Smooth throat hit
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Just JuiceThe Just Juice 50ml by Just Juice at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
Just Juice 50ml is a £9.49 shortfill holding 50ml of nicotine free flavour base, and it occupies the size that sits deliberately between the small 10ml bottles and the 100ml giants that dominate the shortfill aisle. Just Juice is a name most UK vapers associate with fruit forward blends, and this is the format the brand uses for people who want a proper quantity of liquid without committing to the largest bottle on the shelf.
The 50ml format is often skipped over in favour of its bigger sibling, usually on price per millilitre grounds, and that is a mistake for a lot of buyers. Bottle size is not only an economic decision. It affects how many flavours you can keep in rotation, how quickly you get through a bottle while it is at its best, and how much you stand to waste if a blend turns out not to suit you. There are situations where 50ml is simply the right answer.
The bottle appears on our Just Juice page and across the wider shortfill range. Supplied at 0mg, it is also listed under 0mg e-liquids.
Sales are restricted to adults of 18 or over, and age verification is carried out on every order before we send anything.
The 50ml shortfill has one genuine advantage over every other size and it is worth putting first, because it is the reason the format survives.
The bottle holds 50ml of flavour in a container sized at around 60ml. That gap takes exactly one 10ml nicotine shot. One bottle, one shot, done. At the standard UK shot strength of 18mg, a single shot carries 180mg of nicotine, and spread through 60ml of finished liquid that lands at almost precisely 3mg per millilitre.
Compare that with the 100ml format, which needs two shots to reach the same figure. Two shots means remembering to buy two, keeping track of whether you added one or both, and dealing with a considerably fuller bottle when you come to shake it. It is hardly difficult, but the 50ml removes even that friction. Buy the bottle, buy one shot, pour, shake, wait. There is no scenario in which you miscount.
The same simplicity applies if you want something lighter. Half a shot into the 50ml gives you roughly 1.5mg across 55ml, and because you are dealing with a single small bottle rather than a pair, splitting one is straightforward. People stepping their strength down over months find this the least fiddly format to do it with.
What you cannot do, in this size or any other shortfill, is reach the 20mg strength that sealed bar devices use. The volume makes it arithmetically impossible. That is a job for 10ml salt bottles, not for a shortfill of any size.
Honesty is more useful than salesmanship here, so here are the actual numbers.
At £9.49 for 50ml, this bottle costs a little over 19p per millilitre as sold. Add a shot and the finished 60ml brings the flavour portion down to just under 16p per millilitre, with the shot priced separately on top. A 100ml bottle at around £9.99 works out near 10p per millilitre before shots and closer to 8p across the finished 120ml.
So yes, the 50ml format costs more per millilitre. Roughly double, depending which bottles you compare. Anyone whose only criterion is cost per millilitre should buy the biggest bottle they can find and stop reading here.
The counter argument is about waste and variety rather than unit price. Consider two shoppers. The first buys one 100ml bottle, discovers by the third tank that the flavour is not for them, and now owns 90ml of something they will never finish. The second buys two 50ml bottles for a similar outlay, likes one and not the other, and has lost half as much. On any realistic hit rate, buying in the smaller size costs less in practice for people still exploring what they enjoy.
There is also the freshness argument. Liquid is at its best in a window rather than forever, and a bottle you finish in three weeks is being drunk at its peak in a way a bottle you nurse for four months is not.
The rule of thumb most people settle on: buy 100ml of the flavours you already know you love, and 50ml of anything you are still deciding about. Our full e-liquid range makes the sizes easy to compare side by side.
Fruit is the largest category in vaping and also the most variable in quality, because the same word on a label can describe wildly different intentions. Knowing what to listen for makes you a much better judge of any fruit bottle, this one included.
Fresh or candied. This is the fundamental split. A fresh style aims at the fruit as it exists, with the slight tartness and watery quality real fruit has. A candied style aims at the sweet version, closer to a jelly or a cordial. Neither is better, but people generally strongly prefer one, and buying the wrong side of that line is the most common reason a fruit bottle disappoints.
Single or blended. A single fruit has to be excellent because nothing hides it. A blend can cover a weak component with a strong one, which is why blends dominate the market and why the good ones are more interesting than they first appear.
Ripeness. Flavourists can pitch a fruit green and sharp or heavy and overripe. Tropical profiles in particular live or die on this. Pitched too ripe they turn syrupy within a tank; pitched too green they taste thin.
Cooling or none. A cooling agent transforms a fruit blend completely. It lifts and sharpens, which suits some profiles brilliantly and buries others. Uncooled fruit is a very different proposition from the same fruit given an icy edge, and it is worth knowing which you are buying.
Run any new fruit bottle past those four questions and you will find you can articulate what you like far more precisely, which makes every subsequent purchase better.
The 50ml shelf is smaller than the 100ml one but it covers a useful spread, and mixing sizes across an order is a perfectly sensible way to shop.
MoMo 50ml at £7.99 comes from a house with a long record in the UK market and sits in the same one shot format. It is the closest direct comparison to this bottle in both size and positioning.
Signature 50ml at £5.49 is the value option in this size, and a sensible pick when you want to try something new without much at stake. At that price a bottle you do not get on with costs less than a takeaway coffee and a sandwich.
Devil Vapour 50ml at £4.99 undercuts it slightly again, which makes it the cheapest way into the format on our shelves.
V-Blood 50ml at £4.99 rounds out the group at the same keen price point.
Because all four take exactly one nicotine shot, an order of several is genuinely simple to prepare: one shot per bottle, no counting, no leftover half shots sitting in a drawer. That practical detail is why people who like rotating flavours often end up standardising on this size entirely.
A shortfill improves with a little patience, and fruit blends have a different timetable from heavy dessert ones.
Start with the shake. Add your shot, screw the cap on properly, and shake hard for a good minute. Nicotine base is thinner than flavoured base and will settle into a layer if left alone, so this step is not optional. A gentle swirl produces a bottle that tastes stronger at the start and weaker at the end.
Then rest it. Fruit profiles generally come together quickly, often within two or three days, and some are perfectly good straight after mixing. Anything with cream, custard or bakery elements takes considerably longer. If a fruit bottle tastes slightly disjointed on day one, give it seventy two hours in a dark cupboard before forming an opinion.
A word on over resting. Bright, sharp fruit can lose its top end if left for months, particularly once nicotine is in the mix and the liquid is oxidising slowly. Unlike dessert liquids, which often improve for weeks, a fruit shortfill has a peak and then a long slow decline. Another argument for the 50ml size, since you will be through it before that becomes relevant.
Finally, keep your tank honest. Fruit flavours pick up ghosting from whatever was in the tank before them more obviously than heavier profiles do, because there is less going on to mask it. Rinsing and thoroughly drying the tank between bottles takes two minutes and makes a genuine difference to what you taste.
Keep the bottle upright, capped and out of direct sun. A drawer or a cupboard at room temperature is ideal, and the interior of a car in summer is the single worst place you could choose.
Unopened and unmixed, a shortfill typically stays good for around two years and carries a best before date to that effect. Once a nicotine shot has gone in, the sensible window shortens to a few months, though at 60ml of finished liquid most people are long finished before it matters.
On safety, treat a mixed bottle with proper respect. Nicotine is a controlled substance for good reasons, and a bottle sitting on a coffee table in a house with children or animals is a bad idea regardless of how careful you normally are. High shelf, closed cupboard, cap tight.
Expect a gradual darkening once nicotine is added. Clear liquid turning golden and then amber over weeks is oxidation, not spoilage, and the taste generally survives it much better than the appearance does. Anything that smells acrid or tastes plainly wrong should be replaced rather than persevered with, but that is rare in properly stored liquid.
All of our stock is held in house and bought through official UK distribution, so what we send is the genuine product with proper labelling and batch information.
Weekday orders paid for before 4pm are picked, packed and handed over that same afternoon. Orders arriving after the deadline, or across weekends and bank holidays, go out on the next working day. UK delivery is free once a basket goes above £20, which two 50ml bottles plus a shot or two will typically achieve. Under that level a standard postage rate applies and it is always shown to you before payment rather than added quietly.
Every order is age verified. This is an 18+ product, we are legally required to confirm age before dispatch, and identification may be requested. The fact that the bottle itself is supplied at 0mg makes no difference to that requirement.
It is worth knowing what else the brand makes before you commit to one listing. We stock 1 Just Juice products, running from £9.49 to £9.49. That makes it a small, specialist range rather than a catalogue brand.
The full lineup is on the Just Juice page.
Staying within a brand you already rate is the low risk way to try something new.
The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £9.49, this one sits towards the premium end.
Which way you go usually comes down to whether convenience or cost matters more on the day.
Headline prices hide the number that actually matters, which is what a week costs you.
We would rather leave the arithmetic blank than guess at a rating.
Some of what you see on the shelf is regulation rather than brand choice. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. That is why no retailer here sells a 50ml bottle of 20mg salt.
The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. For most people it works out cheaper over a month, provided you stay on one platform.
All stock here meets those UK limits and comes through UK distribution. This is an 18+ product and orders are verified before dispatch.
New to this format? Three decisions cover almost everything.
Get those three right and the rest is detail. The deals page is the cheapest way to try more than one at a time.
If this is not quite the one, these are the closest places to look.
Or stay with the brand: all Just Juice products, 1 in total. If a brand has suited you before, its other lines usually will too.
Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.
We cannot resell an opened consumable, so opened items are outside the returns policy. If something arrives faulty or incorrect, contact us and we will sort it. Sales are strictly 18+ and every order is age-verified before dispatch.
Nicotine is highly addictive, and nothing here is intended for non-smokers.
No siblings on this line, so the category pages are the better comparison.
Most complaints about flavour come down to handling rather than the product.
Do those four things and most of the usual problems never appear.
This category was rebuilt in a very short space of time. Single-use disposable vapes were banned in the UK, and the market replaced them with rechargeable devices that take replaceable pods. The experience is deliberately similar: prefilled, no measuring, no mess. The difference is that the battery survives the flavour, so you replace a pod for a couple of pounds rather than the whole unit.
For most people the change was an improvement, financially and otherwise. A device bought once and fed with pods costs less over a month than a stream of sealed units, and produces far less waste. It also changed how you shop: the decision splits into hardware first, then consumables, rather than being one purchase repeated endlessly.
We only sell compliant, UK-distributed stock. That means 2ml pods, 10ml nicotine bottles and a 20mg strength ceiling, with age verification on every order. Rechargeable kits and replacement pods are the two halves of that system if you are still assembling yours.
Brands in this category fall into two camps, and it is worth knowing which one you are buying from. We list 1 Just Juice products, a compact range built around a few core lines. The complete list is on the Just Juice page.
More products does not mean more quality. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.
The takeaway is straightforward. Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 736 products if you would rather compare across brands than within one.
If any of the jargon here is unfamiliar, this covers the terms that matter.
Understanding those terms is most of what separates a confident purchase from a guess.
| Brand | Just Juice |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 0mg |
| Price | £9.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Just Juice is a British shortfill specialist — the Sweet Strawberry and Blackcurrant Lime blends have a devoted following.
One. The bottle holds 50ml in a container sized around 60ml, and a single 10ml shot fills that headroom exactly. At the usual 18mg shot strength the finished 60ml comes out at roughly 3mg per millilitre.
On price per millilitre, yes. This works out at a little over 19p per millilitre as sold against roughly 10p for a typical 100ml. The trade off is that you risk far less if a flavour turns out not to suit you.
Not meaningfully. Shortfills of any size are limited by volume, and 3mg is the practical result of filling the headroom. For higher strengths you need 10ml nicotine salt bottles, which are sold at up to the 20mg legal maximum.
No. It is a 0mg shortfill, so it is flavoured base only. Vape it as it is for a nicotine free experience, or add a shot yourself.
Shake it hard for a minute after adding the shot, then give it two or three days somewhere dark. Fruit blends settle faster than creams and bakery flavours, so a long steep is not usually necessary.
A fresh style aims at the fruit as it really is, with tartness and a lighter body. A candied style aims at the sweet version, closer to a jelly or cordial. Most people have a firm preference for one over the other.
Residue in the tank. Fruit profiles show ghosting more than heavier flavours because there is less going on to mask it. Rinsing and drying the tank thoroughly between bottles clears it.
MoMo 50ml at £7.99 is the closest comparison, while Signature 50ml at £5.49, Devil Vapour 50ml at £4.99 and V-Blood 50ml at £4.99 are the keener priced options in the same one shot format.
No. Once nicotine is added, oxidation turns liquid gradually golden and then amber. It is normal and affects appearance far more than taste. Judge it by smell and flavour rather than colour.
Orders confirmed before 4pm on a working day leave the same afternoon, later ones on the next working day. UK delivery is free above £20, and every order is age checked because sales are strictly to over 18s.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
Flavour holds up all the way through. Some brands get weaker after a few days but this stays consistent.
The flavour matches the description perfectly. No weird aftertaste. Proper authentic taste.
My partner tried this and now we've both switched. Smooth hit, proper flavour, fair price.
Cracking flavour, honestly. Been through a few of these already. Can't fault it at the price.
Honestly, I was unsure at first but this has been great. Flavour is strong and lasts the full session. No complaints at all.
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