Perfect for on the go
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
PloomThe Ploom Aura Starter Kit Jet Black by Ploom in Jet Black at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Ploom Aura Starter Kit is a heated-tobacco starter set from Ploom, the heated-tobacco brand of the Japan Tobacco (JT) group. It is not a vape and it is not a disposable. It is a rechargeable handset that gently warms a purpose-made tobacco stick instead of setting it alight, and the starter kit is the way you get the device and the charging parts in one box. Tobacco sticks are bought separately, and that single point is the most important thing to understand before you order.
This guide is written for UK adults who already smoke or vape and are weighing up a heated-tobacco device. It is deliberately practical. We cover how a session feels, what the heating system is doing, how to look after the handset, what the running costs look like, and where the Ploom Aura sits against rivals such as the IQOS ILUMA range and glo. Where we cannot back up a specific figure from published information, we say so rather than invent a number, because a made-up battery capacity helps nobody.
Here is the short version of what the kit is and is not.
The Ploom Aura Starter Kit sits in a family of five listings on our site. The device itself does not have a flavour. Any variant label you see in a listing name refers to the kit version or colour option, and the taste of a session comes from the stick you choose, which we cover in the flavour section below.
It helps to be clear about what category this product belongs to, because people often assume that anything nicotine-related and rechargeable behaves like a vape. It does not.
A conventional cigarette burns tobacco at a very high temperature, which produces smoke, tar and a long list of combustion by-products. An e-liquid vape heats a liquid made of propylene glycol, vegetable glycerine, flavouring and, usually, nicotine, and turns it into an aerosol. A heated-tobacco device sits between the two. It takes real tobacco, formed into a short stick, and warms it to a controlled temperature that is meant to release nicotine and flavour from the leaf without combustion. What you inhale is an aerosol drawn from tobacco rather than from e-liquid.
That difference has consequences you will notice straight away.
One honest caution belongs here. Heated tobacco still contains tobacco and still delivers nicotine, which is addictive. UK health bodies are clear that vaping is far less harmful than smoking, but the evidence base for heated tobacco is smaller and less settled, so we do not describe it as harmless or as a stop-smoking aid. If your goal is to quit nicotine altogether, speak to your local stop smoking service, which is free through the NHS.
The first thing to adjust to with any heated-tobacco device is that performance is measured in sessions, not in puffs. Vape makers print puff counts on the box. Heated-tobacco makers describe a fixed-length session per stick, and the handset decides when that session starts and ends.
With the Ploom Aura Starter Kit, the routine is built around one stick per session. You load a stick, press the control, and the handset heats up. When it reaches working temperature it signals that it is ready, and you draw on the stick in much the same way you would draw on a cigarette. When the session timer ends, or when the allowed number of draws is used up, the handset signals that the session is over and you remove the spent stick. We do not quote a precise session length or draw count here because heated-tobacco makers adjust these between models and firmware, and the manual in the box is the authority for your particular unit.
What you can reasonably expect from the experience:
If you are coming from disposable vapes, the nearest comparison is a puff count ceiling that you hit every time. A heated-tobacco session is more like finishing a single cigarette than draining a pod. That makes it easier to keep track of how much nicotine you are taking in, because you can count sticks rather than guess at puffs.
Because the Ploom Aura is a heating device, the flavour does not live in the handset. It lives in the tobacco stick you slot into it. This is the biggest practical difference from a vape, where you swap pods or bottles to change flavour. Here, you change the stick.
Heated-tobacco sticks are normally sold in a few broad styles, and it is worth knowing them so you can read a listing quickly.
Compatibility matters more than taste. A Ploom handset is designed around Ploom-compatible sticks. Do not assume that sticks made for another brand will fit or heat correctly. A stick that is the wrong size or the wrong construction can heat unevenly, taste burnt or harsh, or in the worst case damage the heating chamber. Always check the stick listing says it is made for the Ploom range before adding it to the basket.
The five listings in this family are different versions of the same starter kit. If a listing name carries a shade or variant label, treat it as the kit option, not as a taste. We have not written tasting notes for the kit itself because a handset has none, and we would rather be straight about that than pad the page with invented descriptions. For taste guidance, look at the stick listings, where you will find the style, the strength and the pack size.
A sensible way to choose: start with the style closest to what you already smoke. Switching taste and delivery method in the same week makes it hard to tell what you do and do not like. Once the handset feels familiar, trying a second stick style is a low-cost experiment.
Heated-tobacco handsets are built to be carried in a pocket or bag and used discreetly, so build quality matters more than it does on a bulky mod. Ploom has focused its recent devices on a compact body with a tidy, minimal look, a single main control and a small indicator system for status.
What to look for when the Ploom Aura Starter Kit arrives:
On weight and size, handsets in this class tend to be noticeably smaller than a typical pod mod and a little heavier than a disposable because of the metal and the battery. Most users find them easy to pocket. If you carry keys loose in the same pocket, a small case or sleeve is worth buying to protect the finish and to keep lint out of the chamber.
One design point worth noting is ergonomics for sessions. You hold a heated-tobacco device in a way that feels natural for a cigarette-style draw. Many ex-smokers say that is exactly why they prefer the format to a pod vape: the hand and mouth habit carries over. If you have previously struggled to settle on a vape because it never felt right in the hand, a heated-tobacco handset is worth considering on that basis alone.
Finally, think about colour options across the five family listings. Lighter finishes show dirt and wear sooner, darker ones hide scuffs. It is a small thing, but you will be holding this several times a day.
The Ploom Aura Starter Kit is rechargeable, and the battery is built in, so you do not swap cells. We are not going to quote a milliamp-hour figure for the internal battery because it is not something we can verify from the product listing, and heated-tobacco makers do not market capacity in the way vape makers do. What matters in daily use is how many sessions you get per charge and how long it takes to recharge, and those are the figures to check in the manual that comes in the box.
Here is how to think about battery life in practical terms.
Charging is via a USB cable, normally USB-C on current devices. A few sensible habits will extend the battery's working life.
At end of life, do not put the device in your household bin or your general recycling. It contains a lithium battery and counts as waste electrical equipment. In the UK you can return it to a household waste recycling centre, or drop it at a retailer take-back point that accepts small electricals. Many larger supermarkets and electrical shops have in-store bins. Keeping batteries out of bin lorries is not just good manners, it prevents real fires at waste sites.
On a vape, this section would be about coils and mesh. A heated-tobacco device has neither. There is no liquid, no wick and no resistance wire sitting in a pod. Instead, the handset has a heating system built around the chamber where the stick sits, and the whole job of that system is to bring the tobacco to a controlled temperature and keep it there for the length of a session.
Heated-tobacco devices generally do this in one of two ways, and it is useful to know the difference even though the manual for your unit is the final word on which applies.
Why this matters to you:
Because there is no coil to change, there is no recurring hardware cost beyond the sticks themselves and the occasional cleaning accessory. That is one of the main financial arguments for the format, and we return to it in the value section.
Nicotine is where heated tobacco and vaping part company most clearly, so it is worth slowing down here.
On a vape, you choose a strength in milligrams per millilitre of e-liquid. In the UK, nicotine in vape liquids and pre-filled pods is capped at 20mg/ml, and pre-filled and refill containers have size limits too. Single-use disposable vapes have also been illegal to sell in the UK since June 2025, so any pod or refillable product you see on our site that is not heated tobacco falls under those vape rules.
A heated-tobacco stick is different. The nicotine comes from the tobacco leaf itself, and the stick is regulated as a tobacco product, not as a vape liquid. That means the 20mg/ml e-liquid cap does not apply in the same way, and you will not choose a nic strength from a drop-down the way you do on a vape. Instead, strength is described by the stick, and stick ranges are usually offered in a handful of styles with different intensity ratings.
Some practical points for choosing:
We cannot tell you which strength is right for your body, and no retailer honestly can. What we can say is that matching your current habit, rather than jumping to something much stronger or much weaker, gives you the best chance of the switch actually sticking.
A good product review should tell you when to say no. Here is a straight view of who gets value from the Ploom Aura Starter Kit.
It suits you if:
It is probably not for you if:
It is also worth being honest about the goal. If your aim is to stop smoking entirely, switching to heated tobacco is a lateral move, not an exit. It may reduce some of what you inhale compared with burning tobacco, but you are still using tobacco and nicotine. A proper quit plan, including the NHS stop smoking services and licensed nicotine replacement, has stronger evidence behind it.
The first-time routine is simple, but doing it in the right order avoids most early problems. Always follow the manual in the box if it differs from the summary below, because firmware and model details change.
A few habits make daily use smoother. Keep the handset upright in a case when you carry it. Wipe the outside with a dry or barely damp cloth, never submerged. Keep sticks in a cool, dry place in their pack, because dried-out or damp sticks heat badly. And never use the device if the chamber or cable looks damaged.
Disposal also matters. Used sticks contain tobacco and should be put out properly in a bin, not dropped on the ground. If you are out and about, carry a small pouch for spent sticks until you find a bin.
Most issues with heated-tobacco handsets come down to charge, cleanliness or the wrong stick. Work through these before assuming the device is faulty.
How to clean the chamber: Use the cleaning tool or brush supplied with the kit, or a dry cotton bud for the opening. Do this with the device off and cool. Do not pour water or cleaning liquids into the chamber. If the manual allows a lightly dampened swab on the outer rim only, let it dry fully before use. A quick clean every few days of regular use keeps performance steady.
If you have been through these steps and the device still misbehaves, stop using it and get in touch. Do not open the casing or try to repair the battery yourself.
The starter kit price is only part of the cost of using a heated-tobacco device. The ongoing spend is on sticks, so the honest way to judge value is to work out your cost per day, not your cost per kit.
Here is a simple way to do it yourself with the current prices on our site.
As an illustration only, using made-up round numbers: if a pack of twenty sticks cost six pounds, each stick would cost thirty pence, and ten sticks a day would be three pounds a day. Your real figures will differ, so do the sum with the live price.
Where heated tobacco tends to land on cost:
What you are paying for with the Ploom Aura is the format: the cigarette-like draw, the defined session and the lack of smoke. If that matters to you, the cost can be good value. If cost alone is what matters, a refillable vape is the cheaper route.
One further point on value. Look after the handset and it will serve you well. Regular cleaning, sensible charging and a small case are cheap and extend life. Neglect them and you may find yourself buying a replacement far sooner than you should have to.
No single device suits everyone, so here is a fair comparison with the options people most often weigh against the Ploom Aura Starter Kit. We stock several of these, so there is no reason to steer you anywhere other than where it makes sense.
Versus the IQOS ILUMA range. IQOS ILUMA devices use TEREA sticks and an induction heating design with no blade, which makes cleaning simpler. IQOS has the larger share of the UK heated-tobacco market, a wider range of stick styles, and more shops stocking its sticks. The trade-off is that IQOS can cost more to get started with, and its stick range is tied to its own handsets. The Ploom Aura is worth a look if you want the Ploom stick range or prefer its handset design. If you are choosing on availability of sticks and variety, IQOS currently has the edge.
Versus glo. glo, from BAT, uses its own neo sticks in its Hyper range and has a loyal following among smokers who like a lighter touch. The sticks are widely available, and the devices are typically straightforward to use. Where it differs from Ploom is in the stick range, the handset layout and the heat-up time. Both are reasonable choices, and the decision often comes down to which stick taste you prefer after trying both.
Versus a refillable pod vape. A pod kit offers far more flavour variety, more control over nicotine strength within the 20mg/ml cap, no tobacco in the product and generally lower running costs. It does not give you the tobacco draw or the defined session, and it is easier to overuse. For many people moving off cigarettes, a refillable vape remains the better-evidenced route in the UK. For those who have tried it and failed, a heated-tobacco handset is a reasonable second attempt.
Versus going back to cigarettes. Heated tobacco is not a free pass, but it does remove combustion. Whether that matters for your own health is a conversation for your doctor, and the long-term evidence is still developing.
A fair way to decide: try the stick style you expect to use most. If you hate the taste, no handset will fix it. If you like it, choose the device that gives you easy access to those sticks at a price you can sustain.
| Brand | Ploom |
|---|---|
| Product type | Heated Tobacco |
| Nicotine strength | 0mg |
| Available flavours | 1 (Jet Black) |
| Price | £24.95 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Ploom is JTI's heated tobacco device platform — the EVOLVE line uses EVO sticks and is positioned alongside IQOS in the European market.
The handset itself has no nicotine strength, because nicotine comes from the tobacco sticks you buy separately. Pick a stick style close to the intensity of the cigarettes you smoke now, and move up or down only after you have settled in. The UK 20mg/ml cap applies to vape liquids and pods, not to tobacco sticks.
Charge it with the supplied USB cable and a suitable wall adapter, and follow the manual for the exact charge time of your unit. Charge fully before first use, avoid leaving it on a soft surface overnight, and stop using it if it gets unusually hot or swells.
Yes, but you do it by changing the tobacco stick, not the device. The five listings in this family are versions of the same starter kit, so any shade or variant label refers to the kit option rather than to a taste. Always buy sticks that are listed as compatible with the Ploom range.
A stick gives you one fixed-length session, and a full charge gives you a set number of consecutive sessions rather than a number of hours. Exact figures are in the manual for your unit. Heavy users should expect to top up during the day.
The kit price is a one-off, and the real cost is the sticks. Work out your cost per stick and multiply by your daily use. It can be competitive with cigarettes, but a refillable vape is usually cheaper to run, so it is worth the format only if you want the tobacco draw.
It suits adult smokers and vapers who want a tobacco-style, defined session without combustion. It is not for non-smokers, anyone under 18, or people who want sweet flavours or unlimited puffing. If you are pregnant or have a medical condition, speak to a doctor first.
Heated tobacco avoids burning the leaf, but it still contains tobacco and addictive nicotine, and long-term evidence is limited. We do not sell it as a stop-smoking aid. For help quitting, the NHS stop smoking services are free and have strong evidence behind them.
We deliver to UK addresses only, and orders are for adults aged 18 or over. Age is checked at order and delivery stage, and delivery options and costs are shown at checkout.
Contact us with your order number and a short description or photo, and we will help with a return or replacement where the fault is covered. Check the manual and the cleaning steps first, as many issues come from low charge, residue or the wrong stick. Damage from misuse or liquid ingress is not covered.
Do not put the handset in household bins or general recycling because it contains a lithium battery. Take it to a household recycling centre or a retailer electrical take-back point. Used sticks go in the general waste, not on the ground.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Flavour holds up all the way through. Some brands get weaker after a few days but this stays consistent.
The flavour matches the description perfectly. No weird aftertaste. Proper authentic taste.
My partner tried this and now we've both switched. Smooth hit, proper flavour, fair price.
Cracking flavour, honestly. Been through a few of these already. Can't fault it at the price.
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.






























The products on this site contain nicotine and are only for adults aged 18 or over. Please confirm your age to enter.
By entering you agree to our Terms & Privacy Policy.