Flavour holds up to the last puff
Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.
ZeusThe Strawberry Ice Cream Zeus Bolt Nic Salts 10ml 20mg by Zeus in Strawberry Ice Cream at 20mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Zeus Bolt Nic Salts Strawberry Ice Cream is a 10ml bottle of ready-mixed nicotine salt e-liquid from Zeus, sold at 20mg/ml (2%). It is a bottled liquid rather than a shortfill, so the nicotine is already in the bottle and there is nothing to add before you use it. The flavour is a sweet, ripe strawberry laid over a smooth, creamy dessert base, finished with a light chill on the exhale. It is aimed at vapers who want a fruit-and-dairy profile that tastes closer to a strawberry ice cream sundae than to a sharp menthol sweet.
In the UK, nicotine-containing e-liquid is capped at 20mg/ml and bottles are limited to 10ml, so this product sits at the top of the legal strength range for bottled liquid. The same 20mg/ml ceiling applies to disposable vapes, which are also limited to a 2ml tank. That matters because a lot of people arrive at nic salts after using a disposable and want to know how a refillable pod setup compares. In short, a 10ml bottle holds roughly five times the liquid of a standard UK disposable, and you keep the device and simply refill it.
This guide covers what you actually get in the bottle, how the flavour behaves, which devices suit it, how strong 20mg feels, how to fill and use it, what to do when something goes wrong, and how it stacks up on value against other options. A few quick facts first.
A note on how we have written this page. Where a figure comes directly from the product name, such as the 10ml volume and the 20mg/ml strength, we state it as fact. Where something is typical of the category rather than printed in the listing, such as the usual coil resistance for nic salts or the likely number of puffs per bottle, we say it is an estimate. For anything specific to your batch, such as the exact VG/PG split, always read the label on the bottle itself.
Specifications on a bottle of e-liquid are shorter than on a vape device, but every line tells you something useful. Here is the data that matters for this product, followed by a plain-English reading of each figure.
The first number to understand is 20mg/ml. This is milligrams of nicotine per millilitre of liquid, and 20mg/ml is the same thing as 2%. It is the maximum the UK allows. Because the nicotine is in salt form rather than the freebase form used in older e-liquids, it is absorbed more quickly and feels noticeably smoother in the throat, which is why a salt can be comfortable at a strength that would be harsh as freebase.
The second number is the total nicotine in the bottle. At 20mg/ml across 10ml you are holding 200mg of nicotine. That is a useful figure for two reasons. It reminds you that the bottle is not a toy and must be stored out of reach of children and pets, and it lets you compare value properly against disposables, which carry the same strength in a much smaller 2ml volume.
The third number is the equivalent number of pod refills. Most pod kits hold between 2ml and 3ml per pod, so a 10ml bottle fills a typical 2ml pod about five times. If you vape lightly, that can stretch across a few weeks. If you vape heavily, it may be gone in a week. We cover realistic longevity in the performance section below.
What is deliberately not stated here is the VG/PG ratio. Nic salt liquids in this category are commonly made with a balanced or PG-leaning base because thinner liquid wicks well in small, low-power coils, but the exact split can change between batches and ranges. If it matters for your device, check the label on the bottle. It is printed there alongside the batch number, the nicotine warning and the ingredient information UK law requires.
The name tells you the structure. Strawberry Ice Cream is built from three layers, and the way they arrive in sequence is what defines the vape.
On the inhale, the first note is a sweet, jammy strawberry. It leans towards cooked or ripe strawberry rather than the sharp, slightly tart tone of fresh green-tipped fruit. This is typical of dessert-style fruit flavours, where the fruit is rounded off so it sits comfortably beside the cream. You should not expect candy-sweet sherbet or sour notes. The strawberry is the lead, but it is a soft lead.
Through the middle of the draw, the cream component takes over. This is the part that makes it ice cream rather than simply strawberry. It reads as a smooth, slightly vanilla-leaning dairy note, similar to the creamy layer in a strawberry milkshake or a scoop of strawberry ice cream just starting to soften. In nic salts, this body is helpful because salts can taste thin at low wattage, and a cream base gives the flavour some weight in the mouth.
On the exhale, there is a light cooling effect. The word Ice in the flavour name is slightly misleading if you are used to heavy menthol liquids. The chill here is closer to the cold of frozen dessert than the sharp bite of peppermint. It lifts the sweetness and clears the palate between puffs, which helps with flavour fatigue.
A few practical points about how this flavour behaves:
If you prefer sharper, tangy fruit, this will taste rounded and soft to you. If you want a dessert flavour that does not overwhelm with sweetness, the cooling finish is a sensible compromise.
E-liquid does not have a puff count printed on it the way a disposable does, so performance has to be judged by three things: how much vapour it produces, how it delivers nicotine, and how long a bottle lasts in real use. Nic salts have a distinct performance profile compared with older freebase liquids, and it is worth understanding before you buy.
Vapour and throat feel. Nic salt liquids are designed for low-power devices, and they produce modest vapour volume. Expect a tight, flavour-focused draw rather than large clouds. At 20mg/ml the throat hit is gentle for the strength, which is the main reason salts exist. A 20mg freebase liquid would be hard to tolerate at normal power, whereas a 20mg salt is usually comfortable in a mouth-to-lung style draw on a pod kit.
Nicotine delivery. Nicotine salts are absorbed more quickly than freebase nicotine, so a few puffs satisfy a craving faster. Many people moving off cigarettes find this the closest match in how it feels. It also means you tend to take fewer puffs per session than you would on a lower-strength liquid, which is part of why salts are popular with people wanting to cut cigarettes out completely.
How many puffs per bottle. This is an estimate, not a printed spec, and it varies with your draw length and device. A 2ml pod on a typical pod kit lasts from about 400 to 600 puffs for most users, so a 10ml bottle is the equivalent of five pods, or roughly 2,000 to 3,000 puffs. Disposable vapes sold in the UK with a 2ml tank often claim 600 puffs, and real-world numbers are commonly lower. If you take long, slow draws or chain vape, expect the lower end. If you take short, light puffs, expect the higher end.
How long a bottle lasts. As a guide:
Consistency is another part of performance. Because you refill the same device repeatedly, the flavour should be consistent from the first pod to the last, with the only variation coming from coil age. That is an advantage over disposables, where flavour often fades toward the end of the device life as the battery and coil wear together.
If you notice weaker flavour, it is almost always the coil rather than the liquid. We cover that in the troubleshooting section.
With e-liquid, design and build mean the bottle, the cap and the labelling. These are unglamorous, but they decide whether filling your pod is tidy or messy and whether the liquid stays safe on a shelf.
The Zeus Bolt Strawberry Ice Cream is supplied in a 10ml plastic bottle with a narrow dropper-style nozzle. The narrow tip is the important feature. Pod kits have small fill ports, often only a few millimetres wide, and a wide spout will spill. A slim nozzle lets you place a single drop at a time, which gives much better control when topping up. Squeeze gently and steadily rather than hard, because a firm squeeze on a soft plastic bottle can release a surge of liquid.
The cap is a child-resistant design and has a tamper-evident ring that breaks when you first open the bottle. Both are requirements for nicotine e-liquid sold in the UK. If the ring is already broken when your order arrives, contact the shop before using the bottle. To open the cap, you typically push down and twist, and to refit it, you twist back until it clicks. It can feel a little stiff at first, and that is by design.
What to check on the label when your bottle arrives:
Storage matters too. Keep the bottle upright with the cap tightly closed, in a cool, dark place away from direct sunlight and radiators. Heat and light break down flavour compounds and can darken the liquid, and a darker colour is normal with age but a sign you should use the bottle sooner. Never leave it in a hot car. Most nic salt liquids keep their quality for a year or more when stored well, and the best before date on the label is your reference.
For disposal, empty bottles should be rinsed and checked against your local council recycling rules, as acceptance of small plastic bottles varies by area. Never pour leftover nicotine liquid down a drain. Take it to a household waste recycling centre or ask a local vape shop about take-back.
The liquid itself has no battery, so this section is about the device you pair it with. The battery in your pod kit or pen determines how consistently the Strawberry Ice Cream tastes, and getting charging habits right extends the life of the whole setup.
Typical battery sizes. The pod kits and pen-style devices that suit 10ml nic salts commonly have internal batteries from around 400mAh to 1,000mAh, with some larger models going higher. As a rough guide, a 400mAh battery suits light users, 600mAh to 800mAh covers moderate daily use, and 1,000mAh or more is better for heavy users who do not want to charge mid-day. These are category estimates rather than a spec for any one device, so check the capacity of the kit you have or plan to buy.
Charging. Most modern kits charge over USB-C. A small battery typically takes between 30 minutes and 90 minutes to charge fully from a standard USB charger, and a status light usually changes colour or turns off when charging is complete. Use the cable supplied or a reputable replacement and a standard 5V USB charger. Avoid fast-charge adapters that deliver more power than the device is rated for.
Battery safety habits.
Battery and flavour. A tired battery sags under load, which can reduce vapour and make a creamy flavour taste thin. If your strawberry and cream notes seem flat even with a fresh coil, try fully charging the device and test again.
Recycling devices and batteries. Vapes are electrical waste, and in the UK they should not go in household bins or general recycling. Retailers that sell vapes are required to offer take-back, so most vape shops will accept old devices. You can also use a household waste recycling centre or find a local drop-off point using the Recycle Your Electricals locator. Doing this keeps lithium batteries out of bin lorries and recycling plants, where they are a genuine fire risk.
Matching nic salts to the right coil is the single most important decision for enjoying this liquid. Using the wrong hardware is the main reason people describe salts as burnt or harsh.
Coil resistance. Nic salts are designed for devices with higher resistance coils, generally in the range of about 0.8 ohm to 1.2 ohm, which operate at low power. These small coils heat quickly, use little liquid and produce a tight, warm draw. That is the style of vaping nic salts were developed for. Sub-ohm tanks, which run coils under 0.5 ohm at high wattage, are built for freebase liquids with lower nicotine. Used with 20mg/ml salts they would deliver a large amount of nicotine very quickly, which can cause dizziness, nausea and a harsh throat hit. We do not recommend that pairing.
Mesh versus wire coils. A mesh coil is a flat sheet of fine metal mesh rather than a wound wire. The larger surface area heats more evenly, so it generally produces better flavour consistency and less chance of a hot spot burning the cotton. Many modern pod kits use a mesh coil at around 0.6 ohm to 1.0 ohm, and these work well with a sweet, creamy liquid like Strawberry Ice Cream because they bring out the layers without overheating the cream component. Traditional wire coils at 1.0 ohm to 1.2 ohm are slightly more economical with liquid and suit a tighter, more cigarette-like draw.
Power settings. Many pod kits are fixed output, so you only need to match the pod. If your device is adjustable, start low and increase gradually.
Coil life. With a sweet dessert flavour you can expect a coil to last about one to two weeks of regular use, sometimes less. Sweeteners caramelise on the coil and form a dark residue, often called gunk, that dulls flavour. Replace the coil when the taste turns flat, burnt or oddly sour, rather than waiting until it fails completely.
Priming a new coil. A dry new coil will burn instantly. Fill the pod, let it sit for five to ten minutes so the cotton saturates, and take a couple of gentle draws without pressing the button before you start vaping normally.
Choosing a nicotine strength is a personal decision, and with a 20mg/ml product the main question is whether that level suits your current nicotine intake. Treat the following as general guidance rather than medical advice.
What 20mg/ml means in practice. It is the highest legal strength for e-liquid in the UK, equal to 2% nicotine. In nic salt form, it delivers a comparatively smooth hit, but it is still a high strength and delivers nicotine efficiently. It is intended for people who currently smoke or vape at a level that justifies it.
Who typically suits 20mg/ml:
Who may want a lower strength:
Signs of too much nicotine include dizziness, headache, nausea, a racing heart, sweating or an unpleasant harsh feeling in the chest. If you feel this, stop vaping, drink water, get some fresh air and choose a lower strength next time. Signs of too little include constant cravings, chain vaping and returning to cigarettes. Adjust in steps rather than jumping from one extreme to the other.
Stepping down over time. If your goal is to reduce your nicotine, many vapers do it gradually. A typical path might be 20mg, then 10mg, then 5mg or lower. Moving down one level every few weeks, once you are not smoking, is a manageable approach. Nic salts are commonly sold in several strengths, so check whether the range offers a lower-strength version of this flavour.
Do not mix or dilute. Do not add other liquids, nicotine shots or flavour shots to this bottle. Nic salt liquids are mixed to a specific balance, and altering them can change strength unpredictably and affect flavour.
Medical considerations. If you are pregnant, breastfeeding, have a heart condition, high blood pressure or another health condition, speak to your GP or pharmacist before using any nicotine product. Stop-smoking services in the UK can also advise on licensed nicotine replacement and support.
Not every liquid suits every vaper, so here is an honest look at who gets the most from Strawberry Ice Cream nic salts and who is better served elsewhere.
Good fit:
Probably not a good fit:
It is also worth being honest that a single liquid will not suit every mood. Many vapers keep two or three flavours and rotate them to avoid flavour fatigue, which is the effect where a flavour starts to taste muted because your palate has adjusted to it. If Strawberry Ice Cream is your daily liquid, a second flavour with a different profile, such as a fresh mint or a tart berry, can reset your palate.
The aim of any vape product sold in the UK is to help current smokers move away from tobacco. If that is you, this is a reasonable option to try. If it is not, please do not start.
Filling a pod is simple once you have done it a couple of times. Follow these steps for a clean fill and a good first puff.
Step by step.
Draw style. Nic salts are designed for a mouth-to-lung draw, where you take the vapour into your mouth first and then inhale. Take a slow, steady draw of about two to three seconds. Short sharp draws can give less flavour, and very long draws can overheat the coil and consume liquid quickly.
How often to refill. Top up the pod before it is completely empty. Running a pod dry is a quick way to burn the coil and ruin the flavour. When the liquid level in the window drops to about a quarter, refill.
Switching flavours. If you want to swap to a different liquid, use a fresh pod, or rinse and let the pod dry fully first. Mixing two flavours in a pod gives muddy results, and any residue left in the cotton will taint the new flavour.
Keep it safe. Wash your hands if you get liquid on your skin, because nicotine can be absorbed through skin contact. Keep the bottle and the device away from children and pets at all times. If a child or pet swallows liquid or you get it in your eyes, seek medical advice straight away, and take the bottle with you.
Most problems with nic salts come down to the coil, the fill level or the power setting. Here are the issues vapers meet most often and what usually fixes them.
Burnt taste. This almost always means the coil is worn, the pod ran low on liquid or the cotton did not saturate. Replace the coil or pod, prime it properly for five to ten minutes and avoid chain vaping a freshly filled pod. If your device is adjustable, lower the power.
Weak or flat flavour. Check three things in order. First, the battery charge, since a low battery reduces output. Second, the coil age, which is the most common cause with sweet liquids because residue builds on the coil. Third, flavour fatigue, which is solved by switching to a different flavour for a few days.
Gurgling or spitting. This happens when the pod is overfilled or the coil is flooded. Remove the pod, clear the mouthpiece by tissue, and take a few draws without pressing the button to clear the airflow. Next time, fill to about 90%.
Leaking. Common causes are an overfilled pod, a cracked pod, a poorly seated bung or pressure changes during travel. Wipe down the pod and contacts, check for cracks and replace the pod if the leak continues. Store the device upright and avoid leaving it in a hot car.
Dry hit or no vapour. If the draw feels hot and empty, the cotton is dry. Stop vaping, add liquid, wait five minutes and prime the coil. If it keeps happening, the wick holes may be blocked by gunk and the coil needs replacing.
Harsh throat hit. A harsh sensation can mean the nicotine strength is too high for you, the power is too high for the coil, or you are taking draws that are too long. Try lower power, shorter draws, or move down to a lower nicotine strength.
Vaper's tongue. Temporary loss of taste sensitivity is common. Drink water, brush your tongue, switch flavour for a few days and make sure you are well hydrated, as vaping can dry the mouth.
Device will not fire. Check the battery, make sure the pod is seated correctly, clean the contacts with a dry cotton bud and look for liquid in the connection. If it still fails, test with another pod to determine whether the fault is in the pod or the device.
Quick checklist when something feels wrong:
If the problem persists after these checks, contact the shop with your order number and a description or photo of the issue.
Value is more than the price on the label. For a refillable nic salt, it is the combination of cost per millilitre, how long a bottle lasts, what hardware you need and how reliably the flavour holds up. Check the current price on the product page, since prices and offers change, and use the framework below to judge it.
Against disposable vapes. A standard UK disposable carries 2ml of liquid at up to 20mg/ml and is thrown away when empty. A 10ml bottle at the same strength provides five times the liquid. Once you have bought a pod kit, which is a one-off cost, the running cost per millilitre is usually well below that of disposables. The break-even point depends on the kit you buy, but for anyone using more than one or two disposables a month, a refillable setup generally pays for itself within weeks. There is also an environmental argument: one device plus a few coils produces far less waste than a pile of single-use vapes, each containing a lithium battery.
Against other nic salt lines. The 10ml 20mg nic salt market is crowded with established ranges such as Elfliq, Hayati and IVG Salts, plus many others, and most of them offer a strawberry or strawberry ice cream style flavour. In fairness, the format and strength are the same across the category, so the difference comes down to the flavour recipe, sweetness level and how the cooling is handled. Some competitors lean into a stronger menthol finish, others are sweeter and more candy-like. Zeus Bolt Strawberry Ice Cream sits towards the creamy, rounded end, which suits you if you want dessert flavour without heavy coolant. If you want a punchier ice effect, a liquid labelled with a stronger menthol or frost note may suit you better.
Against shortfills. Shortfills, which come in 50ml or 100ml bottles with room for nicotine shots, are cheaper per millilitre and are designed for sub-ohm devices. They are not a like-for-like substitute for 20mg nic salts, because they are lower in nicotine and they need different hardware. If you use a pod kit, nic salts are the right product.
What affects value in practice:
Honest drawbacks. You need a compatible device first, the sweet profile can wear coils faster than simpler flavours, and 10ml disappears quickly if you vape heavily. For a smoker switching to vaping, or a disposable user ready to save money, the numbers usually work out well. For occasional users, a single disposable may be simpler.
| Brand | Zeus |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 20mg |
| Available flavours | 1 (Strawberry Ice Cream) |
| Price | £0.60 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Zeus Juice is a British shortfill specialist — the Black Reloaded and Bronze blends are shop regulars for their deep, layered fruit profiles.
20mg/ml (2%) is the highest strength allowed in the UK and is aimed at people who smoke around 10 or more cigarettes a day or who already use 18mg to 20mg disposables. Because it is a nic salt, it feels smoother than a 20mg freebase liquid, but it is still strong. If you smoke less, or you feel dizzy or sick, choose a lower strength.
The e-liquid has no battery, so charging depends on your pod kit or pen. Most use a USB-C cable and a standard 5V charger and take around 30 to 90 minutes. Do not leave a device charging unattended or on soft furnishings, and recycle old devices at a vape shop take-back point or a local household waste recycling centre.
Nic salt ranges are commonly sold in several strengths and a range of flavours, but availability changes. Check the Zeus Bolt listings on the site for the current lower-strength and flavour options. Avoid mixing flavours in one pod, because the results are usually muddy.
A 10ml bottle fills a typical 2ml pod about five times, which is roughly 2,000 to 3,000 puffs as an estimate. A light user might make a bottle last three to four weeks, while a heavy user replacing a pack a day may finish it in four to seven days. Coil age and draw length change the figure.
Once you own a pod kit, the cost per millilitre is generally lower than a disposable, and a 10ml bottle gives about five times the liquid of a 2ml disposable at the same strength. You do need to factor in the cost of the device and replacement coils. Check the current price on the product page for the most accurate comparison.
It suits adult smokers and vapers who want a sweet strawberry and cream flavour in a 20mg nic salt, used in a low-power pod device. It is not for anyone under 18, non-smokers, pregnant or breastfeeding women without medical advice, or people using high-power sub-ohm tanks. If you want a lower nicotine intake, choose a lower strength.
We do not recommend it. Nic salts at 20mg/ml are designed for coils of roughly 0.8 ohm to 1.2 ohm at low power. In a sub-ohm tank at high wattage they would deliver a large amount of nicotine very quickly and can taste harsh.
We deliver across the UK, and the available delivery methods, costs and cut-off times for next-day or standard service are shown at checkout. Orders containing nicotine products are for adults aged 18 and over, and an age check may be required. Keep your order number for tracking.
E-liquid is a consumable and does not carry a device-style warranty, but you are covered if the item arrives damaged, leaking or not as described. Contact us promptly with your order number and photos, and do not use a bottle with a broken tamper-evident seal. Our returns page sets out the time limits and process.
Store the bottle upright with the cap closed tightly, somewhere cool and dark and out of reach of children and pets. Most nic salt liquids keep their flavour for a year or more if stored well, and the best before date is printed on the label. If the liquid smells off or tastes different, replace it.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.
Ordered Wednesday evening, arrived Thursday morning. Everything sealed, genuine, exactly what I expected.
Taste is proper — no chemical aftertaste or anything. Just clean flavour throughout. Love it.
Been looking for something like this for ages. Finally found a brand that doesn't disappoint.
Switched from a well-known brand and this is actually better, especially for the price. Will reorder.
Delivery was super fast and the product is genuine. I've had fakes before so this was a relief.
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