Apple Fritter Seriously Donuts Shortfill E-Liquid By Doozy

Overview

The Apple Fritter Seriously Donuts Shortfill E-Liquid By Doozy by Doozy in Apple Fritter at 0mg. Pick up the BUY 2 FOR £14 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

Seriously Donuts Shortfill E-Liquid By Doozy Apple Fritter

Seriously Donuts Shortfill E-Liquid By Doozy Apple Fritter is a nicotine-free bakery liquid that takes the flavour of a fried apple doughnut and turns it into something you can vape all evening. It sits at £7.99 on this site, ships as a shortfill with the headroom left at the top of the bottle, and carries a buy 2 for £14 offer that most people take up rather than ignore.

The important word in that name is Fritter. This is not an apple liquid with a hint of sweetness bolted on. It is a doughnut flavour in which apple is the filling, which means the dominant note is fried dough and sugar with fruit arriving underneath it. If you have been vaping fruit blends and want a change of texture rather than a change of fruit, that distinction is the whole reason to buy this bottle.

It arrives at 0mg, which is standard for the format. Shortfills are sold without nicotine so that the bottle can be larger than the 10ml limit UK law applies to nicotine-containing e-liquid. You either vape it exactly as it comes, which a growing number of people do, or you add nicotine shots yourself and shake. Both routes are covered further down.

Doozy is a long-established British e-liquid house with 106 products listed here, and Seriously Donuts is its dedicated bakery range. If you want to see the full spread before committing, the Doozy collection is the place to browse.

Reading Apple Fritter As A Bakery Flavour, Not A Fruit One

Flavour names in vaping are often optimistic. This one is unusually literal, and it helps to break the fritter down the way a baker would.

The dough

The base note is fried, not baked. That difference matters on the palate: fried dough carries a rounder, slightly heavier sweetness than a sponge or a biscuit, and it lingers a beat longer on the exhale. It is the reason bakery liquids feel richer than fruit ones at the same sweetness level.

The apple

Cooked apple, not fresh apple. Fresh apple in vaping is sharp, green and slightly tart, and it usually sits right at the front of the inhale. Cooked apple is softer, browner and sweeter, and it behaves like a filling rather than a headline. It shows up mid-draw here, tucked inside the dough note rather than sitting on top of it.

The glaze

Sugar is what pulls the two together. Without it the apple and the dough would read as two separate flavours sharing a bottle. The glaze note is what makes it taste like a single object.

Put those three together and the practical result is a liquid with a long, warm finish. You notice it most on the second and third draw of a session, when the dough note has had a chance to build. It rewards slower, longer pulls rather than short sharp ones, which is worth knowing before you judge it on your first puff.

If bakery is not what you are after, the shortfill e-liquid range covers fruit, menthol and drink flavours in the same format.

The Seriously Donuts Line And Its Six Flavours

Apple Fritter is one of six flavours in the Seriously Donuts range. Doozy built the line as a set rather than a scatter of unrelated ideas, so the six of them read like a tray from the same bakery counter:

• Apple Fritter, the one on this page, fried dough with a cooked apple centre.
• Glazed Biscuit, drier and crisper, with the sugar note doing more of the work.
• Lemon Drizzle, the citrus entry, sharper on the inhale than anything else in the line.
• Original Glazed, the plainest and the most obviously doughnut-shaped, with no fruit to distract from it.
• Raspberry Jam, a filled doughnut with a darker, tarter fruit than this one.
• Strawberry and Cream, the dessert-counter option, softer and creamier than the rest.

The useful comparison is between Apple Fritter and Raspberry Jam, because they are the two filled options. Raspberry is tarter and its fruit note cuts through the dough more assertively. Apple is the mellower of the pair and disappears into the dough more, which some people prefer and others find too subtle. If you like your fruit clearly identifiable, start with Raspberry Jam. If you want a doughnut that happens to have apple in it, this is the right bottle.

Original Glazed is the control experiment. Vape that alongside any of the filled flavours and you can hear exactly what the fruit is adding. Plenty of people who buy the range end up keeping Original Glazed permanently in rotation as a palate reset.

What A Shortfill Is, And Why This One Arrives At 0mg

Anyone new to the format usually has the same question, so here is the plain answer.

UK regulation caps nicotine-containing e-liquid at 10ml per bottle and 20mg per ml of nicotine. Those two limits together make large bottles of ready-mixed nicotine liquid impossible to sell legally. The industry's answer was the shortfill: sell the flavoured base with no nicotine in it at all, leave empty space at the top, and let the customer add nicotine shots if they want them.

That is why this bottle is listed at 0mg. It is not a mistake or an oversight. Nicotine-free is the legal starting condition for every shortfill sold in Britain, including this one.

The practical consequences are worth spelling out:

• The bottle is not full when it arrives. The gap is deliberate and it is where the nicotine shot goes.
• Adding a shot dilutes the flavour concentration slightly. Well-made shortfills are formulated with that in mind, so the flavour is built to land correctly after the shot rather than before it.
• Nicotine shots are sold separately and are usually 10ml at 18mg or 20mg. They are unflavoured, so they change the strength without changing the taste.
• Shaking properly matters. Nicotine shots are thinner than the base and will sit on top if you do not mix them in.

If you would rather keep things simple and never touch a nicotine shot, the nicotine-free e-liquid range and the 0mg e-liquid collection are both worth a look.

Choosing Your Nicotine Level Without Wrecking The Flavour

Adding nicotine to a shortfill is straightforward, but the choice of how much to add has a real effect on how the liquid tastes, and that is the part people underestimate.

Nicotine is not flavourless. At low levels you barely register it. As the level climbs it adds a peppery edge and a firmer throat hit, and in a bakery liquid that edge fights the sugar. A dessert flavour vaped at a high strength tastes noticeably less like dessert than the same liquid at a low one.

That gives you a rough ordering of priorities. If flavour fidelity is what you care about most, keep the nicotine low or skip it entirely. If you are switching from smoking and need the nicotine to do a job, accept that the glaze note will be slightly muted and choose a higher level anyway, because a liquid that satisfies you is worth more than a liquid that tastes perfect and leaves you reaching for something else.

Two practical notes. First, add less than you think you need, vape it, and top up rather than starting high and having no way back. You cannot remove nicotine once it is in the bottle. Second, decide before you buy how many shots you will need, because ordering the liquid and forgetting the shots is the most common way to end up with a bottle you cannot use yet.

If you would rather have the nicotine already mixed and skip the arithmetic altogether, Doozy Mix Salts Bubblegum at £2.89 is a ready-to-vape option from the same house.

Dessert Liquid In A Real Rotation: When It Works And When It Does Not

Bakery flavours have a reputation for being a treat rather than a staple, and there is something to that, but the reasoning is usually wrong. It is not that dessert liquids are too much. It is that they behave differently over the course of a day.

Where it works

Evenings are the obvious slot. A fried apple doughnut after dinner does the same job in vaping that it does in eating, and the long warm finish suits sitting still rather than moving about. It also works well in cold weather, where sharp menthol and thin fruit flavours can feel unpleasant.

Where it struggles

First thing in the morning, and immediately after a sweet drink. Both leave your palate already saturated, and a sugary bakery note on top of that reads as cloying rather than rich. The other awkward moment is straight after a strongly iced liquid, because coolant temporarily numbs the exact receptors this flavour depends on.

The rotation answer

Most people who vape bakery seriously keep two bottles on the go and swap between them rather than trying to make one flavour work in every context. Pairing a dessert with something bright and cold is the usual arrangement. The dessert does evenings and cold days, the fruit or menthol does mornings and hot ones, and neither of them goes stale on you.

That is a good reason to look at the current vape deals when you order, because the two-bottle offer on this liquid was designed for precisely that kind of pairing.

Two Bottles For £14, And What The Second Bottle Is For

The maths first. One bottle is £7.99. Two bought at full price would be £15.98. The buy 2 for £14 offer brings that down to £14, which saves you £1.98 and puts the effective price at £7 per bottle. That is a shade over a 12 percent reduction, and it applies immediately rather than needing a code or a minimum spend.

What makes the offer more useful than the saving suggests is what you do with the second bottle. Three approaches are common:

1. Buy two of the same. Sensible if you already know you like Apple Fritter and go through liquid quickly. No decisions to make, and you will not run out mid-week.
2. Buy one bakery and one contrast. The rotation approach described above. Pair this with something cold or sharp so your palate gets a break, and both bottles last longer as a result because neither gets over-vaped.
3. Buy two from the same line. Apple Fritter and Original Glazed, for example, so you can taste exactly what the apple contributes. This is the most interesting option if you are new to bakery flavours and still working out what you actually like about them.

One more thing worth factoring in: UK delivery is free once your basket passes £20. Two bottles at £14 does not reach that on its own, so if you are ordering anyway it is worth adding a third item rather than paying postage on a £14 order. A bottle of Doozy Big Drip 100ml at £9.99 takes the basket comfortably past the threshold.

Doozy's Wider Catalogue, Storage And Getting It Delivered

Doozy is not a single-product brand. There are 106 Doozy listings on this site, and they cover several different habits rather than one. Shortfills like this one are the flavour-led end of it. There are nicotine salts for pod devices, and there is a nicotine chewing gum line for situations where vaping is not an option at all, including Doozy Chewz Nicotine Chewing Gum at £4.99. Whether you use one, two or all three depends entirely on your day.

Looking after the bottle

Bakery liquids are more sensitive to light and heat than fruit ones, because the sugar and vanilla notes that carry them degrade first. Keep the bottle upright, capped, out of direct sunlight and away from radiators or car dashboards. A cupboard is fine. A windowsill is not.

Give it a proper shake before every fill, not just after adding nicotine. Thicker bases can separate slightly when a bottle has been standing, and thirty seconds of shaking is the difference between the flavour you paid for and a flat version of it.

Ordering

Orders placed before 4pm on a working day are dispatched the same day, while anything arriving after that cut-off is picked up by the following working day's collection. UK delivery is free once you pass £20, and every product listed here is 100% genuine stock bought through proper UK trade channels rather than grey imports.

Age rules

This site sells to adults only, strictly 18+. Supplying vaping products to anyone underage is illegal in Britain, the checkout screens every customer automatically, and where that screen cannot confirm your age we will ask for photographic identification before your parcel is released. There is no way around that step and no discretion applied to it.

Where this sits in the Doozy range

A single product tells you little; the shape of the range tells you a lot. We stock 106 Doozy products, running from £2.69 to £9.99. That breadth means you can usually stay inside the brand when you want a change, rather than starting over somewhere else.

The full lineup is on the Doozy page. Other Doozy products worth a look:

• Seriously Tropical Nic Salts by Doozy Cherry Passion at £2.69
• Seriously Soda Shortfill E-Liquid By Doozy Ayn Tru at £7.99
• Doozy Tropix Nic Salts by Doozy Fiji at £2.79
• Seriously Soda Nic Salts E-Liquid by Doozy Tropical Twist at £2.79

Staying within a brand you already rate is the low risk way to try something new.

How it compares to the rest of the category

The useful question is not what it costs, but what else that money buys. We list 736 products in this category. At £7.99, this one sits in the middle of the market.

• Multibuy deals are where the price per unit drops hardest, and they can be mixed across flavours.
• Reduced lines carry 1,558 products if the budget is the deciding factor.
• Prefilled pods cost more per millilitre but remove the refilling entirely.

The honest answer is that most vapers end up owning two formats, not one.

The running cost, worked out

The useful figure is not the shelf price but the running cost once you settle into a rhythm.

Without a published rating there is no honest per-puff maths to show, so we leave it out.

• The buy 2 for £14 offer is the single biggest lever on that number.
• Baskets over £20.00 ship free in the UK, so building to that threshold beats paying postage twice.
• Nicotine strength changes consumption: many adults find a higher strength means reaching for the device less often.

Apple Fritter against the rest of the line

The quickest way to judge a flavour is against its own siblings, not against the whole shop. There are 6 options under this name:

• Raspberry Jam
• Strawberry & Cream
• Glazed Biscuit
• Original Glazed
• Lemon Drizzle

Most regulars keep two on the go rather than committing to one. The buy 2 for £14 offer makes that cheap to do.

Why the UK market looks like this

It helps to know which limits are legal and which are commercial. UK rules cap nicotine at 20mg per ml, nicotine e-liquid bottles at 10ml, and prefilled pods and tanks at 2ml. Those three numbers explain most of the format quirks in this category.

The single-use disposable ban reshaped the rest. Rechargeable kits with replaceable pods took their place, which is why a device now comes with a charging port and a pod you swap rather than a sealed unit you bin. It also means the device outlives the flavour, which changes how you shop.

We only list compliant stock sourced through UK distributors. Age verification applies to every order without exception.

Looking after it, and what goes wrong

Most complaints about flavour come down to handling rather than the product.

• Prime before the first draw. Fill, then wait a few minutes so the wick soaks fully. A dry first pull is what burns a coil.
• Keep it cool and upright. Heat thins liquid and pushes it through seals, which is why a hot car is the usual cause of a leak.
• Muted flavour is often you, not it. Palate fatigue is common on a single flavour, and rotating to a second profile resets it.
• Store away from children and pets, and recycle spent hardware rather than binning it loose.

These are small habits that pay back in flavour consistency.

Browse related ranges

Related ranges worth a look before you decide.

• New In (211 products)
• E-Liquids (736 products)
• Vape Kits (150 products)
• 5 for £10 E-Liquids (582 products)
• Pod Kits (62 products)
• Vape Deals (1,556 products)

Or stay with the brand: all Doozy products, 103 in total. Brand familiarity is worth more than it sounds when flavours are hard to judge blind.

Delivery, returns and buying with confidence

Here is what happens after you order. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00. Tracked options are shown at checkout.

Opened consumables are not returnable, which is standard for the category. If something arrives faulty or incorrect, contact us and we will sort it. Sales are strictly 18+ and every order is age-verified before dispatch.

Nicotine is an addictive substance and these products are intended for adults who already smoke or vape.

More flavours in this line

Everything else that sits under this name.

• Glazed Biscuit
• Lemon Drizzle
• Raspberry Jam
• Original Glazed
• Strawberry & Cream

Most regulars run two flavours in rotation rather than one.

Buying this as a first purchase

If this is your first order with us, a few things are worth knowing before you commit.

1. Format. A bottle is the cheapest way to vape per millilitre, but you refill it yourself. Prefilled pods remove that job at a higher cost.
2. Strength. This comes in 0mg. Heavier former smokers usually start high and step down.
3. Flavour. You are looking at Apple Fritter. Pick a second from a different family so you have something to rotate to.

Get those three right and the rest is detail. The deals page is the cheapest way to try more than one at a time.

Where Doozy fits in the wider market

Not all vape brands do the same job, even when they sit on the same shelf. We list 106 Doozy products, which puts it among the largest ranges we carry. The complete list is on the Doozy page.

Breadth cuts both ways. What it does give you is somewhere to go when you want a change without gambling on an unfamiliar name. Brands that make both hardware and liquid tend to design them to work together, which is why pods from one family rarely fit another. Brands that only make liquid put their effort into flavour development instead, and often outperform the hardware houses on taste alone.

Either way, the practical advice is the same. Once you find a brand whose profiles suit your palate, its other lines are a far safer bet than a random product at the same price. That is worth more than it sounds in a category where you cannot try before you buy. The full category runs to 736 products if you would rather compare across brands than within one.

Reading puff counts and pack sizes honestly

Puff ratings deserve more scepticism than they usually get. This listing publishes no puff rating, and we will not invent one. That figure comes from laboratory testing with a consistent draw, not from someone using it on a cold morning at a bus stop. Your own total will differ, sometimes considerably.

There is a structural reason the maths looks odd. UK rules cap a prefilled pod or tank at 2ml, and nicotine e-liquid bottles at 10ml. A five-figure puff rating therefore describes what a system delivers across all the pods you will work through, not what sits inside one pod on the shelf. Any brand claiming otherwise is describing a product that could not legally be sold here.

It is useful side by side, useless in isolation. Comparing two products in the same class is fair. Budgeting your month on the strength of a rating is not. Cost per week, measured once you know your own pace, beats every figure on the box.