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Apple Apple Seriously Shisha 120mlSeriously
By SERIOUSLY

Apple Apple Seriously Shisha 120ml

★★★★★ 4.9 Read all 249 reviews
5,510 sold in the last 30 days
£3.75
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Key features

  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Great flavour with a balanced throat hit
  • Flavour: Apple Apple
  • Available in 0mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
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Product Highlights

Key specs at a glance
💧0mgNic Strength
🍬1+Flavour
🏷️SeriouslyBrand
📦E-LiquidFormat

Vape Shop Online's Verdict on the Apple Apple Seriously Shisha 120ml

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Overview

The Apple Apple Seriously Shisha 120ml by Seriously in Apple Apple at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Seriously Shisha 120ml Apple Apple at a glance

Seriously Shisha 120ml Apple Apple is a fruit-led e-liquid from the Seriously range, aimed at vapers who want a familiar, sweet double apple taste in a refillable device. It is sold as a shortfill, which means the bottle is larger than the amount of liquid inside it. That spare space lets you add nicotine shots if you want nicotine in the mix, or you can vape it nicotine-free exactly as it arrives. This page walks through what is in the bottle, how the flavour behaves, which devices suit it, how to mix and use it, and how it compares with other options, so you can decide whether it fits your routine before you buy.

The Seriously name is well established among UK shortfill brands, with a wide catalogue of fruit, ice and dessert blends. The Shisha sub-range takes its cue from the flavour style of traditional hookah, where fruit is the headline and the profile is rounded and sweet rather than sharp. Apple Apple is the double apple take on that idea. If you have ever enjoyed a double apple hookah session, the idea here is to give you that general character in a liquid you can vape through a tank or pod device at home or on the move.

  • Product type: nicotine-free shortfill e-liquid, with nicotine shots added separately if you want them
  • Bottle size: 120ml bottle, normally holding 100ml of liquid with room for up to 20ml of nicotine shots (always check the volume printed on the label)
  • Flavour: double apple in a shisha-inspired profile
  • Suits: sub-ohm tanks and mesh coils, plus refillable pod kits that handle thicker liquids
  • Nicotine as supplied: 0mg/ml; around 1.6mg/ml with one 10ml 18mg shot; 3mg/ml with two
  • Age: 18+ only, and not intended for people who do not already smoke or vape

A quick note on how we describe things. The guidance below is based on the product format, the flavour style and how shortfills in this category generally behave. Individual batches can vary slightly and taste is personal, so treat the descriptions as a sensible starting point rather than a laboratory report. Where a figure depends on the label of the bottle in your hand, we say so rather than guessing.

What is in the 120ml bottle and how shortfills work

In the UK, e-liquid that contains nicotine can only be sold in bottles of 10ml or less. That is why larger bottles such as this one are sold nicotine-free. A shortfill is simply a 0mg liquid supplied in a bottle with spare headroom. The headroom exists so that you can add one or two 10ml nicotine shots and end up with a full bottle at a nicotine strength you choose. A 120ml bottle in this format normally contains 100ml of liquid and 20ml of empty space, but the figure that matters for your sums is the volume printed on the label, so check it when the bottle arrives.

The maths is straightforward once you know the shot strength. Most nicotine shots are 10ml bottles at 18mg/ml, which is below the UK maximum of 20mg/ml for any nicotine e-liquid. Here is how the common options work out with a 100ml shortfill:

  • No shots: 100ml at 0mg/ml, for people who do not want nicotine
  • One 10ml 18mg shot: about 110ml at roughly 1.6mg/ml, a very light strength
  • Two 10ml 18mg shots: 120ml at 3mg/ml, the usual choice for sub-ohm vaping

Adding shots also nudges the VG/PG balance. Nicotine shots are commonly a 50/50 base, so if the shortfill itself were 70VG/30PG, two shots would bring the finished blend to roughly 67VG/33PG. That is a small change and will not affect most devices, but it is the reason a freshly mixed bottle can feel very slightly thinner and a touch more throaty than the same liquid at 0mg. Check the label for the exact VG/PG ratio of this bottle; high-VG shortfills in this price bracket generally sit in the region of 70VG/30PG, which is the territory sub-ohm tanks are designed for.

Bottles of this type usually have a plastic body, a narrow nozzle for filling small tank ports, and a child-resistant cap with a tamper seal. The nozzle is worth a mention because a fine tip makes it easier to fill pod cartridges and tank ports without spilling. If you prefer, you can also pour carefully into a clean mixing bottle first, which is handy if you plan to add shots and want to shake the blend thoroughly before it goes anywhere near your device.

Finally, remember that anything you add dilutes the flavour slightly. Two nicotine shots in 100ml of liquid reduce flavour concentration by around one sixth. Most vapers do not notice a difference, but if you are very sensitive to flavour strength you may find the 0mg version tastes marginally brighter than the 3mg mix.

Flavour profile: what double apple tastes like

Double apple is one of the longest-running flavour styles in hookah, and the shisha label on this bottle points to that heritage. In the traditional version, the name describes a blend of red and green apple notes, creating a sweet and slightly tart fruit character with a mellow, rounded finish. Seriously Shisha Apple Apple follows that general direction. Expect a juicy apple lead rather than a sharp, acidic green apple punch, with the sweetness sitting in the middle of the profile and a smooth, soft finish on the exhale.

On the inhale, the flavour tends to come across as ripe, sweet apple with a candy-like edge, the sort of taste you would associate with apple sweets rather than an apple cut from the fruit bowl. On the exhale, a gentler, slightly cooler fruit note usually lingers. This is not a menthol or ice liquid, so you should not expect a strong cooling hit, but some double apple blends carry a faint freshness that registers as cool on the back of the palate.

One honest caveat: traditional double apple hookah flavours are often associated with a faint aniseed or liquorice-style edge. Whether any given e-liquid reproduces that note varies from brand to brand, and some people love it while others find it off-putting. If you dislike aniseed, it is worth knowing that this style of flavour sometimes carries a trace of it. If you are not sure how you will react, the flavour is the thing to test first, ideally in a bottle you are comfortable committing to.

  • Top notes: sweet red apple, a little green apple tartness
  • Middle: candy-style sweetness, rounded and smooth rather than sharp
  • Finish: soft, lingering fruit with a mild, mellow aftertaste
  • Sweetness level: medium to high, so expect a noticeable sweet note on the tongue

Flavour behaves differently depending on your set-up. In a sub-ohm tank at moderate power the apple notes are usually clear and juicy. Push the wattage too high and the sweetness can turn slightly caramelised, which dulls the fresh fruit character. Dropping the power a few watts usually brings the apple back to the front. In a lower-wattage pod device the flavour tends to be a touch more concentrated and sweet, simply because the vapour is less diluted with air.

Sweet liquids also tend to leave residue on coils sooner than low-sweetener blends, so your coil may taste slightly muted after a week or two of daily use. That is a normal characteristic of sweetened fruit liquids and is dealt with by changing the coil and keeping your tank clean, which we cover in the troubleshooting section.

Vapour production, throat hit and what to expect from each puff

Because this is a high-VG style liquid, the main performance story is about vapour rather than throat. A higher proportion of vegetable glycerine produces denser clouds and a smoother draw, with a softer throat hit than a liquid with more propylene glycol. At 0mg the throat hit is minimal, and at 3mg it is still gentle, which is why this kind of liquid suits people who like to inhale slowly and directly into the lungs through a wide-bore tank.

In practical terms, that means you can expect the following:

  • Vapour volume: dense and visible, especially in a sub-ohm tank with a mesh coil
  • Throat hit: soft at 3mg, almost absent at 0mg, with a slightly stronger kick if you mix in a single 18mg shot only and use a lower-wattage device
  • Draw: smooth and airy, suited to direct-to-lung vaping
  • Flavour delivery: clear on the first few puffs, then stable through the tank

Longevity comes down to how you vape. A 100ml bottle is a lot of liquid, and the time it lasts depends on your device. As a rough guide, a daily sub-ohm vaper might get through 3 to 5ml per day, which means a 100ml bottle would last around three to five weeks. A lighter user on a refillable pod kit, using 1 to 2ml per day, could stretch the same bottle to 50 days or more. These figures are estimates, not guarantees, but they give you a sense of why shortfills tend to work out cost-effective for regular vapers.

It is also worth being clear about what you will not get. This is a liquid, not a device, so there is no puff count printed on the bottle. You will see puff counts quoted on disposable vapes, but a shortfill has no fixed number of puffs because it depends on the tank size, the coil, the power and the length of each draw. The more useful measure is millilitres per day, which is what we have used above.

If you are moving from a disposable-style or low-power pod device, the first session with a sub-ohm tank may feel noticeably warmer and more voluminous. That is not a defect; it is the nature of higher-power vaping. Start with the lower end of the coil's recommended wattage range and move up gradually, rather than starting at the top of the range and wondering why the flavour is hot and sweet. A few trial puffs will tell you whether your wattage is in the right zone.

Bottle design, labelling and build quality

The packaging of a shortfill matters more than it looks. A well-designed bottle makes mixing nicotine shots easier, reduces spills, and keeps the liquid in good condition between sessions. Bottles in this class are typically made from soft plastic with a firm cap, designed to be squeezed gently to dispense liquid through a narrow nozzle. The Seriously range uses bright, fruit-led labelling with the flavour name clearly displayed, which makes it easy to tell your bottles apart if you keep several flavours on the go.

When your bottle arrives, it is worth checking the following details:

  • Tamper seal: the cap should have an intact seal or ring before first opening
  • Child-resistant cap: required on e-liquid bottles in the UK, and designed to need a firm push-and-turn motion
  • Batch code and best-before date: usually printed on the label or base; useful to know for storage and for any query with the retailer
  • Volume and strength statement: confirms the amount of liquid and the nicotine content, which should read 0mg for a standard shortfill
  • Warning panels: UK labelling carries health warnings and ingredient information, and you should read them before use

The nozzle is the part you will use the most. A fine, narrow tip is helpful for filling tanks with small filling ports and for topping up pod cartridges without overspill. A wide tip can be messy with pod kits, in which case a small plastic syringe or a spare refill bottle with a needle tip is a handy accessory. You can also decant the liquid into a separate bottle once mixed, which can make daily refilling cleaner than squeezing the large bottle repeatedly.

On build quality, plastic shortfill bottles are not designed to last forever, but they do the job as long as you treat them sensibly. Keep the cap tightly closed, avoid squeezing the bottle hard while the cap is off, and wipe the nozzle clean after each use. If the nozzle gets sticky with sweet residue, the cap may stick or not seal fully, which can lead to leaks in a bag or pocket. A quick wipe with a dry tissue is all it takes to keep things clean.

Finally, keep the bottle out of sight and reach of children and pets. Sweet fruit liquids smell appealing, and nicotine-containing mixes are a poisoning risk if swallowed. Treat the bottle like any other household chemical, store it upright with the cap tight, and if there is ever an accidental ingestion or skin contact that causes concern, seek medical advice straight away.

Coil and mesh technology: matching the liquid to your tank

The coil is where the liquid becomes vapour, so choosing the right one has a bigger effect on your experience than any other part of the set-up. Seriously Shisha Apple Apple is a high-VG style liquid, and thicker liquids wick more slowly into the coil than thinner ones. That makes it important to use a coil designed to handle them. In practice, that means a sub-ohm coil with generous wicking holes, and in most modern tanks that means a mesh coil.

Mesh coils use a flat sheet of woven metal instead of a round wire wrapped around cotton. The large surface area heats quickly and evenly, which has a few effects that suit sweet fruit liquids:

  • Even heating: the apple flavour is less likely to scorch in one hot spot
  • Fast wicking: thick liquid reaches the coil quickly, which helps prevent dry hits
  • Flavour clarity: mesh coils generally give a crisper fruit taste than older round-wire designs
  • Vapour density: large surface area equals more vapour per puff

As a rough guide, here is how different coil types pair with this style of liquid:

  • Sub-ohm mesh coils (around 0.15 to 0.3 ohm): a natural match, typically run between 40W and 80W depending on the coil's rated range
  • Standard sub-ohm round-wire coils (around 0.3 to 0.5 ohm): workable, usually at lower power and with a looser draw
  • Higher-resistance pod coils (around 0.6 to 1.2 ohm): suitable for pod kits built to cope with thicker liquids, but check the manufacturer's guidance first

Always follow the wattage range printed on your coil. Running a coil below its range tends to produce lukewarm vapour and weak flavour. Running above it risks burnt cotton, a harsh throat hit and a shortened coil life. If your coil does not state a range, start low and work up in two-watt steps until the flavour is full without tasting hot.

New coils need priming. Drip a few drops of liquid directly onto the cotton before assembling the tank, fill the tank, and then wait five to ten minutes so the cotton can soak up the liquid fully. Skipping this step is the most common cause of dry hits and burnt tastes in the first few puffs of a fresh coil. After that, take a few short draws without pressing the fire button to help the liquid soak through before you vape normally.

If you are not sure whether your current device suits a thick liquid, a quick check of the manufacturer's page will usually tell you the recommended VG range. Some pod systems are designed for high-PG nicotine salt liquids only, and putting a thick shortfill into those can cause leaks and poor wicking. If that applies to you, use a device that is built for high-VG liquids instead.

Battery and charging: what your device needs to handle this liquid

An e-liquid has no battery of its own, so the battery question is really about your device. The coil you choose largely determines how much power you need, and that in turn shapes the battery life you can expect. It is worth knowing the basics before you commit to a particular set-up, because the right battery pairing improves both flavour and safety.

Sub-ohm tanks used with this kind of liquid commonly run at 40W to 80W. Devices in that range use either a built-in battery, often between 1,500mAh and 3,000mAh, or removable 18650 or 21700 cells. Here is a rough sense of what to expect:

  • Built-in battery kits (around 1,500 to 3,000mAh): convenient and compact; expect a full day of moderate use from the larger capacities and less from the smaller ones
  • Removable-cell mods: flexible because you can carry spare cells, but they need careful handling and the right charger
  • Low-power pod devices (around 400 to 1,000mAh): longer battery life per charge at modest wattage, but only suitable if the pod can handle thick liquid

Charging basics are worth following carefully. Use the cable supplied with your device or a reputable replacement, plug it into a standard USB port or a plug with a stated output that matches the device's requirements, and do not leave the device charging unattended overnight. Remove the device from the charger once full, and keep it away from heat sources while it charges. Never charge a damaged battery or a device with exposed wiring.

If your device uses removable cells, only use cells from reputable suppliers, keep them in cases when you are carrying them, and never let loose cells touch coins or keys in a pocket. Avoid mixing old and new cells in a device that uses two. These are the habits that prevent almost all battery incidents.

When a battery or device reaches the end of its life, do not throw it in household waste. Batteries and electronic devices belong in the UK's waste electrical recycling stream. Most large supermarkets, many local authority recycling centres, and some vape shops have drop-off points for small electrical items and batteries. Empty plastic bottles can usually go in household plastic recycling, but check your local council's rules because they vary, and rinse bottles out first. Recycling matters because lithium cells can start fires in bin lorries and waste facilities if they are put in the wrong place.

A short word on disposables: single-use vapes can no longer be sold in the UK since 1 June 2025, and before that the 20mg/ml nicotine cap applied to them just as it does to every other nicotine product. Refillable kits and shortfills are the practical route for many vapers now, and they usually produce less waste because the device and tank are reused.

Choosing a nicotine strength

Because this bottle ships at 0mg, you decide the final strength by choosing whether to add nicotine shots and how many. The right strength depends on how much you used to smoke, how you vape, and the sort of device you use. The UK limit for nicotine e-liquid is 20mg/ml, but that ceiling is not a target. Most sub-ohm vapers sit well below it.

Here is a rough guide to how people commonly choose, assuming a 100ml bottle:

  • 0mg (no shots): for people who vape purely for the flavour or the habit, or who are comfortable having stopped nicotine altogether
  • About 1.5 to 1.6mg (one 18mg shot): for light users, those reducing their nicotine step by step, or people who find 3mg too harsh in a high-power set-up
  • 3mg (two 18mg shots): the usual starting point for ex-smokers moving to a sub-ohm tank, particularly if they smoked a moderate amount

Higher strengths are rarely needed with a sub-ohm set-up. High-wattage vaping delivers a lot of liquid per puff, so even a modest nicotine strength produces a significant dose. If you find yourself feeling dizzy, nauseous, or with a racing heart after a session, the strength may be too high for your device and you should dilute the mix with extra 0mg liquid or reduce your use.

It also matters whether your nicotine shots are freebase or nicotine salt. Standard 18mg shots are freebase, which gives the familiar throat hit and works well in sub-ohm devices. Nicotine salt shots are designed for low-power devices and can be harsh and heavy in high-wattage tanks, so they are not a good match for a shortfill mixed for a sub-ohm tank. Check the shot label before you add it to your bottle.

If you are new to vaping and trying to move away from cigarettes, think about your usual smoking pattern. Someone who smoked ten cigarettes a day may do well at 3mg in a sub-ohm tank, while a heavier smoker might find a nicotine salt pod device with a higher strength more satisfying. In that case a shortfill may not be the right starting point. Many people find it easier to begin with a pod kit and a nicotine salt liquid, then move to a shortfill later once they are comfortable with vaping.

Nicotine is addictive. It is not risk-free and is not recommended for people who do not currently use nicotine. If you do not smoke, the zero-nicotine option exists precisely so that you can enjoy the flavour without any. Pregnant or breastfeeding women, people with heart conditions and anyone unsure about their health should speak to a doctor or pharmacist before using nicotine products.

Who Seriously Shisha Apple Apple suits, and who should skip it

No liquid suits everyone, and being clear about that saves you money and frustration. This one is designed for a particular kind of vaper, and it is better to know whether you are in that group before you buy a 120ml bottle.

It is likely to suit you if:

  • You enjoy sweet, fruit-led flavours and like the idea of a double apple profile
  • You use a sub-ohm tank, mesh coil kit or another device made for high-VG liquids
  • You prefer a smooth, low-throat-hit vape with plenty of vapour
  • You vape regularly enough to make a 100ml bottle worthwhile
  • You are comfortable mixing nicotine shots, or you want to vape nicotine-free

You may want to look elsewhere if:

  • You use a basic closed pod kit: many are built for thin, high-PG nicotine salt liquids and will leak or wick poorly with a thick shortfill
  • You want a strong throat hit: a high-VG liquid at 3mg is smooth by design, so a mouth-to-lung vaper after a crisp, punchy hit may prefer a nicotine salt liquid
  • You dislike sweet flavours: double apple is on the sweeter side, and you might prefer a tart green apple or an ice-led liquid
  • You vape only occasionally: 100ml is a large quantity, and liquid is best used within a sensible time frame once opened
  • You are sensitive to aniseed or liquorice notes: some double apple blends carry a faint hint of it

It is also worth being direct about who should not vape at all. This product is for adults aged 18 and over only. If you have never smoked, you should not start vaping, even with a pleasant fruit flavour; the point of vaping is as an alternative for smokers. Anyone with a health condition that could be affected by nicotine, anyone who is pregnant, and anyone taking medication they are unsure about should seek medical advice before using it.

If you are a smoker looking to switch, a shortfill like this can be a good second-stage product. Many people start with a simple pod kit, find a nicotine strength that works, and then move to a larger bottle once they know what they like. The flavour range in the Seriously line also makes it easy to rotate between a few different fruit profiles, which some people find helps keep vaping interesting and prevents them drifting back to cigarettes.

For ex-smokers, the most useful question is not whether a particular flavour is the right one, but whether you can stay away from cigarettes with it. If the answer is yes, then a sweet apple liquid is doing its job.

How to fill, mix and use it

Using a shortfill is easy once you have done it a couple of times. The steps below cover the full process from a sealed bottle to a first puff, including mixing in nicotine shots if you plan to use them.

  • Step 1, check the bottle. Make sure the tamper seal is intact, the volume matches the label, and the batch details are readable.
  • Step 2, add nicotine shots if wanted. Open the bottle, add one or two 10ml shots of 18mg/ml nicotine, and then close the cap firmly. Do not overfill; the 20ml headroom is designed for two shots.
  • Step 3, shake. Shake the closed bottle gently for around thirty seconds so the nicotine mixes evenly through the liquid. Do this over a few minutes if you can, rather than in one burst.
  • Step 4, rest. Leave the bottle upright for a short time, ideally an hour or two, so any bubbles settle. Some people leave it overnight for a smoother result, though most shortfills are ready to use quickly.
  • Step 5, fill the tank. Remove the tank top, fill through the filling port without covering the central airflow tube, and stop below the maximum line.
  • Step 6, prime the coil. If it is a new coil, add a few drops to the cotton and wait five to ten minutes before vaping.

Once you are vaping, adjust the airflow to taste. A more open airflow produces cooler, airier vapour with a more diluted flavour. A tighter airflow concentrates the flavour and warms the vapour. Neither is wrong; it comes down to preference, and you can change it as the day goes on.

Take slow, steady draws rather than short sharp ones. A draw of three to four seconds is typical for direct-to-lung devices, with a pause of ten to thirty seconds between puffs so the coil can rewet. Chain vaping in quick succession dries the cotton and can scorch it, which is the main reason a fresh coil gets burnt in its first week.

Storage is the other half of using a bottle well. Keep it in a cool, dark place away from direct sunlight and heat, because warmth and light can darken the liquid and dull the flavour over time. A drawer or cupboard is ideal; a car dashboard or a sunny windowsill is not. Always store the bottle upright with the cap tight and wipe the nozzle after each use. Once opened, try to finish the bottle within a few months for the best flavour, and discard any liquid that smells off or has changed noticeably in colour or texture.

If you have mixed in nicotine, label the bottle clearly with the strength and the date, particularly if you keep more than one flavour or strength at home. It takes a few seconds and prevents accidental mix-ups.

Troubleshooting common problems

Most problems with shortfills are caused by the set-up rather than the liquid. If something does not taste or feel right, work through the list below before assuming the bottle is faulty.

  • Dry or burnt taste on a new coil. This usually means the coil was not primed properly. Drip a few drops of liquid on the cotton, wait ten minutes, and take a few short draws without firing before using the device normally.
  • Gurgling or spitting. Condensation or too much liquid around the coil can cause this. Clear the airflow channel with a dry tissue, check the tank is not overfilled, and try a slightly lower wattage.
  • Leaking from the tank. Check that the tank is assembled correctly and the seals are seated, make sure the coil is screwed in tightly, and avoid filling above the maximum line. Sweet liquids can also loosen seals over time, so inspect the o-rings now and then.
  • Flavour fading after a few days. Sweet fruit liquids can gunk up a coil. Replace the coil, rinse the tank in warm water, dry it completely and refill. Many vapers find a coil lasts one to two weeks with sweet liquids, though this varies with power and usage.
  • Flavour seems weak. Check that the wattage is within the coil's recommended range, make sure you have not added too many nicotine shots, and ask yourself if you have been vaping the same flavour for a long time; palate fatigue is real and swapping flavours for a day can reset it.
  • Harsh throat hit. This often means the nicotine strength is higher than your device needs. Dilute with extra 0mg liquid, drop the wattage, or open the airflow.
  • Bottle nozzle clogged. Wipe it with a clean tissue or rinse it with warm water, then let it dry fully before using it again.

If you notice an odd smell, a different colour from a previous bottle of the same flavour, or particles floating in the liquid, stop using it and contact the retailer with the batch code from the label. A faulty or damaged bottle should be reported straight away, with a photo if possible, because that helps resolve the issue quickly.

If you feel unwell while vaping, such as dizziness, nausea, chest tightness or a persistent cough, stop and take a break. If the symptoms continue or are severe, seek medical advice. Nicotine reactions are most common in people who are not used to nicotine or who have stepped up their dose too quickly, and they usually ease off after stopping.

Finally, never mix e-liquid with anything other than nicotine shots designed for vaping. Do not add flavour concentrates, alcohol, essential oils or other additives. Those products are not made for inhalation and can damage your coil, change the flavour badly, or harm your health.

Value for money and how it compares with the alternatives

The most useful way to judge value on a shortfill is the cost per millilitre, because it lets you compare a 120ml bottle with a 10ml nicotine salt bottle or a 50ml shortfill on equal terms. A large bottle almost always has a lower cost per ml than a small one, and that is where the bigger format earns its place. Add nicotine shots and you pay a little more per ml because you are buying extra volume, but the total still tends to work out cheaper than buying the same quantity in 10ml bottles. Check the current price on this page and divide by the bottle size to get a clear number you can compare.

Value is not just about price. It also depends on how fast you use the liquid, how well it works in your device, and how much you enjoy the flavour. A cheap bottle you do not like is poor value; a slightly dearer bottle you vape happily to the bottom is good value. With a 100ml bottle, flavour fatigue is a real risk, and some vapers keep two or three different 50ml or 100ml bottles in rotation to avoid it.

Here is how this liquid compares with some common alternatives, fairly and without favouritism:

  • Versus other shortfill fruit ranges: brands such as Pukka Juice, Ohm Boy and Dinner Lady cover similar sweet fruit ground, and each has its own style. Seriously sits in the mainstream, with approachable flavours rather than very complex blends. Whether it tastes better to you comes down to personal preference, and we would not claim otherwise.
  • Versus bar-style shortfills such as Bar Juice 5000 or IVG bar blends: these are built to replicate popular disposable flavours and often lean heavily on ice and candy notes. If you want a fruity-but-not-icy profile, Seriously Shisha may suit better. If you want the ice kick, those ranges are likely a closer match.
  • Versus nicotine salt 10ml liquids: salts are designed for low-power pod devices and deliver nicotine fast with a smoother throat feel at higher strengths. They are better for people who want a cigarette-like hit from a small device. A shortfill is better for people who want large clouds and flavour from a sub-ohm tank.
  • Versus single-use vapes: these are now off the UK market, and they were more expensive per puff and more wasteful than refillable kits anyway.

On the practical side, a 120ml bottle is bulky, so it is not for carrying around. Most people fill a small spare bottle for the day and keep the main bottle at home. It is also worth buying with a sensible stock level in mind. A bottle you will use over a month is sensible; five bottles that will sit for a year is not, because liquid does lose some flavour quality with age.

In summary, Seriously Shisha Apple Apple is a straightforward, sweet double apple shortfill that suits sub-ohm and high-VG-friendly devices, offers good cost per ml, and gives you control over nicotine strength. It will not be everyone's favourite, and an honest assessment is that its appeal depends heavily on whether you like sweet apple. If you do, it is a sensible, good-value option for a regular vaper.

Flavour

Apple Apple

What's in the Box?

  • 1 x Apple Apple Seriously Shisha 120ml bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandSeriously
Product typeE-Liquid
Nicotine strength0mg
Available flavours1 (Apple Apple)
Price£3.75
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

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About Seriously

Seriously supplies e-liquids to the UK market through Vape Shop Online. We stock the current Seriously range in full with same-day dispatch on weekday orders before 4pm.

Shop the full Seriously range →

Frequently asked questions

What nicotine strength should I choose for Seriously Shisha Apple Apple?

The bottle is supplied at 0mg, so you choose the strength by adding nicotine shots. Two 10ml 18mg shots in a 100ml bottle give 3mg/ml, which is the usual starting point for ex-smokers using a sub-ohm tank. One shot gives about 1.6mg/ml for lighter use, and no shots keeps it nicotine-free. The UK limit for nicotine e-liquid is 20mg/ml, but sub-ohm devices rarely need anything close to that.

How many nicotine shots can I add to the 120ml bottle?

A 120ml bottle in this format normally holds 100ml of liquid with 20ml of spare space, which is room for two 10ml shots. Always check the volume printed on your bottle's label before adding anything. Do not overfill, because the headroom is what allows the liquid to mix properly when you shake it.

Does the e-liquid need charging, and what device battery do I need?

The liquid itself has no battery, so nothing to charge. Your device does. Sub-ohm kits suited to this liquid commonly run at 40W to 80W with built-in batteries of roughly 1,500 to 3,000mAh or with removable cells. Charge with the supplied cable, do not leave the device charging unattended, and recycle old batteries at a proper drop-off point rather than in household waste.

Does Seriously Shisha come in other flavours?

Yes, the Shisha sub-range includes other fruit and blended profiles alongside Apple Apple, and the wider Seriously catalogue has plenty more. Stock changes, so check the Seriously brand page on the site for the current line-up. If you want to try a few without committing to large bottles, look for smaller sizes in the range.

How long will a 100ml bottle last?

It depends on your device and habits. A daily sub-ohm vaper using 3 to 5ml a day might get three to five weeks from a bottle, while a lighter pod-kit user at 1 to 2ml a day could stretch it to 50 days or longer. These are estimates, not guarantees, since power, coil and draw length all change the numbers.

Is a 120ml shortfill good value compared with smaller bottles?

Usually yes. Larger bottles almost always cost less per millilitre than 10ml bottles, even after you add the cost of nicotine shots. Divide the price on this page by the bottle volume to get a cost per ml, then compare with other options. Value also depends on whether you like the flavour enough to finish the bottle.

Who should and should not buy this e-liquid?

It suits adult vapers who like sweet fruit flavours and use sub-ohm or high-VG-friendly devices. It is not suitable for under-18s, non-smokers, or people who are pregnant or have heart conditions without medical advice. It is also a poor fit for basic closed pod kits designed for thin nicotine salt liquids, as thick shortfills can leak or wick badly in them.

Do you deliver across the UK, and are there age checks?

We deliver to UK addresses, with delivery options, costs and estimated times shown at checkout. Because vape products are age-restricted, you must be 18 or over and may be asked to confirm your age when ordering or on delivery. Check the delivery information page for current details before you order.

What is the returns policy if my bottle is damaged or faulty?

If your bottle arrives damaged, leaking or faulty, contact us promptly with your order number, the batch code from the label and a photo, and we will help put it right. For hygiene and safety reasons, opened e-liquid bottles generally cannot be returned unless faulty. See the returns page for the full policy and any statutory rights that apply to you.

How should I store the bottle once it is opened?

Keep it upright with the cap tightly closed in a cool, dark place away from sunlight and heat, and well out of reach of children and pets. Wipe the nozzle after each use and try to finish an opened bottle within a few months for the best flavour. If a bottle smells off or looks changed, stop using it.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.9
★★★★★Based on 249 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Flavour holds up to the last puff

Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.

Megan F. · Verified buyer
★★★★★

Perfect for on the go

Ordered Wednesday evening, arrived Thursday morning. Everything sealed, genuine, exactly what I expected.

Eli P. · Verified buyer
★★★★★

Does the job perfectly

Taste is proper — no chemical aftertaste or anything. Just clean flavour throughout. Love it.

Isabella G. · Verified buyer
★★★☆☆

Genuine and well-packed

Been looking for something like this for ages. Finally found a brand that doesn't disappoint.

Finn W. · Verified buyer
★★★★★

Perfect strength for me

Switched from a well-known brand and this is actually better, especially for the price. Will reorder.

Leah N. · Verified buyer
★★★★★

Switched from another brand

Delivery was super fast and the product is genuine. I've had fakes before so this was a relief.

Ben Q. · Verified buyer

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