Blue IVG Intense Salts

Overview

The Blue IVG Intense Salts by IVG in Blue at 20mg. Pick up the BUY 5 FOR £10 multibuy — free UK delivery over £20 and same-day dispatch on weekday orders before 4pm.

IVG Intense Salts Blue: what you are buying

IVG Intense Salts Blue is a 10ml bottle of nicotine salt e-liquid from IVG, listed at 20mg and priced at £2.89. It is a refill liquid, which means you pour it into a refillable pod or tank rather than switching on a sealed device and throwing it away when it runs dry. That distinction matters more than it used to. Single-use disposable vapes can no longer be sold in the UK, and the natural replacement for anyone who liked the small, simple format is a rechargeable pod device that you top up from a bottle like this one.

Here is what the listing actually tells us, and nothing more:

• Format: 10ml bottle, the largest size UK rules allow for nicotine e-liquid.
• Type: nicotine salt, often shortened to nic salt.
• Strength: 20mg per ml, which is the legal ceiling in the UK.
• Flavour: listed simply as Blue.
• Price: £2.89 a bottle, with a buy 5 for £10 offer.

No puff rating is published for this product and we do not invent one. A bottle of liquid has no built-in puff count, because how far it goes depends on your device, your power setting and how you draw. Later in this guide we work through realistic planning figures so you can judge the running cost for yourself.

It belongs to the wider IVG Intense Salts line, which you can browse alongside the rest of the brand at IVG. If you are comparing it with other bottled nic salts, the nic salts collection and the full e-liquids range put the alternatives on one page. Everything we ship is genuine UK-compliant stock, sold only to adults, with age verification on every order.

This page is long on purpose. A bottle of e-liquid looks like a simple purchase, but small decisions about strength, device and coil change how it tastes and how fast it disappears. If you already know your setup, skip to the sections on nicotine strength and value. If you are new to refilling, read it in order.

What Blue tastes like, and what the listing does not say

The product name is just Blue, and no tasting notes are published for it. We would rather say so than dress up a guess as a fact. What we can offer is context from how the vape category uses the word.

In e-liquid naming, Blue almost always points at the blue raspberry family: a sweet, slightly tart berry flavour with a candy-like edge, often finishing cool rather than warm. It is a confectionery-style fruit profile, not a tobacco, dessert or coffee flavour. That is a reasonable expectation, but treat it as an expectation and not a promise. If you need certainty before you buy, the neighbouring flavours in the same line carry more specific names:

• IVG Intense Salts Blue Raspberry names the berry outright.
• IVG Intense Salts Blue Sour Raspberry adds a tart note to that direction.
• IVG Intense Salts Blue Razz Lemonade brings in citrus.
• IVG Intense Salts Pro Blue is a separate listing with its own name and profile.

If you want blue-style flavours across other brands too, the blue raspberry e-liquids page collects them in one place.

A few general points about how flavour behaves in a nic salt liquid are worth knowing, whatever the label says:

• Salts taste rounder at low power. Nic salt liquids are designed for small pod devices running at modest wattage. Push the power up and sweet flavours turn sharp, then scorched.
• Your coil changes the taste. A fresh coil gives the cleanest flavour. As a sweet liquid builds residue on the coil, the profile gets muddier. That is a coil problem, not a liquid problem.
• Palate fatigue is real. After a few days on one sweet flavour, many vapers stop noticing it and assume it has weakened. Switching to something different for a day usually resets it.

That last point is the reason we suggest keeping a second bottle from a different family on hand. A fresh mint such as IVG Intense Salts Fresh Mint or a fruit-and-ice option like IVG Intense Salts Grape Ice gives your taste buds something to compare against, and the multibuy offer lets you mix flavours without paying more.

Nicotine strength: why this bottle is 20mg

This listing is 20mg only. That is the highest strength legally sold in the UK, and it applies to all nicotine e-liquid, not just a particular brand. You will not find a stronger bottle from any compliant retailer, so there is no stepping up from here.

The reason 20mg is workable at all is the salt form. In a nic salt, the nicotine is bound with an acid, typically benzoic acid, which lowers the pH of the liquid. The practical result is a noticeably smoother throat hit than the same milligram number would give in a traditional freebase liquid. That smoothness is why salts became the standard for low-power pod devices: a smoker switching over can get a satisfying level of nicotine in a few puffs without the harshness that would make 20mg freebase unpleasant.

Who tends to choose 20mg:

• Former or current smokers at roughly ten cigarettes a day or more who want something that settles cravings quickly.
• People who tried a lower strength and found themselves vaping almost constantly to compensate.
• Anyone using a small, low-wattage pod system where each puff delivers a modest amount of vapour.

Who should look elsewhere:

• Anyone who has never smoked or vaped. Nicotine is addictive, and vaping is for adults trying to move away from cigarettes, not a starting point.
• Light or occasional users, who will often find 20mg too strong and are better served by 10mg e-liquids.
• Anyone running a sub-ohm tank at high wattage. Pairing 20mg salts with a powerful device delivers a lot of nicotine very fast and is not what the product is designed for.

The strengths are worth keeping in perspective. Every ml in this bottle contains 20mg, so the full 10ml holds 200mg of nicotine. That is a good reason to treat the bottle as something to store carefully, out of reach of children and pets, in its original packaging with the child-resistant cap closed.

Signs you are taking in more than you want include dizziness, nausea, a racing heart or a pounding head. If that happens, stop vaping, get fresh air and drink water. Next time, reduce your power, take fewer puffs, or move down to a lower strength. If your goal is to stop smoking altogether, local NHS stop smoking services can help you set a plan and a step-down schedule, which is more reliable than guessing. You can compare every strength we stock on the 20mg e-liquids page.

Which devices suit a 10ml nic salt bottle

A bottle only works if you have something to put it in. Nic salt liquids are made for refillable pod systems and small tanks, particularly mouth-to-lung (MTL) devices, where you draw slowly into your mouth first and inhale second, much like drawing on a cigarette.

Look for these traits in a compatible device:

• A refill port. The device must let you fill it. Sealed prefilled-pod systems cannot be refilled, so a bottle is no use with them.
• A coil resistance around 0.8 to 1.2 ohms. Higher-resistance coils run at lower power, which is the sweet spot for salts.
• Power in the region of 8 to 25 watts. Most dedicated pod kits sit inside this range automatically, either with fixed output or a simple adjustable setting.
• A tank capacity of 2ml. UK rules cap the size of a tank or pod at 2ml for nicotine devices, so every compliant refillable pod you buy here will hold no more than that.

Browse refillable pods, pod kits and MTL pod kits to find a match. A kit such as the Aspire Gotek X pod vape kit is the type of pod device people pair with salts, though you should check the listing to confirm the fill method and coil resistance of whichever kit you choose.

What this bottle is not for:

• Prefilled-only systems. If you like the idea of a device that needs no pouring, look at a sealed pod system such as the IVG SAVR prefilled pod kit or the IVG 2400 rechargeable kit. Those use their own pods, not bottled liquid.
• High-power sub-ohm tanks. These are designed for much thicker, lower-nicotine liquids. Salts at 20mg in a 60W device would be harsh, wasteful and a lot of nicotine in a short space of time.

A practical point about the bottle itself: the 10ml size usually comes with a narrow nozzle, built to fit small fill ports and limit spills. If your device has a particularly tight port, fill slowly and let the liquid run down the side rather than forcing it. For a broader look at hardware, the vape kits page is the place to start, and refills and pods covers the consumables side.

Coils and wicking: matching the hardware to the liquid

The coil is the part that turns liquid into vapour, and it is where most flavour problems start. For a nic salt like this one, the choice of coil does more to shape the experience than almost anything printed on the bottle.

Most modern pod coils fall into two families:

• Mesh coils. A flat sheet of fine metal mesh heats across a wide surface. This gives even vaporisation and a clean, strong flavour, and mesh tends to handle sweet liquids well because there are fewer hot spots to scorch the sugars.
• Standard wire coils. A round wire wrapped around a cotton wick. These are common in budget pods and work fine, but can produce a slightly less even flavour and are more prone to dry spots if the pod is run low.

Ceramic wicks also appear in some pods. They are valued for consistency and can feel cleaner when new, but they still need priming and still gunk up over time.

For salts, resistance is the number to check. A coil in the 0.8 to 1.2 ohm range is the usual match. Lower-resistance coils draw more power and burn through liquid quicker, which makes nic salts taste harsh and increases the nicotine hit per puff beyond what most people want.

Sweet blue-style flavours put a bit more strain on a coil than clear or menthol ones. Sugars and sweeteners in the liquid can leave a film on the coil as they heat, which dulls the taste over time. In practice that means:

• Expect a coil to last somewhere between one and three weeks of regular use, depending on how often you vape and how sweet your liquid is.
• Replace it when the flavour turns flat, burnt or slightly bitter, not just when it stops producing vapour.
• If you switch flavour often, a fresh coil each time stops the old flavour lingering in the wick.

New coils need priming. After fitting one, fill the pod, leave it for five to ten minutes so the wick soaks fully, and take a couple of gentle puffs without pressing the fire button hard. A dry first draw is the quickest way to burn a coil and ruin the first bottle you use it with.

If you change coils regularly, it is worth buying replacement pods and coils alongside the liquid. The refills and pods page lists them, and picking up a spare with your first order saves a gap when the old one gives out.

Battery and charging: how your device affects the liquid

The bottle has no battery, but the battery in your device decides how long you can vape between charges and how consistently the liquid performs. Understanding the link saves a lot of confusion about whether a flavour has faded when the real issue is a tired battery.

Refillable pod kits typically carry batteries somewhere between 400mAh and 1,000mAh, charged over USB-C. A little arithmetic helps set expectations. A 500mAh battery at 3.7 volts stores about 1.85 watt-hours, or roughly 6,700 joules. A two to three second puff at 10 to 12 watts uses somewhere around 20 to 35 joules. That puts a full charge in the region of 200 to 350 puffs before real-world losses. It is an estimate, not a specification, but it explains why a moderate vaper tends to charge a small pod device every day or two.

Habits that help your battery and your liquid:

• Charge before it dies completely. A battery that drops very low often delivers weak, uneven vapour that people blame on the e-liquid.
• Use a standard 5 volt USB source. A reputable phone adapter or a computer port is fine. Avoid unbranded chargers.
• Do not charge unattended overnight and do not charge on soft furnishings, where heat can build up.
• Keep the device out of hot cars and direct sun. Heat degrades the battery and thins the liquid, which makes leaks more likely.
• Stop using a swollen, hot or damaged device and replace it.

Lower battery levels can also change flavour. Many devices reduce output as the battery drains, so a flavour that tasted vivid at full charge may seem muted at 10 per cent. If your liquid suddenly tastes weak, plug the device in for a few minutes before assuming anything is wrong with the bottle.

When the time comes to dispose of a device, do not put it in household waste or general recycling. Lithium batteries can start fires in bin lorries and sorting plants. Vape retailers are required to offer take-back for old devices, and household waste recycling centres accept them too. Used pods and coils carry liquid residue, so they should go through the same vape recycling route where it is accepted. Empty bottles should be drained, and any leftover liquid should never go down the sink. Check your local council guidance for what it takes in kerbside recycling.

For hardware that comes with a decent battery and replaceable parts, start with the pod kits page.

How to fill and use it

Filling a pod takes under a minute once you have done it a couple of times. The following steps cover most devices, but your kit's instructions take priority where they differ.

• Start with clean, dry hands and a switched-off device. Many pod kits have no off switch, so simply do not press the button or draw while filling.
• Remove the pod and open the fill port, which is usually a silicone plug on the side or top.
• Check you are filling the right opening. Do not fill the central airflow tube. If liquid goes down the middle, it floods the airway and gurgles.
• Hold the bottle upright and fill slowly. Let the liquid run down the inside wall to avoid trapping air bubbles.
• Stop below the maximum line. Leave a small air gap. Overfilled pods leak into the base and the battery connection.
• Close the port firmly and wipe away any spills.
• Wait five to ten minutes. This soaks the wick before the first puff, especially after a coil change.

When you start vaping, take it gently. Salts reward a slow, steady draw of two to three seconds, held in the mouth briefly before you inhale. Rapid, hard pulls dry the wick, waste liquid and produce a harsher hit. Between puffs, leave at least a few seconds for the wick to recover. Chain vaping at 20mg is a quick route to a nicotine headache.

Some practical habits that save time and money:

• Refill when the pod is about a third full. Running it dry to the last drop risks burning the coil.
• Do not mix flavours in the same pod without a clean-out. The wick holds on to the previous flavour. If you want to switch to another bottle, empty the pod, rinse it with warm water if the manufacturer allows, dry it fully, and refill.
• Shake the bottle gently before opening. It helps spread the flavouring evenly, though nic salts are less prone to separation than thick liquids.
• Keep the cap closed between fills. Air and light age the liquid, and a bottle left open gets dust in it.

Storage matters as much as use. Keep the bottle upright in a cool, dark place, away from radiators and windowsills. Most liquids have a best-before date printed on the label, typically a year or more from manufacture. If a liquid darkens a lot or smells off, replace it. Always keep nicotine out of reach of children and pets, and wash your hands or skin immediately with soap and water if you spill any.

If you want to try a second flavour while you have the setup ready, mixing a pair from different families is straightforward on the 5 for £10 e-liquids page.

How far a 10ml bottle goes

This is where honest numbers matter. There is no official puff count for a bottle of e-liquid, and anyone quoting a precise figure is guessing. What we can do is give you a planning range based on how pod devices behave, then show how to adjust it for yourself.

In mouth-to-lung pod devices at modest power, a reasonable working estimate is somewhere between 100 and 200 puffs per ml, depending on puff length, power setting and how efficiently your coil wicks. That makes a 10ml bottle roughly 1,000 to 2,000 puffs. It could be a little better or a little worse in your device, but it gives you a sensible scale.

Now translate that into days:

• A light user taking around 100 puffs a day gets two to three weeks from a bottle.
• A moderate user at 150 to 250 puffs a day will typically get five to ten days.
• A heavy or chain user above 300 puffs a day may finish a bottle in under a week, and at that rate 20mg may be giving them more nicotine than they intend.

Another way to picture it: the UK 2ml tank limit means a 10ml bottle fills a pod about five times in theory. In practice, some liquid is lost to priming and the odd spill, so four full refills is a safer expectation.

Things that speed up consumption:

• Higher wattage. More power means more liquid vaporised per second.
• Long draws. Doubling puff duration roughly doubles the liquid used.
• An old coil that no longer wicks properly, causing you to puff harder for the same flavour.
• Leaks, which quietly empty the pod without any vapour at all.

Things that stretch a bottle:

• Lower power, within the range your coil recommends.
• Shorter, slower draws.
• Fitting a fresh coil as soon as the flavour fades, so you are not chasing taste with extra puffs.
• Keeping the device upright and cool to prevent leakage.

Since the nicotine is the same 20mg in every ml, a faster rate of use means a higher daily intake. Tracking how many days a bottle lasts is a decent way to monitor your own habit. If one bottle is vanishing in three days and you did not plan on that much nicotine, treat it as a prompt to cut back or speak to a stop smoking service. If you are working on stepping down, the 10mg range is the natural next stop.

Troubleshooting: burnt taste, leaks and flat flavour

Most problems with a bottled liquid come down to a handful of causes, and most are easy to fix once you know where to look. Work through these before deciding the liquid is at fault.

• Burnt or scorched taste. Usually a dry or worn coil. Check the pod is not nearly empty, prime a new coil properly, and lower the power if your device allows it. If the taste persists with a fresh coil and a full pod, you are likely drawing too hard or too often.
• Gurgling or spitting. Liquid has pooled in the airway. Most often this comes from overfilling, filling the central tube or heavy condensation. Blow gently through the mouthpiece with the pod removed, wipe it dry, and refill to a lower level.
• Leaking from the base or mouthpiece. Common causes are an overfilled pod, a loose fill plug, heat or cabin pressure changes. Store the device upright, check the plug seats fully and avoid leaving it in a hot car or on a radiator.
• Weak or flat flavour. Check three things in this order: battery level, coil age and palate fatigue. If all three are fine, try a different flavour for a day and then return.
• Harsh throat hit. At 20mg this is the most common complaint. Lower the wattage, shorten your draws, or switch to a lower strength. Mixing with a nicotine-free liquid is an option some vapers use, but it dilutes flavour and complicates things. Buying a lower strength is simpler.
• Dry hits. The wick is not getting enough liquid. Refill sooner, give the coil time to saturate and slow your puffing rhythm.
• Sweet residue and sticky pods. Normal with sweet profiles. Wipe the outside, and clean the mouthpiece and contacts with a dry cloth or tissue.

Two cases need more than a quick fix. If a device overheats, smells of burning plastic, or the battery swells, stop using it and dispose of it through a vape take-back route. If you notice persistent coughing, chest tightness or other symptoms you did not have before, see a GP or pharmacist rather than assuming it is just a hard flavour.

When flavour problems are really a coil issue, fresh hardware sorts it out faster than switching liquids. The refills and pods page is the quickest route to replacements.

Value for money: what the numbers say

A bottle of IVG Intense Salts Blue costs £2.89. Since it holds 10ml, that works out at roughly 29p per millilitre. The multibuy changes the arithmetic considerably: the offer is buy 5 for £10. Five bottles at the single price would cost £14.45, so the bundle saves £4.45, around 31 per cent, and brings each bottle down to £2.00, or 20p per ml.

The offer is mix and match across qualifying flavours, so you are not committed to five bottles of one thing. That is the sensible way to use it: pick a few different families, rotate between them, and avoid flavour fatigue. The 5 for £10 e-liquids collection lists everything eligible, and the deals page shows other discounts running at the time.

UK delivery is free once your basket reaches £20.00. Taking the offer twice brings you to exactly £20.00 and ten bottles, which is 100ml of liquid. For a lot of vapers that is several weeks of supply in one order and one delivery.

To see what it means in practice, take the planning range from the previous section of 100 to 200 puffs per ml. The £10 bundle of 50ml could then cover somewhere between 5,000 and 10,000 puffs. Nobody can promise that figure for their own device, but it shows why bottled liquid is the cheapest way to vape per puff, even after you factor in other costs:

• Hardware: a refillable pod kit is a one-off purchase that lasts months or years, provided you maintain it.
• Coils or pods: budget a few pounds for a replacement every one to three weeks, depending on use.
• Spares: a second flavour and a spare coil are worth buying alongside your first order.

Compare that with the old disposable model, where each sealed unit combined the battery, the pod and the liquid in a single throwaway item. Refillable systems cost more to start but less to run, and they produce a fraction of the waste. The sale page is worth checking if you are putting a full setup together, and the vape kits page covers the hardware.

Keep in mind that value is not only price. A liquid you do not enjoy is poor value at any cost, which is another reason to mix flavours inside a multibuy rather than committing to a full set of one.

How it compares with other nic salt lines

Fair comparisons are tricky, because flavour is personal and we only list facts we can stand behind. What we can say is how IVG Intense Salts Blue stacks up on format, strength and buying terms, and where other lines might suit you better.

Against other 10ml 20mg nic salts. Formats are broadly the same across the category: 10ml bottle, 20mg ceiling, salt nicotine. Comparable lines on our site include Bar Series nic salts, Elfliq nic salts by Elf Bar, Dinner Lady Salts and Double Brew nic salts. They each have their own flavour range and their own followings. Compare current prices on each page rather than relying on a number quoted here.

Where IVG Intense Salts tends to suit buyers:

• Breadth of flavours. The line runs to dozens of flavours, which makes the multibuy useful because there is real choice inside it.
• Brand familiarity. IVG is widely stocked across UK vape shops, so it is easy to find the same flavour again.
• Price. £2.89 a bottle, falling to £2.00 on the 5 for £10 offer, is a competitive position for a branded 10ml salt.

Where another line might fit better:

• If you want a specific flavour that only appears in another range.
• If you need a strength other than 20mg in this exact flavour. This listing is 20mg only, so for a choice of strengths look at other lines or browse the 10mg e-liquids.
• If you want a nicotine-free option to experiment with, the nicotine-free e-liquids page is separate.

Against prefilled pods and kits. Prefilled systems such as the IVG 2400 rechargeable kit remove the filling step entirely. They suit people who want no pouring and no measuring, and they cost more per puff than bottled liquid. A bottle takes a minute of effort in exchange for lower running costs and a wider choice of flavours.

Against other flavours inside the line. If Blue is not what you expected, similar fruit and ice options include Watermelon Ice, Strawberry Ice, Pink Lemonade, Sour Green Apple and Lemon Lime. For something richer, Retro Cola and Banana Ice go in different directions. If you buy in bulk, the IVG Intense Nic Salts box of 10 is listed separately, so check its page for the strengths and flavours it covers.

Who it suits, who should skip it, and how ordering works

Pulling the earlier sections together, here is a plain summary of who gets the most from this bottle.

It suits you if:

• You are an adult smoker or existing vaper who wants a strong, smooth nicotine hit from a small pod device.
• You already own, or are about to buy, a refillable MTL pod kit with a coil in the 0.8 to 1.2 ohm range.
• You like sweet, fruit-led flavours and are happy to rotate between a few profiles.
• You want the lowest running cost per puff and do not mind a short refilling routine.

Think twice if:

• You have never smoked or vaped. Nicotine is addictive and this is the top legal strength.
• You are pregnant or breastfeeding, or have a heart condition. Speak to a GP or pharmacist before using any nicotine product.
• You want a lower strength. This listing is 20mg only, so a different line or a 10mg option will be a better fit.
• You own a sealed prefilled system or a high-power sub-ohm tank. Neither is designed for this liquid.

Public health bodies in the UK describe vaping as far less harmful than smoking for adults who switch completely, but not risk-free. The honest summary is that it is a tool for people leaving cigarettes, not a harmless habit to pick up.

How ordering works. Sales are strictly 18 and over, and every order is age-verified before it ships. Orders that cannot be verified are refunded rather than sent. Weekday orders placed before 4pm are dispatched the same day, and UK delivery is free once your basket reaches £20.00; other options, including tracked services, appear at checkout. Opened consumables cannot be returned, which is standard for the category, but anything faulty or sent in error is ours to put right.

Where to go next. If you are still choosing hardware, start with pod kits or vape kits. If you are stocking up on liquid, the nic salts collection and the 20mg e-liquids page are the quickest ways to compare. For wider browsing, the IVG range keeps the whole brand together, and all e-liquids covers the rest. Nicotine is an addictive substance, and these products are intended for adults who already smoke or vape.