delivers far more nicotine per puff than the strength suggests, and it can feel harsh and overwhelming. If you use a sub ohm device, use the 5mg bottle and expect to go through it quickly.
• Not suitable at all: sealed prefilled pods and single-use devices. They are not designed to be refilled, and opening them risks leaks and damage.

Every coil has a wick, usually cotton, that carries liquid to the heating element. A new coil needs priming. Fill the pod, wait five to ten minutes so the cotton soaks through, and take two or three gentle puffs without firing at full power. Skipping this step is the usual reason a fresh coil tastes burnt on the first draw.

Sweet liquids are harder on coils than clear or mint liquids, because sugars leave residue on the heating element over time. For a candy-style flavour like this one, expect a coil to last somewhere between one and three bottles, depending on your power setting and how often you chain-vape. When the flavour starts to flatten, or the vapour tastes slightly toasted even with a full pod, the coil has reached the end of its life and swapping it is cheaper than persevering.

Always check the device manual for its resistance range and recommended power. Nothing here replaces that information.

Battery, charging and recycling on the device side

The bottle has no battery, but a nic salt liquid is only as convenient as the battery it runs on. If you are buying a pod device alongside this bottle, or checking the one you already own, these are the points that matter.

Refillable pod devices vary, but internal batteries commonly fall somewhere between about 400mAh and 1,000mAh. That range is a general category observation, not a specification of any Lost Mary product, so always check your own device. Because nic salt devices run at low power, a modest battery goes a long way. Most people find that a moderate user gets through a working day on a single charge, and a heavy user might want to top up mid-afternoon.

Good charging habits are simple and worth following:

• Use the cable that came with the device. Most current pod kits charge over a USB-C connection. A generic cable is fine if it is in good condition, but avoid frayed or damaged ones.
• Use a standard wall adapter or computer port. Very high-output fast chargers are unnecessary and not designed for small batteries.
• Do not leave a device charging unattended overnight or on a bed, sofa or other soft surface. Place it on a hard, clear surface.
• Stop using a device that gets unusually hot, swells, or smells odd. Take it off the charger and do not use it again.
• Charge before the battery is flat when you can. Frequent full discharges shorten the life of any small lithium cell.

Charging time depends on the device, but a small pod battery typically recharges in somewhere between half an hour and an hour and a half. Check the manual for your own figure.

Recycling deserves a mention because this is where many vapers go wrong. A vape device contains a lithium battery, and lithium batteries must never go in household rubbish or kerbside recycling, where they can cause fires in bin lorries and sorting plants. Take old devices and batteries to a designated electrical or battery drop-off point, such as the collection bins at household waste recycling centres. Retailers that sell vapes are also required to take back used devices. Empty e-liquid bottles are plastic and, once drained, can usually be recycled with your normal plastics. Check your council's guidance, because rules on bottles that held nicotine vary by area.

Choosing between 5mg and 20mg

Strength is the decision that affects how this liquid feels more than any other. The listing offers two options, and they suit different people.

Nic salt strengths are expressed as milligrams of nicotine per millilitre of liquid. 20mg is 2 per cent and is the UK legal maximum. 5mg is 0.5 per cent. The gap is wide, which is useful because it gives each option a clear job.

• 20mg is the usual starting point for an adult who has been smoking a regular daily amount and wants a refillable device to take over. Nic salts deliver nicotine quickly, and at this strength a few puffs can satisfy a craving that would otherwise need several draws on a lower-strength freebase liquid. It is also the strength to choose if you vape only occasionally and want each session to be short.
• 5mg suits lighter use and anyone who vapes continuously through the day, because the lower strength lets you take more puffs without overshooting. It is also the better choice if you are stepping down from a higher strength, if you are sensitive to throat hit, or if you use a higher-power device.

If your device runs at higher power, step down a strength. A higher wattage produces more vapour per puff, so more nicotine reaches you per draw. It is a common mistake to buy the same strength as a previous low-power device and then find it overwhelming in a new one.

The signs you have chosen too high are easy to spot: a harsh scratch at the back of the throat, light-headedness, a racing heartbeat or a feeling of nausea. The signs you have chosen too low are that you vape much more than before, or that you keep reaching for the device without feeling satisfied. Go up or down one rung, not two.

Because the listing has no 10mg option, a simple workaround exists for those who want to land in the middle. Fill the pod half with a 5mg bottle and half with a 20mg bottle of the same flavour, which gives roughly 12.5mg. This is a practical option because the two bottles are the same liquid at different strengths. It does require buying both, and it is not necessary for most people.

Nicotine is an addictive substance. These products are intended for adults who already use nicotine. They are not for non-smokers, anyone under 18, or women who are pregnant or breastfeeding.

Who Rinbo Cloudd suits, and who should skip it

A bottled nic salt is a specific kind of product, and being honest about who it is for will save you a return later.

It is a good fit if you:

• already own a refillable pod kit or are buying one, and want a flavoured liquid that costs a fraction of a prefilled pod per millilitre;
• are an adult moving from cigarettes or from disposables to a reusable setup and want a flavour name you already recognise from Lost Mary;
• like sweet, candy-led fruit flavours and do not need a cooling or menthol finish;
• are happy to fill your own pod, which takes about thirty seconds once you have done it twice;
• want to mix and match several flavours and strengths using the five for £10 offer.

You should look elsewhere if you:

• want a device you can switch on and use immediately with nothing to fill. A rechargeable kit or a prefilled pod pack is the better route;
• use a sealed prefilled pod system. It will not accept bottled liquid;
• prefer menthol, ice, tobacco or very sharp sour flavours. This is a sweet profile;
• run a high-power sub ohm tank. A strong nic salt is a poor fit for that kind of setup;
• are not currently using nicotine, are under 18, are pregnant or breastfeeding, or have a medical condition that nicotine could affect. This product is not for you, and a doctor or pharmacist is the right person to ask.

If you are brand new to vaping and wondering whether a bottle is a sensible first purchase, the honest answer is that it depends on your device. A bottle on its own does nothing. If you are buying a first starter kit, pick the kit first, make sure it is a refillable one with a mesh coil in the 0.6 to 1.2 ohm range, and then choose your flavour and strength. That order avoids the most common mistake, which is buying liquid for a device that cannot use it.

If you already have a favourite prefilled pod and you are trying to cut running costs, a bottle is a sensible next step. The initial outlay for a refillable device is higher, but the ongoing cost of liquid is lower, and the bottle gives you the choice of strength that a sealed pod often does not.

How to fill your pod and vape it

Filling a pod is quick, and getting it right the first time prevents most of the problems covered in the next section. These steps apply to the majority of refillable pod kits. Always follow your device manual first, because fill ports differ.

• Step 1, check the device. Make sure it is switched off if it has a power button, and that the pod is clean and the coil is seated. If the coil is new, plan to prime it.
• Step 2, open the bottle. Press and twist the child-resistant cap. If this is a new bottle, snap the break-ring first.
• Step 3, open the fill port. Most pods have a silicone bung or a sliding cover. Open it fully so air can escape as liquid enters.
• Step 4, fill gently. Squeeze the bottle slowly and fill to just under the maximum line. Do not overfill. The pod holds a maximum of 2ml in the UK, and the air gap at the top matters.
• Step 5, close the port. Make sure the bung is fully seated. A half-closed port leaks.
• Step 6, wipe the pod. Clean any liquid from the outside before you fit it into the device.
• Step 7, wait. Leave the filled pod standing for five to ten minutes so the wick saturates.
• Step 8, vape. Take gentle, steady puffs. Most nic salt devices work best with a slow, close draw of two to three seconds, similar to sipping through a narrow straw.

How you draw matters more than people expect. A mouth to lung draw means pulling vapour into your mouth first, pausing briefly, and then inhaling. It gives good flavour and steady nicotine delivery from a nic salt device and uses little liquid. A fast, deep, direct lung inhale on a pod kit wastes liquid and tends to feel harsh.

Check the pod level through the window before each session and top up before it is empty. Running dry burns the wick and can ruin a coil within a few puffs.

When you swap flavours, empty the pod first and rinse it with warm water if you want a clean break, then let it dry completely before refilling. Mixing a small amount of one flavour into another will rarely cause harm, but it muddies both.

After filling, wash your hands, particularly before eating or touching your face. Nicotine liquid on the skin can cause irritation, and it is absorbed through the skin. If you spill any, wipe it up straight away and wash the area with soap and water.

Troubleshooting common problems

Most issues with a bottled nic salt come down to the device, the fill or the storage, not the liquid. Here are the ones we see most often, with the likely cause.

• The pod leaks. The usual causes are overfilling, a loose bung, or squeezing the bottle too hard so liquid surges in. Empty the pod, wipe it dry, refill to just under the line and check the port is fully closed. Temperature changes can also push liquid out, so avoid leaving a full pod in a hot car or in direct sun.
• It tastes burnt. A dry or unprimed coil, or a coil near the end of its life. Check the liquid level, prime a new coil properly, and swap the coil if the taste persists with a full pod. Lowering the power also helps, particularly with a sweet liquid.
• The flavour has gone flat. Palate fatigue is the most common cause. Try a different flavour for a few days. If the flavour is flat in every liquid, the coil is probably worn.
• The throat hit is too harsh. The strength may be too high for your device, or the power is set too high. Step down to the 5mg bottle or lower the wattage.
• Gurgling or spitting. Condensation or flooding in the airflow channel. Remove the pod, tap out excess liquid on a tissue, and take a few dry draws before refilling less full.
• Weak vapour. A low battery, a blocked airflow path or a half-empty pod that is no longer feeding the wick. Charge the device and check the liquid level.
• The liquid has darkened. Nic salt liquids naturally deepen in colour over time, especially after exposure to light, heat or air. A slightly darker bottle is normal. A strange smell or a major change in taste is not, and the bottle should be replaced.

Storage makes a difference. Keep the bottle upright with the cap on, in a cool, dark place at room temperature, away from children and pets. Do not store it in a car, on a windowsill or next to a radiator. A bottle stored properly keeps its flavour for many months, but once opened it is best used within a few months because exposure to air gradually dulls the taste.

If a device keeps failing despite correct use and a fresh coil, stop and consult the manufacturer or the shop where you bought it. Never try to repair a battery yourself.

Value for money and how it compares

At £1.59 a bottle at the time of writing, Lost Mary Nic Salts Rinbo Cloudd is priced at the lower end of the 10ml nic salt market. For comparison, Hayati Crystal Pro Max nic salts on this site are £2.69 a bottle and Elfliq nic salts by Elf Bar are £2.89. Prices change, so check the listing before you order, but the gap is usually enough to matter over a month.

The multibuy deserves an honest explanation. The offer is buy 5 for £10, mix and match across the nic salt range. Five bottles of this flavour at £1.59 cost £7.95 on their own, which is already less than £10, so the offer does not save anything if you only buy this liquid. It starts to make sense when you combine it with other nic salt bottles that cost more, for example the £2.89 and £2.99 bottles from other brands. Check your basket total before you assume the bundle is cheaper.

How does it compare with other routes?

• Against Lost Mary prefilled pods and kits: a prefilled pack is convenient and needs no fill, but each 2ml pod costs more per millilitre than a 10ml bottle. The bottle is the cheaper way to vape the same brand, provided you own a refillable device.
• Against Elfliq nic salts by Elf Bar: Elfliq also offers a Rinbo flavour, and its range runs to dozens of options. It is a close competitor in format, strengths and bottle size. The difference is mainly price and flavour recipe, so try one of each if you are curious.
• Against Hayati Crystal Pro Max nic salts: the same bottle format with a different house style. Hayati has a long list of ice and fruit blends, while this Lost Mary flavour is candy-led. Choose by flavour, not by brand loyalty.
• Against shortfills: shortfill bottles are larger 0mg liquids designed for sub ohm tanks. They are not interchangeable with nic salts, and you would need a separate nic shot to add nicotine. Nic salts suit small pod devices, and shortfills suit big tanks.
• Against nicotine pouches: pouches are tobacco-free and involve no device, but they are a different product with different effects. This listing is for vaping only.

For delivery, baskets over £20 ship free within the UK, and orders placed before 4pm on a weekday are dispatched the same day. Every order is age-verified, and the stock is sourced through UK distributors. If you want to try a few flavours, adding a few bottles from the Lost Mary nic salt line, such as Banana Ice, Blue Razz Ice or Blueberry, is a sensible way to build a rotation and push your order over the free delivery line.