Nasty Juice 50ml

Overview

The Nasty Juice 50ml by Nasty at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Nasty Juice 50ml at a glance

Nasty Juice 50ml is a shortfill e-liquid: a 60ml bottle that contains 50ml of nicotine-free, flavoured liquid and leaves 10ml of empty space so you can add a nicotine shot if you want to vape with nicotine. Nasty is a Malaysian-founded brand that has been stocked by UK vape shops for years, and its house style leans towards bold fruit, sweet and iced profiles rather than subtle dessert or tobacco blends. This page explains what is in the bottle, how it behaves in real kit, how to mix it, and how it compares with other 50ml ranges, so you can decide before you buy.

The headline specifications, as they appear on typical Nasty Juice 50ml shortfills, are:

• Volume: 50ml of e-liquid in a 60ml bottle, with room for one 10ml nicotine shot
• Base ratio: usually 70VG/30PG, which suits sub-ohm tanks (always confirm on the label of the variant you choose)
• Nicotine as supplied: 0mg/ml
• Nicotine once mixed: about 3mg/ml with one 18mg shot, or about 3.3mg/ml with one 20mg shot
• Designed for: sub-ohm tanks and mesh coils running at roughly 40W to 80W
• Bottle type: soft plastic bottle with a thin nozzle, tamper-evident seal and child-resistant cap

Because it is sold as a shortfill, the liquid in the bottle contains no nicotine. In the UK, e-liquid that contains nicotine is limited to a maximum strength of 20mg/ml and has to be sold in bottles of 10ml or less, which is why larger sizes ship nicotine-free with space left for a shot. Nicotine-free shortfills still carry an 18+ restriction, and age verification applies to every order we process.

Flavour profile and the Nasty range

Nasty Juice is known for a front-loaded, sweet-leaning house style. The first thing you notice on the inhale is usually the fruit or candy note, followed by a smoother, rounder sweetness on the exhale. Many variants in the range add a cooling agent for an iced finish. That cooling effect is a fresh, clean chill rather than the sharp throat-catching bite of traditional menthol, and it is worth knowing about because it changes how the liquid feels at different wattages.

The exact line-up on our shelf changes as batches sell through, so use the variant selector on this page to see what is currently in stock. As a general guide, the range tends to fall into three families:

• Fruit blends: single and layered fruit profiles, from tropical and citrus to berry and stone fruit
• Sweet and candy profiles: sherbet, gummy and sweet-shop style flavours with a lighter, sugary body
• Iced versions: the same fruit or candy bases with a cooling finish added

Flavour intensity is generally described as medium-high. That means you do not need to push the wattage to the limit to taste the liquid, and many vapers find the flavour comes through well in the middle of their coil's recommended wattage window. Running hotter tends to thin the fruit notes and push the sweetness forward, while running cooler keeps the top notes crisp but reduces vapour volume.

Sweet liquids are also prone to vaper's tongue, the temporary flavour fatigue that makes a favourite juice taste muted after a few days. If that happens, switch to a different profile for a day, drink some water, and rinse the tank rather than assuming the liquid has gone off. If you want to change from a sweet variant to an iced or sharper one, a fresh coil gives the cleanest result because old coils hold onto the previous flavour.

One honest caveat: if you prefer tobacco, bakery or custard flavours, this is not the brand to build a rotation around. Nasty Juice does one thing, bright and sweet fruit-led liquid, and it does it consistently, but it is a narrower palette than a dessert-focused house.

Performance and vapour delivery

A 70VG/30PG base is designed for dense vapour and a soft throat feel, and Nasty Juice 50ml performs along those lines in a sub-ohm tank. On a 0.2 to 0.3 ohm mesh coil at 55 to 70W you can expect large, warm draws with flavour that carries through the whole inhale. On a 0.4 to 0.6 ohm coil at 25 to 40W the vapour is cooler and tighter, with a little less volume but a crisper top note.

The thickness of a high-VG liquid is the main practical point. Thick liquid moves through cotton more slowly than a 50/50 mix, so the coil needs to be built for it. Modern mesh coils with large wicking holes are fine. Small-hole round-wire coils and mouth-to-lung pod coils designed for thin liquid are not, and are a common cause of dry hits (more on that in the troubleshooting section).

Here is what to expect by setup:

• Mouth-to-lung sub-ohm, 0.4 to 0.6 ohm, 25 to 40W: moderate vapour, good flavour definition, lower liquid consumption
• Direct-to-lung mesh, 0.15 to 0.3 ohm, 50 to 80W: large vapour, warm to hot draw, higher consumption
• Pod systems with 0.6 to 1.2 ohm coils: not recommended with 70VG, as wicking is often too slow

On throat hit, the picture depends almost entirely on nicotine. At 0mg there is essentially none, only the physical sensation of warm vapour. At 3mg freebase nicotine in a high-VG liquid the throat hit is gentle and most ex-smokers find it comfortable. Turning the wattage up increases the harshness of the same 3mg, because hotter vapour carries nicotine more aggressively.

As for how many draws you get, treat any figure as an estimate. A typical sub-ohm draw uses somewhere around 0.04 to 0.06ml of liquid depending on wattage and how long you hold the button, so a 50ml bottle works out at roughly 800 to 1,200 draws. A light user on a cooler setup may stretch that over three weeks, while someone vaping hard at high wattage may finish it in under a week.

Bottle design and build quality

The packaging is a standard 60ml soft plastic bottle with a thin dropper-style nozzle, which is the format most UK shortfills use because it makes filling small tank ports straightforward. The plastic squeezes easily, the nozzle is narrow enough to fit most fill ports, and the tamper-evident ring on the cap shows whether the bottle has been opened. The cap is child-resistant, so you press and turn rather than simply unscrew it. That is a legal safety feature, not a quirk, and it is worth keeping the cap on tightly between uses.

Labelling carries the information you would expect on a UK product: brand, flavour name, volume, ingredients, batch number, best-before date and the 18+ age warning. Check the label when the bottle arrives to confirm the VG/PG ratio and that the 0mg designation matches what you ordered. The bottle also includes a clear fill line or enough empty headspace to take a standard 10ml nicotine shot without overflowing.

In everyday use, the points that matter are:

• Squeeze response: firm but controllable, so you can add liquid to a 2ml tank without flooding it
• Nozzle fit: works with most standard fill ports, but very narrow top-fill slots may need a slower squeeze
• Cap seal: sound when closed fully, so a bottle in a bag should not leak if it is stored upright
• Label durability: fine for normal handling, though labels can smudge if a bottle sits in a sticky tank-filling area

Recycling and disposal. Once the bottle is empty, remove the cap and nozzle, rinse out the residue and check your local council's guidance. Some councils accept small plastic bottles with the nozzle removed in household recycling, others do not, and the answer depends on your area. An empty nicotine shot bottle should be treated more carefully: let any residue run out into a sealed container or follow your council's household hazardous waste guidance rather than pouring it down a drain. Vape batteries and devices belong in a battery or WEEE recycling point, not in general rubbish or household recycling.

Tanks, coils and mesh pairing

Nasty Juice 50ml works well in a sub-ohm tank with a mesh coil. Mesh has a larger heating surface than a round wire coil, so it heats more evenly, wicks thicker liquid more reliably and produces more consistent flavour from the first puff to the last. The coil resistance you choose depends on whether you vape mouth-to-lung style or direct-to-lung.

Matching guide:

• 0.15 to 0.3 ohm mesh: direct-to-lung, 50 to 80W. Larger vapour, bigger liquid use, shortest coil life of the options here
• 0.4 to 0.6 ohm mesh: restricted direct-to-lung or loose mouth-to-lung, 25 to 45W. Balanced flavour and economy for most people
• 0.8 ohm and above: mouth-to-lung territory. Choose a coil specifically rated for high-VG liquid, or pair this juice with a different base ratio

UK tank rules cap refillable tanks at 2ml capacity, so the tanks sold here are 2ml editions. Many have an expansion glass option for 4 to 5ml in other markets, but in the UK you will be refilling often. This is where the thin nozzle on the bottle earns its keep, because a sub-ohm tank with a top-fill slot is much easier to top up cleanly than one that has to be unscrewed.

Coil life is the area where sweet liquid has a cost. The sweeteners in fruit and candy profiles caramelise on the coil as you vape, leaving a dark film that dulls flavour. With Nasty Juice, a typical mesh coil lasts around five to ten days of regular use rather than the two weeks you might get with an unflavoured or lightly sweetened liquid. You will usually know when a coil is finished because the flavour goes flat or slightly burnt even though the tank is full.

Always prime a new coil. Drip a few drops of liquid directly onto the cotton through the wicking holes, fill the tank, then wait five to ten minutes before you press the fire button. Skipping this step is a very common cause of burnt coils in the first hour.

Batteries, wattage and charging your device

The liquid itself does not contain a battery, but how you power your device affects how Nasty Juice tastes and how long a bottle lasts. Most users run this kind of liquid on a box mod with a removable 18650 or 21700 cell, or on an all-in-one kit with a built-in battery.

Rough power guidelines:

• Built-in battery kits: usually 1,500 to 3,000mAh. Good for all-day use at 30 to 50W, but charge more often at higher wattage
• Single 18650 box mods: typically 2,500 to 3,500mAh cells. Suitable up to around 60W for a full day with a spare cell
• Dual 18650 box mods: can run 80 to 100W comfortably, though most people vaping this juice do not need that much

To put the bottle in context, a 3,000mAh cell holds roughly 11Wh of energy. At 60W with about three seconds per puff, one full cell gives you around 200 to 250 puffs. A 50ml bottle at 800 to 1,200 puffs would therefore consume four to five full charges of a single cell. Treat that as a ballpark rather than a promise, because efficiency drops as the battery ages or if you vape in the cold.

Charging safely. Use the charger supplied with your device, or a quality external charger for removable cells. Charge on a hard, non-flammable surface, never leave a charging device unattended or overnight, and keep cells in plastic cases rather than loose in a pocket with keys or coins. Use cells from reputable manufacturers, and replace any with torn wraps or dents. If a battery swells, gets unusually hot or smells of anything other than plastic, stop using it immediately.

When a battery or device reaches the end of its life, take it to a recycling point. Many UK retailers and council household waste recycling centres accept lithium batteries and small electricals, and putting them in general rubbish or household recycling is a fire risk in collection vehicles and sorting facilities.

Nicotine strength guidance and mixing shots

Nasty Juice 50ml arrives at 0mg, so you choose the final nicotine strength yourself. A standard UK nicotine shot is 10ml and comes in either 18mg/ml or 20mg/ml. Adding one shot to the 60ml bottle gives you:

• 0mg: no shot, liquid as supplied
• About 3mg/ml: one 18mg shot (10ml x 18mg = 180mg, divided by 60ml)
• About 3.3mg/ml: one 20mg shot (10ml x 20mg = 200mg, divided by 60ml)
• About 1.5mg/ml: half a shot (5ml of an 18mg shot added to the 50ml of liquid)

Because the bottle only has room for a single shot, 6mg needs a workaround. Pour off about 10ml of the liquid into a clean spare bottle, then add two 10ml 18mg shots to reach 6mg/ml in a 60ml total. That is workable but means handling more nicotine and using extra shots, so if you know you want 6mg or above regularly, a 10ml freebase or nicotine salt bottle may suit you better.

Choosing a strength. As a general guide, light smokers and recent ex-smokers who vape sub-ohm often find 3mg comfortable. Heavier smokers switching to a sub-ohm device usually start at 3mg and move up to 6mg if cravings return. People who are nicotine-free and do not smoke should not start vaping nicotine. At 0mg, you get the flavour with no nicotine at all, which suits ex-vapers who are tapering down.

The throat hit at 3mg in a high-VG base is mild. If you find it too harsh, lower the wattage, move to a larger coil resistance or reduce the strength. If you find it too weak and you are not satisfied, raising strength is safer than pushing the device to extreme wattage.

Handling shots safely. Nicotine liquid is poisonous if swallowed and can be absorbed through the skin. Keep shots and mixed bottles out of reach of children and pets, wipe spills immediately, and wash your hands after mixing. If liquid is swallowed or a child has contact with it, seek urgent medical advice from NHS 111, or call 999 in an emergency.

Who Nasty Juice 50ml is for, and who should skip it

This product suits a fairly specific vaper. If the following describes you, it is likely to be a good fit:

• Existing smokers or ex-smokers who already use or plan to use a sub-ohm tank with a mesh coil
• Fruit and candy fans who want a bright, sweet liquid that tastes the same bottle after bottle
• Vapers who go through liquid quickly and find buying 10ml bottles repetitive and costly per ml
• People happy to mix a nicotine shot, or who vape at 0mg and need no mixing at all
• Experienced users who like the control of choosing their own strength

It is not the right choice for everyone, and honest advice matters more than a sale. You should probably look elsewhere if:

• You are under 18, or you have never smoked. Vaping is a quit-smoking aid, not a habit to pick up. UK health bodies describe it as substantially less harmful than smoking but not risk-free, and it is not intended for non-smokers
• You use a small pod kit with 0.8 to 1.2 ohm coils. A 70VG liquid is usually too thick for those coils and a 50/50 nicotine salt in a 10ml bottle will work better
• You need higher nicotine than 6mg. Shortfills are not designed for that; nicotine salts or 10ml high-strength liquids are the more practical option
• You dislike sweet flavours. The range is built around fruit, candy and ice rather than tobacco, coffee or bakery profiles
• You would rather not mix anything. Pre-mixed 10ml bottles remove the shot step entirely

If you are trying to quit smoking and are unsure which setup suits you, talk to your local stop smoking service or pharmacist. They can advise on nicotine strength and compare vaping with other quit aids, which is a conversation worth having before you buy any equipment.

How to use: mixing, steeping and filling

Using a shortfill takes five minutes the first time and becomes routine afterwards. Follow this sequence for a clean result.

• Wash your hands and clear a flat surface. Mixing nicotine is easier and safer on a tray or paper towel that will catch any drips
• Check the labels. Confirm the shortfill is 50ml with space for 10ml, and that your shot matches the strength you want
• Open the shortfill. Press down and turn the cap, then pull the nozzle out gently
• Add the shot. Squeeze the full 10ml of nicotine shot into the bottle. Replace the nozzle and cap tightly
• Shake thoroughly. Give the bottle a firm shake for 20 to 30 seconds so the nicotine blends evenly through the thicker base
• Rest it. Leave the mixed bottle for a few hours, ideally overnight. This allows bubbles to clear and the flavours to settle, and you can shake it once more before first use

Steeping. Fruit and candy liquids rarely need long steeping. A day is usually plenty, and many vapers use them straight away. If a mixed bottle tastes slightly flat or sharp straight after mixing, give it 24 hours and shake again.

Filling the tank. Fill the tank to a point above the coil head, but below the airflow tube or fill line. Do not flood the airflow channel. Wait five to ten minutes after filling a new coil before vaping so the cotton saturates. Start at the lower end of the wattage range printed on the coil and increase in small steps until the flavour is full but not hot.

Storage. Keep bottles upright, with the cap fully closed, somewhere cool and out of direct sunlight. Heat and light degrade e-liquid, darkening it and dulling flavour over time. A mixed bottle is better used within a few months, and any unopened shortfill should be used before the date printed on the label. Never leave bottles in a hot car or on a windowsill.

Troubleshooting common problems

Most problems with high-VG shortfill liquids come down to the coil, the wattage or how the tank is filled, rather than the liquid itself. Here is how to work through the usual issues.

• Dry or burnt hits: usually caused by an unprimed coil, a tank that has run too low, or wattage that is too high for the coil. Re-prime the coil, top up the tank, and lower the power. If the burnt taste lingers after this, replace the coil
• Weak or muted flavour: check that the coil has not reached the end of its life, which is typically five to ten days with sweet liquids. If the coil is fresh, try vaping at slightly higher wattage or rinsing the tank. Vaper's tongue can also cause muted taste, so try a different flavour for a day
• Gurgling and spitting: too much liquid in the airflow channel or tank, or condensation in the drip tip. Wipe the drip tip, tilt the tank upright and blow gently through the mouthpiece to clear it
• Leaking from the tank: check that the coil is screwed in fully and the O-rings are seated. Overfilling a 2ml tank is also a common cause, as is changing altitude in a flight
• Harsh throat hit at 3mg: lower the wattage, loosen the airflow slightly, or drop to half a shot to reduce the nicotine
• Bottle nozzle too tight or too loose: wipe the nozzle and the bottle neck. If it still does not seat, a clean replacement nozzle from another bottle will fit in most cases
• Nicotine not mixing evenly: shake for longer, especially in a cold room where high-VG liquid is thicker. Resting the bottle in a bowl of warm (not hot) water for a few minutes can help
• Crackling coil: typically a sign of overly saturated cotton or lower airflow than the coil wants. Open the airflow and let the coil rest for a minute

If you have worked through these steps and a problem persists, check that your device and coil are compatible with 70VG liquid. Many persistent issues, such as repeated burnt hits on fresh coils, are caused by using a coil designed for thinner liquid. Another useful test is to fill the same tank with a different high-VG liquid. If the problem repeats, the issue is the coil or the device. If it disappears, contact us with the batch number from the bottle label and we will look into it.

Value for money

The sensible way to judge value is price per millilitre of finished, ready-to-vape liquid, plus the running cost of coils. Shortfills nearly always work out cheaper per ml than 10ml bottles, because the 10ml format carries the legal packaging constraints that apply to nicotine liquid, and because you are buying a larger volume in one go.

Here is a simple worked example. These figures are illustrative only and are not our current prices, so check the live price on this page:

• A 50ml shortfill at £14.99 plus one 10ml nicotine shot at £1.00 gives 60ml for £15.99, or about 27p per ml
• Five 10ml bottles of pre-mixed liquid at £3.99 each gives 50ml for £19.95, or about 40p per ml

On those example numbers the shortfill route saves roughly a third. The saving is bigger the faster you vape, and it shrinks if you buy only occasionally or discount deals on 10ml bottles appear.

The running costs to include are:

• Coils: a pack of mesh coils typically costs a few pounds and lasts a few weeks. With sweet liquids, budget for a coil every five to ten days
• Nicotine shots: one per bottle if you vape with nicotine, usually costing a pound or so
• Batteries and charging: a one-off cost, plus replacement cells every couple of years

Consumption is the other half of the equation. At 3 to 5ml per day, a bottle of 60ml mixed liquid lasts roughly two weeks. At 8 to 10ml per day on a high-wattage setup, it might last under a week. Reducing wattage by 10 to 15W often cuts consumption noticeably, with only a small effect on flavour. If you are going through liquid faster than you expected, that is the first adjustment to try.

What you are not getting is a budget-priced liquid. Nasty is an established brand rather than a budget label, so some cheaper shortfills will cost less per ml. The pay-off is a flavour profile that vapers recognise and expect, and consistent quality from batch to batch. Whether that is worth a slight premium depends on how much you care about the taste.

Honest comparisons with other 50ml shortfills

The 50ml shortfill market in the UK is crowded, so it helps to know where Nasty Juice sits. These comparisons are general impressions rather than lab tests, and individual variants within each range will differ.

• Against IVG and other UK-made shortfills: IVG-style ranges are often priced lower per ml and have a wide flavour list, including dessert and tobacco-leaning options. Nasty has a narrower, more fruit-focused catalogue and a stronger brand identity. If price is your main driver, IVG-type liquids are worth comparing
• Against Dr Vapes, Doozy and similar sweet-fruit ranges: these overlap with Nasty in style, with bright fruit and candy flavours, and the choice often comes down to which specific flavour you prefer. It is reasonable to try one bottle of each and judge by taste
• Against Hayati and Elux-style bold ranges: these brands tend to use more intense flavouring and sometimes stronger cooling. Nasty is generally softer and more balanced, which suits people who find very intense liquids tiring after a few hours
• Against 10ml nicotine salts: salts give a smoother throat hit at higher strengths (10 to 20mg) and suit pod kits and low-wattage devices. Shortfills such as Nasty suit sub-ohm tanks and large vapour, and work out cheaper per ml for heavy users. They are different tools for different devices
• Against single-use vapes: disposable vapes were banned from sale across Great Britain from 1 June 2025, so refillable kit with a bottle like this is now the main route for people who want a flavoured alternative to smoking. Refillable setups also create far less waste per ml of liquid used

Where Nasty Juice is genuinely strong: recognisable flavours, consistent batches and a soft vapour that works across a wide wattage range. Where it is weaker: sweet profiles reduce coil life, 70VG is a poor fit for pod kits, the range is narrow if you want tobacco or dessert, and it is not a low-price-per-ml option.

If you like what you read here, a sensible test is a single bottle in the flavour that appeals to you most, mixed at the strength you currently use. That tells you far more than any comparison table can, and a 50ml bottle gives you enough liquid to judge it properly.