🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦
Rainbow Blast IVG 70/30 Shortfill E-Liquid 100mlIVG
Bundle Offer
By IVG

Rainbow Blast IVG 70/30 Shortfill E-Liquid 100ml

★★★★★ 4.8 Read all 224 reviews
7,145 sold in the last 30 days
£8.99
In Stock · Ships Today

Don't miss out on these exclusive deals!

DealQtyPrice eachYou save
BUY 2 FOR £142+£7.00£3.98 OFF
⏱Order within — for same-day dispatch (Mon-Fri before 4pm)
📦For delivery tomorrow with Royal Mail Tracked 24

Key features

  • Multibuy offer available: BUY 2 FOR £14
  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Great flavour with a balanced throat hit
  • Flavour: Rainbow Blast
  • Available in 0mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
🚚Free Next Day DeliveryOn orders over £20
💬Questions?Contact our UK team
🔒100% GenuineAge-verified checkout

Product Highlights

Key specs at a glance
💧0mgNic Strength
🍬1+Flavour
🏷️IVGBrand
📦E-LiquidFormat

Vape Shop Online's Verdict on the Rainbow Blast IVG 70/30 Shortfill E-Liquid 100ml

What our data says
Popular ChoiceMarket signal
2,405Sold last 30 days
4.8 / 5Avg customer rating
224Verified reviews
TPD-compliantUK / MHRA registered
In stock todayDispatch status

Overview

The Rainbow Blast IVG 70/30 Shortfill E-Liquid 100ml by IVG in Rainbow Blast at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml Rainbow Blast: what you are buying

IVG 70/30 Shortfill E-Liquid 100ml Rainbow Blast is the Rainbow Blast option in the IVG 70/30 Shortfill E-Liquid 100ml range, priced at £7.99. Everything on this page comes from the listing itself, so nothing is guessed at.

The full IVG range is at IVG, and this line alone runs to 12 flavours. Everything we ship is genuine UK-compliant stock.

Getting the best from the bottle

The 10ml bottle size is a legal limit for nicotine-containing liquid, not a packaging choice.

  • Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
  • Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
  • A burnt taste usually means the wick has dried out rather than the liquid being at fault.
  • Keep bottles away from children and pets, and use the child-resistant cap as intended.

Treat the consumable well and it repays you in flavour consistency.

Is Rainbow Blast the right pick for you?

Flavour is the hardest thing to buy blind, so it helps to think in families rather than names. Rainbow Blast is best judged against the other options in this line rather than in isolation.

  • If you want an all-day vape, a less sugary profile usually lasts longer before palate fatigue sets in.
  • If you rotate flavours, pair this with something from a different family so your palate resets between them.
  • On cooling, this reads as an uncooled profile, which suits anyone who finds menthol overpowering.
  • If you are switching from cigarettes, strong sweet flavours can feel unfamiliar at first, and many adults settle after a week or two.

Buying two or three at once is the cheapest way to find the one you keep coming back to.

Ordering, delivery and the legal bit

We sell to over 18s only, and orders are age-verified as part of checkout. Nicotine is an addictive substance and these products are intended for adult smokers and vapers.

Browse all e-liquids, or head to the sale if price is the deciding factor. Check your device takes this format before ordering, since pods are not universal.

Choosing your nicotine strength

This e-liquid is listed in 0mg. The 20mg ceiling is a legal limit under UK rules, not a brand decision.

  • 0mg contains no nicotine and is chosen for the flavour and the ritual alone.

Start where you are comfortable rather than where you think you should be, and adjust from there. 10mg options and 20mg options are browsable separately if you want to compare.

Other flavours in the IVG 70/30 Shortfill E-Liquid 100ml range

If this one is not quite what you are after, the rest of the line is worth scanning. 12 flavours sit under this name, including:

Rotating between two profiles keeps both tasting sharper for longer.

What the multibuy actually saves you

The offer on this line is buy 2 for £14. At £7.99 each, 2 would normally be £15.98, so the bundle saves £1.98 and works out at £7.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. The offer applies across the qualifying range, not just this one flavour.

Spend over £20 and UK postage is included. Order before 4pm on a working day and it leaves us that afternoon.

Where this sits in the IVG range

Brands are easier to judge by their range than by any one item in it. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

  • Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
  • Reduced lines carry 1,558 products if the budget is the deciding factor.
  • Prefilled pods cost more per millilitre but remove the refilling entirely.

The honest answer is that most vapers end up owning two formats, not one.

The running cost, worked out

The useful figure is not the shelf price but the running cost once you settle into a rhythm.

No puff rating is published for this listing, so we will not invent a per-puff figure.

  • The buy 2 for £14 offer is the single biggest lever on that number.
  • Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
  • Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Rainbow Blast against the rest of the line

Same product, different flavour, is the fairest comparison available. There are 12 options under this name:

Buying two from different families and alternating stops either going flat on you. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

A lot of the format decisions here were made by law, not by marketing. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why no retailer here sells a 50ml bottle of 20mg salt.

Since single-use devices were banned, the market moved to rechargeables. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. For most people it works out cheaper over a month, provided you stay on one platform.

Everything we sell is UK-compliant stock bought through UK distribution. Sales are 18+ and every order is age-checked.

More flavours in this line

Everything else that sits under this name.

Rotating a pair is the simplest fix for flavour fatigue.

Buying this as a first purchase

New to this format? Three decisions cover almost everything.

  1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
  2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
  3. Flavour. You are looking at Rainbow Blast. Pick a second from a different family so you have something to rotate to.

Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.

Looking after it, and what goes wrong

Most complaints about flavour come down to handling rather than the product.

  • Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
  • Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
  • Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
  • Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Browse related ranges

Where to go next if you want to compare before buying.

Or stay with the brand: all IVG products, 315 in total. If a brand has suited you before, its other lines usually will too.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. You pick the service at checkout.

Consumables cannot be returned once opened, for obvious hygiene reasons. If something arrives faulty or incorrect, contact us and we will sort it. Sales are strictly 18+ and every order is age-verified before dispatch.

Nicotine is addictive. These products are for adult smokers and vapers.

Nicotine strength, explained properly

More vapers give up on switching because of a bad strength choice than because of a bad flavour. This listing offers 0mg. UK law caps nicotine at 20mg per ml, so nothing sold legally here goes higher, and the honest question is how far below that ceiling you should sit.

The instinct is to go low, and it usually backfires. If a strength does not satisfy, you compensate by vaping more often, which costs more and rarely feels better. A heavier former smoker typically starts at the top of the range and steps down over weeks or months once the habit has settled. Someone who smoked lightly, or who has already been vaping a while, is usually comfortable in the middle.

The sensation itself is part of the decision. Higher strengths give a firmer hit at the back of the throat, which many people switching from cigarettes actively want, and which others find harsh. Nicotine salts are smoother than freebase at the same number, which is why bar-style liquids sit at 20mg without feeling like it. If you are unsure, buy one of each rather than committing to five of the wrong one. 10mg options and 20mg options are browsable separately.

Common problems and how to avoid them

Four problems cover most of what goes wrong, and all four are preventable.

A burnt taste on a new bottle. Almost always a coil that was not primed. Fill it, then leave it a few minutes before the first draw so the wick saturates properly. Drawing on dry cotton scorches it, and once burnt it does not recover.

Leaking. Usually heat or pressure. Warmth thins liquid and pushes it through seals, so a hot car or a sunny windowsill is the usual culprit. Cabin pressure on a flight does the same thing, which is why storing spares upright in a bag beats loose in a pocket.

Flavour fading. Frequently the palate rather than the product. If a flavour dulls after a week, switching to a contrasting profile for a day or two usually brings it back sharply.

Buying the wrong fitment. Pods are not universal, and even within one brand the families differ. Check the listing names your device before ordering rather than after. Spares and accessories are grouped separately if you need a replacement part.

Flavour

Rainbow Blast

What's in the Box?

  • 1 x Rainbow Blast IVG 70/30 Shortfill E-Liquid 100ml bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandIVG
Product typeE-Liquid
Nicotine strength0mg
Available flavours1 (Rainbow Blast)
Price£8.99
Multibuy offerBUY 2 FOR £14
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

More from IVG

Similar e-liquids

Explore related categories

About IVG

IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.

Shop the full IVG range →

Frequently asked questions

Is it genuine stock?

Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.

Do I have to be 18 to buy this?

Yes. Sales are strictly 18+ and every order is age-verified. Orders that cannot be verified are refunded rather than sent.

When will my order arrive?

Weekday orders placed before 4pm are dispatched the same day. UK delivery is free once your basket passes £20, and paid options are shown at checkout.

Why is the puff rating so high when a pod only holds 2ml?

Because UK rules cap a prefilled pod at 2ml, a five-figure rating describes what the system delivers across the pods you use, not what sits in one pod.

How should I store it?

Upright, out of direct sunlight and away from heat. Warmth thins liquid and dulls flavour, and a hot car is the most common cause of a leak.

What if I do not like the flavour?

Flavour is personal and we cannot resell an opened consumable, so the multibuys are the low risk way to try more than one. Buying a pair from different families is the usual approach.

Can I mix flavours in one order?

Yes. Multibuy offers apply across the qualifying range, so you can spread a bundle over several flavours instead of committing to one.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.8
★★★★★Based on 224 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Great flavour, smooth hit

Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.

Noah K. · Verified buyer
★★★★☆

Arrived next day as promised

Flavour holds up all the way through. Some brands get weaker after a few days but this stays consistent.

Ruby T. · Verified buyer
★★★★★

Flavour is spot on

The flavour matches the description perfectly. No weird aftertaste. Proper authentic taste.

Caleb R. · Verified buyer
★★★★★

Does exactly what I need

My partner tried this and now we've both switched. Smooth hit, proper flavour, fair price.

Faye V. · Verified buyer
★★★★☆

Good quality all round

Cracking flavour, honestly. Been through a few of these already. Can't fault it at the price.

Harry F. · Verified buyer
★★★★★

Flavour holds up to the last puff

Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.

Freya L. · Verified buyer

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