Smooth and tasty
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
V-BloodThe V-Blood 50ml by V-Blood at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.
V-Blood 50ml is a shortfill e-liquid priced at £4.99, supplied nicotine-free at 0mg, and aimed squarely at vapers who refill their own tank or pod rather than buying prefilled hardware. Fifty millilitres is a substantial quantity of liquid for under a fiver, and that ratio of volume to price is the reason shortfills have taken over such a large share of the refillable market in the UK.
The essential thing to understand about this bottle before anything else is that it contains no nicotine at all, and that is by design rather than by omission. It is not a low-strength option or a compromise. It is a deliberate format created by UK regulation, and it gives you a choice at the point of use: vape it exactly as it comes and take no nicotine whatsoever, or add a nicotine shot yourself and set the strength precisely where you want it. Very few products in any category hand the customer that much control.
V-Blood is a compact range on our shelves, currently two products, both in the shortfill format. The full pair sits on the V-Blood collection page, and this 50ml bottle is the smaller and cheaper of the two. As with any shortfill, the flavour description and the VG to PG ratio are printed on the bottle itself, and those two details are what determine whether a given liquid suits your device and your palate.
If shortfills are new to you, the sections below work through the format from the beginning: what it is, what to add to it, what it costs per millilitre against the alternatives, and which hardware it belongs in. The broader shortfill e-liquid range runs to over one hundred and fifty bottles if you want to compare.
The first time somebody picks up a shortfill they usually notice the same oddity: a bottle that is clearly not full. That headroom is not a manufacturing shortcut. It is the whole point of the product, and the reason for it lies in the Tobacco Products Directive as implemented in the UK.
Under those rules, any e-liquid containing nicotine may be sold in a bottle of no more than 10ml, and at a concentration of no more than 20mg per millilitre. Those two limits together mean it is simply not lawful to sell a 50ml bottle with nicotine in it. Manufacturers who wanted to offer larger volumes therefore did the only thing available: they removed the nicotine entirely. A liquid with no nicotine in it falls outside those particular restrictions, so it can be sold in whatever size the maker chooses.
What emerged from that constraint is the shortfill. The bottle is deliberately oversized relative to its contents, leaving space for the buyer to top it up with a separate small bottle of concentrated nicotine, commonly called a nicotine shot or nic shot. Add the shot, cap the bottle, shake it, and you have a large volume of nicotine-containing liquid at a strength you decided on rather than one a manufacturer picked for you.
It is worth being clear that adding nicotine is entirely optional. Plenty of people buy shortfills specifically because they are nicotine-free and have no intention of adding anything at all. Others buy them because a single large bottle is more convenient than juggling five or six little ones, and cheaper besides. Both are perfectly ordinary ways to use the format, and neither is more correct than the other.
If you do want nicotine in this bottle, the calculation is simple arithmetic and worth doing yourself rather than trusting a rule of thumb. Nicotine shots in the UK are sold in 10ml bottles at either 18mg or 20mg per millilitre, since those are the ceilings the regulations allow.
Take a 10ml shot at 18mg per ml. That bottle contains 180mg of nicotine in total. Tip it into 50ml of shortfill and you now have 60ml of finished liquid holding 180mg of nicotine. Divide one by the other and the result is 3mg per millilitre.
Do the same with a 20mg shot. That is 200mg of nicotine going into the same 50ml, producing 60ml at roughly 3.3mg per millilitre.
So a single shot into a 50ml shortfill lands you in the 3mg region, which is a low strength suited to direct-lung vaping on a device that produces a lot of vapour. That pairing is not accidental. Large-volume liquids are generally made for hardware that gets through liquid quickly, and hardware that gets through liquid quickly delivers plenty of nicotine even at a low concentration.
A few practical points that the arithmetic alone does not cover:
Price per bottle tells you very little across formats, because the formats hold wildly different amounts. Price per millilitre is the number that lets you compare honestly, and it is the reason shortfills have the reputation they do.
This bottle is £4.99 for 50ml, which works out at just under 10p per millilitre before any nicotine is added. Add a nicotine shot and you have 60ml of finished liquid, so the cost per millilitre of the base falls further, to a little over 8p, with the price of the shot on top.
Set that against its own bigger sibling. The V-Blood 100ml is £7.45 for twice the volume, which is around 7.5p per millilitre. Buying the larger bottle is the better rate per millilitre, as it almost always is with shortfills, but the smaller bottle has its own logic: it is a far cheaper way to try a liquid you have never had before, and £4.99 is a much easier sum to write off if the flavour turns out not to suit you.
Against other 50ml shortfills the pricing here is keen. The Just Juice 50ml at £9.49 sits at roughly 19p per millilitre, which puts this bottle at close to half the rate for the same volume.
The wider comparison is against 10ml nicotine salt bottles, which arrive ready-mixed and need nothing adding. Convenience is their selling point and they are the natural choice for compact pod devices, but per millilitre they are typically several times the cost of a shortfill. Our nicotine salt range covers that side of the market if that is what your hardware calls for. Neither format is better value in the abstract. The right one depends entirely on the device in your hand.
Shortfills are traditionally associated with sub-ohm hardware and direct-lung vaping, and that association exists for a reason. Larger tanks with lower-resistance coils consume liquid fast, so a 10ml bottle disappears in a couple of days, whereas 50ml is a sensible unit of purchase. Those devices also perform best with low nicotine strengths, which is exactly where a single shot into a shortfill lands you.
That said, the format is not restricted to big hardware, and the assumption that all shortfills are thick high-VG liquids is out of date. Manufacturers now produce shortfills across a range of VG to PG ratios, including balanced blends made specifically for smaller refillable pods. The ratio is printed on the bottle, and it is the detail to check before you commit, because it matters more than the brand name does:
Whatever you put it in, the practical rule is the same as with any liquid: prime a fresh coil properly, let it stand for a few minutes after filling, and do not chain-vape a brand new coil in the first few minutes. Coils killed by impatience are the most common self-inflicted expense in vaping.
If you are still working out which hardware suits you, it is worth browsing the wider e-liquid catalogue alongside the kits, because in practice the liquid format and the device choice are one decision rather than two.
A shortfill benefits from a bit of handling that a prefilled pod never asks for, and getting it right is the difference between a liquid that tastes flat and the same liquid tasting as intended.
If you have added a nicotine shot, shake hard for a full minute with the cap on tight. Nicotine solution is thinner than flavoured base and will sit in a layer if left alone, which produces the odd experience of the first half of a tank tasting different from the second half. Even without a shot, a quick shake before filling is good practice, since flavour concentrates can settle over weeks on a shelf.
Steeping simply means letting a liquid rest after mixing so the flavour compounds settle into the base. Some liquids, particularly darker and more complex profiles, noticeably improve after a few days in a cupboard. Lighter fruit and menthol profiles tend to be ready straight away. There is no harm in vaping it immediately, and no harm in leaving it a week. Try a little on day one so you have a reference point.
Keep the bottle upright, capped, somewhere cool and dark. Heat and daylight are what degrade e-liquid, turning it darker and dulling the flavour, so a kitchen cupboard is ideal and a sunny windowsill or a car door pocket is the worst place you could pick. Fifty millilitres will last most people a while, so storage genuinely matters here in a way it does not with a bottle you will finish in two days.
Once nicotine has been added, treat the bottle with proper care. Cap it firmly, store it out of reach of children and pets, and do not decant it into anything that could be mistaken for a drink.
It is easy to treat a shortfill as an unfinished product waiting for a nicotine shot, but a good number of people buy this bottle and add nothing to it whatsoever. That is a legitimate and increasingly common way to use the format, and it deserves more than a footnote.
The people who do it tend to fall into a few groups. Some have gradually stepped their strength down over months and have arrived at zero. Some vape purely for the flavour and the ritual and never wanted nicotine in the first place. Some keep a nicotine-free bottle for evenings or for home use and a stronger liquid for the day. And some simply prefer knowing exactly what is in the bottle, which a sealed 0mg shortfill answers neatly.
Practically, a 0mg liquid behaves slightly differently in the mouth. Nicotine contributes a noticeable amount of throat sensation, so without it the draw feels considerably softer and some vapers report that flavours come through more clearly. Whether that reads as an improvement is entirely personal, and the only way to find out is to try a bottle.
We list a substantial nicotine-free selection, and this bottle sits within it. The 0mg e-liquid range and the corresponding nicotine-free e-liquid listing both run to over one hundred and fifty options, so there is genuine choice rather than a token handful.
One clarification that catches people out: a 0mg e-liquid is still an age-restricted product in our shop and we sell it only to adults aged 18 or over. The absence of nicotine does not change how we handle the sale.
Everything we sell is 100% genuine and comes through legitimate UK supply. E-liquid is a product where provenance genuinely matters, since you are inhaling it, and we would rather turn down a cheap parallel-import deal than put stock on the shelf we cannot trace.
Orders placed before 4pm on a working day are picked and dispatched that same day. Delivery within the UK is free once your basket passes £20. At £4.99 a bottle, four bottles clear that comfortably, which is one reason customers tend to buy shortfills in small batches rather than one at a time. Mixing profiles across an order also gives you something to rotate between, which keeps any single flavour from going stale on your palate.
We are an 18+ retailer, without exception and without discretion. Vaping products are age restricted in the UK, orders pass through age verification, and any order that appears to be intended for someone under 18 will be cancelled. That applies to nicotine-free liquid exactly as it applies to everything else.
If you are looking to stretch a budget across a bigger order, the vape deals section gathers the current multibuy offers and reduced lines across the shop. Shortfills already represent one of the cheaper ways to vape per millilitre, and combining a keenly priced bottle like this one with an offer elsewhere in the basket is how most regular customers here keep their monthly spend down.
Brands are easier to judge by their range than by any one item in it. We stock 2 V-Blood products, running from £4.99 to £7.45. That makes it a small, specialist range rather than a catalogue brand.
The full lineup is on the V-Blood page. Other V-Blood products worth a look:
Brand loyalty in vaping is mostly about knowing what to expect, which counts for a lot.
Price alone is a poor guide, so it helps to see the field. We list 736 products in this category. At £4.99, this one sits in the middle of the market.
Which way you go usually comes down to whether convenience or cost matters more on the day.
The useful figure is not the shelf price but the running cost once you settle into a rhythm.
Without a published rating there is no honest per-puff maths to show, so we leave it out.
It helps to know which limits are legal and which are commercial. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. Those three numbers explain most of the format quirks in this category.
The end of single-use disposables changed what sits on the shelf. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. The upshot is less waste and a lower running cost, if you stick with one system.
We only list compliant stock sourced through UK distributors. Sales are 18+ and every order is age-checked.
If this is not quite the one, these are the closest places to look.
Or stay with the brand: all V-Blood products, 2 in total. If a brand has suited you before, its other lines usually will too.
There are no other flavours under this exact name, so look sideways instead.
The buying side is straightforward. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Delivery choices, including tracked services, appear at checkout.
We cannot resell an opened consumable, so opened items are outside the returns policy. If something arrives faulty or incorrect, contact us and we will sort it. Age verification applies to every order, and unverified orders are refunded rather than sent.
Nicotine is addictive. These products are for adult smokers and vapers.
New to this format? Three decisions cover almost everything.
Get those three right and the rest is detail. The deals page is the cheapest way to try more than one at a time.
The faults people blame on a product are usually storage or priming.
None of that is demanding, and it is the difference between a product that performs to the end and one that disappoints halfway.
Every headline figure in this category is generated under ideal conditions. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.
The bigger point is what the number describes. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.
Treat it as a relative measure, never an absolute one. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.
It helps to know whether a brand is a hardware house or a flavour house. We list 2 V-Blood products, a compact range built around a few core lines. The complete list is on the V-Blood page.
Breadth cuts both ways. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.
What this means in practice: Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 736 products if you would rather compare across brands than within one.
| Brand | V-Blood |
|---|---|
| Product type | E-Liquid |
| Nicotine strength | 0mg |
| Price | £3.99 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
V-Blood e-liquids are a British shortfill house built around rich red-fruit flavour profiles.
No. It is supplied at 0mg. UK rules cap nicotine-containing e-liquid at 10ml per bottle and 20mg per ml, which is why larger bottles like this one are sold nicotine-free.
A 10ml shot at 18mg per ml gives you 60ml of finished liquid at 3mg per ml. A 20mg shot gives roughly 3.3mg per ml at the same total volume. Either way you land in the low-strength range.
Not at all. Plenty of customers vape shortfills exactly as they come. Adding nicotine is an option the format allows, not a step it requires.
£4.99 for 50ml is just under 10p per ml as supplied. Add a nicotine shot and the 60ml total brings the base cost a little over 8p per ml, with the shot priced separately.
Per millilitre, yes. The V-Blood 100ml is £7.45, around 7.5p per ml against just under 10p here. The 50ml is the cheaper way to try a liquid before committing to a larger bottle.
It depends on the VG to PG ratio printed on the bottle. Balanced blends wick well in compact pods, while thick high-VG liquid is better suited to sub-ohm tanks and larger pod systems with wider airflow.
A full minute with the cap on tight. Nicotine solution is thinner than the flavoured base and separates if left alone, which makes the first half of a tank taste different from the second.
Not necessarily. Lighter fruit and menthol profiles are usually good straight away, while richer profiles can improve after a few days resting in a cool dark cupboard. Try some on day one so you have something to compare against.
Upright, capped, cool and out of daylight. Heat and sunlight darken e-liquid and dull the flavour. Once nicotine has been added, keep it well out of reach of children and pets.
No. We sell only to adults aged 18 or over and all orders go through age verification. That applies to 0mg liquid just as it does to everything else on the site.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Battery lasts me a full day easily. Charging is quick. Overall very pleased with the purchase.
This is now my daily. Flavour is spot on and it lasts well. Proper good product.
Does what it should. Smooth hit, no burnt taste even after a couple of weeks. Would recommend.
Been meaning to leave a review for a while. This has become my daily go-to. Highly recommend.
Did a comparison with another brand and this came out on top. Better flavour and better value.
Arrived well-packaged with next-day delivery. Taste is clean and authentic. Nothing to complain about.
V-Blood
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