Fast dispatch, well-packaged
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
SignatureThe Signature 10ml E-Liquid Pack of 10 Coconut Ice / 18MG by Signature in Coconut Ice / 18MG at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
This listing is for ten 10ml bottles of Signature e-liquid in Apple flavour at 12mg/ml nicotine strength. That adds up to 100ml of liquid, supplied as ten separate bottles rather than one large container. The multipack format is the main appeal: you buy once, keep a few bottles in reserve, and carry a single 10ml bottle in a pocket or bag without the bulk of a 50ml or 100ml container.
Signature is the brand, and this is a refill liquid, not a device. It goes into a refillable vape kit, such as a pod system with a fill port, a pen-style tank or a box-mod tank. It cannot be used in a sealed disposable or in a closed pre-filled pod cartridge, because those are not designed to be opened or refilled. We file it under accessories on the store because it works alongside a device rather than replacing one.
A word on UK rules, because they shape what you see on the shelf. Nicotine e-liquid in the UK is sold in bottles of no more than 10ml, with a maximum strength of 20mg/ml, and refillable tanks are limited to 2ml of capacity. The 20mg/ml ceiling is the same one that applied to disposable vapes before single-use devices were taken off the market in June 2025, and it applies to every nicotine e-liquid sold here. At 12mg/ml this pack sits comfortably below the cap, in the medium range. These limits come from the Tobacco and Related Products Regulations 2016, which also require child-resistant, tamper-evident packaging and a clear health warning on the label.
Everything else in this write-up is practical: what to expect from the liquid, which devices suit it, who should buy it and who should leave it alone, and how to deal with the usual problems. Where we are making a general point about e-liquid rather than a claim about this specific product, we say so. For the exact VG/PG ratio, ingredient list and batch details, always read the label on the bottle in your hand, because that is the authoritative source.
An e-liquid does not have a puff count of its own. How far a bottle goes depends on the device you put it in, the power you run it at and how you vape. What we can do is give you a realistic range so you can plan your restocking.
Sealed disposables were typically sold on the basis of about 600 puffs from roughly 2ml of liquid, which works out at around 300 puffs per ml. That figure is a marketing average from low-power devices, and real-world numbers vary. As a working estimate for a low-power mouth-to-lung (MTL) or restricted direct-to-lung pod kit running at around 8 to 15 watts, expect something like 150 to 300 puffs per ml. On that basis:
Raise the wattage and those numbers drop quickly. A sub-ohm tank at 40 to 60 watts can use several times as much liquid per puff, which is also why 12mg is usually a poor match for that kind of setup. We cover that in the coil and nicotine sections below.
Daily use gives a more practical way to think about it. Light users who vape 1 to 2ml a day would take around 50 to 100 days to work through the pack. Moderate users at 3 to 4ml a day would be looking at roughly 25 to 35 days, and heavier users at 5 to 6ml a day somewhere around 17 to 20 days. Those are estimates, not guarantees, and your own pattern may land inside or outside that spread.
Vapour volume and throat hit come from three things working together: the VG/PG ratio on the label, the nicotine strength and the device. A higher PG share gives a firmer throat hit and carries flavour well, while a higher VG share gives thicker, smoother vapour. At 12mg/ml the nicotine itself adds noticeable throat hit, so you will probably feel a more pronounced hit than you would on 3mg or 6mg, particularly on a tight MTL draw. If that feels too sharp, a slightly lower power setting or a more open airflow will soften it.
Consistency is another part of performance. Ten bottles from the same product line should give you the same flavour from bottle one to bottle ten, which is useful if you have settled on a flavour and do not want to relearn your vape every time you restock. Batch numbers and best-before dates are printed on each bottle so you can check them, and you should note them down if you ever need to contact us about an issue.
This is a single-flavour Apple liquid, not an apple blend with ice, berries or sweets in the name. That tells you what the brief is: an orchard-fruit flavour without a cooling agent or a second fruit competing for attention. If you want menthol, ice or a layered mix, you should look at a different line.
Apple e-liquids as a category tend to fall somewhere between two poles. At one end is a tart, green apple note with a sharp, slightly sour inhale. At the other is a rounder red apple note that is sweeter and softer, often closer to apple juice or baked apple. We are not going to invent tasting notes for a bottle you have not tried. Instead, here is how to read the profile and judge it for yourself in the first few puffs:
How flavour behaves in your device. Fruit flavours generally come through well at moderate temperatures. Run the device too hot and a delicate apple note flattens and can turn slightly scorched; run it cooler and you get more of the juicy top note. If your device has adjustable power, start at the low end of the coil's recommended range and move up in small steps until the flavour is full without becoming harsh.
Sweetness and coil life. Fruit liquids usually contain sweeteners, and sweeteners tend to leave deposits on coils faster than unsweetened or tobacco liquids do. That does not make the Apple a problem, but it does mean you may notice the flavour fade after a week or two as residue builds up. Swapping the coil or pod when the flavour dulls is the normal fix.
Vaper's tongue. If you vape one flavour all day, your palate can adjust to it until it tastes muted. That is a normal sensory effect, not a fault with the liquid. A day on a different flavour, a drink of water or a sip of black coffee usually brings it back. A multipack of one flavour is good value if you know you like it, but if you tire of single flavours quickly, keep a second, different bottle on hand for a change of pace.
Steeping. Some vapers let a new bottle rest for a day or two with the cap on, shaking it gently and opening the cap briefly to let air in. Fruit liquids generally do not need long steeping and many are ready from the first bottle. If the first few puffs taste thin, try again after a day before you judge it.
There is no device to inspect here, so build quality comes down to the bottle, the cap, the label and the packaging the ten bottles arrive in. UK rules require bottles of nicotine e-liquid to be child-resistant and tamper-evident, and to carry specific information on the label. In practice, this is what to expect on each 10ml bottle:
Squeezability. Standard 10ml e-liquid bottles are made from soft, squeezable plastic. Soft walls make precise dosing easy, but they also mean you should squeeze gently. Squeezing hard with the cap off pushes liquid out faster than a small fill port can take it. Squeeze lightly, release to let air back in, and repeat.
What to check when the pack arrives. Look over all ten bottles. Are the caps tight, the labels intact and readable, the strength showing 12mg and the flavour showing Apple? Any liquid inside the outer packaging could point to a leaking bottle. If something is wrong, take a photo of the bottle and the packaging before you throw anything away, because photos make a claim much quicker to resolve.
Honest limits. Standard 10ml bottles are lightweight plastic and are not built to be abused. A bottle thrown loose into a bag can have its cap loosened by pressure and leak, so carry them upright in a small pouch or an inside pocket. Do not leave them in a hot car, where heat softens the plastic and thins the liquid. The upside of ten separate bottles is ten separate seals: each bottle stays sealed until you need it, which also helps keep the liquid fresh over the weeks it takes to work through the pack.
The plastic itself is worth a thought. Ten small bottles produce more plastic than a single larger bottle of the same total volume. That is simply how the UK 10ml limit works for nicotine liquid, and we cover how to dispose of the empties responsibly in the final section.
The straight answer first: e-liquid has no battery, no charging port and no mAh rating. The battery that matters is the one in your device. It still affects how this liquid performs, so it earns a section of its own.
These are rough battery sizes for the kinds of devices a 12mg liquid is normally used in:
As a rule of thumb, a 600mAh pod kit at 10 to 12 watts will usually last a moderate user most of a day, and heavier use means topping up at some point in the afternoon. These are estimates and vary with puff length, power setting and the age of the battery.
Charging habits that protect the battery:
Why this matters for the liquid. Running your device at a power that suits a 12mg liquid is good for flavour and for battery life. Pulling hard at high wattage drains the battery faster, burns through liquid and makes a medium-strength nicotine liquid feel harsh. For 12mg Apple, the low-to-middle part of your coil's recommended power range is usually where flavour, throat hit and battery life balance out.
Recycling devices and batteries. Used vapes, batteries and chargers do not belong in the household bin or the normal recycling box. In the UK, many vape shops, some supermarkets and household waste recycling centres accept small electricals and batteries, and the Recycle Your Electricals website has a postcode search to find your nearest vape-recycling drop-off point. If a battery no longer holds a charge, take it in even if it does not look broken.
The coil turns the liquid into vapour, and the match between coil and liquid decides whether a 12mg fruit liquid tastes smooth or harsh. Here is how the main coil types behave with this kind of liquid:
Why 12mg and sub-ohm tanks usually do not mix. A sub-ohm coil pulls several times more liquid per puff than a standard MTL coil. Pair that with 12mg and you take in a large amount of nicotine with every puff, which can lead to throat irritation, coughing, light-headedness and nausea. Strengths of 3mg or lower are the norm for sub-ohm use. If you do vape on a sub-ohm tank and want more nicotine, a lower-power restricted setup with 12mg is a better route than raising the strength in a high-airflow tank.
VG/PG and wicking. Thick, high-VG liquids move slowly through small wicking holes, while thin liquids flow quickly but can leak from a poorly sealed tank. If your device is a small pod system and the manufacturer recommends a 50/50 or higher-PG liquid, check the Signature label for the ratio before you fill. We would rather you check the label than guess, because the wrong thickness is a common cause of dry hits and gurgling.
Priming the coil. Fill the tank or pod, wait five to ten minutes for the cotton or ceramic to saturate, then take a few short, low-power puffs before moving up to your normal setting. Skipping this step is the most common reason a new coil tastes burnt in the first few puffs, and a burnt coil rarely recovers.
Coil life. With a sweet fruit liquid you can usually expect somewhere between one and three weeks from a coil, depending on how much you vape. Replace it when the flavour turns flat, muted or slightly burnt, or when the vapour thins out despite a full tank. Replacing a coil on time costs a few pounds and saves you from judging a liquid on the strength of a worn-out coil.
Nicotine strength is the most important choice you make when buying e-liquid. 12mg/ml is 1.2% by volume and sits in the middle of the UK range, which runs from 0mg up to the 20mg/ml cap. The label figure is milligrams per millilitre, so a 10ml bottle at 12mg/ml holds 120mg of nicotine in total, and the full pack of ten holds 1,200mg.
As a rough starting guide:
These are starting points, not prescriptions. The right strength depends on how much you smoked, your device and your own tolerance. A sensible approach is to choose the strength that stops cravings between sessions without making you feel light-headed or queasy.
Signs 12mg may be too strong: a harsh throat hit that makes you cough, dizziness, nausea, a racing pulse, sweating or a headache. If that happens, take a break, drink some water, and consider a lower strength next time. Signs it may be too weak: cravings returning within the hour, chain vaping, or turning the power up to compensate. If you find yourself chain vaping, try a higher strength rather than more wattage, because more power only increases the amount of liquid you use.
Freebase versus nicotine salt. A 12mg/ml strength is more commonly made with freebase nicotine, which has a sharper throat hit and works well in standard MTL coils. Nicotine salts are usually offered at 10mg or 20mg and are designed for low-power pod kits, where they give a smoother hit at higher strengths. Check the label to see which form is in the bottle before you decide on a device to pair it with, because the same number of milligrams can feel quite different in each.
Stepping down. Many vapers reduce their strength over time. A manageable way to do it is to move to the next level down, for example from 12mg to 6mg, once you notice you are going long stretches without reaching for the device. There is no deadline, and going back up a level after a rough week is entirely reasonable.
Important. Nicotine is addictive. If you do not smoke, please do not start. This product is for adult smokers and existing vapers. If you are pregnant, breastfeeding, have a heart condition or take regular medication, speak to a GP or pharmacist first. If you are using vaping to quit smoking, NHS stop-smoking services offer free local support alongside it. This write-up is general information, not medical advice.
A multipack of a single flavour at a single strength is a specific purchase. It works well for some people and poorly for others, so here is a plain breakdown.
It is a good fit if you:
It is probably not for you if you:
A final note on stock. Because the pack is ten of the same product, think about how quickly you vape before you buy. If you use around 2ml a day, the pack will take around fifty days, and the best-before date printed on each bottle should comfortably cover that. Store the later bottles properly (see the next section) so the last one tastes as good as the first.
Filling a refillable device takes a minute once you have done it a couple of times. Here is the process step by step:
Using it day to day. Take slow, steady puffs rather than hard, rapid pulls. For a standard MTL draw, a two to four second puff is typical. Hold the vapour in your mouth before inhaling; do not skip that step if you are using a tight MTL draw, because it lets you taste the flavour and reduces the throat hit. On a restricted lung-hit device, inhale gently into the lungs without forcing it.
Storage. Keep bottles upright, with the caps tightly closed, in a cool, dark place. Light and heat degrade e-liquid over time, darkening it and dulling flavour. A cupboard or drawer is better than a windowsill or glovebox. Keep all nicotine liquid out of reach and out of sight of children and pets, because even a small amount swallowed is dangerous. If a child or pet swallows e-liquid or gets it in their eyes, treat it as an emergency: call 999 or NHS 111 for advice and keep the bottle to show the label.
Shelf life. Unopened, e-liquid will generally keep for a year or more. The best-before date is printed on each bottle. Once opened, finish a bottle within a few weeks for good flavour, and do not mix liquids from different bottles in the same tank.
Switching flavours. If you move from Apple to a different flavour, empty the tank, rinse it with warm water, let it dry completely, and fit a new coil. Old residue will mix with the new flavour otherwise, and the result tastes confused and muddy.
Most problems with refillable vaping come down to a short list of causes. Here are the usual ones, with the fixes to try first:
Disposal. Empty bottles can go into household plastic recycling in many council areas, but local rules differ, so check yours. Rinse only if your council asks you to, and never pour leftover liquid down the drain. Devices, coils with battery components and chargers belong at a vape-recycling or small-electricals drop-off point, not in the bin.
The cleanest way to judge value on a multipack is cost per millilitre. This pack contains 100ml in total, so divide the pack price by 100 to get your price per ml, or divide it by ten to get your price per 10ml bottle. As a purely illustrative example, a pack priced at £30 would work out at 30p per ml, or £3 per bottle. Check the live price on the product page and run your own numbers.
Here is what to compare it with:
The costs that sit around the liquid. A pack of e-liquid is not the whole running cost. Add a device (a basic pod kit is often in the £10 to £25 range), replacement coils or pods at a few pounds each every one to three weeks, and the occasional replacement cable or battery. For a moderate vaper, coils are typically the second-largest ongoing cost after the liquid itself.
What you are actually paying for. With a pack of ten you are paying for convenience and consistency: the same flavour and strength, ten sealed bottles, fewer orders. You are not paying for variety, and you are not paying for a lower strength you can adjust. If you tend to change flavours often, you could end up with bottles you do not finish, which is money wasted regardless of the unit price.
Where it works out well. If you vape most days, already know you like apple at 12mg and use a device that suits the strength, a pack of ten usually works out as sensible value over a month or two. If you are new to the flavour or still working out your strength, a single bottle first is a safer way to spend your money.
One more practical point on cost: the best-before date. Used at a steady pace the pack should be finished comfortably within date, but if you only vape occasionally, ten bottles may sit around longer than is sensible. Buy for the pace you actually vape, not the pace you hope to.
Fair comparisons mean saying where this pack wins and where something else may suit you better. Here is how it stacks up against the main alternatives:
Where this pack is weaker. It is one flavour and one strength, so you cannot adjust the nicotine on the fly. It comes in small bottles, which means more plastic than a single large bottle. And it is not designed for high-power sub-ohm use.
UK rules to keep in mind.
Recycling. Empty bottles go in household plastic recycling where your council accepts them. Batteries, old devices and chargers should go to a vape-recycling drop-off point: many vape shops, some supermarkets and household waste recycling centres take them, and the Recycle Your Electricals postcode search will show the nearest one. Please do not put vapes or batteries in general waste, because lithium cells can start fires in bin lorries and recycling plants.
| Brand | Signature |
|---|---|
| Product type | Vape Accessory |
| Nicotine strength | 0mg |
| Available flavours | 1 (Coconut Ice / 18MG) |
| Price | £15.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Signature produces short-dated nic-salt lines popular for their value — Signature Salts, Signature Mental and the 5000 range appear in many UK shoppers' baskets when they want a flavour alternative without the brand-name premium.
12mg/ml is a medium strength, often chosen by moderate smokers moving to a standard MTL tank or a restricted pod setup. If you smoked lightly, 6mg may be enough, and if you smoked heavily you may prefer 18mg or a nicotine salt. Choose the strength that stops cravings without causing dizziness, nausea or a harsh throat hit.
No. The liquid has no battery and nothing to charge, because it goes into a refillable vape kit that has its own battery. Charge that device with a suitable USB cable on a hard surface, and do not leave it charging unattended or overnight.
This listing is the Apple flavour at 12mg, and all ten bottles in the pack are the same. Other flavours and strengths from the Signature range appear as separate options on the store where they are in stock, so check the product page if you want something different. Packs are not mixed, so if you want variety you would need to order more than one product.
The pack holds 100ml in total. A light user taking 1 to 2ml a day could take 50 to 100 days, a moderate user at 3 to 4ml a day around 25 to 35 days, and a heavier user at 5 to 6ml a day around 17 to 20 days. On a low-power pod kit that is roughly 150 to 300 puffs per ml, though your own results will vary with your device and wattage.
Multipacks usually lower the cost per bottle and reduce the number of orders and delivery charges, so it is good value if you are sure of the flavour and strength. Divide the pack price by 100 to get your price per ml and compare that with single bottles and shortfills. If you are not sure you like the flavour yet, try a single bottle first.
It suits adult smokers and existing vapers who use a refillable device and know they want a medium-strength apple liquid. It is not for under-18s, non-smokers, or anyone pregnant, breastfeeding or with a heart condition unless a healthcare professional has said otherwise. It is also a poor match for high-power sub-ohm tanks, which are better with a much lower strength.
No. Sealed disposables and pre-filled pod cartridges are not designed to be opened or refilled, and trying to do so can damage the device and is unsafe. This liquid is for devices with a fill port, such as refillable pod kits and tanks.
Store bottles upright, tightly closed, in a cool, dark place well out of reach of children and pets. Empty bottles can go in household plastic recycling where your council accepts them, and batteries and devices should go to a vape-recycling or small-electricals drop-off point rather than the bin.
We deliver across the UK, and delivery options and costs are shown at checkout. Because this is a nicotine product, you must be 18 or over, and an age check may apply when you order or when the parcel arrives. Keep the parcel somewhere safe and away from children once it is delivered.
Take a photo of the bottle and the packaging, then contact us with your order number and the batch number printed on the label, and we will put it right. For hygiene and safety reasons, opened e-liquid generally cannot be returned, but damaged, leaking or incorrect items are treated differently. See our returns page for the full terms.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
This is now my daily. Flavour is spot on and it lasts well. Proper good product.
Does what it should. Smooth hit, no burnt taste even after a couple of weeks. Would recommend.
Been meaning to leave a review for a while. This has become my daily go-to. Highly recommend.
Did a comparison with another brand and this came out on top. Better flavour and better value.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
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