🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦🚚 Free UK delivery over £20✦⚡ Same-day dispatch before 4pm✦⭐ Rated 4.8/5 by 12,000+ UK vapers✦🔒 Age-verified checkout · 18+✦✅ 100% genuine, TPD-compliant stock✦💧 5 for £10 nic salts✦💨 3 for £10 prefilled pods✦🎁 Buy 2 for £20 · big-puff kits✦📦 Discreet plain packaging✦💷 Multibuy bundles across the store✦
IVG 70/30 Shortfill E-Liquid 100mlIVG
Bundle Offer
By IVG

IVG 70/30 Shortfill E-Liquid 100ml

★★★★★ 4.9 Read all 227 reviews
7,281 sold in the last 30 days
£8.99
In Stock · Ships Today

Don't miss out on these exclusive deals!

DealQtyPrice eachYou save
BUY 2 FOR £142+£7.00£3.98 OFF
⏱Order within — for same-day dispatch (Mon-Fri before 4pm)
📦For delivery tomorrow with Royal Mail Tracked 24

Key features

  • Multibuy offer available: BUY 2 FOR £14
  • 50/50 PG/VG. Ideal for pod kits & MTL
  • Great flavour with a balanced throat hit
  • Available in 0mg
  • 100% genuine, UK-compliant stock
  • Fast, tracked UK delivery
🚚Free Next Day DeliveryOn orders over £20
💬Questions?Contact our UK team
🔒100% GenuineAge-verified checkout

Product Highlights

Key specs at a glance
💧0mgNic Strength
🏷️IVGBrand
📦E-LiquidFormat

Vape Shop Online's Verdict on the IVG 70/30 Shortfill E-Liquid 100ml

What our data says
Popular ChoiceMarket signal
2,589Sold last 30 days
4.9 / 5Avg customer rating
227Verified reviews
TPD-compliantUK / MHRA registered
In stock todayDispatch status

Overview

The IVG 70/30 Shortfill E-Liquid 100ml by IVG at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG 70/30 Shortfill E-Liquid 100ml: what you are buying

IVG 70/30 Shortfill E-Liquid 100ml is part of the IVG 70/30 Shortfill E-Liquid 100ml range, priced at £7.99. Everything on this page comes from the listing itself, so nothing is guessed at.

The full IVG range is at IVG, and this line alone runs to 13 flavours. Everything we ship is genuine UK-compliant stock.

Getting the best from the bottle

UK rules cap nicotine e-liquid at 10ml per bottle, so restocking is part of the routine.

  • Prime a fresh coil or pod before the first draw: fill it, then wait a few minutes so the wick soaks properly.
  • Store bottles upright, out of sunlight and away from heat, which keeps the flavour truer for longer.
  • A burnt taste usually means the wick has dried out rather than the liquid being at fault.
  • Keep bottles away from children and pets, and use the child-resistant cap as intended.

Treat the consumable well and it repays you in flavour consistency.

Other flavours in the IVG 70/30 Shortfill E-Liquid 100ml range

The same product comes in a spread of profiles, so there is usually a closer match. 13 flavours sit under this name, including:

Buying two at once and alternating is the simplest way to stop any single flavour going flat on you.

Choosing your nicotine strength

This e-liquid is listed in 0mg. The 20mg ceiling is a legal limit under UK rules, not a brand decision.

  • 0mg contains no nicotine and is chosen for the flavour and the ritual alone.

Going too low often means vaping more to compensate, which defeats the point. 10mg options and 20mg options are browsable separately if you want to compare.

Ordering, delivery and the legal bit

This is an 18+ product and age verification applies to every order. Nicotine is highly addictive, which is worth stating plainly.

Browse all e-liquids, or head to the sale if price is the deciding factor. If you are unsure whether this fits your device, check the listing details before ordering.

What the multibuy actually saves you

The offer on this line is buy 2 for £14. At £7.99 each, 2 would normally be £15.98, so the bundle saves £1.98 and works out at £7.00 apiece.

That sits under the £20.00 free delivery threshold, so either add something small or take the offer twice. The offer applies across the qualifying range, not just this one flavour.

Baskets above £20 ship free within the UK. Weekday orders placed before 4pm go out the same day.

A note on puff ratings and value

Treat puff counts as a comparison tool, not a contract. Where no rating is published, we would rather say so than invent one. A heavy user and a light user get very different results from the same product.

The more useful measure is what it costs you per week once you know your own pace.

Where this sits against the rest of our range

It helps to know what else is on the shelf before committing. Bottled e-liquid works out cheaper per millilitre and lets you pick your own strength, while prefilled pods trade some of that value for convenience and no mess.

The split usually comes down to whether you mind carrying a bottle. Vape kits are the other half of the equation if you are still deciding on hardware.

Where this sits in the IVG range

A single product tells you little; the shape of the range tells you a lot. We stock 540 IVG products, running from £2.89 to £11.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the IVG page. Other IVG products worth a look:

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

Judging a product in isolation is how people end up disappointed. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

  • Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
  • Reduced lines carry 1,558 products if the budget is the deciding factor.
  • Prefilled pods cost more per millilitre but remove the refilling entirely.

The honest answer is that most vapers end up owning two formats, not one.

The running cost, worked out

Work out cost per week and product comparisons get much easier.

We would rather leave the arithmetic blank than guess at a rating.

  • The buy 2 for £14 offer is the single biggest lever on that number.
  • Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
  • Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

IVG 70/30 Shortfill E-Liquid 100ml against the rest of the line

Same product, different flavour, is the fairest comparison available. There are 13 options under this name:

Buying two from different families and alternating stops either going flat on you. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. Those three numbers explain most of the format quirks in this category.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

Everything we sell is UK-compliant stock bought through UK distribution. Sales are 18+ and every order is age-checked.

Delivery, returns and buying with confidence

Ordering is deliberately simple. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Delivery choices, including tracked services, appear at checkout.

We cannot resell an opened consumable, so opened items are outside the returns policy. Anything faulty or wrongly sent is our problem to fix, not yours. Age verification applies to every order, and unverified orders are refunded rather than sent.

Nicotine is highly addictive, and nothing here is intended for non-smokers.

More flavours in this line

The rest of the line, if you want to compare before choosing.

Most regulars run two flavours in rotation rather than one.

Looking after it, and what goes wrong

A short list of habits prevents nearly every common problem.

  • Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
  • Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
  • Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
  • Store away from children and pets, and recycle spent hardware rather than binning it loose.

Do those four things and most of the usual problems never appear.

Buying this as a first purchase

If this is your first order with us, a few things are worth knowing before you commit.

  1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
  2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
  3. Flavour. Pick two from different families rather than committing to one.

Everything else is preference rather than a decision that costs you money. The deals page is the cheapest way to try more than one at a time.

Browse related ranges

If this is not quite the one, these are the closest places to look.

Or stay with the brand: all IVG products, 315 in total. If a brand has suited you before, its other lines usually will too.

Where IVG fits in the wider market

Not all vape brands do the same job, even when they sit on the same shelf. We list 540 IVG products, which puts it among the largest ranges we carry. The complete list is on the IVG page.

More products does not mean more quality. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.

Either way, the practical advice is the same. Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 736 products if you would rather compare across brands than within one.

Building a rotation instead of buying one thing

The single most common mistake is buying five of the same flavour. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.

The solution is simply how you buy. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.

Within this line alone there are options to pair with:

The buy 2 for £14 offer exists precisely for this, and it can be mixed across flavours rather than spent on one.

What's in the Box?

  • 1 x IVG 70/30 Shortfill E-Liquid 100ml bottle
  • Child-resistant, tamper-evident cap
  • Nicotine warning & safety insert

How to use

  1. Fill your pod or tank with 1.5-2 ml of liquid
  2. Let the coil sit and prime for 3-5 minutes
  3. Start with short mouth-to-lung draws
  4. Top up when liquid reaches the fill line

Specifications

BrandIVG
Product typeE-Liquid
Nicotine strength0mg
Price£8.99
Multibuy offerBUY 2 FOR £14
AvailabilityIn stock — same-day dispatch
ComplianceUK TPD-compliant, MHRA-registered

Pros & cons

Pros

  • Best value per ml in the category
  • Choose your own device and coil
  • Available in a wide strength ladder

Cons

  • Refilling can leak if you overfill
  • Coil priming has a small learning curve
  • You handle the bottle — less discreet than pods

Customer Buying Tips

  • Match the strength to how much you smoked: 20+/day → 10-20 mg nic salt; 10/day → 10 mg; under 5/day → 3-6 mg freebase.
  • Match the ratio to your device: pod kits take 50/50, sub-ohm tanks take 70/30 shortfill.
  • Don't overfill: leaving the airhole clear prevents gurgling and leaking.
  • Shake before use so the nicotine and flavour integrate evenly.

More from IVG

Similar e-liquids

Explore related categories

About IVG

IVG (I Vape Great) is a UK-born brand that built its name on thick, true-to-fruit e-liquid flavours and expanded into prefilled pod kits like the IVG Pro 12. Known for consistent coil quality and flavour accuracy — a go-to name if you want the shortfill taste experience inside a modern pod device.

Shop the full IVG range →

Frequently asked questions

When will my order arrive?

Weekday orders placed before 4pm are dispatched the same day. UK delivery is free once your basket passes £20, and paid options are shown at checkout.

Is it genuine stock?

Yes. Everything we list is sourced through UK distribution and is UK-compliant, including the 2ml pod, 10ml bottle and 20mg nicotine limits where they apply.

Is there a multibuy on this?

Yes, the offer is buy 2 for £14, and it can be mixed across qualifying flavours rather than being limited to this one.

How should I store it?

Upright, out of direct sunlight and away from heat. Warmth thins liquid and dulls flavour, and a hot car is the most common cause of a leak.

Will this fit my device?

Check the listing details against your own kit before ordering. Pods are not interchangeable between brands, and even within a brand the families differ.

What if I do not like the flavour?

Flavour is personal and we cannot resell an opened consumable, so the multibuys are the low risk way to try more than one. Buying a pair from different families is the usual approach.

Can I mix flavours in one order?

Yes. Multibuy offers apply across the qualifying range, so you can spread a bundle over several flavours instead of committing to one.

Delivery & returns

Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.

DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.

Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.

Customer Reviews

4.9
★★★★★Based on 227 verified reviews
5★
76%
4★
18%
3★
4%
2★
1%
1★
1%
★★★★★

Will reorder

Delivery was super fast and the product is genuine. I've had fakes before so this was a relief.

Mason N. · Verified buyer
★★★★★

Helped me cut down from fags

Pleasantly surprised. Was expecting it to be average but it's actually really nice. Recommended.

Niamh C. · Verified buyer
★★★★☆

Delivery was quicker than expected

Really nice flavour — not too sweet, not too harsh. Perfect in the middle. Second order already placed.

Milo J. · Verified buyer
★★★★★

Exactly as described

Easy to use, straight out the pack and working. No fiddling about with anything. Great for beginners too.

Chloe M. · Verified buyer
★★★★★

Second order already

Solid purchase. Has become part of my routine now. Will continue ordering from here.

Henry Z. · Verified buyer
★★★★★

Lasts longer than expected

Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.

Megan F. · Verified buyer

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