🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦
Bubblegum IVG 70/30 Shortfill E-Liquid 100mlIVG
Bundle Offer
By IVG

Bubblegum IVG 70/30 Shortfill E-Liquid 100ml

★★★★★ 4.9 Read all 286 reviews
7,094 sold in the last 30 days
£8.99
In Stock · Ships Today

Don't miss out on these exclusive deals!

DealQtyPrice eachYou save
BUY 2 FOR £142+£7.00£3.98 OFF
⏱Order within — for same-day dispatch (Mon-Fri before 4pm)
📦For delivery tomorrow with Royal Mail Tracked 24

Key features

  • Multibuy offer available: BUY 2 FOR £14
  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Great flavour with a balanced throat hit
  • Flavour: Bubblegum
  • Available in 0mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
🚚Free Next Day DeliveryOn orders over £20
💬Questions?Contact our UK team
🔒100% GenuineAge-verified checkout

Product Highlights

Key specs at a glance
💧0mgNic Strength
🍬1+Flavour
🏷️IVGBrand
📦E-LiquidFormat

Vape Shop Online's Verdict on the Bubblegum IVG 70/30 Shortfill E-Liquid 100ml

What our data says
Popular ChoiceMarket signal
2,336Sold last 30 days
4.9 / 5Avg customer rating
286Verified reviews
TPD-compliantUK / MHRA registered
In stock todayDispatch status

Overview

The Bubblegum IVG 70/30 Shortfill E-Liquid 100ml by IVG in Bubblegum at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml Bubblegum: what you are buying

IVG 70/30 Shortfill E-Liquid 100ml Bubblegum is the Bubblegum option in the IVG 70/30 Shortfill E-Liquid 100ml range, priced at £7.99. Everything on this page comes from the listing itself, so nothing is guessed at.

In terms of taste, this one delivers pink bubblegum, sweet and unmistakably confectionery. Whether that suits you depends less on the label and more on how sweet you like an all-day vape.

The full IVG range is at IVG, and this line alone runs to 12 flavours. Stock is genuine and bought through UK distribution.

What the multibuy actually saves you

The offer on this line is buy 2 for £14. At £7.99 each, 2 would normally be £15.98, so the bundle saves £1.98 and works out at £7.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. You can mix flavours within the offer, so use it to try something new alongside a known favourite.

Spend over £20 and UK postage is included. Order before 4pm on a working day and it leaves us that afternoon.

Is Bubblegum the right pick for you?

The quickest way to choose is to ask which flavour family you reach for most. Bubblegum sits in the fruit-forward camp: pink bubblegum, sweet and unmistakably confectionery.

  • If you want an all-day vape, a simpler profile usually lasts longer before palate fatigue sets in.
  • If you rotate flavours, pair this with something from a different family so your palate resets between them.
  • On cooling, this reads as an uncooled profile, which suits anyone who finds menthol overpowering.
  • If you are switching from cigarettes, strong sweet flavours can feel unfamiliar at first, and many adults settle after a week or two.

Nobody gets every flavour right first time, which is why the multibuys exist.

Choosing your nicotine strength

This e-liquid is listed in 0mg. UK law caps nicotine at 20mg per ml, so that is the strongest you will find anywhere.

  • 0mg contains no nicotine and is chosen for the flavour and the ritual alone.

Start where you are comfortable rather than where you think you should be, and adjust from there. 10mg options and 20mg options are browsable separately if you want to compare.

Getting the best from the bottle

The 10ml bottle size is a legal limit for nicotine-containing liquid, not a packaging choice.

  • Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
  • Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
  • A burnt taste usually means the wick has dried out rather than the liquid being at fault.
  • Keep bottles away from children and pets, and use the child-resistant cap as intended.

Treat the consumable well and it repays you in flavour consistency.

Ordering, delivery and the legal bit

This is an 18+ product and age verification applies to every order. Nicotine is an addictive substance and these products are intended for adult smokers and vapers.

Browse all e-liquids, or head to the sale if price is the deciding factor. Questions about compatibility are worth asking before you order rather than after.

Other flavours in the IVG 70/30 Shortfill E-Liquid 100ml range

The same product comes in a spread of profiles, so there is usually a closer match. 12 flavours sit under this name, including:

A pair from different families tends to outlast a pair from the same one.

Where this sits in the IVG range

A single product tells you little; the shape of the range tells you a lot. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

If a brand has worked for you once, its other lines are usually a safer bet than an unknown.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

  • Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
  • Reduced lines carry 1,558 products if the budget is the deciding factor.
  • Prefilled pods cost more per millilitre but remove the refilling entirely.

The honest answer is that most vapers end up owning two formats, not one.

The running cost, worked out

Headline prices hide the number that actually matters, which is what a week costs you.

Without a published rating there is no honest per-puff maths to show, so we leave it out.

  • The buy 2 for £14 offer is the single biggest lever on that number.
  • Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
  • Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Bubblegum against the rest of the line

If this one is close but not quite right, its siblings are the obvious next step. There are 12 options under this name:

Most regulars keep two on the go rather than committing to one. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. Those three numbers explain most of the format quirks in this category.

The end of single-use disposables changed what sits on the shelf. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

Everything we sell is UK-compliant stock bought through UK distribution. Age verification applies to every order without exception.

Delivery, returns and buying with confidence

Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. You pick the service at checkout.

Consumables cannot be returned once opened, for obvious hygiene reasons. Faults and picking errors are resolved without argument. Age verification applies to every order, and unverified orders are refunded rather than sent.

Nicotine is highly addictive, and nothing here is intended for non-smokers.

More flavours in this line

The rest of the line, if you want to compare before choosing.

Most regulars run two flavours in rotation rather than one.

Buying this as a first purchase

First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.

  1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
  2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
  3. Flavour. You are looking at Bubblegum. Pick a second from a different family so you have something to rotate to.

Get those three right and the rest is detail. The deals page is the cheapest way to try more than one at a time.

Browse related ranges

Related ranges worth a look before you decide.

Or stay with the brand: all IVG products, 315 in total. Sticking to a brand you already know is the least risky way to try something different.

Looking after it, and what goes wrong

The faults people blame on a product are usually storage or priming.

  • Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
  • Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
  • Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
  • Store away from children and pets, and recycle spent hardware rather than binning it loose.

None of that is demanding, and it is the difference between a product that performs to the end and one that disappoints halfway.

Where IVG fits in the wider market

It helps to know whether a brand is a hardware house or a flavour house. We list 540 IVG products, which puts it among the largest ranges we carry. The complete list is on the IVG page.

A large range is not automatically better. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.

The takeaway is straightforward. Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 736 products if you would rather compare across brands than within one.

Common problems and how to avoid them

The same handful of issues account for nearly every complaint.

A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.

Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.

Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.

Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.

Flavour

Bubblegum

What's in the Box?

  • 1 x Bubblegum IVG 70/30 Shortfill E-Liquid 100ml bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandIVG
Product typeE-Liquid
Nicotine strength0mg
Available flavours1 (Bubblegum)
Price£8.99
Multibuy offerBUY 2 FOR £14
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

More from IVG

Similar e-liquids

Explore related categories

About IVG

IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.

Shop the full IVG range →

Frequently asked questions

Do I have to be 18 to buy this?

Yes. Sales are strictly 18+ and every order is age-verified. Orders that cannot be verified are refunded rather than sent.

Is it genuine stock?

Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.

What nicotine strengths does it come in?

It is listed in 0mg. UK law caps nicotine at 20mg per ml, so that is the strongest available from any retailer.

What if I do not like the flavour?

Flavour is personal and we cannot resell an opened consumable, so the multibuys are the low risk way to try more than one. Buying a pair from different families is the usual approach.

Is there a multibuy on this?

Yes, the offer is buy 2 for £14, and it can be mixed across qualifying flavours rather than being limited to this one.

Why is the puff rating so high when a pod only holds 2ml?

Because UK rules cap a prefilled pod at 2ml, a five-figure rating describes what the system delivers across the pods you use, not what sits in one pod.

What does Bubblegum actually taste like?

Expect pink bubblegum, sweet and unmistakably confectionery. Taste is subjective, so treat that as a guide rather than a guarantee.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.9
★★★★★Based on 286 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Nice and discreet

Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.

Amelia W. · Verified buyer
★★★★☆

Fast delivery, happy customer

Ordered Wednesday evening, arrived Thursday morning. Everything sealed, genuine, exactly what I expected.

Jack U. · Verified buyer
★★★★★

Proper value for the price

Taste is proper — no chemical aftertaste or anything. Just clean flavour throughout. Love it.

Aisha V. · Verified buyer
★★★★★

Smooth throat hit

Been looking for something like this for ages. Finally found a brand that doesn't disappoint.

Luca M. · Verified buyer
★★★★★

Does what it says on the tin

Switched from a well-known brand and this is actually better, especially for the price. Will reorder.

Sophie L. · Verified buyer
★★★☆☆

Big flavour, small price

Delivery was super fast and the product is genuine. I've had fakes before so this was a relief.

Alfie S. · Verified buyer

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