Summer Blaze IVG 70/30 Shortfill E-Liquid 100ml

Overview

The Summer Blaze IVG 70/30 Shortfill E-Liquid 100ml by IVG in Summer Blaze at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml Summer Blaze: what you are buying

IVG 70/30 Shortfill E-Liquid 100ml Summer Blaze is the Summer Blaze option in the IVG 70/30 Shortfill E-Liquid 100ml range, priced at £7.99. Everything on this page comes from the listing itself, so nothing is guessed at.

The full IVG range is at IVG, and this line alone runs to 12 flavours. We only list stock sourced through UK distributors.

Ordering, delivery and the legal bit

This is an 18+ product and age verification applies to every order. Nicotine is an addictive substance and these products are intended for adult smokers and vapers.

Browse all e-liquids, or head to the sale if price is the deciding factor. Questions about compatibility are worth asking before you order rather than after.

Other flavours in the IVG 70/30 Shortfill E-Liquid 100ml range

If this one is not quite what you are after, the rest of the line is worth scanning. 12 flavours sit under this name, including:

• Blue Raspberry Ice
• Bubblegum
• Strawberry Watermelon
• Rainbow Blast

A pair from different families tends to outlast a pair from the same one.

Getting the best from the bottle

UK rules cap nicotine e-liquid at 10ml per bottle, so restocking is part of the routine.

• Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
• Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
• A burnt taste usually means the wick has dried out rather than the liquid being at fault.
• Keep bottles away from children and pets, and use the child-resistant cap as intended.

Small habits like priming and sensible storage do more for flavour than anything else.

Is Summer Blaze the right pick for you?

Flavour is the hardest thing to buy blind, so it helps to think in families rather than names. Summer Blaze is best judged against the other options in this line rather than in isolation.

• If you want an all-day vape, a simpler profile usually lasts longer before palate fatigue sets in.
• If you rotate flavours, pair this with something from a different family so your palate resets between them.
• On cooling, this reads as an uncooled profile, which suits anyone who finds menthol overpowering.
• If you are switching from cigarettes, strong sweet flavours can feel unfamiliar at first, and many adults settle after a week or two.

Buying two or three at once is the cheapest way to find the one you keep coming back to.

Choosing your nicotine strength

This e-liquid is listed in 0mg. The 20mg ceiling is a legal limit under UK rules, not a brand decision.

• 0mg contains no nicotine and is chosen for the flavour and the ritual alone.

Start where you are comfortable rather than where you think you should be, and adjust from there. 10mg options and 20mg options are browsable separately if you want to compare.

What the multibuy actually saves you

The offer on this line is buy 2 for £14. At £7.99 each, 2 would normally be £15.98, so the bundle saves £1.98 and works out at £7.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. The offer applies across the qualifying range, not just this one flavour.

UK delivery is free once your basket passes £20. Order before 4pm on a working day and it leaves us that afternoon.

Where this sits in the IVG range

A single product tells you little; the shape of the range tells you a lot. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

• IVG Pro 12 Prefilled Pods and Refills Sour Cherry Watermelon at £5.99
• IVG Intense Salts Strawberry Ice at £2.89
• IVG Intense Salts Strawberry Sensation at £2.89
• IVG Pro 10K Refill Pods Strawberry Hub at £4.99

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

Judging a product in isolation is how people end up disappointed. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

• Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
• Reduced lines carry 1,558 products if the budget is the deciding factor.
• Prefilled pods cost more per millilitre but remove the refilling entirely.

Which way you go usually comes down to whether convenience or cost matters more on the day.

The running cost, worked out

The useful figure is not the shelf price but the running cost once you settle into a rhythm.

We would rather leave the arithmetic blank than guess at a rating.

• The buy 2 for £14 offer is the single biggest lever on that number.
• Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
• Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Summer Blaze against the rest of the line

Same product, different flavour, is the fairest comparison available. There are 12 options under this name:

• Strawberry Watermelon
• Frozen Cherries
• Rainbow Blast
• Tropical Ice Blast
• Spearmint
• Vanilla Biscuit

Buying two from different families and alternating stops either going flat on you. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

It helps to know which limits are legal and which are commercial. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why you buy small bottles often rather than one large one.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

Everything we sell is UK-compliant stock bought through UK distribution. Sales are 18+ and every order is age-checked.

Browse related ranges

If this is not quite the one, these are the closest places to look.

• Nicotine Salt E-Liquids (582 products)
• Nicotine Pouches (12 products)
• Pod Kits (62 products)
• New In (211 products)
• Vape Pods (1,412 products)
• 20mg E-Liquids (582 products)

Or stay with the brand: all IVG products, 315 in total. Sticking to a brand you already know is the least risky way to try something different.

Buying this as a first purchase

If this is your first order with us, a few things are worth knowing before you commit.

1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
3. Flavour. You are looking at Summer Blaze. Pick a second from a different family so you have something to rotate to.

Beyond that, it is down to taste rather than technique. The deals page is the cheapest way to try more than one at a time.

More flavours in this line

Other options in the same range.

• Forest Berries Ice
• Strawberry Sensation
• Rainbow Blast
• Frozen Cherries
• Vanilla Biscuit
• Spearmint
• Bubblegum
• Strawberry Watermelon

Two on the go beats one, because alternating keeps both tasting fresher.

Looking after it, and what goes wrong

The faults people blame on a product are usually storage or priming.

• Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
• Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
• Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
• Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.

Opened consumables are not returnable, which is standard for the category. Faults and picking errors are resolved without argument. Age verification applies to every order, and unverified orders are refunded rather than sent.

Nicotine is highly addictive, and nothing here is intended for non-smokers.

Nicotine strength, explained properly

More vapers give up on switching because of a bad strength choice than because of a bad flavour. This listing offers 0mg. UK law caps nicotine at 20mg per ml, so nothing sold legally here goes higher, and the honest question is how far below that ceiling you should sit.

Going too low is the classic error. If a strength does not satisfy, you compensate by vaping more often, which costs more and rarely feels better. A heavier former smoker typically starts at the top of the range and steps down over weeks or months once the habit has settled. Someone who smoked lightly, or who has already been vaping a while, is usually comfortable in the middle.

Throat feel matters too. Higher strengths give a firmer hit at the back of the throat, which many people switching from cigarettes actively want, and which others find harsh. Nicotine salts are smoother than freebase at the same number, which is why bar-style liquids sit at 20mg without feeling like it. If you are unsure, buy one of each rather than committing to five of the wrong one. 10mg options and 20mg options are browsable separately.

Reading puff counts and pack sizes honestly

Puff ratings deserve more scepticism than they usually get. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.

The bigger point is what the number describes. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.

Use the number for comparison and nothing else. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.