Cushman Strawberry Nasty Juice 50ml

Overview

The Cushman Strawberry Nasty Juice 50ml by Nasty in Cushman Strawberry at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Overview: what Nasty Juice Cushman Strawberry is

Nasty Juice 50ml Cushman Strawberry is a strawberry-led fruit e-liquid sold as a shortfill. That means the bottle contains 50ml of nicotine-free liquid inside a larger bottle, leaving space for you to add nicotine shots if you want a nicotine strength. The brand, Nasty, is a Malaysian-founded name that has been on UK shelves for years, known for bold graphic labels and a wide spread of fruit, sweet and tobacco-leaning flavours. Cushman is one of the fruit-focused lines in that catalogue, and this listing is the strawberry variant.

If you are new to shortfills, the idea is simple. UK rules cap nicotine-containing e-liquid bottles at 10ml and limit the strength to 20mg/ml. A 50ml bottle can only be sold if it contains no nicotine, so manufacturers supply the liquid at 0mg and sell separate 10ml nicotine shots. You combine the two at home. The result is a larger, usually cheaper-per-ml bottle of e-liquid at exactly the strength you choose.

Key facts at a glance:

• Product: Nasty Juice Cushman Strawberry, 50ml shortfill
• Type: refill e-liquid for open-system devices (not a disposable and not a pre-filled pod)
• Capacity: 50ml of liquid, supplied in an oversized bottle (commonly 60ml or 70ml) to allow for nicotine shots
• Nicotine as supplied: 0mg/ml
• Base: a high-VG blend, which Nasty shortfills typically list on the label as 70% VG / 30% PG (always confirm on the bottle in your hand)
• Flavour direction: strawberry-led fruit
• Suited to: sub-ohm tanks and kits running mesh coils, plus some higher-resistance pod systems that are rated for thicker liquids
• Age restriction: 18+ only, with age verification on UK orders

This page walks through what to expect from the liquid, how to mix it, which kit suits it, and how it stacks up against other strawberry shortfills. We have tried to be straightforward about where it is a good match and where another product would serve you better.

Performance and vapour delivery

A shortfill's performance depends on the liquid and the device in roughly equal measure, so it helps to separate the two. On the liquid side, a high-VG base such as 70/30 produces dense vapour and a smooth, slightly rounded throat feel. On the device side, wattage, coil resistance and airflow decide how much of that vapour you actually get per draw.

Because this is a nicotine-free liquid until you add a shot, puff count is not a fixed number the way it is on a disposable. What you can reason about is volume, and 50ml is a lot of liquid. UK tanks are capped at 2ml, so a full 50ml bottle will fill a standard tank around 25 times, or about 30 times if you add a single 10ml shot to make 60ml. Heavy sub-ohm users often get through 4 to 6ml a day, while moderate users commonly sit at 2 to 3ml. That puts one bottle at roughly a week to ten days of heavy use and two to three weeks of lighter use. For scale, an older 600-puff disposable held about 2ml, so one 50ml bottle contains 25 times that amount of liquid.

Typical performance by setup:

• Sub-ohm tank, 0.15 to 0.4 ohm mesh coil, 40 to 80W: large clouds, warm to hot vapour and the strongest flavour output, but the fastest liquid and battery use.
• Sub-ohm tank, 0.4 to 0.6 ohm coil, 25 to 45W: a balance of flavour, vapour and battery life, and the range most people settle on with a fruit profile like this.
• Higher-resistance pod or tank, 0.6 to 1.0 ohm, 12 to 25W: a cooler, tighter draw. This works if the coil wicks thick liquid reliably, so check the maker's VG guidance for your device first.

Throat hit is the other half of performance. At 0mg there is none beyond the sensation of warm vapour. At the 3mg/ml most people mix to, the hit is gentle and suits a lung-style draw with plenty of airflow. Pushing past 6mg/ml in a high-wattage setup can feel harsh with a freebase nicotine shot, which is a good reason to keep strength modest for sub-ohm use.

One practical point: the first few draws after fitting a fresh coil are rarely representative. Prime the coil, wait five minutes and take gentle draws at low power before ramping up. Flavour on a new coil usually sharpens after the first tank or so.

Flavour profile

Flavour is subjective, so treat this section as a guide to what a strawberry-led fruit shortfill generally delivers, then check the maker's own description on the product page and the bottle label. The name gives you the headline: strawberry. In a fruit-focused line like Cushman, the fruit is meant to sit at the front rather than hiding behind cream, tobacco or heavy menthol.

A strawberry e-liquid normally unfolds in stages:

• Inhale: a sweet, juicy red-fruit note arrives first. Candy-style strawberry flavourings tend to be bright and slightly tart, while jam-style ones sit riper and rounder. Expect sweetness to lead and acidity to play a supporting role.
• Exhale: the fruit lingers on the exhale and the sweetness builds a little as vapour passes over the tongue and nose. This is where a well-balanced strawberry separates from a flat, perfumey one.
• Aftertaste: a light sugary finish that fades fairly quickly. Fruit profiles rarely leave the heavy coating that cream or custard flavours do, which many vapers find easier to live with across a full day.

It will not taste like a fresh punnet of strawberries. Vape flavourings are concentrated aroma compounds, and the result is closer to strawberry sweets, sorbet or jam than to the fruit itself. If that is the style you enjoy, this category suits you. If you want something authentically tart and watery, you may find any strawberry shortfill a touch too sweet.

Three factors change how the flavour comes across:

• Wattage: lower power keeps fruit notes fresher. Push the wattage past the coil's recommended range and the sugars start to taste cooked, caramelised or slightly burnt.
• Nicotine: adding a 10ml shot dilutes the flavour by roughly one sixth in a 60ml mix, and the freebase nicotine adds a mild peppery throat note. Most people barely notice at 3mg, but strawberry can taste a fraction softer than it did at 0mg.
• Steeping: leaving the mixed bottle for a day or two with the cap on and the occasional shake tends to even out the flavour. It is optional rather than essential.

Sweet liquids generally leave more residue on coils than unsweetened ones, so expect to swap coils somewhat more often than you would with a tobacco-style liquid. We cover that in the troubleshooting section.

Bottle design and build quality

With e-liquid, design and build quality mean the bottle, the cap, the labelling and how consistent the liquid is from one batch to the next. Nasty shortfills follow the format UK vapers will recognise: a squeezable plastic bottle with a long, narrow nozzle, a tamper-evident ring and a child-resistant cap. The bottle is larger than the 50ml of liquid inside it, and that empty headroom is deliberate.

What to look for when the bottle arrives:

• Intact tamper-evident ring: the ring under the cap should be unbroken until you open it for the first time.
• Label information: ingredients, batch number, best-before date, the capacity, and UK contact details for the responsible company. Nicotine shots carry their own nicotine warnings.
• Nozzle: thin enough to reach most tank fill ports, including small silicone-plug top-fill holes. Use it as supplied rather than trimming it.
• Squeezability: the plastic should flex enough to dispense a controlled drop at a time but spring back without gulping air.

The long nozzle matters. Many sub-ohm tanks have a fill port only a few millimetres wide that a short nozzle cannot reach cleanly, and spilled sweet liquid is sticky and can mark some plastics and tank finishes. A narrow tip also lets you add nicotine shots straight into the bottle without a funnel.

Because this is a consumable, build quality also shows up in how the liquid behaves in the tank. A decent shortfill pours evenly, does not separate into layers when stored for a few weeks, and carries a consistent colour from bottle to bottle. A slight colour shift on ageing is normal, particularly for fruit flavours, and a darker liquid after several months in a warm room usually reflects oxidation of the flavouring rather than a fault. Store the bottle upright, capped, and away from direct sunlight and radiators. Most e-liquids carry a best-before date around 12 months from manufacture. Once you have added nicotine, aim to finish the mix within a few months, as nicotine darkens the liquid and can slowly alter flavour.

Matching it to a device: battery and charging

The liquid has no battery of its own, but the device you pair it with does, and battery capacity decides how your day works out. A high-VG strawberry at 25 to 45W asks a moderate amount from a battery, so you do not need an extreme kit.

Rough battery guidance by device type:

• Pod and compact kits (800 to 1,500mAh): suitable for 12 to 25W use with 0.6 to 1.0 ohm coils. Expect a day of light to moderate use, with a top-up charge in the evening.
• Mid-size sub-ohm kits (2,000 to 3,000mAh internal cell): suitable for 25 to 60W. A 3,000mAh cell holds roughly 11Wh of energy, so at 30W, once conversion losses are counted, you are looking at around 20 minutes of total firing time. At typical 3 to 4 second pulls that is a few hundred draws, which is about a day for most moderate vapers.
• Removable-cell mods (single or dual 18650 or 21700): suitable for 40 to 80W and above. Use genuine cells from a known maker, matched to the device's amp requirements, and keep a pair together as a set.

Charging habits make a difference to both battery life and safety:

• Use the supplied USB-C cable and a reputable 5V charger rated at 1A to 2A. Avoid cheap unbranded adaptors.
• Do not charge unattended overnight or on a soft surface such as a bed or sofa. Charge on a hard, non-flammable surface.
• Do not carry loose cells in a pocket with coins or keys. Use a cell case.
• Stop using any battery that is swollen, dented, hot to the touch while idle, or has a damaged wrap.

When devices and cells reach the end of their life, do not put them in household bins or kerbside recycling. Lithium batteries can ignite in compaction lorries and recycling plants. Retailers that sell vapes have obligations under UK electrical waste rules to offer a take-back route, and many shops have an in-store vape recycling bin. Your local household waste recycling centre will also have a small electricals and battery point, and many supermarkets host battery drop-off boxes. The Recycle Your Electricals postcode locator will show your nearest vape-recycling drop-off. Empty e-liquid bottles can often go in plastic recycling once fully empty, but council rules differ, so check with yours first.

Coil and mesh technology

Coil choice has more influence on how this liquid tastes and behaves than almost anything else. Because the base is thick, the wicking has to keep up, and mesh coils are generally designed for exactly that.

Mesh coils use a flat, perforated sheet of resistance metal (commonly Kanthal or stainless steel) lined with a cotton wick. Compared with a round-wire coil, the mesh offers a much larger heating surface, which spreads heat evenly, warms up quickly and gives consistent flavour from the first draw to the last. The many small openings also let thicker liquid reach the heating surface faster, which reduces the risk of dry hits with a 70VG blend.

Typical pairings:

• 0.15 to 0.3 ohm mesh, 50 to 80W: a hot, high-output setup for large vapour and airy draws. It uses more liquid and battery, and suits 3mg or lower, since high output combined with high nicotine is harsh.
• 0.3 to 0.5 ohm mesh, 30 to 50W: the middle ground and the range that flatters fruit flavours most. Good wicking and manageable liquid consumption.
• 0.6 to 0.8 ohm mesh, 15 to 30W: a tighter, cooler draw with lower power and longer battery life. Check that the coil is rated for 70VG liquid, because some pod coils are not.

Every coil prints its recommended wattage range on the side. Stay inside it. Sitting in the lower-middle of the range gives cleaner flavour and longer coil life, while running at the top edge shortens both.

Priming is the step most people skip, and it is the cause of most early dry hits:

• Drip a few drops of liquid directly onto the exposed cotton through the coil's side holes.
• Fit the coil, fill the tank, and leave it for five to ten minutes so the cotton saturates.
• Take two or three gentle draws without pressing fire, then start at the bottom of the wattage range and work up.

Coil life depends on wattage, how often you vape and how sweet the liquid is. With a sweet fruit shortfill, one to two weeks per coil is typical. Signs it is time to change are muted flavour, a faint burnt or toasty taste, gurgling or a darker, sticky coil when you look at it. Do not wait for a full burnt hit, because it can taint the fresh liquid in the tank. Rinsing the tank and letting it dry before fitting a new coil also helps the new one start cleanly.

Nicotine strength guidance and mixing maths

Cushman Strawberry is supplied at 0mg/ml. Nicotine is added with shots, so you decide the final strength. Two UK rules shape what you can buy: nicotine-containing e-liquid may not exceed 20mg/ml, and bottles of nicotine liquid are limited to 10ml. That is why a 50ml bottle has no nicotine in it and why nicotine shots are sold in 10ml bottles, typically at 18mg/ml. Any mix you make from a shortfill and a shot ends up far below the 20mg/ml cap.

The maths is simple. Final strength in mg/ml equals the shot strength multiplied by the total shot volume, divided by the total volume of liquid in the bottle after mixing.

• 0mg/ml: as supplied, 50ml. For nicotine-free vapers and those who have finished stepping down.
• About 1.7mg/ml: one 10ml shot at 10mg/ml in the bottle: (10 x 10) / 60. A light option for people stepping down.
• About 3mg/ml: one 10ml shot at 18mg/ml: (18 x 10) / 60 = 3mg/ml. The most common choice for sub-ohm vaping.
• About 5mg/ml: two 10ml shots at 18mg/ml in a bottle with room for 70ml total: (18 x 20) / 70 = 5.1mg/ml. For heavier former smokers using sub-ohm kit.

Shot strengths vary by brand, so check the bottle and use the same formula. Always make sure the finished volume fits in your bottle: a 60ml bottle takes one 10ml shot, and you need a 70ml bottle for two.

As general guidance, not medical advice:

• Light or occasional smokers moving to vaping: 0 to 3mg/ml in a sub-ohm setup.
• Moderate smokers, roughly 10 to 15 cigarettes a day previously: around 3mg/ml, moving to 5mg/ml if cravings persist.
• Heavier smokers: often find sub-ohm strengths at or below 6mg/ml unsatisfying and do better with a low-wattage pod system and nicotine salt liquid, which is a different product from this one.

Signs of too much nicotine include nausea, dizziness, sweating and headaches, in which case stop vaping and drop a strength. Persistent cravings and chain vaping suggest the strength is too low. Nicotine is addictive. Vaping is intended for adult smokers who want an alternative, not for non-smokers or anyone under 18, and anyone who is pregnant, breastfeeding or has a heart condition should talk to a health professional first. The NHS Stop Smoking Service can help if your goal is to quit nicotine completely.

Who it is for, and who should skip it

Nasty Juice Cushman Strawberry is a good match for a fairly specific group, and a poor match for others. It is better to know which side you are on before buying.

It suits:

• Adult smokers and ex-smokers with a sub-ohm kit who want a fruit flavour and are happy to mix their own nicotine strength.
• Vapers who go through a lot of liquid and want 50ml for better cost per ml than a run of 10ml bottles.
• People who like sweet fruit profiles and want to stay away from menthol-heavy or dessert-heavy blends.
• Former disposable users. Single-use disposables have been prohibited from sale across the UK since 1 June 2025, and before that they were limited to a 2ml tank and 20mg/ml nicotine. A rechargeable kit with a shortfill is the usual next step, and it produces far less waste.
• Vapers who like to fine-tune nicotine strength, since you control the exact mix.

You should probably skip it if:

• You are under 18, or you do not already smoke or vape. This is a nicotine product when mixed, and it is not for non-smokers.
• You want a zero-effort, grab-and-go device. Pre-filled pod systems with sealed cartridges are simpler, even though the cost per ml is higher.
• You need strengths of 10 to 20mg/ml. A shortfill plus shots tops out around 5 to 6mg/ml for sensible mixing. Higher strengths belong with nicotine salt e-liquid in a low-power pod device.
• You dislike sweetness. Strawberry is a sweet category. If you lean towards tobacco, unsweetened mint or sharp citrus, look elsewhere.
• Your device is a tight-draw pod with a coil rated only for 50/50 liquid. A 70VG liquid may wick poorly there and cause dry hits.

If you are not sure, the safest route is to buy a single bottle, mix to 3mg/ml or less and use it for a week before committing to repeat orders or larger sizes.

How to use: mixing, filling and vaping

Mixing a shortfill takes a couple of minutes, and doing it properly makes a visible difference to flavour and consistency. Here is the process step by step.

• Step 1, check your maths. Decide your target strength using the formula above, and confirm the bottle has room for the shot or shots you are adding.
• Step 2, wash and dry your hands. Nicotine can be absorbed through skin, so avoid getting liquid on your fingers. Work over a tray or paper towel.
• Step 3, open the shortfill. Remove the cap and the nozzle insert if your bottle has a separate nozzle.
• Step 4, add the nicotine shot. Squeeze the shot bottle slowly, aiming at the neck of the shortfill bottle, and empty it fully. Replace the cap and nozzle.
• Step 5, shake. Shake firmly for around 30 seconds. Shots are usually a thinner base than the main liquid, so thorough mixing matters.
• Step 6, rest. Leave the bottle for at least an hour, and ideally a day, shaking occasionally. Flavour tends to settle and even out.
• Step 7, label it. Write the date and strength on the bottle with a marker. This is especially important if you keep other strengths in the house, and for safety around children and pets.

Filling the tank:

• Switch the device off or lock the fire button.
• Open the fill port according to your tank's design, whether that is a top-fill slide or a side-fill screw port.
• Fill to just below the maximum line without covering the central air tube, since flooding the airflow can cause leaks.
• Close the port, wipe away any liquid and wait five minutes before first use.

Vaping technique matters too. Take slow, steady draws of two to four seconds with airflow open for a lung-style draw. Gaps between draws let the wick re-saturate, so avoid back-to-back pulls at high power. Keep the device upright when it is not in use. If you are moving to a new coil or a new flavour, a quick tank rinse with warm water, dried thoroughly, stops flavours from mixing.

Troubleshooting common problems

Most issues with a high-VG fruit shortfill come down to priming, wattage or tank handling, rather than a fault with the liquid itself. Here are the usual culprits and fixes.

• Burnt or acrid taste: the coil is dry or spent. Change it, prime properly, and start at a lower wattage. Do not push the coil beyond its printed rating.
• Dry hit on the first few draws: insufficient priming. Let a new coil rest for ten minutes after filling, and prime the cotton directly before fitting.
• Muted or flat flavour: usually a tired coil or vaper's tongue. Change the coil if it has done a week or two, or switch to a different flavour for a day to reset your palate. Drinking water and brushing your tongue helps as well.
• Gurgling or spitting: the coil is flooded or there is condensation in the airflow path. Blow gently through the mouthpiece, wipe the tank and check the fill level.
• Leaking: overfilling, a loose tank base or a worn seal. Fill to just under the maximum line, check the O-rings and screw on the base evenly. Pressure changes during travel can also cause leaks, so keep the tank upright and consider emptying it before flying.
• Liquid seems too thick: a 70VG blend is thick by design. In cold rooms, leave the bottle at room temperature for a few minutes before filling. If the coil struggles, move to a lower resistance mesh coil and a slightly higher wattage within its range.
• Throat hit is too harsh: the nicotine strength is too high or the wattage too high. Reduce the shot strength on your next mix or lower the power by 5W steps.
• Cloudy or separated liquid: shake the bottle thoroughly. If it remains cloudy after shaking, or smells off, do not use it and contact the seller.
• Device will not fire: check the battery charge, clean the connection pin, and make sure the tank is screwed down fully. Residue in the base is a common cause.

If a battery, device or charger shows signs of damage, stop using it immediately and take it to a vape-recycling drop-off point rather than the household bin.

Value for money

Price changes, so check the current listing, but 50ml shortfills in this segment commonly retail in the region of £10 to £15. That works out at roughly 20 to 30 pence per ml. A 10ml nicotine shot typically adds a pound or two, and brings the finished 60ml mix to a little over 20 pence per ml at the lower end.

Here is a way to put that into daily cost:

• Light use, about 2ml a day: a 60ml mix lasts about 30 days. Liquid cost roughly 50 pence a day or less.
• Moderate use, about 3ml a day: a 60ml mix lasts about 20 days. Liquid cost around 60 to 90 pence a day.
• Heavy use, about 5ml a day: a 60ml mix lasts about 12 days. Liquid cost roughly £1 to £1.50 a day.

Add coil costs on top. Replacement mesh coils are usually sold in packs of three to five for a few pounds, and with a sweet liquid you might use one a week or fortnight. That adds a few pence per day. A budget sub-ohm kit is a one-off purchase and lasts for a long time if the battery is cared for.

Where does it pay off? Compared with buying 10ml bottles one at a time, a 50ml shortfill is normally cheaper per ml and means fewer deliveries and less plastic. Compared with disposables, which can no longer be sold in the UK, refillable kit with a bottle liquid is the lower-cost route for anyone who vapes daily. Compared with a 100ml shortfill, the 50ml bottle is slightly dearer per ml but is easier to trial without committing to a large volume of a flavour you might tire of.

Where does it not? If you only vape occasionally, a 50ml bottle can lose some freshness before you finish it, and a 10ml bottle may be better value. If you are paying for a high-end kit just for this liquid, the economics change as well. And if you want a strong, sharp strawberry rather than a sweet one, no amount of savings will make a liquid you do not enjoy good value.

How it compares with other strawberry shortfills

Strawberry is one of the most crowded flavour categories in UK vaping, so honest comparisons matter. We have not taste-tested every rival side by side, so treat the following as a guide to the different styles on offer rather than a ranking.

• Candy and fruit-forward strawberry (where Cushman Strawberry is positioned): sweet, bright and easy to vape all day. Expect little in the way of cream, dessert or cooling.
• Strawberry ice: the same fruit with a menthol or cooling agent layered over it. If you enjoy a chilled finish, this style gives you more of it, whereas Cushman Strawberry is intended as a fruit-led profile and not a cooling one. Check the product description for any coolant notes.
• Dessert strawberry: strawberry with cream, cheesecake, custard or milkshake. Richer and heavier, with more residue on the coil. It suits those wanting a treat but can tire the palate over a day.
• Strawberry blends: strawberry paired with banana, kiwi, raspberry or watermelon. These add complexity, though the strawberry itself is less distinct.

Established UK-available brands such as Dinner Lady, Doozy Vape Co and IVG all run strawberry-themed options in the same 50ml shortfill format at broadly similar prices. Because the price bands are close, flavour preference should decide it. Nasty's selling points are strong brand recognition, easy availability and a flavour line that stays on the fruit side of the fence.

Against other product types:

• Versus 10ml nicotine salt bottles: salts give higher nicotine at lower power and suit small pod kits, but cost more per ml and cannot reach the volume or cloud of a sub-ohm setup.
• Versus 100ml shortfills: cheaper per ml, but you commit to a larger volume of one flavour, and a 100ml bottle needs a much larger container if you want to add nicotine shots.
• Versus the old disposables: a refillable kit and a 50ml bottle take a little more setup but cost less to run and allow you to choose your own strength, with far less electronic waste.

On balance, Cushman Strawberry is a sensible, mainstream option for sweet fruit fans on a sub-ohm kit. It is not trying to be a complex or experimental liquid, and that is a fair description rather than a criticism. If you want strong cooling, a dessert finish or a high-nicotine pod liquid, one of the other styles above is a better fit.