🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦
Strawberry Watermelon IVG 70/30 Shortfill E-Liquid 100mlIVG
Bundle Offer
By IVG

Strawberry Watermelon IVG 70/30 Shortfill E-Liquid 100ml

★★★★★ 4.5 Read all 276 reviews
7,213 sold in the last 30 days
£8.99
In Stock · Ships Today

Don't miss out on these exclusive deals!

DealQtyPrice eachYou save
BUY 2 FOR £142+£7.00£3.98 OFF
⏱Order within — for same-day dispatch (Mon-Fri before 4pm)
📦For delivery tomorrow with Royal Mail Tracked 24

Key features

  • Multibuy offer available: BUY 2 FOR £14
  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Great flavour with a balanced throat hit
  • Flavour: Strawberry Watermelon
  • Available in 0mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
🚚Free Next Day DeliveryOn orders over £20
💬Questions?Contact our UK team
🔒100% GenuineAge-verified checkout

Product Highlights

Key specs at a glance
💧0mgNic Strength
🍬1+Flavour
🏷️IVGBrand
📦E-LiquidFormat

Vape Shop Online's Verdict on the Strawberry Watermelon IVG 70/30 Shortfill E-Liquid 100ml

What our data says
Popular ChoiceMarket signal
2,497Sold last 30 days
4.5 / 5Avg customer rating
276Verified reviews
TPD-compliantUK / MHRA registered
In stock todayDispatch status

Overview

The Strawberry Watermelon IVG 70/30 Shortfill E-Liquid 100ml by IVG in Strawberry Watermelon at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml Strawberry Watermelon: what you are buying

IVG 70/30 Shortfill E-Liquid 100ml Strawberry Watermelon is the Strawberry Watermelon option in the IVG 70/30 Shortfill E-Liquid 100ml range, priced at £7.99. What follows is the detail worth knowing before you add it to the basket.

In terms of taste, this one delivers soft strawberry with a creamy roundness. It sits on the sweeter side of the range, which is worth knowing if you prefer something drier.

The full IVG range is at IVG, and this line alone runs to 12 flavours. Stock is genuine and bought through UK distribution.

Ordering, delivery and the legal bit

This is an 18+ product and age verification applies to every order. Nicotine is addictive, and these products are for adults who already smoke or vape.

Browse all e-liquids, or head to the sale if price is the deciding factor. Questions about compatibility are worth asking before you order rather than after.

Is Strawberry Watermelon the right pick for you?

The quickest way to choose is to ask which flavour family you reach for most. Strawberry Watermelon sits in the sweeter camp: soft strawberry with a creamy roundness.

  • If you want an all-day vape, a more balanced profile usually lasts longer before palate fatigue sets in.
  • If you rotate flavours, pair this with something from a different family so your palate resets between them.
  • On cooling, this reads as an uncooled profile, which suits anyone who finds menthol overpowering.
  • If you are switching from cigarettes, strong sweet flavours can feel unfamiliar at first, and many adults settle after a week or two.

Nobody gets every flavour right first time, which is why the multibuys exist.

Choosing your nicotine strength

This e-liquid is listed in 0mg. No UK retailer can sell above 20mg per ml, so strength choice is really about going lower.

  • 0mg contains no nicotine and is chosen for the flavour and the ritual alone.

Going too low often means vaping more to compensate, which defeats the point. 10mg options and 20mg options are browsable separately if you want to compare.

What the multibuy actually saves you

The offer on this line is buy 2 for £14. At £7.99 each, 2 would normally be £15.98, so the bundle saves £1.98 and works out at £7.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. Mix and match across flavours is allowed, which is the sensible way to use it.

Spend over £20 and UK postage is included. Order before 4pm on a working day and it leaves us that afternoon.

Other flavours in the IVG 70/30 Shortfill E-Liquid 100ml range

Sticking with the line you already like is easier than starting from scratch elsewhere. 12 flavours sit under this name, including:

A pair from different families tends to outlast a pair from the same one.

Getting the best from the bottle

The 10ml bottle size is a legal limit for nicotine-containing liquid, not a packaging choice.

  • Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
  • Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
  • A burnt taste usually means the wick has dried out rather than the liquid being at fault.
  • Keep bottles away from children and pets, and use the child-resistant cap as intended.

Treat the consumable well and it repays you in flavour consistency.

Where this sits in the IVG range

It is worth knowing what else the brand makes before you commit to one listing. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

Price alone is a poor guide, so it helps to see the field. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

  • Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
  • Reduced lines carry 1,558 products if the budget is the deciding factor.
  • Prefilled pods cost more per millilitre but remove the refilling entirely.
  • Prefer this flavour family? Browse the whole family rather than guessing at names.

None of those is objectively right. They suit different routines and different budgets.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

Without a published rating there is no honest per-puff maths to show, so we leave it out.

  • The buy 2 for £14 offer is the single biggest lever on that number.
  • Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
  • Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Strawberry Watermelon against the rest of the line

The quickest way to judge a flavour is against its own siblings, not against the whole shop. There are 12 options under this name:

Palate fatigue is real: rotating two profiles keeps both tasting sharper for longer. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

All stock here meets those UK limits and comes through UK distribution. Sales are 18+ and every order is age-checked.

More flavours in this line

Other options in the same range.

Two on the go beats one, because alternating keeps both tasting fresher.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.

Consumables cannot be returned once opened, for obvious hygiene reasons. If something arrives faulty or incorrect, contact us and we will sort it. Sales are strictly 18+ and every order is age-verified before dispatch.

Nicotine is addictive. These products are for adult smokers and vapers.

Buying this as a first purchase

New to this format? Three decisions cover almost everything.

  1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
  2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
  3. Flavour. You are looking at Strawberry Watermelon. Pick a second from a different family so you have something to rotate to.

Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.

Browse related ranges

Related ranges worth a look before you decide.

Or stay with the brand: all IVG products, 315 in total. Sticking to a brand you already know is the least risky way to try something different.

Looking after it, and what goes wrong

Most complaints about flavour come down to handling rather than the product.

  • Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
  • Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
  • Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
  • Store away from children and pets, and recycle spent hardware rather than binning it loose.

None of that is demanding, and it is the difference between a product that performs to the end and one that disappoints halfway.

Reading puff counts and pack sizes honestly

Numbers on vape packaging are marketing before they are measurement. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.

The bigger point is what the number describes. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.

Use the number for comparison and nothing else. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.

What changed when disposables were banned

It is worth understanding why the products look the way they do. Single-use disposable vapes were banned in the UK, and the market replaced them with rechargeable devices that take replaceable pods. The experience is deliberately similar: prefilled, no measuring, no mess. The difference is that the battery survives the flavour, so you replace a pod for a couple of pounds rather than the whole unit.

For most people the change was an improvement, financially and otherwise. A device bought once and fed with pods costs less over a month than a stream of sealed units, and produces far less waste. It also changed how you shop: the decision splits into hardware first, then consumables, rather than being one purchase repeated endlessly.

All stock here is compliant with the current UK framework. That means 2ml pods, 10ml nicotine bottles and a 20mg strength ceiling, with age verification on every order. Rechargeable kits and replacement pods are the two halves of that system if you are still assembling yours.

Flavour

Strawberry Watermelon

What's in the Box?

  • 1 x Strawberry Watermelon IVG 70/30 Shortfill E-Liquid 100ml bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandIVG
Product typeE-Liquid
Nicotine strength0mg
Available flavours1 (Strawberry Watermelon)
Price£8.99
Multibuy offerBUY 2 FOR £14
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

More from IVG

Similar e-liquids

Explore related categories

About IVG

IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.

Shop the full IVG range →

Frequently asked questions

What does Strawberry Watermelon actually taste like?

Expect soft strawberry with a creamy roundness. Taste is subjective, so treat that as a guide rather than a guarantee.

How many puffs does the IVG 70/30 Shortfill E-Liquid 100ml Strawberry Watermelon give?

No puff rating is published for this listing, so we do not quote one. How long it lasts depends on your device and how often you vape.

What nicotine strengths does it come in?

It is listed in 0mg. UK law caps nicotine at 20mg per ml, so that is the strongest available from any retailer.

Will this fit my device?

Check the listing details against your own kit before ordering. Pods are not interchangeable between brands, and even within a brand the families differ.

Do I have to be 18 to buy this?

Yes. Sales are strictly 18+ and every order is age-verified. Orders that cannot be verified are refunded rather than sent.

Is it genuine stock?

Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.

What if I do not like the flavour?

Flavour is personal and we cannot resell an opened consumable, so the multibuys are the low risk way to try more than one. Buying a pair from different families is the usual approach.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.5
★★★★★Based on 276 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Smooth throat hit

Not too strong, not too mild — just right. Good for all day use without being overpowering.

Harry F. · Verified buyer
★★★★★

Does what it says on the tin

Been using this every day for a couple of weeks now. Lasts well, no issues with leaks or anything.

Freya L. · Verified buyer
★★★☆☆

Big flavour, small price

Smooth throat hit, no coughing fits. Perfect strength for what I was after. Will buy more.

Jude W. · Verified buyer
★★★★★

Super happy with the order

Fast delivery, genuine product, fair price. What more can I say? Already recommended to friends.

Danielle R. · Verified buyer
★★★★★

Taste is as good as the reviews said

Quality feels solid. Doesn't feel cheap like some other brands I've tried. Happy with the buy.

Mason N. · Verified buyer
★★★★☆

Top-quality product

Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.

Niamh C. · Verified buyer

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