Zeus Juice Nicotine Ice Shot 18MG 50VG

Overview

The Zeus Juice Nicotine Ice Shot 18MG 50VG by Zeus Juice at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Overview: what the Ice Shot is and why it exists

The Zeus Juice Nicotine Ice Shot 18MG 50VG is a 10ml bottle of nicotine e-liquid made to be added to a nicotine-free shortfill, turning that shortfill into a ready-to-vape liquid at a strength you control. It is not a vape device, it is not a disposable, and it is not meant to be vaped on its own. Think of it as a booster. Each bottle carries 18mg of nicotine per millilitre (1.8%) in a base that is 50% vegetable glycerine (VG) and 50% propylene glycol (PG), and the Ice in the name points to a cooling, menthol-style finish that sits on top of whatever flavour you mix it into.

The reason shots exist comes down to UK bottle rules. Nicotine-containing e-liquid is limited to 10ml per bottle and 20mg/ml in strength, so the large 50ml, 100ml and 120ml bottles you see on shelves are sold with no nicotine at all. These shortfills deliberately leave empty space in the bottle, usually 10ml in a 60ml bottle, so that you can add one or more shots yourself. The 20mg/ml ceiling is the same one that applied to disposable vapes while they were still on sale in the UK, and this shot's 18mg/ml sits comfortably beneath it.

The appeal of the format is control. Instead of buying a premixed bottle at a fixed strength, you decide how much nicotine ends up in your tank. Add one shot to a 50ml shortfill and you get roughly 3mg/ml. Add two shots to a 100ml shortfill and you land in the same place. Leave the shot out and you have a nicotine-free liquid for the days when you want to cut back. That flexibility is the main reason a lot of sub-ohm vapers in the UK buy shots in multiples rather than singly.

One note on how to read this guide. The exact cooling formulation and any additives are listed on the bottle label and the leaflet that comes with it, and those always take priority over a general description. What follows is based on the product name, the usual design of 18mg 50VG mix-in shots, and standard UK practice. If anything on your bottle differs from what is written here, trust the bottle.

Key specifications at a glance

Here are the figures that matter before you buy or start mixing.

• Product type: nicotine shot (mix-in booster), not a standalone e-liquid and not a device
• Bottle size: 10ml, the maximum UK size for nicotine-containing e-liquid
• Nicotine strength: 18mg/ml, which means 180mg of nicotine in the whole bottle
• VG/PG ratio: 50VG/50PG
• Profile: ice, a cooling finish rather than a fruit or dessert flavour
• Nicotine format: freebase nicotine, as is standard for mix-in shots; nic salt boosters are labelled separately
• Result in a 50ml shortfill (60ml bottle): about 3mg/ml, with the VG/PG ratio shifting slightly toward PG
• Result in a 100ml shortfill (120ml bottle) with two shots: about 3mg/ml
• Intended devices: sub-ohm tanks and kits with mesh or low-resistance coils
• Age restriction: 18+ only, with the standard nicotine health warning printed on the label

A few of these deserve a line of explanation. The 10ml bottle size is not a brand choice, it is the legal ceiling, which is why every UK nicotine shot of this type looks similar in size. The 18mg/ml figure is the number that drives your final strength, and the 50VG/50PG base matters because it is thin enough to blend into thicker shortfills without turning them into something that struggles to wick through a coil.

The arithmetic behind every mix is simple: total milligrams of nicotine divided by total millilitres of liquid. A single bottle holds 180mg of nicotine, so once you know how much liquid it is going into, you know the strength. The next section turns that into a set of worked examples so you do not have to guess.

Nicotine strength guidance and mixing maths

The calculation is the same every time. Multiply the number of shots by 10ml and by 18mg/ml to get the total milligrams of nicotine, then divide by the total volume of liquid in the finished bottle. These are the combinations most people use.

• One shot in a 50ml shortfill (60ml total): 180mg divided by 60ml gives 3mg/ml
• Two shots in a 100ml shortfill (120ml total): 360mg divided by 120ml gives 3mg/ml
• One shot in a 100ml shortfill (110ml total): 180mg divided by 110ml gives about 1.6mg/ml
• Two shots in a 50ml shortfill after pouring off 10ml first (60ml total): 360mg divided by 60ml gives 6mg/ml
• Half a shot (5ml) in a 50ml shortfill (55ml total): 90mg divided by 55ml gives about 1.6mg/ml

The VG/PG ratio also moves when you add a shot. A 70VG/30PG shortfill with one 50VG shot added ends up at roughly 67VG/33PG, so the change is small and your coil will not notice it. An 80VG shortfill lands near 75VG. That is a gentle shift, and it is one reason a 50VG shot is a sensible match for thick shortfills.

As a rough orientation, adult smokers moving to a sub-ohm device often start somewhere between 3mg/ml and 6mg/ml of freebase nicotine, because sub-ohm devices deliver a large volume of vapour per puff and therefore a meaningful amount of nicotine even at modest strengths. Lighter or occasional smokers frequently find 3mg/ml plenty, and some prefer 1.5mg/ml to 2mg/ml. People who smoked heavily may need to begin higher or may find a nic salt in a smaller pod device a closer match to what they are used to. These are common starting points, not personal advice, and you will need to adjust to your own habits.

The signs you have the strength wrong are fairly clear. Too low, and you find yourself vaping constantly, still craving, and chain-puffing to compensate. Too high, and you may feel lightheaded, nauseous, sweaty or get hiccups, in which case stop vaping and let it pass. If you are unsure, local NHS stop-smoking services and pharmacists can talk through strengths and devices for free. If you have never smoked or vaped, you do not need nicotine at all, and this product is not for you.

Flavour profile and the ice effect

The Ice Shot is not described as a flavoured liquid in the way a dessert or fruit bottle is. The ice designation means it is built to add a cool, crisp finish, similar in spirit to the menthol or cooling-agent style used in many fruit-ice e-liquids. The idea is to leave the identity of your base flavour intact and add a chilled edge on top. In practice, the first thing you notice after mixing is a clean, cold sensation on the inhale and a lingering coolness at the back of the throat on the exhale.

Cooling behaves differently with different flavour families, and it is worth thinking about the base before you pour. Here is how it usually plays out.

• Fruit and berry flavours: strawberry, blueberry, watermelon, grape and citrus profiles generally pair well with a cooling finish, which is why fruit-ice is such an established category
• Soda and energy-drink flavours: cola, lemonade and similar profiles tend to feel crisper and more refreshing with a little chill added
• Dessert, custard, cream and bakery flavours: cooling and creamy flavours rarely sit well together, as the chill can flatten sweetness and make cream taste thin; a neutral shot is usually a better match here
• Tobacco and nutty flavours: the same caution applies, as cooling can fight against warm, roasted notes
• Shortfills that already contain menthol or ice: the cooling stacks, and one shot in a 60ml bottle can push it intense, which some vapers enjoy and others find too much

Dilution is the other factor. A 10ml shot in a 60ml bottle makes up one sixth of the liquid, so the flavour concentration of the original shortfill drops by roughly 17%. Shortfills are made with that headroom in mind and manufacturers expect shots to be added, so the effect is modest. In a delicate flavour you may notice slightly softer top notes, while rich or heavily sweetened flavours usually hold up without any obvious change.

It is also worth separating cooling from nicotine hit. At 3mg/ml of freebase nicotine in a roughly 67VG liquid, the throat hit is mild. A cooling agent adds a physical sensation in the throat that some people read as extra strength, even though it has nothing to do with nicotine. If the sensation seems light, do not raise the nicotine level to chase it, because you may end up with more nicotine than you wanted and the same amount of chill.

Performance, vapour delivery and how long a bottle lasts

A nicotine shot does not have a puff count the way a disposable does, so the useful way to think about performance is in terms of the liquid you end up with and the device you use it in. Once the shot is blended into a shortfill, the finished liquid behaves like any other mid-to-high VG e-liquid, with the nicotine and cooling character layered in.

Vapour production depends mostly on VG content, coil resistance and wattage. At roughly 67VG after mixing, you get dense, soft vapour from a sub-ohm tank, only slightly lighter than a straight 70VG shortfill. The PG portion carries flavour and gives a little throat hit, so the 50/50 shot helps keep the finished liquid from feeling flat or muted. If you vape at 50W to 70W through a mesh coil, you will see a full flavour and a generous cloud. Drop the wattage and the vapour thins out and the nicotine delivery per puff falls with it.

Nicotine delivery is the part that surprises people moving from cigarettes. Sub-ohm devices pull a lot of liquid per puff, so a low strength such as 3mg/ml still delivers a noticeable dose over a session. This is why sub-ohm vapers tend to use lower mg/ml than those on small pod kits, and it is also why you should avoid drifting up in strength without a reason.

For longevity, the maths depends on how much you vape. Sub-ohm users commonly get through somewhere between 3ml and 10ml of liquid a day. On that basis a mixed 60ml bottle lasts roughly 6 to 20 days, and a 120ml bottle made with two shots lasts twice as long. In puff terms, a 60ml bottle works out to well over a thousand puffs for most sub-ohm users, though the figure swings widely with wattage and puff length, so treat it as a ballpark rather than a promise.

The nicotine shot itself, once opened, should be treated as a short-life ingredient. Mix it into a shortfill promptly, keep any unused shot tightly capped, and use it within a sensible window. Check the best-before date printed on the label, and do not keep a partly used bottle for months in a warm drawer.

Design and build quality of the bottle

There is not much to a nicotine shot in terms of design, but the details that exist are there for safety. The bottle is a 10ml plastic container with a narrow nozzle so you can pour into the neck of a shortfill without spilling, and a cap that is built to be child-resistant and tamper-evident, as UK rules require for nicotine-containing liquid. Under the UK's Tobacco and Related Products Regulations 2016, the label must carry the nicotine warning, an ingredients list, the nicotine content, a batch number and a best-before date, and a leaflet should be included.

What to look for when the parcel arrives:

• Intact tamper-evident ring: the band under the cap should be unbroken on a new bottle
• Clean, legible label: the strength should read 18mg/ml and the VG/PG ratio should match 50VG/50PG
• No residue around the neck or nozzle: a sticky film can mean the bottle was squeezed in transit
• A batch code and date: these matter if you ever need to contact support about a problem
• A soft, squeezable body: this lets you push the last of the liquid out so you do not waste any

The nozzle on a standard 10ml bottle is slim enough to fit inside most shortfill necks, but not every shortfill is the same. If you find the tip too wide or the shortfill neck too narrow, pour slowly in short bursts or use a small funnel kept only for e-liquid. Some vapers find it easier to squeeze the shot into a clean spare bottle and then pour from there.

When the bottle is empty, disposal matters. Nicotine residue means you should not treat it as an ordinary clean plastic bottle. Local councils differ on whether empty e-liquid bottles can go in household recycling, so check your council's guidance, or take empties to a household waste recycling centre. For devices, batteries and pods, use a proper drop-off point instead of the bin. UK retailers that sell vaping products are expected to take back used vapes, and many recycling centres and supermarkets have battery and small electricals bins. The Recycle Your Electricals site lets you search for a point near you.

Device compatibility, coils and mesh technology

This shot is intended for sub-ohm vaping. The 50VG base and the 3mg/ml result after mixing are designed around tanks and kits that use low-resistance coils, typically between 0.15 and 0.4 ohm, and which run at 40W to 80W or more. These coils pull a large volume of liquid and vapour, so a lower nicotine concentration is the norm.

Mesh coils are the main type you will find in current sub-ohm tanks. Instead of a wire wrapped around cotton, mesh uses a flat or curved sheet of fine metal with many small holes, with cotton pressed against it. The larger heating surface gives more even heat, which tends to produce steadier flavour and quicker ramp-up. Because mesh coils wick quickly, they cope well with mid-to-high VG liquids, and a blend that lands near 67VG is well inside their comfort zone.

Some practical guidance on matching coils to the finished liquid:

• 0.15 to 0.25 ohm mesh coils: typically run at around 50W to 80W; these produce large clouds and use liquid fast, which suits 3mg/ml and below
• 0.3 to 0.4 ohm mesh coils: usually 25W to 45W; a good balance of flavour and efficiency, and a sensible choice if you want a slightly firmer throat hit
• Ceramic and regular wire coils: workable, but check the wattage range printed on the coil and keep within it

Always follow the range marked on the coil, because it varies by brand. Prime every new coil properly by dripping a few drops of liquid directly onto the cotton and letting the tank sit for several minutes before firing, otherwise a dry hit can burn the cotton on the first press.

Not every device is a good match. A small MTL pod kit with a coil of 0.8 ohm or higher is a poor fit for a thick, low-strength, high-VG liquid. The liquid will wick slowly, the vapour will be thin, and 3mg/ml will deliver far less nicotine than the same figure does in a sub-ohm tank. If you use a pod kit, a nic salt liquid in a thinner base is usually a better fit than a freebase shortfill mixed with this shot.

One thing to watch with any cooling liquid is coil life. Sweeteners and some additives can leave residue on the coil, so you may find a coil lasts a little less time than it would with a plain fruit liquid. When flavour turns flat, burnt or muted, replace the coil rather than raising wattage to compensate.

Battery and charging: what applies and what does not

A nicotine shot is a liquid. It has no battery and nothing to charge. If you came here looking at a disposable or a pod device, the Ice Shot is a different product type, and it will not work as a standalone vape. The battery that matters is the one in the device you put the finished liquid into.

Sub-ohm kits typically take one of three battery formats. Built-in batteries on compact kits generally range from about 1,500mAh to 3,000mAh and recharge over USB-C. Mods using removable 18650 cells commonly run cells rated around 2,500mAh to 3,500mAh, while 21700 cells are larger and often rated around 4,000mAh to 5,000mAh. Higher mAh usually means longer between charges, although wattage matters just as much, since a mod running at 70W will drain a cell much faster than one running at 30W.

A few charging habits protect both the device and you.

• Use the charger that came with the device or a reputable USB-C charger of suitable output
• Do not charge unattended or overnight on a soft surface such as a bed or sofa
• Keep removable cells in a case, not loose in a pocket with coins or keys
• Stop using any cell with a torn wrap, dent or swelling
• Match cells in pairs on dual-battery mods, and do not mix old and new

Lithium-ion batteries cause fires when they end up in general waste or ordinary recycling, so the disposal route matters. When a battery or device reaches the end of its life, take it to a proper drop-off point. UK shops that sell vapes are expected to accept used devices, many supermarkets and recycling centres have battery bins, and you can search for the nearest point on Recycle Your Electricals. Single-use vapes were banned from sale in the UK in June 2025, but plenty of old ones are still in drawers, and those need recycling too. Their nicotine strength was capped at the same 20mg/ml that applies to all UK vape liquid, but the battery inside them is the part that makes them hazardous in a bin.

How to mix and use the shot

Mixing is quick and needs no tools, but it is worth doing carefully because you are handling nicotine. Work on a clean, flat surface, away from children and pets, and wash your hands afterwards. If you have sensitive skin, nitrile gloves are a sensible precaution. Here is the routine most vapers follow.

• Step 1, check your maths: decide on your target strength using the examples earlier in this guide, and confirm the shortfill is nicotine-free and has room for the shot
• Step 2, open the shortfill: remove the cap and the nozzle, or twist off the tip, taking care not to knock the bottle over
• Step 3, add the shot: squeeze the full 10ml into the shortfill in short bursts, keeping the nozzle close to the neck so nothing spills
• Step 4, close it up: refit the nozzle and cap on the shortfill firmly, and wipe away any drips with a paper towel
• Step 5, shake: shake hard for about 30 seconds so the nicotine and cooling agent distribute evenly through the thicker liquid
• Step 6, let it rest: leave the bottle for a couple of hours, shaking again once or twice, then give it another shake before you fill your tank
• Step 7, label it: write the strength and the date on the bottle so you know what is inside

For high-VG blends, some vapers leave the bottle overnight with the cap on tight before using it. That is not essential, but it can help the flavour settle and the nicotine blend through the liquid more evenly.

When you fill your tank, follow the maker's instructions for your device. Do not overfill, avoid covering the airflow slots or the central tube, and wait a few minutes after filling before the first puff so the cotton can soak. On the first few puffs, take short draws to check the strength is where you want it. If it feels harsher than expected, lower the wattage a little before deciding whether to dilute.

Storage is straightforward. Keep unused shots and finished bottles in a cool, dark place away from sunlight and heat, tightly capped, and well out of reach of children and pets. Never put nicotine liquid in a food or drink container, and if any gets on your skin, wash it off with soap and water straight away. If it is swallowed or a child has access, seek medical help immediately.

Who it suits and who should give it a miss

The Ice Shot is a niche product, and it suits a specific kind of buyer. It is aimed at adult smokers and existing vapers who already use a sub-ohm tank and a nicotine-free shortfill, and who want to set their own strength.

It is a sensible fit for:

• Sub-ohm vapers using shortfills: the main audience, who need a nicotine source to turn a 50ml or 100ml bottle into something they can use
• Adult smokers switching to vaping: who want a mid-low freebase strength and enjoy a cool, fresh finish
• Vapers adjusting their strength: because shots let you step down gradually by using less of one, or move up slightly if the current level is not holding
• Fruit-ice and soda fans: who would otherwise buy a premixed ice liquid and prefer to build their own
• People who like to buy in bulk: since shots are the cheapest route to nicotine in a large-bottle format

It is not a good fit for:

• Anyone under 18, for whom it is illegal to buy or use nicotine products in the UK
• Non-smokers and people who have never vaped, who should not start using nicotine
• Pregnant or breastfeeding women, and anyone with heart conditions, high blood pressure or other health concerns, who should speak to a doctor or pharmacist about nicotine
• Pod kit and small-device users, who will get better results from a premixed nic salt in a thinner base
• People who want something ready to use, since this product always needs mixing and a compatible shortfill
• Fans of creamy, dessert or tobacco flavours, where a cooling finish can clash with the base

Nicotine is addictive, and no vaping product is risk-free. Vaping is widely considered less harmful than smoking for adult smokers who switch completely, but that is not the same as safe, and it is not a reason for anyone who does not currently use nicotine to start. If you are trying to stop smoking entirely, local NHS stop-smoking services offer support, and a pharmacist can explain the options.

Troubleshooting common problems

Most problems with a mixed shortfill come down to a handful of causes, and they are easy to fix once you know what to look for.

• The throat hit is too harsh: the final strength may be too high for your device or your habits. Lower the wattage, move to a larger bottle with the same shot, or use half a shot next time. Remember that cooling can add to the sensation.
• The cooling is too strong: the shortfill may already contain a cooling agent. Next time, use a neutral shot in that flavour, or blend with a warmer shortfill to dilute it.
• The flavour seems muted: a bottle that has just been mixed can taste flat. Shake it, let it rest for a few hours, and make sure the coil is fresh and properly primed.
• Dry or burnt hits: usually a coil that is not fully saturated, wattage that is too high for the coil, or a tank that is nearly empty. Re-prime, lower the power, or replace the coil.
• Gurgling or leaking: thicker liquid can cause leaks if the tank is overfilled, the airflow is blocked, or the O-rings are worn. Check the seals and fill to the maximum line only.
• Weak nicotine feeling: check your maths, confirm the shortfill was truly nicotine-free, and check the bottle size and how many shots you used. A common mistake is adding a shot to a 100ml bottle and expecting 3mg/ml.
• Lightheaded, nauseous or sweaty: the strength is too high or you vaped too much too fast. Stop, rest, get fresh air, and lower the strength next time.
• Cloudy liquid or separation: shake well. If it does not clear and looks off, do not use it, and contact support with the batch code.
• Shortened coil life: sweeteners and cooling additives can leave residue. Change the coil when the taste drops, and avoid chain-vaping at very high wattage.

If a bottle arrives damaged, leaking or with a broken tamper-evident seal, do not use it. Take photos, keep the packaging and contact customer support quickly with your order number and the batch code from the label.

Value for money and how it compares

Nicotine shots are one of the cheaper ways to get nicotine into a large bottle. A shortfill is priced as a bulk product with no nicotine, and a shot adds only a small amount of cost on top, so the finished price per millilitre is usually lower than for premixed nicotine-containing bottles, which are limited to 10ml. Check the current price on the product page, as it changes with promotions and multi-buy offers, and compare it with the price per millilitre of your shortfill to see what a finished bottle costs you.

The Ice Shot also saves a small step. If you want a cooling finish in a fruit shortfill, you would otherwise buy a separate cooling additive or a pre-iced shortfill. Here the nicotine and the chill come in one bottle. That is good value if you want both, but a poorer choice if you do not, because you are paying for a feature you will not use.

Here is how it compares fairly with the alternatives.

• Neutral 18mg 50VG shots from other brands: these deliver the same nicotine without any cooling, and are often a similar price. They are the better pick for dessert, cream or tobacco shortfills. The Ice Shot makes more sense for fruit and soda flavours.
• Premixed 10ml nicotine bottles: convenient and ready to use, but the cost per millilitre is higher and the choice of strengths is fixed. They suit smaller devices better than sub-ohm tanks.
• Nic salt 10ml bottles: built for pod kits, often at 10mg/ml or 20mg/ml, and smoother at higher strengths. They are the right choice for small MTL devices but are not a substitute for a freebase shot in a sub-ohm setup.
• Pre-boosted shortfill kits: some packs include a shot with the shortfill. They save a decision, but you pay for the bundle and give up control of the final strength.
• Higher-VG shots (70VG and above): they match thick shortfills closely, but they can be harder to blend, and the difference after mixing is small.

The honest summary is that the Ice Shot offers fair value for the right user. If you vape a fruit or soda shortfill in a sub-ohm tank and like a cool finish, it covers both needs in one purchase. If your tastes run to creamy or tobacco flavours, or you use a small pod device, you are better served by a different product. Either way, buy from a UK retailer that checks age at purchase and delivery, and do not buy nicotine products from sources that skip those checks.