Loser Vlad's VG 10ml 3mg

Overview

The Loser Vlad's VG 10ml 3mg by Vlad's in Loser at 20mg. Free UK delivery over £20, same-day dispatch on weekday orders before 4pm.

Overview: What Vlad's VG 3mg Loser Is

Vlad's VG 10ml 3mg Loser is a ready-mixed nicotine e-liquid in a 10ml bottle, made for refillable vape hardware such as sub-ohm tanks, mesh-coil kits and larger-capacity pod systems. It belongs to the Vlad's VG range, a line of VG-dominant e-liquids built around thick, soft vapour rather than a sharp, tobacco-style throat kick. The nicotine strength is 3mg/ml (0.3 percent), which is at the low end of what is sold in the UK, and the flavour is called Loser.

This is a bottle of liquid, not a device. To use it you need your own hardware: a refillable tank or pod, a compatible coil and a charged battery. If you are looking for a single-use vape, that is a different category, and it is worth knowing that the sale of single-use vapes has been banned in Great Britain since 1 June 2025. A refillable kit with a bottle like this one is the route most UK vapers now take, and it generates less waste because the device is reused and only the coil and bottle are replaced.

Here is the product at a glance:

• Product: Vlad's VG Loser e-liquid, 3mg strength
• Bottle size: 10ml, the largest bottle size allowed for nicotine e-liquid in the UK
• Nicotine strength: 3mg/ml, which works out at roughly 30mg of nicotine across the full bottle
• Base: VG-dominant blend (the exact VG/PG split is printed on the bottle label, so check it against your device's recommendations)
• Nicotine type: standard freebase-style strength rather than a nicotine-salt strength
• Suited to: sub-ohm tanks, mesh-coil tanks and higher-wattage refillable kits
• Age restriction: 18 and over only

Nicotine is an addictive substance. This liquid is meant for adult smokers and existing vapers, not for anyone who does not already use nicotine. The sections below cover what the numbers on the bottle mean, how to get consistent results from it, how it compares with other formats and what to do if something goes wrong, so you can decide whether it fits the way you vape before you buy.

Key Specifications and What They Mean

E-liquid specifications are fewer than device specifications, but each one affects how the product behaves in your tank. Understanding them helps you avoid the most common mistakes, such as pairing a thick liquid with a tight pod or choosing a strength that is too high for a high-powered kit.

• 10ml volume: UK rules limit nicotine-containing e-liquid to bottles of 10ml or less, so this is a full-size bottle for the category, not a sample. It will fill a typical 2ml UK-sized tank around five times.
• 3mg/ml nicotine: 3mg per millilitre is 0.3 percent. UK law caps nicotine e-liquid at 20mg/ml, so this strength is around a seventh of the legal maximum.
• Total nicotine per bottle: 10ml multiplied by 3mg/ml gives 30mg across the whole bottle. That figure is useful when you compare it with a shortfill and nicotine shot, where the final strength depends on how much liquid you add.
• VG-dominant base: VG stands for vegetable glycerine. A higher VG share gives denser, smoother vapour and a gentler throat hit, but it also makes the liquid thicker, so it wicks more slowly through small coil holes.
• Freebase nicotine: This is the traditional form used in sub-ohm vaping. It suits larger puffs at modest strengths, while nicotine salts are designed for small devices and higher strengths.
• Bottle closure: Nicotine e-liquid in the UK is sold in bottles with child-resistant closures and tamper-evident seals, plus a label carrying the legal nicotine warning, a batch code and an ingredients list.

A quick example shows why the numbers matter. If you vape 3ml of this liquid in a day, the liquid passing through your coil contains 9mg of nicotine, although you absorb only a fraction of that into your body because much of the vapour is exhaled. If you move to a lower-resistance coil and a higher wattage, you may go through 6ml or more per day and take in twice as much, even though the strength on the bottle has not changed. That is why a 3mg liquid can feel mild in a small device and quite adequate in a high-powered one.

Always read the label on your own bottle. Batch codes, best-before dates and the exact base ratio are printed there, and these details take priority over any general description on a web page.

Vapour Production and Puff Delivery

An e-liquid does not carry a built-in puff count the way a disposable does, so any number is an estimate. As a planning range, many vapers get roughly 100 to 200 puffs from each millilitre, depending on wattage, draw length and coil type. On that basis, a 10ml bottle gives somewhere around 1,000 to 2,000 puffs. Sub-ohm vaping at high wattage sits at the lower end of that range, and low-powered pod vaping sits at the higher end.

The VG-dominant base shapes the performance character. A thicker liquid produces a larger and softer cloud of vapour when it is paired with open airflow, and the inhale feels rounder than a thin 50/50 mix. Combined with a 3mg strength, the result is a smooth, undemanding draw rather than a scratchy one.

What to expect in practice:

• Vapour volume: Dense and soft in a sub-ohm or mesh tank with airflow wide open. Noticeably smaller in a restricted pod kit, where the airflow cannot carry as much vapour.
• Throat hit: Light. Anyone who likes a firm throat sensation from a cigarette may find 3mg too gentle and should read the strength guidance below.
• Nicotine per puff: If you assume about 150 puffs per millilitre, each puff contains roughly 0.02mg of nicotine in the liquid before absorption. Per puff that is small, but long draws and many puffs add up.
• Consistency across the bottle: A stable liquid should taste and perform the same from the first fill to the last. Shaking the bottle gently before filling helps if it has been sitting for a while.

Wattage and airflow have the biggest effect on what you actually experience. At lower power the vapour is cooler, the flavour is crisper and the bottle lasts longer. At higher power the cloud grows, the vapour turns warmer and you use the liquid faster. Most coils print a recommended wattage range on the side, and the middle of that range is a sensible starting point.

If you are used to disposables, you may find your first few tanks of a refillable kit feel different. The airflow is adjustable, the draw is usually longer and there is no draw-activation click, because most kits are button-fired or auto-draw with a delay. Give yourself a day or two to settle on a wattage you like before judging the liquid.

Flavour Profile: What to Expect from Loser

Loser is the flavour name in the Vlad's VG range, and the name is playful rather than descriptive, so it does not tell you which notes are in the bottle. We deliberately do not list individual flavour ingredients on this page, because the manufacturer's tasting notes on the product listing and the bottle label are the authority, and recipes can be adjusted between batches. Guessing at a flavour and getting it wrong helps nobody, so use the brand's own description as your reference and use the guidance here to understand how it will come across in your kit.

Most flavoured e-liquids are described in three stages, and it helps to pay attention to each one for your first few tanks:

• The inhale: The first impression, normally the headline flavour or the sweetest note.
• The middle: Where supporting flavours appear. In a high-VG liquid these often feel smoother and more blended.
• The exhale and finish: What stays on your palate after you breathe out. A VG-heavy base tends to leave a soft, slightly sweet finish.

Several things change how a flavour reads, and the liquid is only one of them:

• Airflow: A wide-open draw dilutes the flavour with more air, while a tighter draw concentrates it.
• Wattage: Lower power gives a cooler, truer taste. Higher power can flatten delicate notes and push sweetness forward.
• Coil age: A coil that is more than a couple of weeks old often tastes muted or slightly burnt, whatever is in the tank.
• Previous flavours: Residue from a strong flavour, especially a cooling or menthol one, can colour the next liquid. Rinse the tank thoroughly between flavours.

Sweet liquids put more sugar-like compounds through the coil than clear or lightly sweetened ones, and that can darken a coil faster. If the taste fades after a week or so, replace the coil before assuming the liquid is the problem.

Steeping is optional. Leaving a freshly delivered bottle in a cool, dark place for a few days with the cap on can let the flavours blend more fully, although high-VG liquids generally need less steeping than thin ones. Shake gently before the first fill.

Taste is personal. If you have not tried the Vlad's VG range before, treat your first bottle as a trial: vape it at two or three different wattages, notice whether you prefer it cooler or warmer, and only then decide whether to buy more.

Bottle Design and Build Quality

The 10ml bottle is a soft plastic dropper-style bottle with a narrow nozzle, which is the standard format for UK nicotine e-liquid. The soft sides let you squeeze liquid out gently, and the thin tip fits the small fill ports on most pod cartridges and tank top-fills. It is lightweight and compact enough to carry in a bag or jacket pocket, though it is not designed to be carried loose without thought for leaks.

Points worth checking when your bottle arrives:

• Tamper-evident seal: The ring on the cap should be intact. If it is broken or missing, do not use the liquid, and contact us with a photo.
• Child-resistant cap: It should require a firm press-and-turn or squeeze-and-turn to open. That is intentional, and it is there because nicotine is toxic to children and pets.
• Label information: The label should show the nicotine strength, the ingredients, the legal nicotine addiction warning, the batch code and the best-before date.
• Nozzle and inner stopper: The nozzle should be clean, and the inner stopper should not be pushed out of position. A loose nozzle can lead to leaks in transit.

On build quality, an honest summary is that this is a functional consumable, not a display item. The plastic is thin and can scuff or dent in a bag. The label can smudge if liquid spills on it, which is another reason to wipe the bottle after filling. Neither point affects the liquid inside, and none of this is unusual for the category. What matters is that the cap closes firmly and the seal arrives unbroken.

Squeeze gently when filling. Pressing hard produces a burst of liquid that can overfill a small pod or flood the central airflow tube of a tank. A slow, steady squeeze gives control, and holding the bottle slightly angled against the fill port stops air bubbles forming.

If you decant the liquid into another bottle, label that bottle clearly with the contents and nicotine strength, keep a child-resistant closure on it, and keep it away from food and drink containers. Nicotine liquid in an unlabelled container is a genuine hazard in a household.

Device Pairing, Power Settings, Battery and Charging

An e-liquid has no battery of its own, so battery and charging depend on the device you choose. What the liquid does influence is the kind of device that suits it. A VG-dominant 3mg liquid works best in kits designed for larger puffs: sub-ohm tanks with coil resistances of roughly 0.15 to 0.5 ohms, mesh-coil tanks, and higher-powered refillable pods. In tight-draw pod kits with small wicking holes, thick liquid can struggle to keep up.

Typical device settings that suit a liquid like this:

• Sub-ohm or mesh tank: Around 40 to 80W, depending on the coil rating. Start in the lower half of the range printed on the coil.
• Larger refillable pod with mesh coils: Often 20 to 40W. Check the manufacturer's guidance for the maximum VG ratio the pod accepts.
• Tight-draw pods with coils of about 1.0 ohm or above: Usually designed for thinner liquids and nicotine salts, so check before filling with a VG-dominant blend.

Battery capacity varies a lot between kits. Built-in batteries in pod devices often range from about 1,000 to 3,000mAh, while devices that take removable cells commonly use 18650 or 21700 batteries rated from roughly 2,500 up to 5,000mAh. A simple estimate shows what that means for your day: a 3,000mAh cell at 3.7V holds about 11Wh of energy. At 60W that is roughly 11 minutes of firing time in theory, which is on the order of 150 to 200 puffs once losses are allowed for. That corresponds to somewhere around 1 to 2ml of liquid per charge, so you may get through a 10ml bottle in five to ten charges.

Charging safely:

• Use the cable supplied with your device or a good-quality USB-C cable, and a standard wall adapter from a reputable maker.
• Do not leave a device charging unattended or overnight, and never charge it on a soft surface such as a bed or sofa.
• For removable cells, use a dedicated external charger, check the wraps for damage and carry spare cells in a plastic case, never loose in a pocket with keys or coins.
• Stop using any device that overheats, swells, smells strange or has damaged casing, and take it to a recycling point rather than the bin.

These points apply to every vape device, not just those used with this liquid, but they matter more at higher wattages because the battery works harder.

Coils, Mesh Technology and Wicking Compatibility

The coil is where the liquid becomes vapour, and the match between coil and liquid decides most of the experience. A VG-dominant liquid like Loser is thick, so the coil needs wicking channels large enough to feed it quickly. If the cotton cannot absorb liquid as fast as the coil heats it, you will get dry, burnt hits.

The main coil types and how they fit:

• Mesh coils: A flat sheet of mesh wire wrapped around cotton. The large surface area heats evenly, feeds thick liquid well and tends to give consistent flavour. Mesh coils are a good match for high-VG e-liquid and are common in current sub-ohm tanks, typically between 0.12 and 0.4 ohms.
• Standard sub-ohm round-wire coils: A wire coil around cotton, usually 0.2 to 0.5 ohms. These work well with VG-dominant liquid if the wicking slots are large.
• Tight-draw coils (about 1.0 ohm and above): Designed for thinner, higher-PG liquid and nicotine salts. They are less suited to thick liquids and can cause dry hits or spitting.

Some practical coil habits make a real difference:

• Prime every new coil. Drip a few drops of liquid directly onto the cotton through the wicking holes, fill the tank and wait five to ten minutes before firing.
• Start low. Take your first few puffs at the bottom of the coil's wattage range so the cotton saturates fully before you increase power.
• Do not chain vape. Leave a few seconds between puffs. Thick liquid needs time to flow back to the cotton.
• Keep the tank at least a third full. If the liquid level falls below the wicking holes, the coil can run dry.
• Replace coils on time. A coil typically lasts one to two weeks, though sweet liquids can shorten that. When the flavour turns muted or burnt, change it.

Because the liquid is VG-dominant, check your own device's recommended VG/PG range before use. Most sub-ohm tanks list a range such as 50/50 up to max VG. Pod systems vary, and some state a limit near 70 percent VG, so it is worth reading the instructions that came with your kit. The exact split of this product is printed on the label, and your device's guidance takes precedence over any general advice.

Nicotine Strength Guidance: Is 3mg Right for You?

Nicotine strength is the most personal part of choosing an e-liquid, and the right level depends on your smoking history, your device and your puff style. 3mg/ml is a light strength. It suits vapers who use sub-ohm or mesh devices, take big, long draws and have already been off cigarettes for a while.

As a general starting framework used across the UK vape trade:

• 0 to 3mg: Light strengths, common in sub-ohm vaping at high wattage, and for vapers reducing nicotine over time.
• 6mg: A middle step for sub-ohm users who find 3mg unsatisfying or who want a little more throat feel.
• 12mg and above (freebase): Typically used in tighter-draw devices at lower power. High freebase strengths feel harsh in a high-powered kit.
• Nicotine salts (commonly 10mg and 20mg): Designed for small pods and tight draws, with a smoother hit at higher strengths.

UK rules cap nicotine in e-liquid at 20mg/ml. That same cap applied to the disposable vapes sold before the Great Britain ban took effect in June 2025, and refillable liquids carry the same limit. A 3mg bottle sits a long way below that ceiling.

How to tell if you have it right:

• Too low: You find yourself vaping constantly, still crave cigarettes, or feel restless soon after you put the device down. A step up to 6mg or a move to a higher-nicotine product is worth considering.
• Too high: You feel lightheaded, nauseous, jittery, or notice a racing heartbeat or headache. Stop, drink some water, and use a lower strength next time.
• About right: You vape at natural intervals, with no cravings creeping in and no unpleasant side effects.

Because sub-ohm devices send a lot of liquid through the coil, a bigger device effectively gives you more nicotine per puff than a smaller one at the same bottle strength. That is why 3mg is a common sub-ohm strength and why heavy former smokers sometimes start higher and step down.

If you want to stop smoking, the NHS Stop Smoking service and your local pharmacy can offer free advice and support alongside vaping. Nicotine is addictive, and this liquid is not recommended for people who do not already smoke or vape.

Who It Is For (and Who Should Skip It)

This liquid fits a fairly specific kind of vaper, and being honest about that saves money and frustration.

It is a reasonable fit if you:

• are an adult smoker or existing vaper who wants a light nicotine strength
• own a sub-ohm tank, mesh-coil tank or higher-wattage refillable kit
• prefer a smooth, soft inhale to a strong throat hit
• like trying individual flavours from a branded range in a 10ml size before committing to larger bottles
• want a pre-mixed bottle with no measuring, mixing or nicotine shots to deal with

You may want something else if you:

• use a small, tight-draw pod kit with coils around 1.0 ohm or above, where a nicotine-salt liquid or thinner blend is usually the better match
• are moving straight from heavy cigarette use and need more nicotine satisfaction than 3mg gives
• want a strong throat hit, which this strength and base do not provide
• vape heavily in a sub-ohm device and would save money with a 50ml or 100ml shortfill plus nicotine shots
• dislike sweeter flavours, in which case you should read the manufacturer's flavour description before buying

It is not suitable for:

• anyone under 18, because it is illegal to sell nicotine products to them or to buy them on their behalf
• people who have never smoked or used nicotine
• pregnant or breastfeeding women, unless a healthcare professional has specifically advised otherwise
• anyone with a heart condition, high blood pressure or other health condition affected by nicotine, who should speak to a doctor first

Vaping is not risk-free, and our descriptions do not make health claims. If you are a smoker thinking about switching, speak to a pharmacist or your GP, or use the NHS Stop Smoking service for personalised guidance.

How to Fill, Use and Store It

Filling a refillable device is simple once you have done it a couple of times. The steps below suit most tanks and pods, although you should always follow your device's own instructions first.

Here is the process step by step:

• Step 1, prepare: Switch the device off, or lock it, so it cannot fire while you are filling. Wash and dry your hands and work over a surface you can wipe clean.
• Step 2, open the tank: Unscrew the top cap, slide the top section open or lift the fill port cover, following your device's design. Keep the central airflow tube clear.
• Step 3, fill slowly: Tilt the tank slightly, aim the nozzle at the inner wall and squeeze gently. Stop just below the maximum fill line. A UK-sized tank holds 2ml, so a 10ml bottle will fill it about five times.
• Step 4, close and wait: Close the tank, wipe off any spilled liquid and let the coil absorb liquid for five to ten minutes.
• Step 5, start gently: Take a few short puffs at low power, then raise the wattage to your preferred level.

Storage and handling:

• Keep the bottle upright, capped and away from direct sunlight and heat, such as a car dashboard or radiator.
• Store it out of reach of children and pets. If a child swallows e-liquid or gets it on their skin or in their eyes, seek medical help straight away by contacting NHS 111 or calling 999 in an emergency.
• Wipe up spills promptly and wash your skin with soap and water if liquid touches it.
• Do not add other liquids or additives to the bottle, and do not use it past the best-before date.
• If the liquid has thickened in cold weather, leave the bottle at room temperature for a while before filling. Do not microwave it or place it near a heat source.

Recycling and disposal: empty the bottle completely, put the cap back on and follow your local council's guidance for plastic bottles. If you are unsure, ask your council or use general waste rather than contaminating the recycling bin. Vape devices, batteries and removable cells must never go in household bins or normal recycling. Many vape shops accept old devices for free, and household waste recycling centres often have a small electricals or battery drop-off. You can find the nearest collection point by entering your postcode on the Recycle Your Electricals website.

Troubleshooting Common Problems

Most problems with a refillable kit come from a handful of causes, and they are usually quick to fix. Work through the likely culprits before assuming the liquid is faulty.

• Dry or burnt taste: The coil is probably running dry or is worn out. Check that the tank is more than a third full, prime a new coil properly, lower the wattage and stop chain vaping. If the taste does not return after a coil change, check the coil is rated for your liquid's thickness.
• Gurgling or spitting: This points to flooding, often from overfilling or too much liquid around the coil. Wipe the airflow channel, blow gently through the drip tip to clear the chamber, and fill to a lower level next time.
• Leaking from the airflow slots or base: Check that the coil is screwed in fully, the tank is assembled correctly and the O-rings are seated. Leaks also happen when a thick liquid is used in a pod rated for thinner liquid.
• Weak or muted flavour: Replace the coil. Also check you are not at too high a wattage, which can flatten flavour, and consider whether vaper's tongue has set in after several days on one flavour. A second flavour in rotation helps.
• Sticky or sweet residue on the drip tip: Wipe it with a clean cloth and rinse the tank with warm water. Residue builds up with sweeter liquids.
• Sore or dry throat: You may be vaping at very high wattage, dehydrated, or trying a strength that does not suit you. Drink water, lower the power and consider whether airflow needs opening further.
• Thin vapour: The coil may be tired, the battery low, or the airflow too tight. Try a fresh coil and a full charge.
• Device does not fire: Check the battery level, make sure the coil is seated, clean the contacts with a dry cotton bud and confirm the device is switched on.

If you notice an unusual smell, a change in colour that is not explained by the date on the label, or separation that does not clear after a gentle shake, stop using the bottle. Take a photo of the label and batch code and contact us.

If you feel unwell after vaping, with symptoms such as persistent coughing, chest pain, breathlessness or dizziness, stop and seek medical advice. Do not try to push through.

Value for Money and How It Compares

Value is more than the price on the page. It depends on how long a bottle lasts, how many coils you go through and whether the liquid fits what you wanted. We do not quote a price in this description because prices and multi-buy offers change, so check the figure shown on the product page. To find the cost per millilitre, divide the price by ten.

How long a 10ml bottle lasts: On a sub-ohm device, many vapers use somewhere between 3ml and 5ml a day, so a bottle may be gone in two to four days. On a lower-powered pod, it can last a week or more. That is the honest answer: 10ml is a good size to try a flavour and a smaller size than a heavy sub-ohm user would normally want.

Comparing with other formats and brands:

• Versus a 50ml or 100ml shortfill plus nicotine shot: A shortfill is usually cheaper per millilitre, but it is sold at 0mg and needs one or more nicotine shots added. Mixing a 50ml shortfill with one 18mg shot lands near 3mg, though the exact figure depends on the volumes. A pre-mixed 10ml bottle removes the arithmetic at a higher cost per millilitre.
• Versus nicotine-salt 10ml liquids: Salts are designed for pod kits and deliver more satisfaction at small puff sizes, which can suit lighter smokers. They are a different product for a different kit, not a like-for-like swap.
• Versus prefilled pods: A prefilled pod is convenient but ties you to one flavour per pod and a specific device. A bottle gives you freedom to choose, though it requires you to fill and maintain your own tank.
• Versus the single-use vapes no longer sold in Great Britain: A refillable kit costs more up front, but running costs per day are generally lower and far less waste is produced.
• Versus other 10ml 3mg ranges: Well-known UK brands such as Ohm Brew, Dinner Lady and Nasty Juice also sell 10ml bottles in light freebase strengths. Differences come down mainly to flavour style, sweetness, price and any multi-buy deals. None of them changes the basic way a high-VG liquid behaves in a sub-ohm kit.

Running costs include coils. A pack of replacement coils is a recurring expense, and sweeter, thicker liquids can shorten coil life. Priming properly and using a sensible wattage stretches both coils and liquid, which is the cheapest way to improve value.

Our honest view is that this is a fair choice for a vaper who wants a light-strength, VG-dominant 10ml liquid in a specific flavour and who values convenience over the lowest possible price per millilitre. It is not the most economical route for heavy daily use, and it is not the right match for a tight-draw pod. If you like the flavour and plan to keep buying it, check whether larger sizes are available and compare the cost per millilitre before you stock up.