Switched from another brand
Not too strong, not too mild — just right. Good for all day use without being overpowering.
OhmThe Blueberry Bubblegum Ohm Brew Badass Blend 50ml by Ohm in Blueberry Bubblegum at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Ohm Brew Badass Blend 50ml Blueberry Bubblegum is a fruit-and-sweet shortfill e-liquid from Ohm, aimed at UK vapers who want a large bottle of an easy, sweet flavour at a sensible price per millilitre. It is supplied as 50ml of nicotine-free liquid in a 60ml bottle, which leaves room for a 10ml nicotine shot if you want to add strength. If you vape at 0mg, you can use it straight from the bottle with nothing else to buy.
The flavour idea is simple and familiar: ripe blueberry sitting on top of a soft, chewy bubblegum base. Profiles like this have been a regular sight on UK vape shop shelves for years because they are sweet without being heavy, and they tend to work as an all-day vape rather than an occasional treat. If you have been working through disposables and want to move to something refillable that costs less over a month, a 50ml shortfill is one of the more practical routes.
It helps to understand how the UK market has shifted. Single-use disposable vapes were banned from sale in Great Britain from 1 June 2025, and nicotine e-liquid has always been limited to a maximum strength of 20mg/ml and a maximum bottle size of 10ml. That is exactly why shortfills exist: the 50ml bottle contains no nicotine, so it can be sold in a larger size, and the headspace in the bottle lets you add a nicotine shot yourself if you want one. If you previously relied on a 20mg disposable, the closest equivalent in a refillable setup is a nic salt shot or a separate nic salt bottle in a pod device, which we cover in the nicotine section further down.
This page is written to help you decide whether the bottle suits your device, your nicotine habits and your budget. We cover flavour, specifications, device and coil pairing, nicotine mixing, filling, troubleshooting, value and honest comparisons with other 50ml shortfills. Where a detail can vary between batches or is not something we can confirm from the listing alone, we say so and point you to the bottle label, which is always the final word.
Blueberry Bubblegum is a two-layer flavour, and it helps to think about each layer separately. The first thing you notice on the inhale is the blueberry. In most e-liquids of this type the berry is built from a rounded, jammy blueberry note rather than a sharp, tart one, so you get sweetness and a little juiciness before any sourness appears. Expect it to read as cooked or sweetened blueberry more than fresh fruit straight from the punnet.
The bubblegum arrives behind it and tends to take over on the exhale. Bubblegum flavouring is typically a sweet, slightly creamy, slightly sugary pink note. It is the part that gives the vape its chewy, confectionery character and is what separates this from a plain blueberry juice. Because bubblegum is a strong flavour family, it does most of its work at the back of the throat and on the tongue, leaving the blueberry to lead at the front of the palate.
Here is how we would expect a typical vape to feel across the course of a session:
There is no menthol or ice in this flavour as described, so it is not a cooling vape. It is warm and sweet rather than crisp. If you like a chilled finish you can still pair it mentally with other flavours from the same range, but you should not expect a cooling sensation from this particular bottle. If the listing or the bottle label mentions a cooling agent, go by that.
One practical point on sweetness. Sweet e-liquids leave residue on coils faster than unflavoured or tobacco-style liquids, because sweeteners can caramelise at higher temperatures. That does not make the liquid poor quality; it just means that if you run it hot, you will change coils sooner. We cover coil care in the troubleshooting section.
Finally, steeping. Shortfills with high VG often taste a little thin straight out of the bottle, because the flavouring has not fully blended with the base. Shaking the bottle well and leaving it for a day or two usually rounds the flavour out noticeably, and bubblegum profiles in particular tend to taste smoother once they have rested.
Here are the specifications that matter when you are comparing this bottle to others. Because e-liquid specifications can differ slightly by batch, always check the printed label on your bottle for the exact VG/PG split and ingredient list.
On build quality, the packaging for a 50ml shortfill is more practical than glamorous. You get a soft plastic bottle with a narrow nozzle designed for filling small tank ports without spilling. The nozzle is usually a fine tip, and the cap is a child-resistant closure, which is a legal requirement for nicotine-containing e-liquid and standard on shortfill bottles as well. The bottle walls are squeezable so you can control the flow, and the 60ml size gives you enough headspace to add a shot and shake without the liquid overflowing.
The label carries the information UK law expects: product name, volume, ingredients, warnings, batch code and, where a nicotine shot has been added, the final strength that you should write on the bottle yourself. We recommend you do exactly that. Writing the resulting strength and the date in marker pen on the bottle is a simple habit that avoids confusion if you keep several flavours on the go.
One note on what a bottle like this does not include. It is not a device and has no battery, no coil and no charging port. Everything in the performance and power sections below refers to the hardware you choose to pair the liquid with. The bottle is also not designed for travelling light. At 60ml, it takes up more room in a bag than a 10ml bottle, so many vapers decant into a smaller dropper bottle for daily carry and keep the large one at home.
The artwork follows the Badass Blend range look, with the flavour name printed clearly on the front so you can tell it apart from other bottles in a drawer.
With a liquid, performance means three things: how much vapour it makes, how strong the flavour comes through, and how consistently it delivers both across a full tank. Because this is a high-VG style of shortfill, the headline characteristic is vapour volume. Vegetable glycerine produces dense, thick clouds, and it also gives a smoother, softer throat hit than propylene glycol. If you are coming from a disposable, you will probably notice the vapour is warmer, denser and a bit more rounded than you are used to.
Throat hit is gentle. At 0mg there is very little scratch at all, and even after a 3mg shot is added, the throat hit stays moderate on a sub-ohm tank. This is a good fit for people who find peppery or harsh liquids unpleasant. If you need a firmer hit, the way to get it is by adding nicotine in a freebase form, not by choosing a different base.
Flavour delivery depends heavily on how you set your device. In practical terms:
Because we cannot see your device, we suggest starting at the lower end of the wattage range printed on your coil and increasing in small steps until the flavour is full without any hint of burning. Most coils have a recommended range stamped on the side, and this is a more reliable guide than any generic number.
On longevity, a 50ml bottle is a lot of liquid. As a rough guide, a moderate vaper using a sub-ohm tank might go through roughly 3 to 5ml a day, so a 50ml bottle would last somewhere between 10 and 17 days. A lighter user on a low-power pod could stretch the same bottle across several weeks. These figures are estimates only, because consumption depends heavily on wattage, coil resistance, puff length and how often you vape.
To keep performance steady, prime new coils properly, keep the tank at least a third full, and avoid chain vaping long puffs at maximum power. These habits matter more than small differences between brands.
A bottle of e-liquid has no battery of its own, but the battery in your device determines how well the liquid performs, and it is the most common question we get from people moving across from disposables. Here is how to think about it.
Most disposables run on a small battery, often a few hundred milliamp-hours, at a fixed output. A refillable kit is different. A typical pod kit has a battery of around 500 to 1,000mAh, while a sub-ohm box mod or mid-size kit might use a single internal cell of 1,500 to 3,000mAh or an external 18650 or 21700 cell. Higher capacity gives you more puffs between charges, but it does not change the flavour of the liquid.
What does affect the liquid is the power the device delivers to the coil. As a general guide for a high-VG liquid:
A thicker liquid needs a coil with wide enough wicking holes to feed it. If you put it into a very small pod with narrow intake holes, the wick may not saturate quickly and you will get dry hits. Pods marketed for nic salts and thinner liquids are usually a poorer match. Check whether your device or pod is designed for higher VG liquid before filling it.
On charging, the practical advice is simple and applies whatever liquid you use:
If you are weighing up which hardware to buy alongside this bottle, think about how you vape most of the time. For frequent use at home, a bigger-battery kit saves charging time. For on-the-go use, a slim pod with a smaller battery may be enough, particularly if you decant a little liquid into a smaller bottle.
Coil choice has a bigger effect on how a liquid tastes than most people expect. A shortfill with a high VG content is thicker than a 50/50 or nic salt liquid, so it needs a coil with enough wicking surface and large enough inlet holes to keep up.
The coil types you are likely to meet are:
For Blueberry Bubblegum, a mesh coil at the lower to middle end of its rated power range is a good place to begin. It lets the blueberry come through cleanly and the bubblegum build behind it. If you prefer a cooler, subtler vape, a standard resistance coil of about 0.8 to 1.0 ohm in a mouth-to-lung setup is a sensible alternative.
Coil lifespan depends on how you vape. As a rough rule of thumb, a coil used with a sweet liquid usually lasts somewhere between one and two weeks of regular use before the flavour begins to flatten. That is an estimate rather than a promise, and it will be shorter if you run high power or chain vape. When flavour turns burnt or muted even after a fresh fill, replace the coil before assuming anything is wrong with the liquid.
Priming is the single most useful step when you change a coil. Drip a few drops of liquid directly onto the cotton through the holes, fill the tank, and then wait five to ten minutes before you press the button. Skipping this step is the usual reason a new coil tastes burnt on the first puff.
If your device accepts only manufacturer-specific replacement coils, check that the coil you choose lists a recommended VG range that includes high-VG liquid.
The 50ml bottle is supplied at 0mg. If you want nicotine, you add it yourself using nicotine shots, which are sold separately in 10ml bottles. This is a long-standing arrangement in the UK, and it exists because nicotine-containing e-liquid is capped at 20mg/ml and sold in bottles no larger than 10ml. The arithmetic is simple, so here is how it works.
The 60ml bottle only has room for one 10ml shot. If you need more than around 3mg, a shortfill is the wrong tool and a separate nicotine salt bottle is a more practical choice. That is an important point for former disposable users, whose devices typically delivered 20mg/ml nic salt. A shortfill mixed to 3mg will feel much milder than that, and on its own it may not satisfy cravings.
Here is a rough guide to who should choose what:
How to mix safely: wash and dry your hands, open the shot, squeeze the contents into the 60ml bottle, close the cap firmly, and shake for around thirty seconds. Leave it for at least a few hours before first use, ideally overnight. Label the bottle with the new strength. Do not mix nicotine into a different bottle that is already filled to the top, and do not pour shots near children or pets.
If you are unsure how much nicotine you need, remember that too much produces headaches, nausea or dizziness, while too little leaves you reaching for the device more often. Start lower than you think and adjust. If you are using vaping to stop smoking, local NHS stop smoking services can offer free advice and support, and are worth a call.
Nicotine is addictive. This product is for adults who already smoke or vape, and it is not suitable for non-smokers, people under 18, or pregnant and breastfeeding women.
No flavour or bottle size suits everyone, so here is an honest look at who gets the most from this one.
Good fit:
Probably not a good fit:
Think also about your day-to-day routine. If you work in an environment where you take brief breaks, a pod device with a small battery and a fine-tipped bottle may be easier to manage than a large mod. If you vape mainly at home, a sub-ohm tank with a big coil will showcase this flavour best.
Finally, there is the matter of regulation and responsibility. In the UK, e-liquid and vaping devices may only be sold to people aged 18 or over, and it is an offence for an adult to buy them on behalf of someone under 18. Keep bottles out of reach of children and pets, and store nicotine shots separately from sweet-smelling liquids, because bright, fruity packaging can be appealing to young children.
Using a shortfill is straightforward once you have done it a couple of times. This step-by-step walk-through covers the bottle from opening to the first puff.
A few good habits improve the experience:
If you are coming from a disposable, the biggest change is that you now control the variables. The strength, the power, the coil and the airflow are all yours to adjust, and a short period of experimenting pays off. Most people find a setup they enjoy within a week.
Do not use this liquid in a device that is not designed for refillable e-liquid, and never add anything to the bottle other than approved nicotine shots.
Most problems people have with a shortfill come down to hardware settings rather than the liquid itself. These are the issues we hear about most, with the usual causes.
If the liquid itself looks cloudy, smells unusual, or has separated and does not recombine after shaking, stop using it and contact the shop. A slight darkening over time is normal for fruity liquids, particularly after steeping, and is not a safety concern in itself.
Finally, if you ever have a reaction such as a rash, breathing difficulty or persistent dizziness, stop vaping and seek medical advice. Nicotine overdose symptoms include nausea, sweating, a fast heartbeat and headache. Spillages on skin should be washed off promptly with soap and water.
Value in a shortfill comes down to cost per millilitre, how long a bottle lasts, and whether you actually enjoy the flavour to the bottom of the bottle. A 50ml shortfill typically costs a fraction of what the same volume would cost across five 10ml bottles. UK shortfill prices vary by brand and by taxes and duties at any time, so check the current price on the listing rather than relying on a number we quote here.
To put it in practical terms, take a moderate user who goes through about 4ml a day. A 50ml bottle lasts about twelve days, and the monthly liquid cost is roughly two and a half bottles. Compare that with a daily disposable habit, where the replacement frequency and the device cost are far higher, and the saving is easy to see. Disposables are also no longer sold in Great Britain, so for most people the real comparison is between a refillable kit and a pod kit with pre-filled pods.
How does Ohm Brew Badass Blend compare with competitors? Here is our fair view, with no claims we cannot stand behind:
Where Blueberry Bubblegum may fall short is variety. If you like to switch flavours often, a 50ml bottle commits you to one profile for a couple of weeks. In that case, consider buying a few smaller bottles, or splitting one 50ml bottle between two clean dropper bottles.
Overall, if you like sweet fruit-and-gum profiles, use a high-VG friendly device and are comfortable at 0mg or 3mg, this bottle gives you a lot of liquid for the money and a flavour with broad appeal.
Buying and using e-liquid in the UK comes with a few rules and good practices worth knowing, whether you are new to vaping or just new to shortfills.
Age and sales rules. You must be 18 or over to buy and use vaping products. Retailers, including online shops, must verify age. Nicotine-containing e-liquid in the UK is capped at 20mg/ml and sold in bottles of no more than 10ml, which is why this 50ml bottle is supplied with no nicotine and a separate shot is needed to add any. Single-use disposable vapes are banned from sale in Great Britain, so refillable and rechargeable devices are now the standard route.
Storage. Keep the bottle in a cool, dark place away from direct sunlight and heat sources such as radiators and car dashboards. Light and warmth darken the liquid and can alter the flavour over time. Keep the cap tight, store upright, and keep it well out of reach of children and pets. If you add a nicotine shot, treat the bottle as a nicotine product and store it accordingly.
Shelf life. Most e-liquids stay in good condition for a year or more when unopened and stored properly. Once opened, they are best used within a few months, and flavours can mellow or fade with time. Check the best-before date printed on the bottle.
Spills and accidents. Wipe up spills promptly. Wash skin that has come into contact with liquid. If a child or pet swallows e-liquid, or if you swallow nicotine yourself, seek medical help immediately and take the bottle with you.
Recycling. Empty e-liquid bottles are plastic and can usually go into household plastic recycling once rinsed and dry, but check your local council guidance, because rules differ. Devices, batteries and cells should never go in household bins or recycling. Instead, take them to a drop-off point. Many UK supermarkets, electrical retailers and council recycling centres accept small electrical items and batteries, and many vape shops operate take-back schemes. Damaged lithium cells should be dropped off with care, kept separate from other metal items.
If you are unsure about anything on the label, contact the shop before you use the product. A short question is always better than guessing.
| Brand | Ohm |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 0mg |
| Available flavours | 1 (Blueberry Bubblegum) |
| Price | £0.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Ohm supplies e-liquids to the UK market through Vape Shop Online. We stock the current Ohm range in full with same-day dispatch on weekday orders before 4pm.
The bottle is supplied at 0mg, with room for one 10ml nicotine shot. Adding an 18mg shot gives around 3mg/ml, which suits light to moderate vapers on sub-ohm or loose mouth-to-lung tanks. If you need higher strengths, such as those delivered by many disposables, a separate nic salt bottle is more suitable than a shortfill.
The e-liquid itself has no battery, so there is nothing to charge in the bottle. Your vape device does need charging, and you should follow its own manual. Use the supplied cable or a reputable USB cable, avoid leaving it charging unattended overnight, and take damaged or swollen devices to a recycling drop-off point.
Yes, the Badass Blend line includes other flavours alongside Blueberry Bubblegum, and availability changes from time to time, so check the shop listings for what is in stock. Because shortfills are sold as separate bottles, switching flavour just means buying a different bottle. Rinse your tank and fit a fresh coil first to avoid ghosting from the previous flavour.
It depends on your device and habits. A moderate sub-ohm user might get through 3 to 5ml a day, so a bottle would last roughly 10 to 17 days, while a light user on a low-power pod could make it last several weeks. These are estimates, not guarantees.
A 50ml shortfill generally works out much cheaper per millilitre than 10ml bottles, and refillable setups cost less to run than replacing disposables. Disposables are no longer sold in Great Britain anyway. Check the current listing price, as UK pricing can change with taxes and duties.
It suits adults who enjoy sweet fruit and confectionery flavours and use a tank that handles high-VG liquid at 0mg or 3mg. It is not suitable for non-smokers, anyone under 18, pregnant or breastfeeding women, or vapers who need high nicotine strengths or a cooling flavour. If you rarely vape, a smaller bottle may make more sense.
That depends on the pod. Many refillable pods are designed for thinner nic salt liquids, and a 70VG-style liquid can struggle to saturate the wick in small pods with narrow inlets. Check your device manual for a recommended VG range. Sub-ohm tanks and mouth-to-lung tanks designed for high-VG liquid are the safest match.
Yes, we deliver across the UK. Delivery times and costs depend on the option you choose at checkout and are listed on our delivery page, which is the best place to check current timings. Orders are age-checked, and an adult may need to be available to receive the parcel.
E-liquid does not carry a device-style warranty. If a bottle arrives damaged, leaking or not as described, contact us promptly with your order number and a photo, and we will put it right in line with our returns policy and your statutory rights. For hygiene and safety reasons, opened bottles generally cannot be returned, so please check our returns page before ordering.
Store it upright with the cap tight, in a cool, dark place away from children and pets. Rinse an empty bottle and put it in plastic recycling if your council accepts it. Devices and batteries should never go in household bins and should be taken to a recycling drop-off point.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Not too strong, not too mild — just right. Good for all day use without being overpowering.
Been using this every day for a couple of weeks now. Lasts well, no issues with leaks or anything.
Smooth throat hit, no coughing fits. Perfect strength for what I was after. Will buy more.
Fast delivery, genuine product, fair price. What more can I say? Already recommended to friends.
Quality feels solid. Doesn't feel cheap like some other brands I've tried. Happy with the buy.
Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.
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