Bad Blood Nasty Juice 50ml

Overview

The Bad Blood Nasty Juice 50ml by Nasty in Bad Blood at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

What Nasty Juice 50ml Bad Blood Is

Nasty Juice 50ml Bad Blood is a fruit-led shortfill e-liquid from Nasty Juice, the Malaysian-born brand known for bold flavour and loud, graphic bottle artwork. It is sold as 50ml of nicotine-free (0mg) liquid in a larger bottle, which in practice means a 60ml container with about 10ml of empty headspace. Bad Blood is built around a dark blackcurrant note with a light cooling edge, written for vapers who want a jammy, slightly tart fruit rather than a sugary candy or a dessert.

The shortfill format exists because of how UK law treats nicotine. Under the Tobacco and Related Products Regulations 2016, e-liquid that contains nicotine can only be sold in bottles of 10ml or less, at a maximum strength of 20mg/ml, and refillable tanks are limited to 2ml. The same 20mg/ml ceiling applies to nicotine in prefilled pods and, until they were banned from sale in Great Britain on 1 June 2025, to single-use disposables too. Liquid with no nicotine in it is not subject to the 10ml limit, so a 50ml bottle of 0mg liquid can be sold legally next to separate 10ml nicotine shots. You then decide whether to add nicotine, and how much, instead of buying a fixed strength off the shelf.

Nasty Juice 50ml liquids are normally formulated as 70VG/30PG, meaning 70 per cent vegetable glycerine and 30 per cent propylene glycol. That ratio is designed for sub-ohm tanks and other open-airflow hardware, where a thick liquid produces dense vapour and a rounded inhale. Batches can differ, so the label on the bottle you receive is the final word on VG/PG split, ingredients and bottle size.

Quick facts at a glance:

• Brand: Nasty Juice
• Product type: 50ml shortfill e-liquid, supplied at 0mg nicotine
• Flavour direction: blackcurrant with a light cooling finish
• Typical base: 70VG/30PG (check the label of your batch)
• Bottle: 50ml of liquid in a 60ml bottle with room for one 10ml nicotine shot
• Hardware it suits: sub-ohm tanks, mesh coils and higher-wattage refillable kits
• Age restriction: 18+ only, in line with UK law

This guide is written to be practical rather than promotional. It covers how the liquid tastes and performs, how to mix and vape it, what tends to go wrong, how it compares with alternatives, and where to recycle the leftovers. If you only want the short version: it is a straightforward blackcurrant liquid in a large, economical bottle, aimed at people who already own suitable hardware.

Flavour Profile: Blackcurrant With a Cool Edge

Blackcurrant is one of the more recognisable fruit notes in vaping, and it is also one of the easiest to get wrong. Done badly it tastes like a sweet purple cordial with nothing underneath. Done well it has a deep, almost jammy body with a faint sour edge from the skin of the berry. Bad Blood sits in the second camp. The inhale is dark and rounded, closer to blackcurrant jam or a concentrated squash than to a fresh, juicy berry, and there is a mild tartness that stops the sweetness running away with the flavour.

On the exhale a light cooling sensation arrives. This is the part that gives the liquid its character, and it is worth being clear about its scale. It is a cool finish, not an ice bomb. If you are used to heavily iced or menthol-heavy liquids, you will probably find the cooling here restrained, more of a fresh lift at the back of the throat than a wall of cold. The intensity of the cooling can vary a little between batches, and it also changes with how you vape, which is covered in the performance section below.

Sweetness is moderate. Vegetable glycerine has a mild sweetness of its own, and most fruit liquids add sweetener on top, so the vapour is not dry. Even so, the tart edge keeps it from feeling heavy over a long session, which matters if you plan to vape one flavour through a whole bottle. Liquids that are very sweet tend to fatigue the palate quickly, a phenomenon vapers call vaper's tongue, and moderate sweetness with some acidity is more forgiving.

What the flavour is not is also worth stating, because honest expectations prevent disappointment:

• There is no cream, custard or dessert layer, so it will not satisfy someone who wants a pudding-style vape.
• There is no candy or bubblegum sweetness, so it feels more adult and less confectionery than many bright-bottle liquids.
• There is no tobacco note, and it will not taste like a cigarette or a traditional tobacco blend.
• It is not a mixed-berry medley. Blackcurrant leads, and anything else supports it rather than competing with it.

Nicotine shots affect flavour as well. When you add a 10ml shot to a 50ml bottle, the flavour concentration drops by roughly one sixth, because the shot base has no flavouring of its own. Shortfill manufacturers usually allow for this by making the flavour slightly stronger than a ready-to-use liquid would be, so a bottle with a shot added should land close to the intended taste. If you leave the bottle at 0mg, you may find it a touch more pronounced.

Steeping, which simply means letting the mixed bottle sit with the cap on, can round off the edges. A day in a cool, dark cupboard after adding a shot is plenty for most people, and some notice the cooling note blends in more smoothly with the fruit after a couple of days. Do not expect a dramatic change; this is a fruit-and-cool-finish liquid that tastes much the same on day one as on day five.

Performance and Puff Delivery

Performance with a shortfill is driven by three things: the liquid, the hardware and your vaping style. The liquid here is a high-VG formula, so it makes dense vapour and a soft, smooth inhale. At 0mg, or at low strengths such as 3mg/ml after adding a shot, the throat hit is light. The vapour feels warm to neutral on the draw and then picks up the cool edge on the exhale.

Because this is a liquid and not a device, there is no puff count printed on the bottle in the way there is on a pod kit. You can still make a sensible estimate. A common rule of thumb for sub-ohm tank use is somewhere between 0.05ml and 0.1ml of liquid per puff, depending on wattage, draw length and coil. On that basis a 50ml bottle represents very roughly 500 to 1,000 puffs of tank vaping. Treat that as a ballpark, not a promise. A long, slow draw at 80W will use far more liquid per puff than a short draw at 40W, and the figure moves accordingly.

Vapour production scales with wattage and airflow. In a typical mesh-coil sub-ohm setup you can expect:

• Lower wattage (around 40 to 55W): cooler vapour, tighter flavour, more of the tart blackcurrant on the inhale, less cloud.
• Mid wattage (around 55 to 70W): the usual balance for this type of liquid, with full flavour and good vapour density.
• Higher wattage (70W and above, if the coil is rated for it): larger clouds and a warmer draw, but the delicate cooling note tends to fade and sweeteners can start to taste harsh or caramelised.

The cooling finish is the first thing to react to temperature. The warmer the vapour, the less the exhale feels cool. If you like the fresh edge, stay in the lower half of the coil's rated wattage range. If you prefer a warmer, jammier blackcurrant, the upper half suits you better.

Consistency through a tank is generally good with a 70VG liquid on a coil with adequate wicking. Problems arise when the coil cannot keep up, for example if you chain vape on a coil that is partly burnt in, or if the wicking holes are too small for the thickness of the liquid. The troubleshooting section covers those cases. In normal use, flavour should stay steady from the first puff of a freshly primed coil until the coil nears the end of its life, which for a sweet fruit liquid is commonly one to three weeks depending on how much you vape.

One honest caveat: dense vapour is a feature of the VG ratio and the hardware rather than something unique to this flavour. Any 70VG fruit shortfill in a sub-ohm tank will cloud up similarly. The distinguishing feature of Bad Blood is the flavour, not the vapour volume.

Design and Build Quality of the Bottle

Nasty Juice has always leaned on its packaging. The label artwork is bright and graphic, and the Bad Blood name is carried by a design that makes the bottle easy to spot on a shelf or in a bag of mixed flavours. That sounds trivial, but when you keep several 50ml bottles of different flavours, quick visual identification stops you refilling the tank with the wrong one.

The container is a plastic bottle sized at 60ml, with 50ml of liquid inside. The plastic is soft enough to squeeze gently, which helps when pushing the last of the liquid to the nozzle. Most shortfill bottles in this format have a narrow nozzle that fits a standard top-fill tank opening, a tamper-evident ring that breaks when you first open the cap, and a child-resistant closure. Exact details can change between production runs, so check the closure on your own bottle rather than assuming.

What to look at when the bottle arrives:

• Seal and cap: the tamper-evident ring should be intact before first opening.
• Label legibility: the flavour name, VG/PG ratio, ingredients, batch code and age warning should be clearly printed.
• Fill level: a 50ml fill in a 60ml bottle will not look full to the brim. That space is deliberate and is where your nicotine shot goes.
• Nozzle: the tip should be clean and unclogged, with a small opening that gives you control when filling a tank.

On build quality in the wider sense, there is not much to say about a liquid beyond the bottle. The more important quality factors are the ingredient quality, the consistency of flavouring from batch to batch, and the absence of any odd smell or discolouration when you open it. Blackcurrant liquids can darken over time because of the colourants and the natural reaction of ingredients to light and air. A deep amber or reddish tint is normal; a cloudy appearance, particles or a sharp chemical smell are not, and you should not vape liquid in that condition.

Buying from a reputable UK retailer matters here. Counterfeit and grey-market vape products do circulate, and the signs are usually poor print quality, misspelt words on the label, missing batch codes and prices far below the going rate. A legitimate bottle will have crisp printing and complete label information.

After the bottle is empty, rinse it, let it dry and check your local council's guidance. Many councils accept clean, empty plastic bottles in household recycling, but caps and closures vary, so follow local rules. Leftover nicotine shot bottles should be treated the same way once fully empty. Do not pour unused liquid down the drain or put part-full bottles in general waste.

Battery and Charging for the Device You Pair It With

A bottle of e-liquid has no battery, so the battery and charging question here is really about the device you use with it. Because Bad Blood is a 70VG sub-ohm style liquid, the hardware you pair it with usually falls into one of three groups, and each charges differently.

• Built-in battery kits: compact sub-ohm kits with a sealed rechargeable battery, commonly in the region of 1,500mAh to 3,000mAh and charged through a USB-C port. These are the simplest option and suit lower to mid wattages.
• Removable 18650 or 21700 cells: single-cell and dual-cell box mods use replaceable lithium-ion cells. These supply the current needed for higher wattages and are charged either in the device or, better, in a separate external charger.
• Pod-style systems: some refillable pod kits take shortfill, but many are built for thinner liquids. Check the manufacturer's recommended VG range before filling.

Battery capacity is measured in milliamp-hours, and the number only tells you part of the story. Wattage matters as much. A 3,000mAh battery running a 0.2 ohm coil at 70W will not last as long as the same battery running a higher-resistance coil at 30W, so expect a day of use on a single charge at moderate settings, and sooner if you vape heavily.

Practical charging advice that applies to almost any setup:

• Use the cable supplied with your device, or a reputable replacement, and a standard USB wall adapter rather than a very high-output fast charger unless the manufacturer says it is supported.
• Do not leave a device charging unattended or overnight.
• Never charge a device with a visibly damaged battery wrap, swollen casing or exposed cell.
• Do not carry loose cells in a pocket with coins or keys. Use a plastic case.
• Stop using any battery that gets unusually hot while charging or in use.

A dropping battery has a visible effect on the vape. As charge falls, the device may be unable to hold the wattage you set, and you will notice thinner vapour and a muted blackcurrant flavour. If the liquid suddenly seems weaker than yesterday, check the battery before blaming the bottle.

When a device or cell reaches the end of its life, do not put it in the bin. Lithium-ion batteries cause fires in refuse lorries and waste centres. UK vape retailers are required to take back old vapes and batteries, so you can drop them at most shops that sell vaping products, and many household waste recycling centres have a small electricals bank. Remove removable cells, tape the terminals if advised, and use the correct point. Recycling a spent vape takes five minutes and keeps hazardous material out of general waste.

Coils and Mesh Technology: Matching the Hardware

Because the liquid is thick, coil choice has a bigger influence on how Bad Blood vapes than any other single factor. Coils are the heating element: a wire or mesh surface wrapped around or pressed against cotton wicking. The liquid soaks into the cotton and the coil heats it into vapour. If the coil cannot draw liquid in as fast as it burns it off, you get dry, harsh puffs.

There are two coil styles you will meet most often:

• Mesh coils: a flat sheet of fine metal mesh with a large heating area. They heat quickly and evenly, which typically means stronger flavour and bigger clouds at a given wattage. Mesh coils usually work well with 70VG liquids because the wicking surface is generous.
• Round-wire coils: a conventional wire wrapped round a cotton core. They are often a little more efficient on battery and can suit lower wattages, but the flavour tends to be slightly less intense than mesh at the same power level.

Resistance, measured in ohms, determines how much power a coil is designed to handle. As a rough guide for direct-to-lung vaping with a 70VG liquid:

• 0.15 to 0.3 ohm: usually rated for roughly 50 to 90W. Big vapour, high liquid consumption, needs a capable battery.
• 0.3 to 0.6 ohm: usually rated for roughly 30 to 60W. A good balance between flavour, battery life and cloud for most people.
• 0.6 to 1.0 ohm: usually rated for roughly 20 to 35W. Suited to restricted or tight draws, but 70VG liquid can struggle to wick properly at the lower end, so check the manufacturer's VG range.

These are category-level ranges, not specifications of any single product. Always follow the wattage printed on the coil, and start at the low end of the range. Most coil heads list a recommended range, such as 50 to 70W, and exceeding it burns the cotton and shortens the life of the coil.

Tank capacity is limited by law. Refillable tanks sold in the UK for nicotine liquid hold a maximum of 2ml, so you will refill often if you are a heavy user. Some tank manufacturers sell larger extension glass for use with nicotine-free liquids, but once you add a nicotine shot the 2ml rule is the one that applies to the tank you buy, so use the capacity the device was sold with.

Priming a new coil is not optional. Drip a few drops of liquid directly onto the wicking holes, fill the tank, and wait five to ten minutes before the first firing. Skipping this step is the most common reason a new coil burns out in the first day. Sweet fruit liquids tend to leave residue on the coil over time, which dulls flavour and eventually gives a burnt taste. When the blackcurrant starts tasting flat, scorched or oddly bitter, swap the coil before assuming the liquid has gone off.

Choosing a Nicotine Strength

The bottle is supplied at 0mg, so strength is entirely your call. That is one of the advantages of the shortfill format, and also one of the places where people make mistakes. The numbers are simple once you know the formula: the strength of a mixed bottle is the nicotine in the shot divided by the total volume of the bottle.

Worked examples with a standard 60ml bottle holding 50ml of liquid:

• No shot: 0mg/ml. Nicotine-free.
• One 10ml shot at 10mg/ml: about 1.7mg/ml.
• One 10ml shot at 18mg/ml: exactly 3mg/ml (180mg of nicotine in 60ml).
• One 10ml shot at 20mg/ml: about 3.3mg/ml.

If you want a higher strength than a single shot gives, you need more space. A 60ml bottle with 50ml of liquid has room for exactly one 10ml shot. For roughly 6mg/ml you would either pour about 10ml out first and add two 18mg shots, or transfer to a larger empty bottle. Do the maths for any change, and remember that the legal limit for nicotine-containing e-liquid in the UK is 20mg/ml, so shots are sold at or below that figure.

As general guidance for sub-ohm vaping with a high-VG liquid, the usual strengths are:

• 0mg: for people who vape purely for flavour and do not need nicotine.
• 3mg/ml: the common starting point for adults who currently smoke lightly or vape regularly.
• 6mg/ml: for heavier users who find 3mg unsatisfying. It feels noticeably sharper in the throat at high wattage.

Higher strengths are rarely a good idea in a sub-ohm tank because the large vapour volume delivers a lot of nicotine per puff. If you find yourself wanting more than 6mg/ml, consider whether a lower-power device with nicotine salts, such as the 10ml Bad Blood nic salt version, might suit your habits better.

Freebase shots are the standard choice for sub-ohm and tend to give a throat hit proportional to strength. Nicotine salt shots deliver nicotine more smoothly at a given strength but are mainly intended for low-wattage devices. In a high-wattage sub-ohm tank, a strong nic salt mix can be far too much, so if you use salt shots, keep the strength low.

Nicotine is addictive, and it is not suitable for non-smokers, people under 18, or anyone who is pregnant or has a heart condition without advice from a healthcare professional. If you do not currently use nicotine, the 0mg option is there for a reason. If you feel dizzy, nauseous, get a headache or a racing heart after vaping, you have probably taken too much; stop, drink some water and use a lower strength next time. Likewise, if you vape constantly and still feel unsatisfied, your strength may be too low for your hardware and style.

Who Nasty Juice Bad Blood Is For, and Who Should Skip It

Every liquid suits some people and not others. Being specific about that is more useful than a blanket recommendation, so here is how it breaks down.

It is a good fit if you:

• Are an adult who already vapes and owns a sub-ohm tank, a mesh-coil kit or a refillable mod.
• Like dark fruit flavours, particularly blackcurrant, and prefer them tart rather than candy-sweet.
• Want a light cooling finish without a heavy menthol or ice hit.
• Go through a lot of liquid and want a large bottle at a lower cost per millilitre than small 10ml bottles.
• Prefer to control your own nicotine strength by mixing shots, or want a nicotine-free option.
• Keep a rotation of flavours and want a reliable fruit in the lineup.

You might want to look elsewhere if you:

• Use a small pod kit or low-wattage device. Thick 70VG liquid can block narrow wicking holes and struggle in tight draws. A thinner nic salt liquid will serve you better.
• Want a dessert, bakery, custard or candy profile. This is a fruit liquid with a cool exhale, not a sweet treat.
• Dislike any cooling sensation. It is mild, but it is there.
• Do not want to mix. A shortfill needs you to add your own nicotine shot if you want nicotine, which means a second purchase and a little effort.
• Are a non-smoker or under 18. Vaping products are for adult smokers and vapers only, and the law prohibits sale to under 18s.

A final scenario worth mentioning: people who recently switched from disposables. With single-use vapes now off the shelves in Great Britain, plenty of former disposable users have moved to refillable systems. If that is you, be aware that disposables ran at low wattage with nic salts at up to 20mg/ml, and a sub-ohm setup behaves very differently. Start with a low strength, a modest wattage and a mid-range coil, and give yourself a week to adjust. Do not simply take the same nicotine strength you used before and pour it into a high-power tank.

If you are unsure which category you fall into, the practical test is hardware. If you already own a tank rated for 70VG liquid, you can use this bottle straight away. If you do not, sort the hardware first.

How to Mix, Prime and Use It

Getting a good result from a shortfill is mostly a matter of following a short routine. If you have never mixed a bottle before, take it step by step.

• Step 1, check the bottle. Confirm the seal is intact, the label is complete and the liquid looks clear and evenly coloured.
• Step 2, decide your strength. Use the worked examples in the nicotine section. If you want 0mg, skip to step 6.
• Step 3, add the shot. Open the 60ml bottle, open the nicotine shot, and squeeze the full 10ml in. The bottle has the headspace for exactly this.
• Step 4, close and shake. Replace the cap tightly and shake for around 30 seconds so the nicotine is evenly distributed.
• Step 5, rest it. Leave the bottle upright for a few hours, or overnight if you can wait. Do not leave it in sunlight or on a warm radiator.
• Step 6, clean the tank. If you are switching from a different flavour, rinse the tank in warm water and dry it so the flavours do not blend.
• Step 7, prime the coil. Put a few drops directly on the wicking holes, fill the tank to just below the maximum line and wait five to ten minutes.
• Step 8, start low. Set the wattage at the bottom of the coil's range, take a few gentle draws and increase in small steps until the flavour is full without tasting hot.

A few habits that make a difference once you are up and running:

• Take slow, steady draws of three to four seconds. Quick, hard pulls tend to starve the coil.
• Pause between long sessions. Chain vaping gives the coil no time to re-wet.
• Do not overfill the tank, and keep the airflow control clear. Overfilling is the main reason tanks leak.
• Wipe the nozzle and the tank threads after refilling. A sticky film attracts dust and makes the tank hard to open later.
• Keep the bottle upright, cap on, and out of reach of children and pets.

Store the bottle somewhere cool, dark and dry, ideally in the original box or a drawer. Light, heat and air all degrade e-liquid over time. Most liquids will keep for a year or more if closed properly, but they will darken gradually and the flavour can dull. If a mixed bottle has been sitting for many months and smells odd, discard it properly rather than vaping it.

Finally, remember this is an adult product. Keep nicotine shots, which contain concentrated nicotine, well away from children, and wash your hands if you spill any on skin.

Troubleshooting Common Problems

Most issues with shortfills come down to hardware and technique rather than the liquid. Here are the problems vapers report most often, with practical fixes.

Dry or burnt-tasting puffs. This is nearly always a wicking problem. Causes include a coil that was not primed, a tank running low, chain vaping, or wattage set above the coil's range. Refill the tank, let the coil soak for five minutes and reduce the power. If the burnt taste does not clear after a refill, the coil is probably damaged and needs replacing.

Weak or muted flavour. Check three things in order: the battery, the coil age and your palate. A low battery cannot hold wattage. An old coil clogs with residue from sweet liquids. And vaper's tongue is real; after several hours of one flavour, your taste buds go numb to it. Take a break, drink some water and try again, or rotate to a different flavour for a day.

Leaking from the tank. The usual suspects are overfilling, a loose coil, a worn O-ring or a cracked glass section. Make sure the coil is screwed in firmly, the tank is assembled correctly and the fill level is below the maximum. Thin liquids leak more readily than thick ones, and 70VG is fairly forgiving, but air pressure changes on flights can still push liquid out, so keep tanks empty when travelling.

Gurgling or spitting. Condensation in the airflow channel or an overfilled chimney produces a gurgling noise and small droplets of liquid hitting your tongue. Blow gently through the drip tip to clear it and wipe the area dry.

Coil flooding. If liquid pours into the chimney or the device seems waterlogged, the coil is over-saturated. Remove the tank, clear the airflow, dab excess liquid away and let it rest.

The liquid looks darker than before. Blackcurrant liquids can deepen in colour with age and exposure to light. This is common and not a safety issue by itself. If it also smells different or has particles in it, do not use it.

The cooling sensation seems stronger or weaker than expected. It is influenced by wattage, temperature and the proportion of nicotine in the mix. Lower power gives a cooler exhale; higher power warms the vapour and reduces the cool note.

The cap will not open. Child-resistant caps are designed to be awkward. Push down firmly while turning anticlockwise. If sticky residue has built up around the thread, wipe it with a damp cloth and dry it first.

The nicotine feels too strong or too weak. Revisit the formula in the nicotine section and adjust by changing the shot or the amount you mix in. Be cautious about going up, and ask a healthcare professional for advice if you have concerns about nicotine use.

If a problem persists after you have worked through these checks, contact the retailer with your order number, a short description and, for a damaged or faulty bottle, clear photographs of the batch code and the problem.

Value for Money

Cost per millilitre is the clearest way to judge a shortfill. Take the price shown on the product page, divide by 50, and you have the cost of each millilitre of liquid. For illustration only, a bottle priced at £10 would work out at 20p per ml, compared with a 10ml nicotine bottle priced at £2.50, which would be 25p per ml. The actual figures depend on the current price, so work it out with the live number before buying.

The value picture has more layers than the bottle price:

• Nicotine shots: if you want nicotine, you must buy a 10ml shot separately. Shots are sold individually and in multipacks, and the cost adds to every bottle.
• Coils: sub-ohm coil heads need replacing regularly, and with sweet fruit liquids that can mean every one to three weeks. Coil costs add up over a year, so factor them in.
• Hardware: if you do not own a suitable tank or kit, that is an upfront outlay.
• Batteries and charging: small, but real. Cells wear out after a few hundred charge cycles.

Consumption matters as much as price. A person using about 3ml a day will take roughly 20 days to finish a mixed 60ml bottle. Someone using 1 to 2ml a day can stretch it to a month or more, and a heavy user at 5ml a day will get through it in around 12 days. At those rates a large bottle is clearly more economical than buying six or seven 10ml bottles over the same period, though you pay more upfront.

It is also worth remembering that value includes how much you enjoy the product. A cheap liquid you dislike and abandon halfway through is poor value. Because the flavour is distinctive, check that blackcurrant with a cool exhale is something you actually like before committing to 50ml. If you are unsure, a smaller bottle or a different format may be a more cautious first step.

Compared with other ways of vaping, refillable setups generally cost less to run than buying frequent prefilled pods, but they need more effort and a higher upfront cost. Disposables, which are no longer sold in Great Britain, were never cheap per puff, so the comparison is mostly with prefilled pod kits and nic salt bottles.

Look at the retailer's delivery terms and any multibuy offers too. Free UK delivery over a spend threshold and bundle discounts can bring the effective price down if you buy several bottles or add shots and coils in the same order. Prices change, so confirm the current basket total before you check out.

How It Compares With Alternatives

Honest comparison means admitting where other options do better. Here is where Bad Blood sits against the alternatives you are likely to be considering.

Against other Nasty Juice 50ml flavours. The wider Nasty Juice shortfill lineup includes Slow Blow, a tropical kiwi, passion fruit and guava blend, and Green Apple, a tart single-fruit liquid. Next to those, Bad Blood is the darker and more berry-focused choice, with a cool finish that the tropical flavours lack. If you like the brand's general style but want something less sweet and sunny, this is the one to try. If you want bright and tropical, Slow Blow is the better match. They all share the same format and 70VG base, so the same hardware suits each of them.

Against the Bad Blood nic salt version. Nasty Juice also sells Bad Blood as a 10ml nicotine salt e-liquid, normally at 20mg/ml. That version is for low-wattage pod kits and tight draws, where a thicker 70VG shortfill would not wick well. The two formats suit different devices and different habits. The shortfill gives you far more liquid per pound and a bigger, smoother vape; the nic salt gives you convenience and discreet, low-power use.

Against other mainstream 50ml brands. Ranges such as IVG sit in a similar price bracket and offer many of the same fruit and ice flavours in the same format. The differences come down to flavour recipes and personal taste. Nasty Juice is known for confident, simple profiles, which is a strength if you want straightforward flavour and a drawback if you want complex layering.

Against premium craft ranges. Higher-priced brands such as Dinner Lady, for example, tend to put more emphasis on layered, dessert-style or highly refined flavours and charge more for it. If you value nuance and are happy to pay for it, those ranges are worth sampling. If you simply want a reliable fruit liquid in a large bottle at a sensible price, the cost gap is hard to justify.

Against prefilled pod kits. A prefilled pod is convenient and needs no mixing, but it costs more per millilitre, the choice of flavour is tied to the pod, and the pods are single purpose. A refillable setup with shortfill needs more care and knowledge but rewards you with lower running costs and more control.

The honest bottom line. Bad Blood is a competent, no-nonsense blackcurrant liquid with a restrained cool finish in a large, economical bottle. It will not reinvent the category and it is not trying to. It will suit adult vapers with sub-ohm hardware who like dark fruit and want a long-lasting bottle; it will not suit anyone who wants sweet, creamy or very heavily iced flavours, or who uses a small pod device.