Doozy Seriously Fruity 100ml

Overview

The Doozy Seriously Fruity 100ml by Doozy at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Doozy Seriously Fruity 100ml at a Glance

Doozy Seriously Fruity 100ml is a large format bottled e-liquid priced at £8.99, supplied at 0mg and sold as a shortfill. That single line already tells an experienced vaper most of what they need: it is a bottle you refill from rather than a disposable you throw away, it contains no nicotine as it arrives, and it belongs to the fruit side of the flavour spectrum rather than the tobacco or bakery side.

Doozy is one of the larger names we stock, with 106 separate products listed across the Doozy range. Brands reach that size by doing two things well: producing flavours that people finish and reorder, and covering enough of the taste map that a household with different preferences can buy from one label. Seriously Fruity is the part of that map dedicated to juice led, sweet, fruit forward mixing rather than menthol blasts or custard.

The 100ml format exists because refillable vaping is cheaper per millilitre at volume, and because UK regulation caps any nicotine containing e-liquid bottle at 10ml. The workaround the industry settled on is the shortfill: sell the flavour base in a bigger bottle at zero nicotine, and let the adult buyer decide what happens next. If you have arrived here from disposables and have never bought a bottle before, the sections below walk through the practical side without assuming prior knowledge.

What Makes a Shortfill Different From a 10ml Bottle

A 10ml bottle of nicotine e-liquid is a finished product. You buy it, you pour it in, you vape it. A shortfill is deliberately unfinished. It is flavour base only, supplied nicotine free, in a bottle sized to leave room for the buyer to add nicotine if they want it. The legal reason is straightforward: the maximum size for a nicotine containing e-liquid container sold in the UK is 10ml, and the maximum strength is 20mg per millilitre. Neither of those limits applies to a liquid with no nicotine in it, which is why 100ml bottles are legal and 100ml nicotine bottles are not.

The practical consequence is that shortfills almost always undercut 10ml bottles on price per millilitre, which is the whole point. It is also why shortfills suit higher consumption vaping. If you are getting through several millilitres a day in a refillable tank, buying that volume ten millilitres at a time becomes tedious as well as expensive.

Browse the wider shortfill e-liquid section if you want to compare bottle sizes and house styles side by side, or stay in this listing if you are still deciding between bottles and prefilled options. There is no single right answer here. It depends entirely on how much you vape and how much faff you are willing to accept in exchange for a lower running cost.

Reading a Fruit Blend Before You Commit to 100ml

Buying 100ml of an unfamiliar flavour is a bigger commitment than buying 10ml of one. A bottle you dislike is a bottle that sits in a drawer. So it is worth thinking about what the fruit category actually contains before you pick, because the word fruit covers an enormous range of very different experiences.

At one end sit the sharp, high acid blends built on citrus, sour berries and green apple. These stay bright over a long session and rarely become sickly, but some vapers find them tiring on the throat over a full day. In the middle sit the balanced berry and stone fruit mixes, which are the safest all day territory and the reason fruit dominates the category commercially. At the far end sit the heavy, syrupy tropical blends built on mango, pineapple and lychee, which taste spectacular for a tank and then start to cloy.

The other axis is temperature. Some fruit blends carry a coolant, some do not, and that changes the character more than most people expect. If you know you want the chilled version, filtering for iced and menthol blends narrows things down quickly. If you know you do not, avoid anything with ice, frost or arctic in the name.

The honest advice with any 100ml purchase is to treat the first bottle as a test. If it works, you have found a cheap staple. If it does not, you have learned something about your palate for under a tenner.

Adding Nicotine, or Choosing Not To

As supplied, this bottle is 0mg. There is no nicotine in it. Two groups of people buy it that way on purpose.

The first group have stepped their nicotine down over months and have arrived at zero, but still want the ritual and the flavour. This is common and completely legitimate, and it is why we keep a dedicated 0mg e-liquid section rather than treating nicotine free liquid as an afterthought.

The second group intend to add nicotine themselves using nicotine shots. A nicotine shot is a small unflavoured 10ml bottle of nicotine base. You add one or more to the shortfill, cap it, and shake. The resulting strength depends on how much liquid is in the bottle and how much shot you add, which is arithmetic rather than guesswork. Do not attempt to eyeball it: check the volume of your bottle, check the strength printed on the shot, and work out the result before you pour.

Two practical points. First, shake properly. Nicotine base and flavour base mix readily but not instantly, and a lazy shake gives you an uneven first tank. Second, mixed liquid is now a nicotine containing product and needs to be stored accordingly: sealed, labelled, upright and well out of reach of children and pets. If any of that sounds like more admin than you want, buy prefilled at the strength you need and skip the process entirely.

Where Seriously Fruity Sits Alongside the Rest of Doozy

With over one hundred products under one brand, Doozy is less a single product line than a small catalogue, and it helps to see how the pieces relate.

On the bottled side, Doozy Big Drip 100ml at £9.99 is the obvious neighbour: same 100ml shortfill format, a pound more, aimed at buyers who want a different house style in the same size. Comparing the two is the cheapest way to work out which direction your palate leans, because the format variable is held constant.

On the pod and small bottle side, Doozy Mix Salts Bubblegum at £2.89 shows the other end of the range: a small bottle at pocket money money, formulated for lower power devices rather than sub ohm tanks. If you own both a big tank and a discreet pod, a 100ml shortfill for the tank plus small salt bottles for the pod is a sensible two bottle setup.

Doozy also produce nicotine chewing gum, including Doozy Chewz Nicotine Chewing Gum at £4.99. That sits outside vaping entirely and is worth knowing about mainly because adults who vape often want something for the situations where vaping is not practical, such as a long flight or an office with a strict policy. We are not making any claim about outcomes here, simply noting that the brand covers more than bottles.

Matching a 100ml Bottle to Your Hardware

Bottled liquid is only half the equation. The device decides how the flavour actually lands.

Higher power refillable tanks with low resistance coils vaporise more liquid per puff, produce more vapour and generally push flavour harder. They also drink a bottle far faster, which is precisely why 100ml formats exist. If that is your setup, budget for coils alongside liquid and keep spares in the drawer. The replacement coil section covers the common fittings, and buying coils in multipacks is almost always cheaper than replacing them one at a time in a panic.

Lower power refillable pods sip liquid rather than gulp it, so a 100ml bottle lasts a long time in one. A pocketable refillable pod is a sensible companion to a bigger device for exactly that reason. Note that a liquid designed for airy sub ohm use can taste thin in a tight pod and vice versa, so check the bottle label for the mix ratio and match it to what your device expects.

Whatever the hardware, prime new coils properly. Wet the wicking ports, fill the tank, then leave it standing for a few minutes before the first pull. Rushing that step is the single most common cause of a coil that tastes burnt on day one, and no amount of liquid quality rescues a dry wick.

The Value Argument at £8.99

Price per bottle is the number on the page. Price per millilitre is the number that matters over a month.

At £8.99 for 100ml, the flavour base works out at roughly nine pence per millilitre before any nicotine is added. Compare that to buying the same volume as ten separate 10ml bottles, and the gap is usually substantial. That gap is the entire commercial logic of the shortfill format, and it is why heavy refillable users rarely go back to small bottles once they have done the sums.

Add nicotine shots and the effective cost per millilitre rises, because you are buying additional product. It typically still lands below the equivalent volume of prefilled 10ml liquid, but be honest with yourself about the comparison and include the shots when you calculate it.

A few habits keep the running cost sensible. Buy a flavour you already know you like in volume, and test unfamiliar ones in smaller sizes first. Watch the current vape deals and any multipack offers running on bottles, because bottled liquid is the category where bundling saves the most. And replace coils on schedule rather than pushing a dying one, since a worn coil ruins good liquid and you end up throwing away flavour you have already paid for.

Buying, Dispatch and the 18+ Rule

Everything we list is genuine stock sourced through legitimate UK supply, correctly labelled with ingredients and warnings as the rules require. With a 100ml bottle that provenance matters more than usual, simply because of the volume involved. An unlabelled bottle from an unknown seller gives you nothing to check and no recourse if something is wrong with it.

UK delivery is free once your basket passes £20, which one bottle on its own will not reach. Most people close that gap with a second flavour, a pack of coils or a pod refill, and end up better stocked for the same postage. Orders confirmed before 4pm on a working day go out the same day, and tracking follows by email as soon as the parcel is collected.

Sensible storage costs nothing: keep the bottle upright, capped, out of direct sunlight and away from heat. Liquid kept in a hot car or on a sunny windowsill will darken and dull over time. A cupboard is fine.

This is an age restricted product sold only to adults aged 18+. Age is confirmed at checkout, and the courier may ask for identification at the door. Although the bottle contains no nicotine as supplied, it is intended for adult vapers and for adult smokers who have moved across to vaping, not for anyone who does not already vape or smoke. If you add nicotine shots, treat the result as a nicotine product and store it with the same care.

Where this sits in the Doozy range

It is worth knowing what else the brand makes before you commit to one listing. We stock 106 Doozy products, running from £2.69 to £9.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the Doozy page. Other Doozy products worth a look:

• Seriously Soda Nic Salts E-Liquid by Doozy Guava Passion at £2.79
• Doozy Tropix Nic Salts by Doozy Rio at £2.79
• Seriously Fruity Shortfill E-Liquid By Doozy Blackcurrant Honeydew at £7.99
• Seriously Fusionz Salty Nic Salts by Doozy White Peach Lemon at £2.79

If a brand has worked for you once, its other lines are usually a safer bet than an unknown.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £8.99, this one sits in the middle of the market.

• Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
• Reduced lines carry 1,558 products if the budget is the deciding factor.
• Prefilled pods cost more per millilitre but remove the refilling entirely.

None of those is objectively right. They suit different routines and different budgets.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

No puff rating is published for this listing, so we will not invent a per-puff figure.

• No multibuy runs on this line, so the deals page is where the savings are.
• Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
• Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Why the UK market looks like this

A lot of the format decisions here were made by law, not by marketing. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

All stock here meets those UK limits and comes through UK distribution. Age verification applies to every order without exception.

Looking after it, and what goes wrong

The faults people blame on a product are usually storage or priming.

• Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
• Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
• Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
• Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Buying this as a first purchase

First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.

1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
3. Flavour. Pick two from different families rather than committing to one.

Everything else is preference rather than a decision that costs you money. The deals page is the cheapest way to try more than one at a time.

More from this category

No siblings on this line, so the category pages are the better comparison.

• Nicotine Pouches
• 10mg E-Liquids
• Disposable Vapes
• 20mg E-Liquids

Browse related ranges

Related ranges worth a look before you decide.

• Nicotine Pouches (12 products)
• 10mg E-Liquids (582 products)
• Disposable Vapes (99 products)
• 20mg E-Liquids (582 products)
• 5 for £10 E-Liquids (582 products)
• Vape Deals (1,556 products)

Or stay with the brand: all Doozy products, 103 in total. Brand familiarity is worth more than it sounds when flavours are hard to judge blind.

Delivery, returns and buying with confidence

Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.

Consumables cannot be returned once opened, for obvious hygiene reasons. If something arrives faulty or incorrect, contact us and we will sort it. Age verification applies to every order, and unverified orders are refunded rather than sent.

Nicotine is highly addictive, and nothing here is intended for non-smokers.

Building a rotation instead of buying one thing

The single most common mistake is buying five of the same flavour. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.

The fix costs nothing. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.

The wider category is the place to find a contrasting profile if this line has no siblings.

Multibuy offers make this cheap to do, and they can be mixed across flavours.

Nicotine strength, explained properly

Of every decision on this page, strength is the one worth thinking hardest about. This listing offers 0mg. UK law caps nicotine at 20mg per ml, so nothing sold legally here goes higher, and the honest question is how far below that ceiling you should sit.

Going too low is the classic error. If a strength does not satisfy, you compensate by vaping more often, which costs more and rarely feels better. A heavier former smoker typically starts at the top of the range and steps down over weeks or months once the habit has settled. Someone who smoked lightly, or who has already been vaping a while, is usually comfortable in the middle.

The sensation itself is part of the decision. Higher strengths give a firmer hit at the back of the throat, which many people switching from cigarettes actively want, and which others find harsh. Nicotine salts are smoother than freebase at the same number, which is why bar-style liquids sit at 20mg without feeling like it. If you are unsure, buy one of each rather than committing to five of the wrong one. 10mg options and 20mg options are browsable separately.