Pack of 10 IVG 10ml E-Liquid Strawberry Millions / 12MG / 10

Overview

The Pack of 10 IVG 10ml E-Liquid Strawberry Millions / 12MG / 10 by IVG in Strawberry Millions / 12MG / 10 at 0mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Pack of 10 IVG 10ml E-Liquid: what you are actually buying

The Pack of 10 IVG 10ml E-Liquid is a multi-buy of ten 10ml bottles of IVG-branded e-liquid, sold as a single line item. That is 100ml of liquid in total, supplied in the 10ml bottle size that UK rules set as the ceiling for nicotine-containing e-liquid. It is not a device, a pod kit or a disposable, so you will need your own refillable vape to use it. Think of it as a refill supply rather than a vape in its own right.

IVG is a UK-market e-liquid brand, and its 10ml range spans fruit, ice and a handful of dessert or drink-style profiles. The family this pack belongs to covers 45 flavours, which is a wide enough spread that most adult vapers will find something close to what they already like. The purpose of buying ten bottles at once is simple: you stop running out mid-week, and the cost per millilitre usually drops compared with buying single bottles one at a time.

Here is the short version of what the pack gives you:

• Quantity: ten bottles in one order
• Volume: 10ml per bottle, 100ml in total
• Range: 45 flavours in the wider IVG 10ml family
• Nicotine: selectable on the product page, always inside the UK legal maximum of 20mg/ml
• Needs: a refillable pod, tank or open-system kit that you already own

This page walks through the practical questions in the order most buyers ask them: how long ten bottles last, how to pick a nicotine strength, which devices suit the liquid, how to fill and look after your setup, what to do when something goes wrong, and where the pack sits against the alternatives. Where a figure depends on your device, your power setting or the specific variant you choose, we say so rather than inventing a number. Nothing here is a health claim. E-liquid containing nicotine is for adults aged 18 or over, and it is addictive.

If you are moving away from single-use devices, a bulk pack of 10ml bottles is one of the more sensible ways to do it. You buy the liquid once, keep a couple of bottles in a drawer, and refill a pod or tank that you can use for months rather than binning a device every few days.

Specifications and what is in the pack

Because this is a consumable rather than an electronic product, the specification is shorter than for a vape kit, but the numbers matter when you are planning how much to order.

• Pack size: 10 x 10ml bottles
• Total liquid: 100ml
• Bottle: plastic squeezable bottle with a narrow dropper-style tip, child-resistant and tamper-evident cap
• Nicotine strength: chosen by variant, never above 20mg/ml (2%)
• Nicotine type: freebase or nicotine salt depending on the strength and variant you select
• Base: a propylene glycol and vegetable glycerine blend; check the product page for the exact ratio of the variant you are buying
• Flavours in family: 45
• Not included: device, coil, pod, battery, charger

The 10ml bottle size is not a brand choice. UK regulation caps refill bottles that contain nicotine at 10ml, and caps tank capacity at 2ml, which is why you see so many multipacks rather than one large bottle. The 100ml you get here is the same total you would find in a single large shortfill bottle, but split into ten sealed units, each with the nicotine already in it.

It helps to translate 100ml into time. A light user on a small pod device might get through 1ml a day, which makes ten bottles last roughly 100 days. A moderate user on a pod kit often lands around 2ml to 3ml a day, which is closer to 35 to 50 days. Someone vaping heavily on a higher-powered open system can use 5ml or more a day, and then the pack disappears in about three weeks. These are rough working figures and they swing with your puff length, your power setting and the strength you pick, but they give you a sane starting point for how many packs to hold.

Each bottle is sealed, and the leaflet and warning text on the packaging follow the UK labelling requirements for nicotine products. Keep the outer packaging if you want to hold on to batch information. Look for the batch number and best-before date on the bottle label if you ever need to contact the shop about a specific unit.

Performance and vapour delivery

With e-liquid, performance means three things: how much vapour you get, how hard the throat hit feels, and how fast the nicotine reaches you. All three come from the liquid composition and your device settings rather than from the bottle itself.

Vapour production is driven mainly by the vegetable glycerine share. A higher VG share gives denser clouds and a softer throat feel, but it is thicker, so it needs a coil with enough wicking area to keep up. A higher PG share is thinner, carries flavour sharply and gives a firmer throat hit. Many 10ml ranges, IVG included, sit at a balanced blend that suits low-power pod devices, and we recommend confirming the exact ratio on the variant page before you buy ten bottles of it.

Throat hit depends on the nicotine form as much as the strength. Freebase nicotine at 12mg or 18mg feels noticeably sharp. Nicotine salt at 20mg is smoother per puff, which is why salts became the standard for pod systems that run at low wattage.

Rough usage maths. A typical 600-puff single-use device holds around 2ml of liquid. On that same basis, one 10ml bottle holds about five such devices worth of liquid, and a 100ml pack holds roughly 50. That works out to something in the region of 30,000 puffs of equivalent use. Treat that as an illustration rather than a promise: a lower-powered pod with a restrictive draw will stretch the liquid further, and a sub-ohm tank at 50W will burn through it much faster.

What this means in practice:

• On a small pod kit, one 10ml bottle typically refills the pod around five times
• On a refillable tank, a bottle can last anywhere from a few days to over a week
• Flavour intensity is strongest in the first few pulls after a refill and tends to flatten as the coil ages
• Higher wattage thins the flavour out and shortens the life of both the coil and the bottle

If you want the cleanest flavour from this liquid, run your device towards the lower half of its recommended wattage range and let the coil prime fully before the first puff.

Flavour profile across the 45-flavour family

With 45 flavours in the family, it would be misleading to describe every one in detail, and the live list can change as ranges are refreshed. The variant selector on the product page is the source of truth. What we can do is describe the styles you will usually find in an IVG-style 10ml range, so you know what each category tends to taste like before you commit to ten bottles.

• Strawberry Ice: a sweet, slightly jammy strawberry with a cool exhale. Usually the easy choice for someone new to fruit-and-ice profiles.
• Blue Raspberry: the sharp, candy-style blue note with a tart finish. Tends to be sweeter on the inhale and sourer on the exhale.
• Pink Lemonade: a lightly tart lemon with a berry-leaning sweetness. Closer to a soft drink than a sweet.
• Watermelon Ice: juicy and light with a clean menthol finish. A good all-day flavour because it is not heavy.
• Mango: a ripe tropical profile that can lean sweet. Pairs well with a small amount of cooling agent in the ice variants.
• Blueberry Sour Raspberry: a mixed-berry blend with a tangy edge. Good if single-fruit flavours feel flat to you.
• Cherry Cola: a fizzy-style cola base with a cherry top note. The most drink-like of the group.

Ice and menthol variants use a cooling agent, and the strength of that cool varies between flavours. If you are sensitive to menthol, start with a single bottle of the ice version before you commit to a pack of ten. The same applies to sour profiles, which can irritate the tongue for some users when vaped heavily.

Flavour fatigue is real. Most people who chain a single flavour for weeks end up with a dulled palate, sometimes called vaper's tongue. If you tend to get bored, check whether the pack lets you pick one flavour across all ten bottles or whether you would be better off ordering two flavours across separate packs. Since the pack is a single line item, that is a decision to make on the product page before you add it to the basket.

Sweeter flavours leave more residue on the coil. Fruit-and-ice profiles are typically the lighter, easier-wearing end of the range, while cream, cola and dessert-style flavours tend to gunk up faster and ask for more frequent coil changes.

Nicotine strength guidance

Choosing the wrong strength is the most common reason people end up disappointed with a new bottle, and it is worth getting right before you order ten of them. The UK legal maximum for nicotine e-liquid is 20mg/ml, which is 2%. You will not find anything above that on a legitimate UK shelf.

The strengths on offer depend on whether the variant is freebase or a nicotine salt, so confirm what the page shows. As a general guide:

• 0mg: nicotine-free, for people who only want flavour and vapour
• 3mg: low strength for sub-ohm tanks and heavy use, typically paired with larger clouds
• 6mg: a moderate middle ground for sub-ohm and high-power setups
• 12mg: medium strength for people used to roughly a pack a day of cigarettes who prefer an open airflow, though many find it harsh on tight pod devices
• 18mg: a firmer freebase strength for newcomers moving from heavy smoking on low-power devices
• 10mg and 20mg salts: the usual pair for nicotine salt, built for pod kits and mouth-to-lung devices

A practical method for picking a strength is to match it to your device. High-resistance coils in a tight pod draw less liquid per puff, so they need more nicotine per millilitre to deliver the same hit. Low-resistance coils in a sub-ohm tank use far more liquid per puff, so you want less nicotine per millilitre. If you buy a high-strength liquid and put it in a high-power tank, you will overshoot and feel nauseous or shaky. If you buy a low-strength liquid and put it in a tight pod, it may feel thin and leave cravings unmet, and you will find yourself puffing more often.

Signs the strength is wrong:

• Too high: dizziness, headache, a harsh scratchy throat, nausea, a racing heart
• Too low: constant puffing, cravings returning within minutes, a flat unsatisfying hit

If you are unsure, order a single bottle of the target strength first rather than ten. Nicotine is addictive, and if you do not currently use nicotine, you should not start. The 0mg option exists for exactly that reason.

Design and build quality of the bottles

A 10ml bottle looks like a simple item, but the build decides how often you will spill liquid on your hands, so it matters more than it seems.

Material. The bottles are plastic, which keeps them light and makes them squeezable. The softer plastic lets you control the drip rate by pressing gently, something a rigid glass dropper cannot do. The trade-off is that plastic is slightly more permeable over very long storage, so keep the bottles sealed and out of heat.

Cap. UK rules require child-resistant and tamper-evident closures on nicotine e-liquid. In practice that means a cap that needs a push-and-twist action and a ring that breaks when first opened. Adults sometimes find these fiddly. That is the point, but it is worth knowing before you try to open one one-handed on a train.

Tip. The narrow nozzle is sized to fit the fill ports of most pod kits and tanks. Thin tips are better for small pod ports because they reduce the chance of flooding the central air channel. They can also drip when squeezed too hard, so go slowly.

Labelling. The label carries the flavour, nicotine strength, volume, batch information and the mandatory health warning. The label is also where you check the PG and VG proportions. Keep the label legible by wiping spills off promptly, because a washed-out label makes it hard to tell your 6mg from your 18mg when you have several bottles on the go.

Practical build notes for a ten-bottle pack:

• Store bottles upright and sealed, in a cool dark place
• Write the strength on the cap with a marker if you buy more than one strength
• Keep them out of reach of children and pets, since nicotine is poisonous if swallowed or absorbed through skin in quantity
• Do not decant into unmarked bottles

For a consumable at this price point, the packaging is functional and there is nothing premium about it. It does the job, and the child-resistant closure is a good thing in a house with small children.

Device pairing: coils, batteries and charging

This liquid has no battery or coil of its own, so the question is which device to put it in. Getting that pairing right gives you better flavour and fewer leaks.

Pod kits with mesh or ceramic coils. This is the natural match for nicotine salt strengths. Typical pods hold 2ml (the UK tank limit), run at 8W to 18W, and use coils in the 0.6 ohm to 1.2 ohm range. Battery size in this class usually falls between about 400mAh and 1,000mAh, which suits a full day for a moderate user. Mesh coils spread heat evenly over a larger surface, which is why they give a more consistent flavour over a coil life of roughly one to two weeks.

Open-system tanks and sub-ohm kits. These run coils from about 0.15 ohm to 0.5 ohm at 30W to 60W and above. They use much more liquid and suit low nicotine freebase at 3mg or 6mg. A thick high-VG liquid works best here, so check the ratio before you put a balanced blend in a high-power tank.

Charging. Most modern kits charge by USB-C. A few things apply whatever device you own:

• Use a reputable charger and a standard 5V USB port rather than a fast-charge brick
• Never leave a vape charging unattended or overnight on a soft surface
• Stop using any device with a swollen, hot or damaged battery
• Do not mix batteries between devices

Single-use devices and the UK ban. Disposable vapes were banned from sale in Great Britain in June 2025, which is one reason refillable setups and 10ml bottles are more common now. If you still have an old disposable in a drawer, do not bin it. Lithium batteries cause fires in refuse lorries and recycling centres. UK retailers that sell vapes are required to take back used vapes, and most councils run household recycling centre drop-off points for small electricals. Our shop-side advice is to take it to a drop-off point or return it to a vape retailer.

Check your own device manual for the recommended liquid type and power range, because ignoring it is the fastest way to a burnt coil and a bad experience.

Who this pack suits, and who should skip it

A pack of ten bottles is a commitment of 100ml, so it helps to be honest about who benefits and who does not.

It suits:

• Adult smokers or existing vapers who already use a refillable pod or tank and know their strength
• People moving from single-use devices who want a lower running cost
• Regular vapers who want to avoid last-minute shop trips by keeping a stock
• Households with more than one vaper sharing a flavour preference
• People who like a fruit, ice or soft-drink flavour and are not looking for tobacco or heavy dessert profiles

You should skip it, or buy one bottle first, if:

• You have never vaped before. Start with a single bottle so you can check the flavour and strength before committing to ten
• You have not settled on a flavour. Ten identical bottles is a lot of one taste if you change your mind quickly
• You do not already own a compatible device. This pack does not include one
• You are under 18. It is illegal to sell nicotine products to anyone under 18 in the UK, and illegal for adults to buy them on behalf of a minor
• You do not use nicotine. Nicotine is addictive and nicotine-containing products are not recommended for non-smokers. If you want the flavour and vapour only, the 0mg option exists
• You are pregnant or have a heart condition. Speak to your GP before using nicotine products

If you smoke and want to stop, the NHS offers free stop-smoking support, and a vape is one of several tools some people use alongside it. We do not claim that this product helps anyone quit, and you should not read this page as medical advice.

Finally, if you are the type who forgets a bottle in a coat pocket or leaves it on a car dashboard in summer, remember that heat and sunlight degrade e-liquid. A pack of ten only works if you have somewhere cool and dark to keep the spare nine.

How to use it: filling, priming and first use

If you have never refilled a device, the process is simple, but doing it carefully saves leaks, flooded coils and burnt hits. Follow your device manual, and use this as a general guide.

• Switch the device off. Some kits fire accidentally if a button is knocked mid-fill.
• Open the fill port. On a pod, pull the pod out and find the small rubber bung or sliding cover. On a tank, unscrew the top cap or slide the fill port open.
• Open the bottle. Push down and twist the child-resistant cap, then check the tip is clean.
• Tilt and fill slowly. Hold the pod at an angle and let the liquid run down the inside wall, not directly onto the central tube. Stop below the max line. Do not fill to the brim.
• Close everything up. Press the bung back in fully, wipe the pod clean and reseat it.
• Prime the coil. Wait five to ten minutes so the cotton or mesh absorbs the liquid. Skipping this is the number one cause of burnt first puffs. Take a few gentle draws without firing if your device allows it.
• Start low. Run at the bottom of the recommended wattage range for the first few puffs, then adjust upward.

Switching flavours. If you move from one flavour to another, empty the pod, rinse it with lukewarm water, dry it fully, and fit a fresh coil if the old one has absorbed a strong flavour. Residue from a cola or dessert flavour can ghost into a fruit one.

First puff expectations. You should get flavour on the first or second draw and smooth vapour with no gurgling. If the first draw is dry or tastes burnt, stop and re-prime.

Keep your hands clean. Nicotine liquid on the skin is absorbed. Wash your hands with soap after refilling, and wipe up spills with a paper towel. Keep the other nine bottles sealed so they stay fresh, and open only the one you are using.

Troubleshooting common problems

Most problems with refillable vapes come down to a handful of causes. Here are the ones we see most often, and what to try before blaming the liquid.

• Burnt taste. Usually a dry or worn-out coil, or a coil that was not primed. Replace the coil, prime for longer, and reduce the wattage. Chain-vaping heavily can also scorch the cotton, so pace your puffs.
• Gurgling or spitting. Too much liquid in the chamber or condensation in the airflow channel. Remove the pod, tap out the excess, and wipe the mouthpiece. Do not overfill next time.
• Leaking. Check the pod seal, make sure the bung is fully seated, and look for hairline cracks. Heat and pressure changes (flights, hot cars) make leaks worse. Store the device upright.
• Flat or muted flavour. This often means the coil is near the end of life, or you have vaper's tongue from using one flavour too long. Switch flavour for a few days and fit a new coil.
• Weak throat hit. The nicotine strength is too low for your device, or the power is too high. Try a stronger bottle or turn the wattage down.
• Harsh throat hit or dizziness. The strength is too high for your setup. Step down to a lower strength, or take shorter puffs.
• Dry hit. The coil is not getting liquid. Check the liquid level, re-prime, and confirm the liquid is thin enough for the coil. High-VG liquid in a small tight pod will starve it.
• Sweet liquid residue in the mouthpiece. Normal over time. Wipe it with a dry tissue.
• Bottle won't open. The child-resistant cap requires a push-and-twist. Read the arrows on the cap.

If you open a bottle and notice an odd smell, cloudiness, separation or an unusual colour change well before the best-before date, stop using it and contact the shop with the batch number from the label. Do not try to rescue it. Normal darkening of the liquid over time is common with some nicotine formulations, but a sharp change inside a few weeks deserves a look.

If your device itself will not fire, check the battery, clean the contacts with a dry cotton bud, and confirm the pod is seated. That is a hardware problem rather than a liquid one.

Value for money and how it compares

Buying ten bottles at once is mostly about cost per millilitre and convenience, so it is worth running the numbers against the realistic alternatives rather than taking the multi-buy as automatically cheaper.

Against single 10ml bottles. Multi-buy pricing usually gives a lower unit price than buying one at a time, and it saves postage if you order often. The catch is that you commit up front. If you are likely to change flavour or strength within a month, one or two bottles first is the cheaper mistake.

Against shortfills. A 50ml or 100ml shortfill is typically cheaper per millilitre than ten nicotine-containing 10ml bottles, but it comes without nicotine added. You then add nicotine shots yourself, which is fiddly and means you handle concentrated nicotine. Shortfills also suit sub-ohm tanks rather than tight pods. The ten-bottle pack is the easier route if you want ready-to-use liquid at a legal nicotine strength.

Against disposables. This is where a refill pack tends to win on running cost. A single-use device that delivers around 600 puffs holds about 2ml, so 100ml of liquid is the equivalent of about 50 of them. Even allowing for the cost of a refillable kit and the occasional replacement coil, the per-puff cost is generally far lower. With single-use vapes now banned in Great Britain, it is also the practical option.

Against other 10ml ranges. Other UK 10ml lines, including Elf Bar's Elfliq range, Hayati and Nasty Salts, compete in the same space. Each has its own flavour strengths. Fairly, some competitors offer a more extensive dessert range, and some carry a firmer reputation for particular profiles. IVG's advantage is breadth: 45 flavours in a single family means you can often stay with one brand across multiple tastes. If you already have a favourite from another brand, there is no strong reason to switch for price alone.

Value checklist:

• Check the per-bottle price after any bundle discount
• Count the cost of coils and pods, not just liquid
• Factor in delivery fees and any free-delivery threshold
• Consider how quickly you actually use liquid before the best-before date

Delivery, storage and disposal in the UK

Ten bottles weigh little, but nicotine products carry rules on who can receive them and how they should be stored and thrown away.

Delivery. We ship to addresses in the United Kingdom. Because this is an age-restricted product, the courier or the retailer may ask for proof that the recipient is 18 or over, and someone aged 18 or over should be available to take the parcel. Keep your delivery details accurate so the parcel is not returned. If a bottle arrives leaking or damaged, photograph the packaging and contact the shop quickly so it can be replaced.

Storage. Keep bottles upright, in a cool, dark spot away from radiators, windows and car glove boxes. Keep them well away from children and pets. Spare bottles last longest sealed and in their original packaging. Once a bottle is open, aim to finish it within a few weeks to keep the flavour crisp.

Disposal. Empty e-liquid bottles still contain nicotine residue. Let them drain, and follow your local council guidance on whether they go in general waste or household recycling. Some councils accept clean, empty plastic bottles, and others ask for nicotine containers to go into the general waste stream. If in doubt, check your council website. Do not pour unused e-liquid down a drain or onto the ground.

Batteries and devices. The bottle packaging is separate from the batteries in your vape. When a device reaches end of life, never put it in a household bin or kerbside recycling. Take it to a household waste recycling centre electrical drop-off point, or to a vape retailer or electrical shop that offers take-back. The same applies to any old disposable devices you have left over.

Returns. Because e-liquid is a consumable sold in sealed bottles, returns are usually limited to unopened and undamaged goods, or to faulty or wrongly supplied items. Read the shop returns policy before you order, particularly if you are buying a strength or flavour you have not tried before.