Flavour is spot on
Not too strong, not too mild — just right. Good for all day use without being overpowering.
Lost Mary| Deal | Qty | Price each | You save |
|---|---|---|---|
| BUY 3 FOR £12 | 3+ | £4.00 | £2.97 OFF |
The Lost Mary Airplane Mode Nicotine Pouches Rose Grape by Lost Mary in Rose Grape at 18mg and 30mg. Pick up the BUY 3 FOR £12 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.
Lost Mary Airplane Mode Nicotine Pouches Cool Storm are the cold-blend option in Lost Mary's move into the pouch category, priced at £4.99 a tin with a buy 3 for £12 offer attached. Three strengths are listed: 9mg, 18mg and 30mg.
Lost Mary is one of the largest names in UK vaping and there are 305 Lost Mary products on this site, which gives you some idea of the scale involved. Airplane Mode is the brand's pouch line, and it exists for a reason that has nothing to do with replacing a vape and everything to do with the hours in a day when using one is impossible.
For anyone new to the format, a nicotine pouch is a small sealed white sachet containing nicotine, flavourings, plant fibre and moisture agents. There is no tobacco leaf in it. You place it between your upper lip and your gum, leave it there while the contents release slowly, then take it out and bin it. Nothing is inhaled, nothing is burned, there is no vapour, no smell and nothing visible to anyone looking at you.
The full brand range is in the Lost Mary collection, and this product sits within the broader nicotine pouch category.
Product names in this industry are usually decoration. This one is a functional description, and it is worth unpacking because it tells you exactly who the line was built for.
Airplane mode on a phone means the device is still with you, still working, but silent and invisible to everything around it. That is precisely the proposition here. The nicotine is still there, it is just not announcing itself.
Lost Mary built its reputation on devices that are, by design, quite visible: bright colours, distinctive shapes, plenty of vapour. A pouch line from the same brand is not a contradiction, it is the complement. Every regular vaper knows the specific frustration of being somewhere that a device simply cannot come out, and that frustration is a market.
The name also carries a literal reading. Vaping is prohibited on commercial flights without exception and devices must travel in the cabin rather than in hold luggage. A pouch produces nothing for anybody else to notice, which is why the format has become the standard answer for long journeys. Airline policies differ and it is always worth checking the one you are flying with, but the general point holds: this is a format designed for the places a vape cannot go.
If your interest is the devices rather than the pouches, the vape kit range is where Lost Mary's hardware lives.
Airplane Mode runs to six flavours, and the way they are named tells you where Cool Storm sits.
Three of the six put mint or ice directly in the name. Cool Storm does not, and that is deliberate. It places the flavour as a cold blend defined by the intensity and character of its cooling rather than by a fruit or a herb you could point to. Storm implies force and movement, which in pouch terms means cooling that arrives sharply rather than settling in gently.
Practically, that makes it the option for someone who wants the refreshment of the mint end of the range without a straightforwardly minty taste. If you want unambiguous mint, Ice Mint and Polar Mint are right there. If you want cold with a different personality, this is the one.
What it is definitely not is a dessert or a heavy sweet flavour. Nothing in this range is. Pouch lines in the UK skew cold because cooling suits the format, offsetting the slightly dry sensation a pouch produces as it sits.
The three strengths are spaced widely and the top of the range is genuinely strong. Choosing between them is the most consequential decision on this page.
The entry point. Noticeable but mild, and forgiving if you leave it in longer than intended. This is the correct choice for a first tin if you have never used pouches, even if you are a heavy vaper, because oral nicotine and inhaled nicotine do not feel the same and your vaping tolerance does not transfer cleanly.
The everyday strength for established users. Satisfying across a normal half-hour pouch without the front-loaded intensity of the top option. Most people who stay with pouches end up here.
Strong, and honestly described as such. It is aimed at users with a well-developed tolerance who have already worked through the lower strengths. Starting at 30mg is the classic mistake in this category, and the result is a burning sensation under the lip, light-headedness and often nausea. That experience puts more people off pouches than anything else.
Two things worth knowing about the numbers. First, the milligram figure is the nicotine content of the pouch, not a measure of how much your body takes up, and delivery is slower and steadier than a vape draw. Second, strength interacts with how long you keep the pouch in. A 9mg pouch held for forty minutes and an 18mg pouch removed after fifteen are much closer together than the labels suggest, so pacing gives you a dial that the packaging does not.
Lost Mary's catalogue is overwhelmingly devices and pods, so it is fair to ask what the pouches are for if you already own the hardware.
The answer is coverage rather than replacement. A vape gives you immediate control: you take a draw, you get an effect, you stop. A pouch is the opposite, delivering slowly and steadily across half an hour with no ongoing input from you. Those two profiles suit different parts of a day, and most people who use both settle into a division fairly quickly.
A realistic day might look like this:
Nothing about that requires you to give anything up, which is why the format has grown so quickly among people who were not looking to change their habits at all.
If you are building the vaping half of that setup, the Hawcos x Lost Mary Crystal Pro Vape Kit Blue Razz at £5.99 and the Hawcos x Lost Mary Crystal Pro Vape Kit Cherry Ice at the same price sit in the same brand family as these pouches.
A single tin is £4.99. Three at full price come to £14.97, and the buy 3 for £12 offer reduces that to £12. The saving is £2.97 and the effective price per tin drops to £4, a fifth off.
Percentages are less useful than the shape of the spending, so here is the more honest way to think about it. Pouches are a consumable with a fairly predictable rate of use, and once you know roughly how many you get through in a day you can work out your own weekly figure from the £4 per tin price under the offer. That number will be far lower than the equivalent spend on almost any other nicotine format, which is the main reason people who try pouches tend to keep buying them.
Two practical points about ordering:
Current offers across the site are collected in the vape deals section, which is the quickest way to find something worth adding to make the basket work harder. A Hawcos x Lost Mary Crystal Pro Vape Kit Blueberry at £5.99 alongside three tins is one straightforward way to close the gap.
Pouches are unfamiliar enough that most new users have a set of practical worries they would rather not raise in a shop. Here they are, answered plainly.
Generally not. A pouch is small and sits flat against the gum. If you are conscious of it you will feel like it is obvious, and it is not. The one giveaway is fiddling with it, so leave it alone.
Yes, after the first minute or two. There is a brief period of adjustment the first few times, and then your speech is entirely unaffected. Plenty of people use pouches specifically during calls and meetings.
You can drink, though it is not ideal, as liquid washing over the pouch speeds up how quickly it releases. Eating with one in is awkward and not recommended. Take it out, eat, and put a fresh one in afterwards.
Do not deliberately swallow one. If it happens accidentally it is not usually a cause for alarm, but do not repeat it, and seek advice if you feel unwell.
It can if you always use the same spot. Alternating sides prevents it. Persistent soreness usually means either the strength is too high or you are keeping pouches in too long.
The flavour goes flat and the tingle stops. That is your signal. There is nothing to gain from leaving a spent pouch in.
Final practicalities, none of which take long.
Close the lid firmly and keep tins somewhere cool. Pouches rely on their moisture content to release properly, and a tin left open or left in a warm car dries out. A dried pouch is not dangerous, it is just a worse version of what you paid for, releasing unevenly and tasting of very little.
Used pouches go in the bin. They should not be flushed. Many tins include a compartment in the lid for spent pouches, which is useful on a train or a plane where a bin is not to hand, but empty it when you get the chance rather than letting it fill.
A tin of pouches is exactly the sort of object a child will pick up and a dog will chew. Keep them stored high and out of sight. This is the single most important handling point on this page.
Orders placed before 4pm on a working day are dispatched the same day. Later orders go out with the next working day's collection. Shipping within the UK is free on any basket totalling more than £20.
All items sold here are 100% genuine and sourced through legitimate UK trade routes. Lost Mary is among the most heavily counterfeited names in the industry precisely because it sells in such volume, and buying from an accountable UK retailer is the only practical defence available to a customer.
Strictly 18+. It is illegal to supply nicotine products to anyone under 18 in the United Kingdom. Every order placed with us is age-verified electronically at checkout, and where that verification cannot be completed we hold the order and request photographic identification before dispatch.
The buying side is straightforward. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Delivery choices, including tracked services, appear at checkout.
We cannot resell an opened consumable, so opened items are outside the returns policy. Faults and picking errors are resolved without argument. Sales are strictly 18+ and every order is age-verified before dispatch.
Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.
First time buying this sort of product? The decisions that matter are simpler than the shelf suggests.
Everything else is preference rather than a decision that costs you money. The deals page is the cheapest way to try more than one at a time.
The rest of the line, if you want to compare before choosing.
Rotating a pair is the simplest fix for flavour fatigue.
If this is not quite the one, these are the closest places to look.
Or stay with the brand: all Lost Mary products, 178 in total. If a brand has suited you before, its other lines usually will too.
The faults people blame on a product are usually storage or priming.
These are small habits that pay back in flavour consistency.
Brands in this category fall into two camps, and it is worth knowing which one you are buying from. We list 305 Lost Mary products, which puts it among the largest ranges we carry. The complete list is on the Lost Mary page.
A large range is not automatically better. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.
Either way, the practical advice is the same. Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 12 products if you would rather compare across brands than within one.
The single most common mistake is buying five of the same flavour. Palate fatigue sets in faster than people expect. A profile you loved on day one can taste flat by day ten, not because the product changed but because your palate stopped noticing it.
The fix costs nothing. Keep two profiles from genuinely different families on the go, and alternate between them. Something sweet paired with something sharp, or a fruit paired with a menthol, resets the palate each time you switch. Two flavours in rotation will each last noticeably longer than either would alone.
Sensible pairings from the same line:
The buy 3 for £12 offer exists precisely for this, and it can be mixed across flavours rather than spent on one.
A few words come up repeatedly on pages like this one, and they are worth knowing before you buy.
With that vocabulary in hand, the differences between listings become much easier to read.
| Brand | Lost Mary |
|---|---|
| Product type | Nicotine Pouch |
| Nicotine strength | 18mg, 30mg |
| Available flavours | 1 (Rose Grape) |
| Price | £4.99 |
| Multibuy offer | BUY 3 FOR £12 |
| Availability | In stock — same-day dispatch |
| Compliance | UK TPD-compliant, MHRA-registered |
Lost Mary is the sister brand to Elf Bar and quickly became the UK's dominant disposable-successor range — BM6000, Nera 15K and Pro Max 7K sit at the top of nearly every shop's bestseller list. The brand mixes approachable flavour engineering with device formats designed for the post-disposable era.
Because the name describes the function. Airplane mode leaves a phone with you but silent and invisible to everything around it, which is exactly what a pouch does with nicotine. It also nods to travel, where vaping is not an option.
It is the cold blend of the range, named for the sensation rather than for an ingredient. Three of the six flavours name mint or ice directly and this is not one of them, so it delivers cooling with a different character.
9mg. Oral nicotine does not feel the same as inhaled nicotine, so a heavy vaping habit does not translate into pouch tolerance. Starting at 30mg is the most common mistake newcomers make.
Usually twenty to forty minutes. When the flavour goes flat and the tingling stops, the pouch is spent and there is nothing to be gained from leaving it in place.
No. The pouch holds nicotine, flavourings, plant fibre and moisture agents in a sealed white sachet. Nothing is burned and nothing is inhaled.
Yes. There is a short adjustment period the first few times you use one, after which your speech is unaffected. A lot of people use pouches specifically for meetings and phone calls.
Cool Storm, Freezing Ice, Ice Mint, Polar Mint, Rose Grape and Strawberry. The first four are cold flavours, while Rose Grape and Strawberry cover the fruit end.
Three tins at £4.99 each would be £14.97. Buy 3 for £12 saves £2.97 and brings each tin down to £4, which is a fifth off the single-tin price.
Yes, and most customers do. A vape suits home, outdoors and the car. A pouch covers flights, meetings, public transport, cinemas and the middle of the night, when a device is not practical.
18 or over. Supplying nicotine products to anyone younger is illegal in the UK. Age verification runs automatically on every order at checkout, and unverified orders are held pending photo ID.
Royal Mail Tracked 24 (Next-Day): £1.99, FREE on orders over £20.
DPD Next Working Day: £3.99 (£2.99 over £20), FREE over £100.
Same-day dispatch on orders placed before 4pm Mon-Fri. See our delivery page for full details.
Not too strong, not too mild — just right. Good for all day use without being overpowering.
Been using this every day for a couple of weeks now. Lasts well, no issues with leaks or anything.
Smooth throat hit, no coughing fits. Perfect strength for what I was after. Will buy more.
Fast delivery, genuine product, fair price. What more can I say? Already recommended to friends.
Quality feels solid. Doesn't feel cheap like some other brands I've tried. Happy with the buy.
Really pleased with the order overall. Everything arrived as expected, well packed, fast dispatch.
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